Unlock the Secret Formula: 12 Proven Steps to Skyrocket Your Video Marketing Strategy Today!
Best practice: Consider the funnel stages you’re producing videos for and match video types to different stages of the customer journey (Awareness, Consideration, Decision, Adoption, and Advocacy).
For example, videos that capture customer attention, like fun social media videos and product ads, are useful in the awareness stage. Whereas, videos that generate demand, like product demos and explainer videos, are more helpful for the consideration stage.
Related reading: 13 Social Media Video Ideas To Generate Engagement
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