Unlock the Secret Formula: 12 Proven Steps to Skyrocket Your Video Marketing Strategy Today!
It offers much deeper insights, more metrics, and better reporting. Plus, it combines analytics from multiple platforms in one place. You can also use website analytics tools like Google Analytics if you plan to post videos on your website.
Here are some important video metrics and KPIs (key performance indicators) that you might want to keep a close eye on:
- Watch time. The average length of time viewers spend watching your video.
- Audience retention. The percentage of viewers who are still watching your video at any given moment.
- Video views. The total number of views each video has had.
- Clicks / CTR. The number of times/percentage of viewers that click links in videos.
- Returning vs new viewers. The percentage of viewers that have watched your content before vs those that are watching for the first time.
Best practice: Aside from analyzing video metrics, you should also keep track of other metrics related to your goals, such as website visits, leads, email signups, sales, etc. to evaluate the performance of your video marketing strategy.
Final thoughts
That concludes our step-by-step guide to creating a successful video marketing strategy.
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