Unlock the Secret Formula: 12 Proven Steps to Skyrocket Your Video Marketing Strategy Today!
This will influence everything from the type of videos you make to where you share them, how you promote them, and so on.
One way to go about this is to create a detailed audience persona. Think of this as a fictional representation of your ideal viewer, based on real data and research. Make sure to cover factors like:
- Demographics (age, location, gender, etc.)
- Interests & pain points
- Preferred video platforms (YouTube, TikTok, Instagram, LinkedIn, etc.)
- Content consumption habits (short-form vs. long-form)
Best Practice: Use audience insights from Google Analytics, social media analytics, and surveys to work out exactly who your target audience is.
Step 4: Plan your video content mix
The next step is to think about the types of videos you’re going to post.
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