Unlock the Secret Formula: 12 Proven Steps to Skyrocket Your Video Marketing Strategy Today!
Creating a style guide will help to ensure consistency across all your videos, reinforcing your brand identity and making your content instantly recognizable.
Having clear guidelines in place will also help to streamline production, especially if multiple team members or external creators are involved.
Your video style guide should cover elements like:
- Brand identity. Include notes on your brand personality, values, and mission in your style guide. This will help ensure all the video content you produce reflects your brand identity.
- Format. Explain how to format different types of videos. For example, when to use end cards and CTAs, how long each video should be, where to place hooks, etc.
- Editing. Add notes to guide the post-production process. For example, how/when should transitions be used? What resolution should videos be rendered in?
- Sound. Include guidelines on sound. For example, when/how to use background music, sound effects, etc., and where to source them.
- Assets. Explain where to find visual assets like templates, graphics, stock footage, etc. for your team to use when creating videos.
- Tone & style. Clarify the tone and style you’re aiming for in your videos. For example, should your videos be polished and professional or fun and laid back?
- Captions & subtitles. Set a policy for when to use captions and subtitles and where to place them within the video.
- Brand colors & fonts. Try to use the same typefaces and color scheme across all your videos and other visual content. Outline these in your style guide.
Amnesty International UK has a detailed visual style guide that you can take a look at for inspiration. They cover everything: Brand identity, voice, colors, etc.
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