Unlock the Secret Formula: 12 Proven Steps to Skyrocket Your Video Marketing Strategy Today!
Again, there’s no right or wrong way to do this. Your video creation process will depend on the type of videos you’re making, your budget, and other factors.
That said, here are some general tips to keep in mind:
- Equipment. What equipment will you need to shoot your video? A smartphone will work for simple social media videos, but for more serious shoots, you may need a high-res camera, microphone, tripod, stabilizer, etc.
- Lighting. Proper lighting will ensure your video looks professional and high-quality. Try to record in a well-lit room, facing a natural light source like a window, or using professional lighting equipment.
- Audio. The quality of your audio is just as important as your visuals. Poor sound quality can make even a well-shot video feel unprofessional. If possible, use an external microphone instead of relying on built-in phone or camera mics. Record in a quiet space and minimize background noise for the best results
- Framing & composition. Good framing makes a huge difference in how professional your video looks. Follow filming techniques like the rule of thirds to create balanced, visually appealing shots.
- Editing. Post-production is where you bring your videos to life and polish everything up. You’ll need editing software for this—options include Da Vinci Resolve, Adobe Premiere Pro, CapCut, Final Cut Pro, Visme, and Canva.
- Licensing. If you’re using background music, sound effects, or stock video footage, you’ll need to consider licensing and make sure you have the appropriate rights to avoid running into copyright issues. You can source royalty-free assets through online libraries like Canva, Epidemic Sound, YouTube Audio Library, etc.
- Delivery. Aim for an engaging delivery. Keep energy levels high when presenting/narrating your video, speak clearly, and get to the point quickly. This is especially important for social media videos.
- Captions & subtitles. Most videos on social media are now watched without sound, so consider adding captions and subtitles to boost engagement and ensure accessibility.
Best practice: Keep your production process simple and efficient. You don’t need Hollywood-level quality, but it helps to have clean visuals, clear audio, and sharp editing. If you plan to post your videos on social media, keep them short & impactful and hook them right off the bat.
Step 9: Optimize for SEO & engagement
You’re almost ready to start posting your videos.
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