Unlock the Secret Formula: 12 Proven Steps to Skyrocket Your Video Marketing Strategy Today!
Best practice: Document your style guidelines in a shareable format (e.g., a PDF or Notion page) so your team can easily reference them when creating new videos.
Step 7: Plan & script your videos
The next step is to start planning your video content.
There’s no single ‘right’ way to go about this as everyone’s creative process is different, but you may want to:
- Write a script. Your script outlines what will be said in the video. It’s up to you how much detail you want to go into here—you could keep the script loose and just outline key messages or write a word-for-word script if you prefer a more structured approach.
- Create a storyboard. Your storyboard visualizes the shots that will make up the video. If your video involves multiple scenes, camera angles, or animations, it can help streamline the production process and avoid confusion later.
- Plan the production. Having a clear production plan will make the process more efficient and cost-effective. Decide whether you want to shoot each video in-house or outsource to professionals, and work out key details like filming locations, equipment, actors (if needed), and scheduling.
Best practice: Keep your video scripts engaging and on-brand. Refer to your style guide (if you have one) to ensure consistency. And remember that the first 3-5 seconds of your videos are the most important—they need to grab attention immediately.
Step 8: Create your videos
Next, it’s time to bring your plan to life and start filming your marketing videos.
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