“How Corporate Consultants Hijacked the Heart of Storytelling: A Deep Dive into the Profound Transformation”
Ever found yourself in a meeting where some well-dressed consultant starts talking about the power of storytelling—only to leave you scratching your head and wondering what exactly constitutes a “story”? Have you ever been so bombarded by buzzwords and vague concepts that you wished someone would just cut through the jargon and give you the real scoop? In this exploration of storytelling’s evolution from a genuine creative endeavor to a corporate commodity, we’ll dive into what it really means to tell a story. Let’s unravel the complex layers of narrative structure, question the definitions that float around in marketing circles, and perhaps, just perhaps, find a more authentic way to engage our audiences. So, grab your metaphorical pen, and let’s dissect this phenomenon together! LEARN MORE.
Story structure and mapping the moment storytelling went from a creative pursuit to a product
“You have to use more storytelling to connect with your clients,” said the man with a blue shirt and purple tie.
He’d taken off his jacket, you know, to appear more casual. But his gleaming hair and TAG Heuer watch couldn’t hide the fact that he was all management consultant. I put my hand up, I’d been here before. He pointed at me, flashing a closed-mouth smile.
“Define what a story is, please.” I said.
He straightened his already straight tie, glanced at his shoes, then up at his PowerPoint presentation projected on the screen. The bar chart told him nothing.
“Well, a story is many things…”
He’s got a six-figure salary, but an empty bag of nothing for an answer. He’s not the first. For the past decade, marketing “experts” and management consultants have racked up billable hours preaching about storytelling. Although I’ve been forced to sit through many of these presentations, I’ve yet to receive an answer to the question: what makes a story? Not a proper one at least. Some will mumble about analogies and metaphors. Wrong. Then there’s the answer they think is a…
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