Best Signature Fonts for Emails and Documents

If the subject line of an email is the attention getter, then the signature is the lasting impression you make on the reader.  Email signature fonts play an important role in shaping your tone as a professional and showcasing your personality. With so many other components in an email, both in terms of content and… Read more »

Best Signature Fonts for Emails and Documents

If the subject line of an email is the attention getter, then the signature is the lasting impression you make on the reader.  Email signature fonts play an important role in shaping your tone as a professional and showcasing your personality. With so many other components in an email, both in terms of content and… Read more »

When Is the Best Time to Post on Instagram in 2022? [Cheat Sheet]

If you want to find the best time to post on Instagram, you’re probably trying to reach a specific goal. Maybe you want to maximize the number of likes you get on each post. Or you hope to improve brand awareness by getting new followers. If you’re new to social media you might start posting… Read more »

Content Series Guide: Turn One Idea Into a Fascinating 4-Part Story

Whether you’re a beginner blogger or a seasoned pro, at some point you’ll want (or need) to write a content… Continue Reading The post Content Series Guide: Turn One Idea Into a Fascinating 4-Part Story appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman

15 Best Selling Items On eBay In 2022 (Original Research)

What are the best selling items on eBay? eBay has been known as an online marketplace where general consumers can sell or auction off used goods for decades. It’s now… Go to Source Author: Lyn Wildwood

Is Dropshipping Worth It In 2022? Pros And Cons You Should Know

Is dropshipping worth it? This is a common question many have as they look into dropshipping as a possible online business venture, and it’s a fair question. When you learn… Go to Source Author: Lyn Wildwood

Is IGTV Gone?

I remember recording a 20-minute video I intended to upload to Instagram as IGTV content. The video was a collaboration with a few of my content creator friends, and I was so excited to share it. Imagine my surprise — and confusion — when I logged into Instagram and couldn’t find the IGTV feature! I… Read more »

Is IGTV Gone?

I remember recording a 20-minute video I intended to upload to Instagram as IGTV content. The video was a collaboration with a few of my content creator friends, and I was so excited to share it. Imagine my surprise — and confusion — when I logged into Instagram and couldn’t find the IGTV feature! I… Read more »

A Nonprofits Guide To Using LinkedIn

Your nonprofit likely takes up a lot of your time, and you might not have a huge staff to delegate responsibilities to. So, taking the time to use online platforms might not seem like the best use of your time. However, platforms like LinkedIn can be great for nonprofits, especially for connecting with people interested… Read more »

Black Friday Sale | 30% Off | Limited Time Offer!

If you’ve been waiting to pull the trigger on the 2023 planner, now is the time! Now through November 29th, get 30% off life & blog planner by purchasing our special bundle below. Don’t wait! We rarely make sales; however, lots of you asked about the planner bundle, so here it is! It is a… Read more »

TikTok SEO: How to Increase Your Discoverability on TikTok

According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines. Gen Z would rather do a quick search on the app and see a visual representation of user-generated content (UGC) in the form of reviews, recommendations, and tips from everyday consumers than read about it. So, if you’re ready to… Read more »

TikTok SEO: How to Increase Your Discoverability on TikTok

According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines. Gen Z would rather do a quick search on the app and see a visual representation of user-generated content (UGC) in the form of reviews, recommendations, and tips from everyday consumers than read about it. So, if you’re ready to… Read more »

The Business of Creators in 2022: What Marketers Need to Know

Content creators and the creator economy are becoming more integral to the success of marketing campaigns. Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023. To gain… Read more »

New Patterns: Subscriptions, Link in Bio, Wireframes, and More

Have you used Patterns on your site yet?  These prebuilt, customizable templates combine professionally-designed blocks for specific uses like stylized quotes, contact page layouts, and product listings. But that’s just the beginning. All told, we have more than 275+ Patterns you can insert into your pages and posts at the press of a button. If… Read more »

HubSpot to Continue Delivering the Promise of Connection

Platform solutions have always been known as a one-stop shop for all of a marketer’s needs. At their core, platforms are meant to help marketers, whether that’s understanding their customers’ journeys, optimizing the path to purchase, or quantifying the revenue that a campaign produces. And, as I discussed last year, HubSpot delivered on the promise… Read more »

HubSpot to Continue Delivering the Promise of Connection

Platform solutions have always been known as a one-stop shop for all of a marketer’s needs. At their core, platforms are meant to help marketers, whether that’s understanding their customers’ journeys, optimizing the path to purchase, or quantifying the revenue that a campaign produces. And, as I discussed last year, HubSpot delivered on the promise… Read more »

Benefits of Influencer Marketing [Data + Expert Insight]

The creator economy is built around influencers and their audiences. As audiences put a significant amount of trust in their favorite influencers, it makes sense that marketers would want to pay more attention to influencer marketing than before. This post will go over the data-backed benefits of using influencer marketing, along with insight from a… Read more »

17 Best Website Ideas For Beginners In 2022 (+ Examples)

Planning to launch a website this year? Here are the best website ideas for beginners. Thousands of entrepreneurs are making significant incomes from their websites—and you could be one of… Go to Source Author: Nicola Bleu

Everything a Beginner Blogger Needs to Know for 2023

Whether you’re a beginner blogger looking to write for clients or yourself, blogging is one of the most fun, versatile… Continue Reading The post Everything a Beginner Blogger Needs to Know for 2023 appeared first on Copyblogger. Go to Source Author: Rebecca Matter

How to Write a Memo [Template & Examples]

A memo (also known as a memorandum, or “reminder”) is used for internal communications regarding procedures or official business within an organization. Unlike an email, a memo is a message you send to a large group of employees, like your entire department or everyone at the company. You might need to write a memo to… Read more »

How to Write a Memo [Template & Examples]

A memo (also known as a memorandum, or “reminder”) is used for internal communications regarding procedures or official business within an organization. Unlike an email, a memo is a message you send to a large group of employees, like your entire department or everyone at the company. You might need to write a memo to… Read more »

27 Free Resume Templates for Microsoft Word (& How to Make Your Own)

No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font just doesn’t quite cut it anymore. But just because resumes have gotten more creative doesn’t mean you need special design software to make your application stand out. On the contrary, writing… Read more »

10 Best Podia Alternatives & Competitors (2022 Comparison)

Not sure if Podia ticks all the right boxes? Here are the best Podia alternatives on the market this year! Podia is a powerful all-in-one digital ecommerce platform and LMS… Go to Source Author: Adam Connell

Why Integrated Productivity Tools Matter for the Future of Work, According to HubSpot’s CMO [+ Announcing an Exciting Partnership]

As marketers, we know first-hand the importance of using effective software. Powerful tools enable marketing teams to increase the quality and timeliness of their marketing efforts. Consider, for instance, how project management software can help you coordinate cross-functionally and ensure all team members have visibility into the tasks required to get a campaign off the… Read more »

Why Integrated Productivity Tools Matter for the Future of Work, According to HubSpot’s CMO [+ Announcing an Exciting Partnership]

As marketers, we know first-hand the importance of using effective software. Powerful tools enable marketing teams to increase the quality and timeliness of their marketing efforts. Consider, for instance, how project management software can help you coordinate cross-functionally and ensure all team members have visibility into the tasks required to get a campaign off the… Read more »

20 Essential Instagram Marketing Tools You’ll Need in 2022

With thousands of Instagram marketing tools to choose from, how do you know which ones you need? The key to building an Instagram marketing tech stack is to ensure that you have tools that perform these core functions: research, creation, execution, measurement, and optimization. This list gathers Instagram tools with this principle in mind. Each… Read more »

Are Seasonality & the Economy Impacting Marketers in Q4? [Traffic & Conversion Data from 150K+ Companies]

This time each year, nature – as well as marketing – slows down as we head into colder seasons. As we enter Q4, marketing departments are preparing for a slowdown in business that comes as people tune out towards the end of the year. But, while seasonal change is expected and inevitable, this year’s economic… Read more »

Are Seasonality & the Economy Impacting Marketers in Q4? [Traffic & Conversion Data from 150K+ Companies]

This time each year, nature – as well as marketing – slows down as we head into colder seasons. As we enter Q4, marketing departments are preparing for a slowdown in business that comes as people tune out towards the end of the year. But, while seasonal change is expected and inevitable, this year’s economic… Read more »

10 Events and Conferences for LGBTQ+ Entrepreneurs

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. LGBTQ+ people… Read more »

Bad Email Marketing and Nickelback Don’t Have Much in Common

Think bad email marketing and the band Nickelback might have some things in common? Think again. I’ve never admitted this… Continue Reading The post Bad Email Marketing and Nickelback Don’t Have Much in Common appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman

Color Love | Yellow & Brown

Autumn is one of my favorite seasons, and I love the look of stunning gold trees and clear blue sky. It was my main inspiration for this yellow & brown color palette. Even thou it is combined mainly with warm tones, the single blue shade makes it perfectly balanced. Yellow & Brown Color Palette For… Read more »

