Unlock the Secret Formula: 12 Proven Steps to Skyrocket Your Video Marketing Strategy Today!
Step 5: Consider your distribution platforms
Now you’ve planned what types of videos you’re going to create, the next step is to consider how you’re going to distribute them.
In other words, where will you share your brand videos so that your target audience can see them?
This will depend on your audience demographics, goals, the type of video content you’re posting, and other factors.
Here are some popular video distribution platforms to consider:
- Your website. Sharing videos like product reviews and testimonials on your website can help to improve conversions. You can upload your video content directly to your site or embed it from a video hosting platform like Vimeo or Wistia.
- Facebook. One of the most popular social media platforms for video marketing. It’s suitable for all kinds of video content, but particularly live videos and community-driven content.
- YouTube. A good choice for long-form (>3 minutes) video content. Think tutorials, vlogs, and product reviews.
- Instagram & TikTok. A good choice for short-form (<3 minutes), high-energy, trend-based video content.
- LinkedIn. Great for videos that offer professional insights, like webinars and expert interviews.
- Twitch. Great for livestreams, particularly if you’re targeting the online gaming community.
Best practice: Think about where your audience is when choosing your distribution channels. Different social media platforms cater to different demographics. Remember also that you can repurpose content across platforms that support similar video formats.
Step 6: Create a visual style guide
Before you start creating your video content, it’s worth creating a visual style guide. This is a document that explains how your marketing videos should look, sound, and feel.
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