2022 was officially the year superhero movies lost their box office dominance. With the benefit of hindsight, 2008 was a key moment in the history of Hollywood. Marvel Studios gambled with the creation of a shared universe, one featuring B- and C-list superheroes whose film rights had been passed on by other studios, or whose rights had reverted back to Marvel because they’d been stuck in Development Hell for years. Nobody expected the Marvel Cinematic Universe to be such a success, not even Marvel.
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Author: Thomas Bacon