How SKIMMS, Liquid Death, and Other Brands Made Age-Old Products Feel New, Exciting, and Different

Let’s face it — there’s always another brand out there that makes a product similar to yours. Chances are that there are quite a few brands that make products or services similar to yours. It’s also likely that new brands and businesses will pop up in the future with similar products. With this in mind,… Read more »

How SKIMMS, Liquid Death, and Other Brands Made Age-Old Products Feel New, Exciting, and Different

Let’s face it — there’s always another brand out there that makes a product similar to yours. Chances are that there are quite a few brands that make products or services similar to yours. It’s also likely that new brands and businesses will pop up in the future with similar products. With this in mind,… Read more »

The 13 Best Blogging Platforms for 2022 (& How to Pick One)

Companies that blog get 55% more visitors than businesses that don’t. But to get that increased traffic, you need the best blogging platform for your needs and goals. Publishing blog content offers many benefits. Blogging can help you establish authority in an industry. It can drive brand awareness, share company news, and better convert website… Read more »

Why the Creator Economy is a Huge Opportunity for Marketers, According to Joe Pulizzi [+ New Data]

Over the last 18 months, the creator economy has been all the rage — and it’s proven to be incredibly lucrative. In fact, as of 2022, the creator economy’s market size is estimated at $104.2 billion. The creator economy is made up of bloggers, podcasters, YouTubers, newsletter writers, TikTok and Instagram influencers, and others who are trying… Read more »

Why the Creator Economy is a Huge Opportunity for Marketers, According to Joe Pulizzi [+ New Data]

Over the last 18 months, the creator economy has been all the rage — and it’s proven to be incredibly lucrative. In fact, as of 2022, the creator economy’s market size is estimated at $104.2 billion. The creator economy is made up of bloggers, podcasters, YouTubers, newsletter writers, TikTok and Instagram influencers, and others who are trying… Read more »

A Crisis of Disconnection: Three Workplace Trends Slowing Business Growth [New Data]

This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work. It’s no secret that reaching customers has become more challenging in recent years. Interested in going a few… Read more »

25 Latest Personalization Statistics And Trends (2022 Edition)

Personalization statistics provide the best way to know what consumers think about personalization as well as how it affects businesses as a whole. In this post, we’ve rounded up the… Go to Source Author: Lyn Wildwood

How Many Instagram Followers Do You Need To Make Money In 2022?

How many Instagram followers do you need to make money? There are a lot of different factors that affect when you’re able to start generating an income from the platform… Go to Source Author: Lyn Wildwood

8 Holiday Giveaway Ideas To Boost Revenue

The holidays are right around the corner, so companies everywhere are gearing up to run fun holiday deals and giveaways. You’re in luck if you need fresh ideas for your holiday giveaways. I’ve put together 8 holiday giveaways to spark joy in your customers and simultaneously boost revenue. 8 Holiday Giveaway Ideas to Drive Sales… Read more »

7 Copywriting Strategies the Great Copywriters Wish You Knew

We sometimes talk about copywriting strategies and content marketing like they’re the same, but they aren’t — they complement each… Continue Reading The post 7 Copywriting Strategies the Great Copywriters Wish You Knew appeared first on Copyblogger. Go to Source Author: Sonia Simone

11 Best Platforms To Sell Subscriptions (2022 Edition)

Looking for the best platform to sell subscriptions? You’re in the right place. The great thing about selling subscriptions is that you can bill your customers again and again, providing… Go to Source Author: Nicola Bleu

The Ultimate Guide to B2B Marketing in 2023 [+ New Data]

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. You… Read more »

Program Management Vs. Project Management: What You Need To Know

Projects and programs are needed to push an organization’s goals forward. And behind every project or program is a manager working diligently to ensure everything runs efficiently. But what is the difference between program management and project management? What do project managers and program managers do? Here’s what you need to know: Program Manager vs…. Read more »

Image SEO Best Practices to Make Your Content More Discoverable

To consider the importance of visual search in 2021, let’s start with an example. The other day, I Googled “how to conduct a vlookup in Excel”. I skimmed a few articles but still felt dissatisfied — I didn’t want to read about vlookups, I wanted to see it. Enter: The power of images. Once I… Read more »

What Is the Main Action a Writer Takes When Proofreading?

What is the main action a writer takes when proofreading? Well, proofreading is simple. That may seem like a sacrilegious… Continue Reading The post What Is the Main Action a Writer Takes When Proofreading? appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman

Why Using Blogger Blog Labels is Important

Blogger has a built-in feature that allows you to add blog labels to your posts to organize them into specific categories. You may have used it sporadically from time to time when creating a post or ignored it as you found it too much of a hassle. On the other hand, you may have hundreds… Read more »

How To Do Affiliate Marketing on Instagram

Affiliate marketing on Instagram works the same as other platforms, where a business pays someone (i.e., an influencer) a commission for attracting people to purchase its product or service. The amount of commission paid is tracked through a unique code or URL.   Instagram used to have a native program for creators, but it ended in… Read more »

How To Do Affiliate Marketing on Instagram

Affiliate marketing on Instagram works the same as other platforms, where a business pays someone (i.e., an influencer) a commission for attracting people to purchase its product or service. The amount of commission paid is tracked through a unique code or URL.   Instagram used to have a native program for creators, but it ended in… Read more »

The 23 Best WordPress Video Themes in 2022

If you produce video content or sell video footage, the right WordPress video theme will allow your content to shine. You’ll also create a compelling experience for your visitors the moment they enter your site. Are you looking for a WordPress video theme to put your video content on full display? There are a lot… Read more »

Embed a Pocket Casts Player in Seconds With Our New Block

The library of blocks in the WordPress editor is always growing, providing websites with fresh and intriguing features on a regular basis. Our most recent update will appeal to podcasters, bloggers and Pocket Casts fans alike and we are thrilled to share it with you today. Spread the word about your favorite podcasts and episodes… Read more »

13 Critical Social Media Goals & How To Hit Them

All good marketing strategies start with clear objectives. And social media is no exception. There’s no point in launching a social media marketing campaign if you don’t know what it… Go to Source Author: Adam Connell

WPX Hosting Review: How Good Is This Host In 2022?

Welcome to my WPX Hosting review. WPX is a WordPress managed hosting provider that claims to offer superior performance compared to other providers. But is it the fastest? And does… Go to Source Author: Adam Connell

5 Blogging Trends to Leverage in 2023, According to HubSpot Leaders

A key to a successful marketing blog strategy is to keep a pulse on the latest blogging trends. However, that can be difficult if you’re a marketer with several different responsibilities and platforms to manage. Fortunately, I spoke to a few of the blog leaders at HubSpot to get their recommendations on the right blogging… Read more »

5 Blogging Trends to Leverage in 2023, According to HubSpot Leaders

A key to a successful marketing blog strategy is to keep a pulse on the latest blogging trends. However, that can be difficult if you’re a marketer with several different responsibilities and platforms to manage. Fortunately, I spoke to a few of the blog leaders at HubSpot to get their recommendations on the right blogging… Read more »

Why Your Digital Product Isn’t Selling — and How to Fix That [Expert Insights]

You’ve created a digital product, put it up on your website and announced it to your audience. But despite the hard work you poured into bringing your online course, ebook, or other digital product to life, it’s not selling.  When you’re in this situation, it’s tempting to give up. To throw your arms in the… Read more »

Celebrating 200 WordPress.com Websites With Out in Tech!

