Unlock the Secret Formula: 12 Proven Steps to Skyrocket Your Video Marketing Strategy Today!
Here are some strategies you might want to try:
- Influencer marketing. Partner with influencers in your niche to tap into their audience. For example, you could pay them for a sponsored video post in which they review your products/services.
- Run a giveaway. Launch a contest on social media to promote your video content. To enter for a chance to win the prize, users must like the video and leave a comment—this will help to boost engagement and in turn, improve the video’s performance. You can use a social media contest tool like SweepWidget to set up your giveaway.
- Email marketing. Embed your marketing videos in your newsletters and other brand emails.
- Paid ads. Run paid ads to boost your top-performing videos. This ensures they’ll reach more people outside of your organic audience.
- Run a UGC campaign. Challenge your audience to create their own videos about your brand or products, and share them on social media with your branded hashtag. Offer a prize to the best entry to incentivize participation.
Best practice: Repurpose your video content into other formats like reels, blog posts, and infographics and share them across other channels for maximum reach.
Related reading: 33 Ways To Promote A YouTube Video (And Get More Views)
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