In September, our team celebrated 200 WordPress.com websites built with Out in Tech, a non-profit organization dedicated to creating career and networking opportunities for LGBTQ+ folks in the tech industry. Since 2017, Automattic and WordPress.com have been proud partners of Out in Tech. Through our partnership, we work together with volunteers to build essential websites for LGBTQ+ organization… Read more »

9 Black Friday Marketing Strategies for 2022

The holiday season is around the corner, so it’s time for marketers everywhere to gear up for Black Friday. From optimizing your website to launching outstanding deals and giveaways — there’s a lot that marketers need to account for. If you’re unsure what to do, here are nine marketing strategies that will wow your customers… Read more »

What to Do if Your Email is Hacked (+ Sample Messages To Send)

If you’ve received an email from someone claiming to have hacked your account, don’t panic. It’s important to stay calm and take the necessary steps to protect yourself and your data. This blog post will provide sample emails you can send to your contacts after being hacked. We will also share tips on protecting yourself… Read more »

8 Best TikTok Scheduling Tools (2022 Comparison)

Since its launch in 2016, TikTok has taken the world by storm!  But whether you’re a business building your audience or a rising influencer hoping to impact the world, the… Go to Source Author: Rosie Greaves

3 Types of Tone in Writing That Build Loyal Audiences

Not quite sure how different types of tone in writing affect your content? Simply think of the statement: “I don’t… Continue Reading The post 3 Types of Tone in Writing That Build Loyal Audiences appeared first on Copyblogger. Go to Source Author: Sonia Simone

10 Form Conversion Optimization Tips to Generate Better Leads

So you’ve created an amazing landing page to promote a special offer. You’ll need form conversion to turn your hard work into leads. Where you place your forms, how they’re designed, and the language in your call-to-action all shape your visitor experience. Get these elements right, and you can grow your lists.   This post explores… Read more »

10 Form Conversion Optimization Tips to Generate Better Leads

So you’ve created an amazing landing page to promote a special offer. You’ll need form conversion to turn your hard work into leads. Where you place your forms, how they’re designed, and the language in your call-to-action all shape your visitor experience. Get these elements right, and you can grow your lists.   This post explores… Read more »

20 Questions to Ask When Creating Buyer Personas [Free Template]

Knowing your customers is a crucial component of successful inbound marketing. Get started with buyer persona questions that can help you understand customers’ mindsets. We’ve gathered 20 questions that can help you identify your audience. After you explore the answers, use this free buyer persona template to share your findings with the rest of your… Read more »

The Job Search Process: 10 Tips on How to Land Your Dream Job (+3 Resume Examples)

The job search process can feel daunting. Every step of the process — from finding relevant opportunities to interviewing — is a major time investment. However, an organized to-do list can keep you on track. In this post, you’ll learn the essential steps for an organized job search and tips to help you land your… Read more »

Best 10 Virtual Event Platforms To Host Your Next Event

Are you planning a virtual event and not sure which platform to use? From large platforms like Hopin to smaller, more niche platforms, we’ve got you covered. Check out our list of the 10 best platforms to host your next virtual event. What is a virtual event platform? Key Features to Look For in a… Read more »

Does Your Blog Need Proofreading and Editing?

You might think that I’d recommend a thorough proofreading and editing process for every blog. But that’s not the case…. Continue Reading The post Does Your Blog Need Proofreading and Editing? appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman

Free November 2022 Wallpaper & Instagram quote

Free November 2022 wallpaper is here! Nothing says autumn more than colorful leaves! Shades of brown, yellow, and orange set the mood, and they slowly prepare us for cold winter days. Keep those warm colors longer with November’s free wallpapers featuring autumn leaves, chestnuts, and acorns. Each wallpaper download from November 2022 includes: Desktop wallpaper… Read more »

How to Get Buy-In from Some of the Top Marketing Leaders: 3 Execs Discuss What KPIs Matter to Them

Whether you’re creating a new content campaign, launching a YouTube series, or revising your social strategy, you’re going to be asked the same question by leadership before getting their support: “How will this impact our company’s bottom line?” That can be a difficult question to answer — which is why it’s critical you know your… Read more »

Act Like a Leader, Think Like a Leader: How 500+ Marketing Executives Plan to Get Ahead in 2023 [+ How You Can Join Them]

In many ways, marketing leadership has never been harder. Over the past year alone, you’ve needed to navigate economic turmoil; a workplace shift to more globally distributed teams; and new trends that felt like they arose overnight (TikTok, anyone?).   Which is why 76% of marketing leaders say marketing has seen more change in the past… Read more »

15 Best Selling Items On Etsy In 2022 – Original Research

Are you having a hard time figuring out what to sell on Etsy? Etsy is one of the best places to sell online products, especially handmade items. You may have… Go to Source Author: Lyn Wildwood

11 Best Hootsuite Alternatives For 2022: Tried & Tested

Are you looking for the best Hootsuite alternative to manage your social media presence? Maybe you want a social media tool with more features, a better user interface or sensible… Go to Source Author: Adam Connell

Instagram and TikTok Resumes: Are Marketing Managers Watching Them?

Instagram and TikTok are apps typically used to share special moments, connect with others, or promote our brands — but can we also use these platforms to create and share resumes? In 2021, TikTok launched TikTok Resumes, a program designed to “continue expanding and enhancing TikTok as a new channel for recruitment and job discovery,”… Read more »

Instagram and TikTok Resumes: Are Marketing Managers Watching Them?

Instagram and TikTok are apps typically used to share special moments, connect with others, or promote our brands — but can we also use these platforms to create and share resumes? In 2021, TikTok launched TikTok Resumes, a program designed to “continue expanding and enhancing TikTok as a new channel for recruitment and job discovery,”… Read more »

Which SEO Metrics Matter Most to Marketing Leaders, According to Semrush’s VP of Brand Marketing

Having a strong SEO strategy is critical for reaching new audiences and generating leads for your business. In fact, 43% of marketing directors, VPs, and C-suite executives reported SEO as one of the most effective strategies their companies currently leverage. Creating a powerful SEO strategy requires consistent testing and iteration. Over time, certain metrics can help… Read more »

How To Sell A Domain Name: The Beginner’s Guide

Buying a domain name is easy. If it’s available, you can use any domain registrar to buy it. But what if you want to sell a domain name? How do… Go to Source Author: Nicola Bleu

Podia Review 2022 – The Pros And Cons You Need To Know

Welcome to our Podia review. Podia is an all-in-one platform that you can use for your digital ecommerce endeavors such as selling online courses, digital products, community memberships, and more… Go to Source Author: Adam Connell

10 Creator Economy Startups Marketers Should Know

As the creator economy continues to expand, so do the needs of content creators. Whether it’s crowdfunding, financial guidance, or new ways to connect — there are many moving parts content creators must consider to be successful. Fortunately, new creator economy startups are providing the tools, resources, and platforms needed to make the business side… Read more »

How to Create a Social Media Report [Free Template]

Social media is an undeniably powerful channel for marketing in 2020. In fact, social networks are the biggest source of inspiration for consumer purchases, with 37% of consumers finding purchase inspiration through social channels. However, if you’re using social media as a tool for organic exposure and brand awareness, rather than just a channel for… Read more »

The Betty Crocker Secret to an Email Marketing Strategy People Enjoy

You’ve heard the email marketing strategy principle a thousand times: The money’s in the list. If you’re serious about your… Continue Reading The post The Betty Crocker Secret to an Email Marketing Strategy People Enjoy appeared first on Copyblogger. Go to Source Author: Sonia Simone

How to Promote Your Business on Facebook

I was only 12 years old when Facebook became available for anyone with a valid email address. By the time I was 14, one of the top trends was to create a fan page that anyone could follow. I remember that feature being used by friends as a way to tell jokes and post funny… Read more »

How to Promote Your Business on Facebook

I was only 12 years old when Facebook became available for anyone with a valid email address. By the time I was 14, one of the top trends was to create a fan page that anyone could follow. I remember that feature being used by friends as a way to tell jokes and post funny… Read more »

How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide

Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it’s up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. If you’re having trouble planning… Read more »

How to Add Social Media Icons to Your Email Signature [+ Free Resources]

78% of consumers are willing to buy from a company after a positive experience on social media, according to a poll by Harris. But that can’t happen if they can’t find you. Adding social media icons to your email signature makes it easy for customers to connect with you on their terms. Today, we’ll cover… Read more »

How to Add Social Media Icons to Your Email Signature [+ Free Resources]

78% of consumers are willing to buy from a company after a positive experience on social media, according to a poll by Harris. But that can’t happen if they can’t find you. Adding social media icons to your email signature makes it easy for customers to connect with you on their terms. Today, we’ll cover… Read more »

The Best 17 Website Plugins in 2022

There may be a feature or experience you want to add to your website, but you don’t have the coding chops to build it yourself. A website plugin can help. So what are website plug-ins? Plugins are extensions that expand the functionality of your website. All you have to do is hit “install.” In this… Read more »

Why Marketers Need Content Editors

If you looked at my standardized test results from when I was back in school, you’d see I scored very… Continue Reading The post Why Marketers Need Content Editors appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman

Color Love | Lavender & Beige

Violet and beige are colors that work great for every season. I like them especially for autumn as a contrast to brown, orange and red. The shades I picked for this post may be a little dark for larger designs but paired with lots of white will give stunning results. Give it a try, as… Read more »

5 Networking Tips for Entrepreneurs with Disabilities

Running your own business can be a great career choice for people living with long-term disability or health condition. This may relate, in part, to the increased flexibility around working hours that self-employment brings. Working for oneself can also promote a sense of being a master of one’s destiny and not having to contend with… Read more »

How to Grow Your TikTok Following [Expert Insights + Data]

Growing followers on TikTok can seem like slow process. And if you’re putting in the hard work to create amazing content, it can feel extra frustrating. To help speed things up, we’ve compiled a list of the best strategies to gain followers on TikTok — fast. Of course, nothing can replace good content, but there… Read more »

The Pros and Cons of Being a Landlord

Not 10%, not even 50%, but 90% of the world’s millionaires built their wealth by investing in real estate. So why not take a page out of their book by investing in a property you can rent to tenants? By becoming a landlord, you can own another tangible asset and increase your income. However, being… Read more »

The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]

To effectively lead a marketing team, it’s imperative you know your top goal. Whether your goal is to increase revenue or improve your customer’s understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. But it can be difficult to identify the most important… Read more »

The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]

To effectively lead a marketing team, it’s imperative you know your top goal. Whether your goal is to increase revenue or improve your customer’s understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. But it can be difficult to identify the most important… Read more »

The Top Challenges Marketing Leaders Expect to Face in 2023 & How You Can Solve For Them [Expert Insights & Data]

Every marketer faces different challenges. Maybe you’re struggling to keep up with the latest trends. Or perhaps your team is finding it difficult to pivot your marketing strategy due to major global events. Today, marketing is so fast-paced that it can be difficult to identify which areas you’ll want to focus on to facilitate stronger… Read more »

How to Implement Affordable AI in 3 Steps, According to the Marketing AI Institute Director

Artificial intelligence is continuing to make an impact on the business world. In fact, McKinsey predicts that up to $2.6 trillion in value will be unlocked by AI in marketing and sales alone. But, if you’re less tech-savvy, you might be intimidated by terms like “artificial intelligence,” “machine learning,” and “algorithms.” You probably also hear… Read more »

27 Brilliant Marketing Email Campaign Examples [+ Template]

On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading or unsubscribing altogether. It may not seem like a good idea to… Read more »

Email Autoresponders: Meet the Lazy Marketer’s Best Friend

Email autoresponders might not be your favorite aspect of content marketing. I get it. No one loves blogs more than… Continue Reading The post Email Autoresponders: Meet the Lazy Marketer’s Best Friend appeared first on Copyblogger. Go to Source Author: Sonia Simone

Topic Clusters: The Next Evolution of SEO

Written with contributions from Leslie Ye, Matthew Barby, Anum Hussain, and Cambria Davies TL;DR: Influential search engines like Google have changed their algorithm to favor topic-based content. As a result, websites are exploring a new way of linking related content under a “topic clusters” model. This report serves as a tactical primer for marketers responsible… Read more »

Topic Clusters: The Next Evolution of SEO

Written with contributions from Leslie Ye, Matthew Barby, Anum Hussain, and Cambria Davies TL;DR: Influential search engines like Google have changed their algorithm to favor topic-based content. As a result, websites are exploring a new way of linking related content under a “topic clusters” model. This report serves as a tactical primer for marketers responsible… Read more »

How to Choose a Blog Name That’ll Grow With Your Brand

Rebranding a business can be a smart and necessary step to growing a long-lasting business. However, when it comes to your brand or business blog, renaming your blog doesn’t have to be. From the start, you can choose a blog name that stands the test of time, and the various iterations of your brand’s life-cycle. Outgrowing… Read more »

Hot Off the Press: New WordPress.com Themes for October 2022

The WordPress.com team is always working on new design ideas to bring your website to life. Below you’ll find the four newest themes that we’ve added to our library, with beautiful options for food-based businesses, podcasts, and bloggers. To install any of the below themes, click the the name of the theme you like, which… Read more »

13 Best Email Newsletter Software Tools For 2022 (Includes Free Options)

Looking for the best email newsletter software? We’ve got you covered. Email newsletters offer a great way to build an audience, create brand awareness, and drive revenue. There are tons… Go to Source Author: Adam Connell

10 Essential Job Search Strategies to Help Land Your Next Big Gig

A job hunt is a time-consuming process. It usually takes a few weeks, if not months to land a job. If you want to cut the time to hire and explore all your career opportunities, it’s worth following a job search strategy. Here’s a selection of tried and tested methods along with the tools that… Read more »

10 Essential Job Search Strategies to Help Land Your Next Big Gig

A job hunt is a time-consuming process. It usually takes a few weeks, if not months to land a job. If you want to cut the time to hire and explore all your career opportunities, it’s worth following a job search strategy. Here’s a selection of tried and tested methods along with the tools that… Read more »

The Top 6 Search Engines, Ranked by Popularity

Oftentimes, marketers focus heavily on Google when vying for traffic. It makes sense considering Google is undoubtedly the most popular search engine, with over 80% of the search market share. But that popularity makes it the most challenging search engine on which to rank highly. You might be missing critical opportunities for traffic if you… Read more »

Stop Wondering About How to Respond to Criticism

Wondering how to respond to criticism about your writing? Let’s look at the situation you face in a different way… Continue Reading The post Stop Wondering About How to Respond to Criticism appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman

How to choose the perfect website or blog design?

You often ask me how to choose a design for your blog or website. At first glance, it may seem easy – you pick what you like. However, once you start browsing possible options, you quickly realize that there are many possibilities, and you aren’t sure which one will be perfect for you. In this… Read more »

6 Spooky Marketing Campaigns Just in Time for Halloween

Spooky season is officially upon us. It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Below, you’ll find examples of Halloween marketing campaigns, from ad spots and seasonal products to social media posts and influencer campaigns. 1. Twix It’s hard to think of… Read more »

6 Spooky Marketing Campaigns Just in Time for Halloween

Spooky season is officially upon us. It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Below, you’ll find examples of Halloween marketing campaigns, from ad spots and seasonal products to social media posts and influencer campaigns. 1. Twix It’s hard to think of… Read more »

Why Recruiters Are Reaching Out To Candidates Directly & How to Access This Hidden Job Market

If you’re struggling to get in front of hiring managers, it could be because recruiters are shifting away from traditional methods to find candidates. In this article, we’ll cover the causes behind this shift and how job seekers can meet recruiters where they are. The Hidden Job Market In 2021, employers everywhere experienced the Great… Read more »

Free New Course Coming Soon: Create Your Site With WordPress.com

Are you building a website for the first time? Returning to WordPress after a break? Just looking to get caught up on the newest Gutenberg features?  You’re in the right place. We’re excited to announce a brand new free course called Create Your Site.  If you’re searching for a solid foundation for making a WordPress.com… Read more »

What Help Scout’s VP of Brand Considers When Promoting Individual Contributors & People Managers [+ How These Promotions Differ]

There are plenty of perks to getting promoted. Beyond a salary increase, a promotion typically means more influence on your team, more autonomy, and more control over your day-to-day tasks. But to get promoted, you need to do more than just perform well in your current role. You also need to demonstrate new skills that… Read more »

What Help Scout’s VP of Brand Considers When Promoting Individual Contributors & People Managers [+ How These Promotions Differ]

There are plenty of perks to getting promoted. Beyond a salary increase, a promotion typically means more influence on your team, more autonomy, and more control over your day-to-day tasks. But to get promoted, you need to do more than just perform well in your current role. You also need to demonstrate new skills that… Read more »

5 Trending Topics Brands Leveraged in 2022 [+ How They Did It]

As we head toward the end of 2022, it’s time to look back at examples of brands that have successfully “newsjacked” a trend. In this article, we’ll cover some of the top trending topics of the year and the brands that took them on. 1. Popeyes In late September, artist Rihanna announced via Instagram that… Read more »

26 Best Products To Sell Online In 2022 (According To Data)

What are the best products to sell online right now? To answer this question, we scoured the web’s top marketplaces and used data from multiple tools to find products that… Go to Source Author: Lyn Wildwood

6+ Tips for Reducing Job Search Anxiety

Are you feeling anxious about your job search? You’re not alone. The competition for jobs is fierce and the search can be grueling. In this article, we’ll cover the warning signs that you may be experiencing job search anxiety and the ways to reduce it. What is job search anxiety? Job Search Anxiety Warning Signs… Read more »

6+ Tips for Reducing Job Search Anxiety

Are you feeling anxious about your job search? You’re not alone. The competition for jobs is fierce and the search can be grueling. In this article, we’ll cover the warning signs that you may be experiencing job search anxiety and the ways to reduce it. What is job search anxiety? Job Search Anxiety Warning Signs… Read more »

Should Marketers Use Pop-Up Forms? A Comprehensive Analysis

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Most of the time we can do both but in the case of pop-up forms, conflict does emerge. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog… Read more »

SEO for Content Writers, Simplified

If you’re looking to get more website traffic, SEO for content writers becomes an unavoidable subject. SEO (search engine optimization) plays… Continue Reading The post SEO for Content Writers, Simplified appeared first on Copyblogger. Go to Source Author: Tim Stoddart

What Is An ESP? Everything You Need to Know About Email Service Providers

Research has shown that it takes around eight touchpoints to make a sale. This can be daunting for any salesperson as follow-ups take time and effort. This is one of the many reasons that email marketing is such an efficient strategy. Having the ability to contact your prospects or your current customers in a relatively… Read more »

What Is An ESP? Everything You Need to Know About Email Service Providers

Research has shown that it takes around eight touchpoints to make a sale. This can be daunting for any salesperson as follow-ups take time and effort. This is one of the many reasons that email marketing is such an efficient strategy. Having the ability to contact your prospects or your current customers in a relatively… Read more »

21 Brand Style Guide Examples for Visual Inspiration

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. The best brands stick in our brains because their presence… Read more »

The Top Traffic, Conversion, & Lead Trends in Q3: Data & Takeaways from 120,000+ Businesses

When it comes to Q4, Halloween isn’t the only spooky thing haunting marketers. In fact, the most intimidating part of Q4 is the pressure to end the year with great results, while also taking on immense annual planning to start the new year off right. And, on top of the normal stressors of Q4, businesses… Read more »

10 Best Mobile Friendliness Tests [+ What Does it Mean to be Mobile Friendly?]

Nobody wants to sit there pinching, poking, and squinting at their phone just to view your website. So it should come as no shock that 50% of people will use a business less often if their site isn’t mobile friendly, according to Google. But how can you be sure that your website is mobile friendly?… Read more »

10 Best Mobile Friendliness Tests [+ What Does it Mean to be Mobile Friendly?]

Nobody wants to sit there pinching, poking, and squinting at their phone just to view your website. So it should come as no shock that 50% of people will use a business less often if their site isn’t mobile friendly, according to Google. But how can you be sure that your website is mobile friendly?… Read more »

What is Comparative Advertising? [+ Examples]

Comparative advertising is a marketing tactic which helps to drive brand awareness by comparing their product or service to a competitor. When executed correctly, comparative ads can successfully convince consumers to do business with one brand over another. But, this strategy requires care and attention, especially as companies may find themselves in the middle of… Read more »

How To Use A Blog To Sell Consulting Services

Selling services is one of the most effective ways to monetize your blog. It requires almost no investment, and you easily combine it with your full-time job until you know… Go to Source Author: Ann Smarty

9 Best Dropshipping Websites Compared For 2022: Ecommerce Made Easy

Looking for an easy, low-cost way to start an ecommerce business? These are the best dropshipping websites for the job! Dropshipping is a type of ecommerce business model in which… Go to Source Author: Adam Connell

Top 5 Content Marketing Mistakes You’ll Wish You Fixed Sooner

Content marketing mistakes are easy to spot on the web these days, because the concept of content marketing is under… Continue Reading The post Top 5 Content Marketing Mistakes You’ll Wish You Fixed Sooner appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman

10 Classic & Unique Halloween Fonts

Many Halloween fonts in internet searches come across as too showy or too cutesy. Finding the perfect fonts to incorporate can be challenging if you are busy making invitations or party printables for Halloween. To help you in your seasonal crafts, we have put together a list of ten classic but unique Halloween fonts to… Read more »

6 Small Businesses That Are Killing It On TikTok [+ How They Did It]

For many brands, TikTok is a scary, unknown place. What do you post? How do you use the trending sounds? I’ve rounded up small businesses that have generated thousands of likes and followers on their TikTok profiles alone. In this article, we not only list successful small businesses on TikTok with a breakdown of their… Read more »

6 Small Businesses That Are Killing It On TikTok [+ How They Did It]

For many brands, TikTok is a scary, unknown place. What do you post? How do you use the trending sounds? I’ve rounded up small businesses that have generated thousands of likes and followers on their TikTok profiles alone. In this article, we not only list successful small businesses on TikTok with a breakdown of their… Read more »

What Is a Social-Led Brand? [+ How to Become One]

Social media is the top-used channel among marketers and is an ever-evolving space for brands, businesses, and creators to be part of. As a result, social-led brands have become more popular, as consumers expect relevancy and trendy conversations on social media. In this post, we’ll explain what a social-led brand is and what it takes to… Read more »

TikTok’s Tests New Search Features: What We Know Right Now

TikTok, like many social platforms, often rolls out new features to improve the app experience and offer new opportunities for creators and users. It recently launched a feature that calls into question whether, in the future, the app will require its own unique SEO strategy. Let’s discuss this. TikTok’s New Search Feature TikTok’s new search… Read more »

TikTok’s Tests New Search Features: What We Know Right Now

TikTok, like many social platforms, often rolls out new features to improve the app experience and offer new opportunities for creators and users. It recently launched a feature that calls into question whether, in the future, the app will require its own unique SEO strategy. Let’s discuss this. TikTok’s New Search Feature TikTok’s new search… Read more »

3 Reasons So Many Business Strategies Fail (And How To Succeed), According to the Strategy Hacker

Do you remember when you were introduced to long-division in grade school? You found yourself needing multiple steps to solve a single problem. It probably seemed like a very daunting and impossible task before your math teacher showed you a hack that broke down your seemingly endless series of steps into only a few. The… Read more »

12 Best Heatmap Software Tools Reviewed For 2022

Want to improve CRO on your website? You’re going to need the best heatmap software to help you. Heatmaps are an extremely effective way of understanding how users behave on… Go to Source Author: Megha Seth

Drip Marketing: Everything You Need to Know [+ 3 Examples]

Consumers in every market are constantly receiving a barrage of texts, emails, and ads from different companies trying to get their attention — so how can your brand stand out and stay top-of-mind? One way is via drip marketing. Drip marketing helps marketers maintain constant contact with both current and prospective customers by constantly reminding… Read more »

How Neuromarketing Can Revolutionize the Marketing Industry [+Examples]

Traditional metrics (like clicks, shares, and scroll times) can tell you a lot about campaign performance, but they can’t measure how customers feel about your brand. That’s where neuromarketing comes in. As a supplement to more standard marketing performance metrics, neuromarketing can help you analyze the emotional response to your campaigns. Neuromarketing tells us what… Read more »

How to Write an Email Newsletter That Builds Lasting Relationships with Your Audience

If you think it’s time to learn how to write an email newsletter, you might be venturing into this type… Continue Reading The post How to Write an Email Newsletter That Builds Lasting Relationships with Your Audience appeared first on Copyblogger. Go to Source Author: Rebecca Matter

How To Promote Your YouTube Channel: 18 Ways To Get More Views

Are you looking for the best ways to promote your YouTube channel? We’ve got you covered. With over 51 million YouTube channels on the platform this year, there’s no shortage… Go to Source Author: Nicola Bleu

11 Best Email Automation Tools Compared (2022 Review)

Looking for the best email automation tools on the market? You’re in the right place. Email automation tools are software solutions that let you run email marketing campaigns on autopilot. … Go to Source Author: Adam Connell

445 Best Instagram Captions for 2022: Good, Cool, Funny, & Cute

Finding a good Instagram caption is a challenge, especially if you run the Instagram profile of a business. Why? Because if you want to build a consistent brand on Instagram, it’s important to maintain a distinctive voice on every post, video, or reel. That’s harder than it sounds. If you’re tired of writing captions from… Read more »

54 Free Online Marketing Classes to Take This Year

The digital marketing landscape is always evolving.Whether you’re a seasoned marketing professional or new to the field, marketing classes can help you stay on top of current industry trends or skill up. However, signing up for a bootcamp or going to university for traditional courses can be quite expensive. This is where self-paced online courses… Read more »

New Patterns: Headers, Footers, Link in Bio, and More

Have you used Patterns on your site yet?  These prebuilt, customizable templates combine professionally-designed blocks for specific uses like stylized quotes, contact page layouts, and product listings. But that’s just the beginning. All told, we have more than 260 Patterns you can insert into your pages and posts at the press of a button. If… Read more »

Target Audience: How to Find Yours [+ 5 Campaign Examples]

Have you ever seen a product, service, or marketing ad and thought, “Who in the world is this for?” We’ve all seen marketing campaigns that have fallen flat because they didn’t connect with their target audience, or it was unclear who the target audience was. Understanding target audiences is key to the success of any… Read more »

Want Someone to Keep Reading Your Blog Post? A Guide to Get Readers Glued to the Screen

If your goal is to get someone to keep reading your blog post, think back to the last time you… Continue Reading The post Want Someone to Keep Reading Your Blog Post? A Guide to Get Readers Glued to the Screen appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman

Free October 2022 Wallpaper & Instagram quote

Free October 2022 wallpaper is here! It’s time for the spooky season! Celebrate it with a little bit darker than usually October wallpaper featuring spider webs, bats, and mysterious branches. Decorate your computer, phone, and tablet while waiting for Halloween. Each wallpaper download from October 2022 includes: Desktop wallpaper x3 (plain, with the calendar, and… Read more »

15 Best Motivational Podcasts You Need to Hear

We’ve all had days when we’ve needed a little extra motivation, but when you’re always on the go, it can be challenging to take time and find the inspiration you need. Fortunately, I’ve put together a list of 15 of the best motivational podcasts you can listen to anytime you need affirmations, advice, or words… Read more »

Instagram Monetization: 5 Ways to Make Money On the App

Are you interested in earning money on Instagram but not sure how to start? We’ve got you covered. Although people first think of influencer marketing, that’s not Instagram’s sole monetization opportunity. In this article, we’ll dive into the current features the social app offers. Although monetization on the platform can involve promoting products and/or services… Read more »

16 TikTok Advertising Stats to Know Before You Invest

While TikTok is a newer platform, it has made strides in proving itself as a must-have platform for brands, businesses, and creators looking to grow an engaged audience and advertise themselves. Whether you’re just starting on the platform or you’re looking to learn more about the state of advertising on TikTok, this post will go… Read more »

24 Mind-Blowing Creator Economy Stats That Marketers Can Learn From

Having found success on TikTok, Thomas Petrou co-founded The Hype House, a collaborative content house where TikTokers lived together, created videos, and grew their following with Petrou’s guidance and support. He is one of the many content creators making a name for themselves in the creator economy — a relatively new concept but, as anyone… Read more »

Remote Work Loneliness: How to Protect Your Mental Health When Working Remotely

Since the start of the pandemic, working from home has become the new normal for many employees and companies. While working outside the office has its benefits — no more long, gas-guzzling commutes, for instance — there is still one downside many employees face: remote work loneliness. Before the pandemic, it was normal to make… Read more »

The 21 Best Lead Generation Tools in 2022

Online lead generation is difficult. There’s no way around it. However, you can give your brand an edge by optimizing lead generation pathways on your site. This article will cover lead generation software and tools that help you reduce friction and increase the conversion rate of website visitors to leads. This will include both paid… Read more »

The 5 Types of Online Prospects, and How to Sell on a Blog

If you use content to promote your services or digital products, you’re probably also hoping to sell on a blog…. Continue Reading The post The 5 Types of Online Prospects, and How to Sell on a Blog appeared first on Copyblogger. Go to Source Author: Brian Clark

What’s New in the Editor: More Design Tools, Enhanced Lists, Easier Block Switching

Ever since the block editor was introduced in 2018, we’ve been pushing it to do more — and our latest crop of improvements will help you build posts and pages on your site with confidence, no matter what you publish: More design tools for dozens of blocks More control over lists with our improved List… Read more »

The 13 Best Abandoned Cart Emails To Win Back Customers

It was a Saturday night, around 11 PM, and I was innocently scrolling on Amazon to look for a gift for my best friend’s birthday. But then, it happened. I had an impulse to purchase everything. The female empowerment mug? The wine tumbler? The pillow that said “Nap Queen”? I wanted it all. I added… Read more »

How to Create Detailed Buyer Personas for Your Business [Free Persona Template]

Marketing Margie. Sales Sam. IT Isabel. Accounting Alan. Do you know who your business’s buyer personas are? And if so, how much do you know about them? Buyer personas are semi-fictional representations of your ideal customers based on data and research. They help you focus your time on qualified prospects, guide product development to suit… Read more »

The Business Requirement Document: What It Is and How to Write It [+5 Templates]

A business requirement document (BRD) is a starting point for any software project or business solution. This document aligns team members on what to build, why to build it, and how to get it done. This article explores the basics of business requirement documents. That includes why you need one, how to write one effectively,… Read more »

3 Tips for Creating Powerful Ads, According to Meta’s Director of Ads

Facebook is an undeniably powerful platform for advertisers. In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2022, with 62% of companies currently leveraging it. Additionally, Facebook has proven to be the social media platform that generates the biggest ROI.  But getting started on Facebook advertising can… Read more »

Try This Blog Comment Policy to Manage Your Content Faster (and with Less Stress)

I think the best way to introduce the concept of a blog comment policy is to remind you that my… Continue Reading The post Try This Blog Comment Policy to Manage Your Content Faster (and with Less Stress) appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman

Color Love | Mustard & Blue

I must say that there is something magical in connecting cold with warm colors. Today mustard yellow and the azure blue color palette is quite a bold example. Even though the warmer shades are a bit muted, suggesting a safe and calm combination, the sapphire color makes it pop! Mustard & Blue Color Palette It… Read more »

YouTube Hashtags: What Marketers Need to Know

When I first noticed YouTube hashtags being featured in videos, I thought they looked silly. At the time, I thought hashtags were only useful for platforms like Twitter or Instagram. It wasn’t until I clicked on a hashtag under an anime clip I was watching that I realized how useful the tags were. Clicking on… Read more »

100 of the Best Hashtags for TikTok

TikTok has over 1 billion active users a month, making it one of the most popular social media platforms to date. With so many users, there are plenty of opportunities for brands to create viral content that captures the attention of their target audiences. But a billion monthly users also leads to stiff competition, so… Read more »

The Best Content Writing Tools For SEO In 2022

Want to improve your organic search rankings? You’re going to need the right tools to help you. In this post, we’re sharing all of the content writing tools you need… Go to Source Author: Megha Seth

8 Networking Tips for LGBTQ+ Professionals at Conferences and Events

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Networking is connecting with… Read more »

10 Best TikTok Tricks to Go Viral in 2022 [+ Examples]

On TikTok, anyone can go viral. But due to its quirky nature, it’s often the most creative or silly videos that skyrocket. Of course, it also helps that TikTok has a massive audience who are super engaged. To increase your chances of being seen, there are a few tips and tricks we recommend you try. … Read more »

How 10 Brands Use Pinterest Idea Pins for Marketing

Back in 2021, Pinterest introduced a new feature called Idea Pins. Pinterest’s Idea Pins consist of videos or photos grouped together in a format similar to Instagram Stories. These pins appear in the Watch feed of the Pinterest app, almost like the For Your Page on TikTok. Idea Pins are also displayed in the Create… Read more »

The 7 Keys to Writing a Better List Post

A lot of smart writers can’t stand list posts. What’s a list post? It’s also known as a numbered list… Continue Reading The post The 7 Keys to Writing a Better List Post appeared first on Copyblogger. Go to Source Author: Sonia Simone

Best Personal Websites: 35+ Examples to Blow Your Mind

A personal website is your chance to showcase your personality and credentials in an engaging format. But without strong personal website examples to guide you, you may not know how to get started or what will work best for your personal branding. In this post, we’ll cover the best examples of personal websites we’ve seen… Read more »

How Businesses Are Using Gamification to Spice Up Their Marketing

You win! It’s a short, simple phrase, but a powerful one — and it’s the basis for gamification in marketing. By incorporating game elements into marketing efforts such as brand awareness, reward programs, or new product promotions, businesses can turn basic campaigns into connective efforts that keep customers coming back for more. The challenge? While… Read more »

What Consumers Think About the Metaverse & What Brands Need to Know [New Data]

The term “metaverse” may have been coined back in 1992, but it could hold new and adventurous opportunities for both consumers and even brands that engage with them. The only problem is many of us aren’t too sure what the metaverse actually is. Who is using it? Why do they use it? Which of the… Read more »

Embrace Bad Writing to Master Great Writing

It’s always a good time to reevaluate your habits and goals, especially if you think bad writing is holding you… Continue Reading The post Embrace Bad Writing to Master Great Writing appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman

20+ Fun and Engaging Instagram Story Ideas for 2022

Are you struggling with what to post on Instagram? In this post, we’ll cover the best Instagram Story ideas to keep your audience engaged and entertained. We’ve broken them down by content type: Follower engagement Conduct a poll. Host a Q&A. Spotlight your customers. Quiz your followers. Repost user-generated content. Host a giveaway. Start a… Read more »

How To Be a Good Interviewer

Having a good conversation with a candidate helps you understand who they are, their skill set, and what they’d bring to your team. So, being a good interviewer goes hand-in-hand with hiring successful talent that can contribute to meeting your business goals. Read on to learn everything you need to know about becoming an effective… Read more »

35 Best Digital Products To Sell On Etsy In 2022 (Includes Examples)

Looking for the best digital products to sell on Etsy? You’re in the right place. Most people think of Etsy as a marketplace for handmade products and craft supplies, but… Go to Source Author: Nicola Bleu

Which Social Media Channels are Gaining and Losing Steam? [New Consumer and Platform Data]

These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it’s important to know your audience’s favorite social channels. For instance, if you’re selling retirement homes, it’s safe to forgo Snapchat, where only 3.7% of users are over 50. HubSpot surveyed over 1,000… Read more »

2023 Free Blog Planner in LIMITED EDITION Color

It’s finally here! Free Blog Planner updated for 2023 in new exciting color – Lavender. Our limited edition color is available only this year for both Blog & Life Planners. Like last year, we decided to let you try this color palette for free by sharing some planner pages with you. 2023 Free Blog Planner… Read more »

3 Challenges Brands Face with Podcast Marketing & How to Navigate Them

According to our 2022 Marketing Trends Survey report, 34% of marketers plan to stop leveraging podcasts or other audio content in 2022. It’s likely because of the major roadblocks that marketers still face in the podcast marketing space. Two podcast experts weigh in on the biggest challenges and strategies to tackle them. Organic Discoverability Currently,… Read more »

Audio is Popular Among Gen Z: Are Audio Chats Worth It for Marketers?

A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and “explore different sides of their personalities.” Though Spotify didn’t clarify what it meant by audio content, such as podcasts or audio chats, it’s no secret that audio chatrooms have become increasingly… Read more »

What will social media look like in the future? Here’s What The Data Suggests

With social media moving at an incredible pace, it always feels like there’s something new around the corner. Wondering where social media is headed in the next few years? Here are our guesses based on recent Gen-Z data and new features from the most popular social media platforms. Search on Social Media Instead of Engines… Read more »

Blogging Mistakes: 10 Signs Your Blog Post Is Going Horribly Wrong

Blogging mistakes happen to all of us. Fired up by a great content idea, you sit down ready to crank… Continue Reading The post Blogging Mistakes: 10 Signs Your Blog Post Is Going Horribly Wrong appeared first on Copyblogger. Go to Source Author: Brian Clark

How to Write a Powerful Executive Summary [+4 Top Examples]

Whether you’re an entrepreneur looking for investors for your small business or the CEO of a large corporation, an executive summary can help you succeed and is a critical component for long-term growth. A short, attention-grabbing executive summary is an essential part of your business plan. Done correctly, it will ensure your company becomes or… Read more »

HTTP 500 Internal Server Error: What It Means & How to Fix It

Troubleshooting an HTTP 500 internal server error is like solving a mystery. You don’t know what exactly happened or why it happened — all you know is that something’s wrong and you need to fix it. To guide you through the hassle of troubleshooting the dreaded HTTP 500 internal server error, let’s go over what… Read more »

Hot Off the Press: New WordPress.com Themes for September 2022

The WordPress.com team is always working on new design ideas to bring your website to life. Below you’ll find the four newest themes that we’ve added to our library, giving you beautiful options for small businesses/organizations, artists, and even a fun retro throwback. To install any of the below themes, click the the name of… Read more »

The Best Free Business Budget Templates

Business budgets are a source of truth for your income and expenses. That includes all the money you spend — from A/B testing your marketing campaigns to your monthly office rent. While organizing the numbers may sound difficult, using a business budget template makes the process simple. Plus, there are thousands of business budget templates… Read more »

15+ Organizational Skills Every Leader Needs [+ Ways to Develop Them]

Having organizational skills means that you can meet deadlines and be efficient in your workflow management. In fact, organizational skills can be synonymous with energy and time management in most cases. All of these skills are very important in the workplace and potential employers want to make sure you can stay on top of things…. Read more »

The Meticulous Writer’s 12-Step Blog Post Checklist

Do you use a blog post checklist before you publish? While planning your content calendar is the first part of… Continue Reading The post The Meticulous Writer’s 12-Step Blog Post Checklist appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman

15 Best Link Building Tools Compared (2022 Edition)

Hoping to build backlinks to boost your search visibility? Below, you’ll find a list of the best link building tools for the job. Link building is one of the most… Go to Source Author: Nicola Bleu

Free Fall Bucket List Printable You Must Have

The official first day of Fall is less than a week away, so I thought we should refresh the bucket list printable for the Fall season to help you make the most of this beautiful time of year. You can either write your list directly on the printable or have it printed at a photo… Read more »

What is “Quiet Quitting”? And Why It’s Trending on Social Media

Ever had a job where you clocked in, kept your head down for 8 hours, and clocked out? No staying extra hours to finish out a project or volunteering for tasks beyond your assignment workload. This is what Millennials and Gen Z are calling quiet quitting. Learn why it’s trending on social media and how… Read more »

How Much Do Content Creators Make? [Average Salary in 2022]

The creator economy is bustling — so much so, a LinkedIn report found job postings for creators have nearly tripled since 2021. While the demand is there, one important question remains: is the salary keeping pace? Here, we’ll cover the average salary of content creators, what influences the number, and strategies to increase your salary. Table… Read more »

Calling All Creators: Showcase Your Art with a Discounted .art Domain and a New Website Theme

This month, we have an exciting announcement that should appeal to all creators, whether you use traditional artistic mediums or play around with new forms like digital, crypto, and VR art, or NFTs. All new .art domain registrations are on sale through September 30, 2022. You can now secure a great domain name that reflects… Read more »

If Gen Z Changed the Game for Marketers, What Will Gen Alpha Be Like?

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z’s love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there’s a new generation that is expected to… Read more »

19 Black Influencers To Follow and Learn From

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Zippia found… Read more »

5 Ways to Become a “Pro” with Professional Email

Small business professionals and owners spend a lot of time on email. Each email is an important piece of communication and could contribute to your business in many ways, like building relationships, selling your products, giving a great customer experience, building your brand, growing revenue, and much more.  Speaking with Professional Email users, we’ve found… Read more »

The 15 Best Marketing Automation Tools Available to You

A majority of businesses use marketing automation tools nowadays — in fact, studies cite around 56% of businesses currently use the technology, and that number continues to grow. While marketing automation software can help companies increase efficiency by streamlining their workflows, there are so many options to choose from, full of different solutions with various… Read more »

What is a Flash Sale in Ecommerce? 6 of Our Favorite Examples

Ecommerce stores use flash sales to boost revenue, generate brand awareness, take advantage of consumers’ “fear of missing out,” and compel shoppers to make impulse purchases. Sound manipulative? Shoppers enjoy the benefit of getting a product they want at an irresitible price. Countless ecommerce retailers use this promotional pricing strategy to generate sales with plenty… Read more »

The Ultimate Blogging Guide to Content That Works

If you’re interested in blogging, you’ve probably seen plenty of case studies with screenshots of crazy revenue numbers from blogs…. Continue Reading The post The Ultimate Blogging Guide to Content That Works appeared first on Copyblogger. Go to Source Author: Tim Stoddart

The Best Marketing Jobs and Careers for You to Pursue in 2022

Marketing seems simple, but it gets more complex as you break it down. If you don’t already know about marketing careers, scanning jobs online could convince you that this isn’t your dream job. But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, “Hey! We love this company, and here’s why… Read more »

The Ultimate Timeline of Google Algorithm Updates (+ Recommendations)

Google is a fickle beast. Many businesses rely on their search engine for traffic, leads, and customers, so Google updates can break or boost a company’s success. Google’s search engine is ever-changing. It’s the number one search engine in the world because it prioritizes user experience. This means that every one of the latest Google… Read more »

The Age of the Connected Customer

Growing a business has never been easy. But these days, it feels impossible. Companies are trying to predict growth in an unpredictable macro environment. The economy is down, the market is volatile, socio-political issues are raging, and the dust is still settling on hybrid work. Every week, there’s a new twist or turn. In case… Read more »

SSH Now Available for Business and eCommerce Sites

Are you a WordPress.com power user? For ultimate security, you can now enable SSH and access your Business or eCommerce-powered WordPress.com site from the command line. Use WP-CLI to install and activate a series of plugins, manage users, or handle search-and-replace functions across your site. Enable SSH on WordPress.com To enable SSH on your WordPress.com… Read more »

Instagram Cancels Plans for TikTok-Like Full-Screen Video Feed: What Brands Can Learn

Gone almost as fast as it was introduced — Instagram’s full-screen video feed proposal has been retired. Earlier this summer, Instagram revealed plans to test out a new full-screen mode for its feed and an updated navigation bar, hoping to make content on the platform more immersive than its signature, scrollable picture feed. This decision… Read more »

How to Grow Your Podcast

Podcasts have become increasingly popular over the years for a variety of reasons. As more people work from home, listening to podcasts helps them feel like they’re a part of a discussion among friends. Podcasts are also easily accessible and can be listened to anywhere, whether you’re on a long commute or a quick jog…. Read more »

How To Get More Instagram Likes On Your Images & Videos

Are you wondering how to get more likes on your Instagram content? Read on. Now that Instagram has unleashed the feature of letting users hide the number of likes on… Go to Source Author: Megha Seth

40 Quick Editing Tips for Writers

I watch a lot of YouTube videos about the best ways to clean your bathroom, which doesn’t sound like it… Continue Reading The post 40 Quick Editing Tips for Writers appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman

How To Become An Amazon Affiliate: The Beginner’s Guide

Do you want to learn how to become an Amazon affiliate? Joining the Amazon Associates program may seem like a daunting process, but it’s actually pretty straightforward. Plus, affiliate marketing… Go to Source Author: Lyn Wildwood

10 things you need to do when starting a blog

Starting a blog can sometimes be overwhelming because of all that’s involved in blogging. To help get you newbies started, we’ve created a list of ten important things to do when starting your blogging journey. A free printable checklist is included at the end of the post with a new blog to-do list to help… Read more »

10 Ways to Monetize a Podcast (+ Examples)

82% of marketers planned to continue investing the same amount or increase their investments in podcasts and other audio content for 2022. This means that all marketers, from those just getting started to those with established shows, are likely looking for ways to monetize their content. In this post, we’ll cover 10 strategies that will help… Read more »

8 Steps to Launching an Online Learning Academy Your Customers Will Love

73% of people say customer experience impacts their purchasing decisions. Which means, nowadays, companies are looking for fresh ways to keep their customers happy. Many companies are doing this by launching customer education programs and online learning academies that give their customers access to resources, blog posts, webinars, knowledge centers, and certification courses that help them learn… Read more »

12 Best Social Media Marketing Courses to Take Online [Free & Paid]

Taking a social media marketing course will help you level-up your existing skills or jumpstart a career in marketing management. And this is a good time: According to the Bureau of Labor Statistics, a 10% rate of job growth is expected for marketing managers from 2020 to 2030. To help you stand out from your… Read more »

The 12 Best Cover Letter Examples: What They Got Right

Fun is not something typically associated with writing a cover letter. However, with a few tweaks, writing one doesn’t have to be a burden. The cover letter examples below demonstrate that it is possible to have a little fun with your job search – and maybe even make yourself a better candidate in the process…. Read more »

Facebook is Redesigning its News Feed: What Marketers Need to Know

Back in July, Mark Zuckerberg announced a change to Facebook’s news feed — it’s been split in two! Facebook now has a Home tab and a Feeds tab. The Home tab includes content recommended to users based on their actions on the app. The Feeds tab shows content from people, pages, and groups the user… Read more »

Offline Marketing: Should You Leverage It in a Post-Pandemic World?

Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social media, email, and digital ads. But what about marketing outside of the digital space, otherwise known as offline marketing? Is there still value in marketing via billboards, print ads, and broadcast commercials? In a post-pandemic world, whenever… Read more »

Introducing a New Way to Access All Your Sites

If you’ve been looking for a simple way to access and quickly navigate between your multiple WordPress.com websites, we have an exciting announcement for you today. We’ve launched a new dashboard to help you manage all your WordPress.com and Jetpack-connected websites. You can access this new Sites page at wordpress.com/sites. From here, you can locate… Read more »

Four Inexpensive Marketing Ideas For A New Blog

Starting a website is overwhelming but always exciting. I love that stage when you feel those ideas flowing and you start setting yourself some goals and building task lists. But… Go to Source Author: Ann Smarty

How to Be a Copywriter (The Brilliantly Sneaky Trick You Must Learn)

A few basic questions can help you start learning how to be a copywriter: Are your readers doing what you… Continue Reading The post How to Be a Copywriter (The Brilliantly Sneaky Trick You Must Learn) appeared first on Copyblogger. Go to Source Author: Sonia Simone

8 Best Patreon Alternatives & Competitors For 2022 (Comparison)

Looking for the best crowdfunding and membership platforms like Patreon? Check out our roundup of the best Patreon alternatives. Patreon is a super-popular membership platform that provides a neat way… Go to Source Author: Nicola Bleu

How To Choose an Event Organizer

Are you thinking of hiring an event organizer? They’re a great way for brands to find new customers and make sales. But, if you do it wrong, you can waste a lot of time and energy and end up with very little to show for it. To do it right, you need to know how… Read more »

How to Create an HTML Form That Sends You an Email

Have you ever set up a form on your site, only to forget to check the entries that were submitted? Creating an HTML form that sends an email after submission is one of the simplest and most effective ways of resolving this issue. Here, we’re going to walk you through how to create a form… Read more »

How to Write a Video Script [Template + Video]

Videos tell a story. Whether you’re writing an original video script or using a video script template, your script is essential to that story. And videos are powerful selling tools. 92% of marketers say that video is central to their marketing strategy. But creating videos can be intimidating. It’s complicated whether you’re a writer, marketer,… Read more »

How to Use the Goal Seek Excel Function (With Pictures)

Goal-seeking helps you calculate backwards from an end goal. It’s a powerful way to understand how you should best allocate resources. If you use Excel to evaluate data, here’s how to plan ahead with the Goal Seek Excel function. To use the Goal Seek function in Excel: Let’s run through that with a simple example…. Read more »

UX vs. UI: What’s the Difference?

UX and UI are two terms that are often mentioned in the same sentence, but that doesn’t mean they are interchangeable. UX and UI are so often conflated that you could come across a job posting for a UX Designer where the job description mistakenly outlines the responsibilities of a UI Designer and vice versa…. Read more »

Need a Website Fast? Let Us Do It For You

We get it. Life’s to-do list seems bottomless, and maybe building your own website isn’t anywhere near the top of it. And yet your business needs it. Yesterday, if possible. Your audience, your customers, are waiting.  If you’re in need of a professionally designed, budget-friendly, mobile-optimized website to showcase your business, product, or service, consider… Read more »

Content Editing: The Art of Revising From Basic to Brilliant

“Something more” could be Copyblogger’s unofficial content editing motto. That’s what Copyblogger founder Brian Clark was getting at years ago… Continue Reading The post Content Editing: The Art of Revising From Basic to Brilliant appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman

68 Top Customer Retention Statistics (2022 Data)

The relationship customers have with your business doesn’t stop after they make a purchase. If you want to maximize your revenue, you should also be aiming to maintain that relationship… Go to Source Author: Adam Connell

Free September 2022 Wallpaper & Instagram quote

Free September 2022 wallpaper is here! Summer is almost over, so it is time for our first autumn wallpaper this year. It incorporates falling leaves in classic orange gold colors, but to spice it up, I have added an azure blue shade that compliments the warmer tones. I hope this stunning palette will help you… Read more »

How to Start a Podcast on Spotify for Free

If you’re reading this, you’ve likely found a topic you could talk about for hours — and now you’re ready to launch a podcast. The good news: Spotify is becoming a go-to destination for podcasts. In 2021, Spotify listeners spent 78% more time listening to podcasts than the year before. Even better news: it’s relatively… Read more »

Best 12 Finance Podcasts To Get Your Money Right in 2022

If you’re looking for some great finance podcasts to listen to in 2022, you’ve come to the right place. In this article, we will share with you a list of the best finance podcasts available. Whether you’re just getting started in your financial journey or you’re looking for some new tips and tricks, these podcasts… Read more »

The 5 Best Cities for Black Entrepreneurs

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. White-owned businesses receive… Read more »

Inflation-Based Price Changes? Here’s How & How Not to Address it in Your Messaging

Inflation has been a big topic of conversation in recent months, with the cost of just about everything going up. From gas to groceries to household goods. As a result, many companies are notifying customers of price increases. If that sounds like your company, keep reading to learn how to address price changes and key… Read more »

Personalized Experiences: Why We Love Them + Brand Examples

According to a 2021 McKinsey report, 76% of consumers get frustrated when they can’t find a personalized experience with a brand. With personalization becoming more valuable to stand out from the competition, a look at some great examples can serve as inspiration for your own strategy. Discover brands that are killing it at personalization and… Read more »

A 3-Step Blueprint for a Brilliant Blog Launch

A blog launch is exciting, but it can also be awfully lonely for up to a year as you build… Continue Reading The post A 3-Step Blueprint for a Brilliant Blog Launch appeared first on Copyblogger. Go to Source Author: Brian Clark

10 Common Copywriting Templates to Use in Marketing

Ask any marketer responsible for copywriting about their writing process. You’ll quickly find out there’s no specific process to follow and little to no copywriting templates to guide you. Additionally, copywriting varies depending on your audience, purpose, and format. Copywriting for an Instagram post, for instance, is entirely different from copywriting for a blog post…. Read more »

The Ultimate Guide to Content Marketing in 2022

Your customers, leads, and audience members want valuable content from your business. And that content needs to reach audience members in a way that feels natural and organic versus being disruptive. Content marketing helps businesses do this, and it describes the process of attracting, engaging with, and delighting your target markets. By honing in on… Read more »

Types of Interviews to Prepare For

Over the past 12 months, 21% of American employees have changed jobs. Everyone has a different experience. If you are looking to gain employment, it is important that you know the types of interviews they conduct. Your interview is based on your industry, type of job, and the company asking you the questions. You must know… Read more »

How to Answer ‘Tell Me About Yourself’ Using 9 Tried-and-True Tips

The first time I was prompted with “Tell me about yourself” in an interview, I reeled off a canned spiel about how I love helping people – I was positive it would impress my interviewer. But after my cliched answer triggered a disappointed look on her face, I panicked. I ended up rambling about how… Read more »

How to Change All Margins in Google Docs [FAQ]

When working on a project with Google Docs, you may be required to change the default margins, and if you’ve never done it before, learning how to change all margins in Google Docs can seem complicated. If you need to change only the left and right margin space, simply click and hold the small blue… Read more »

How to Start Writing: Zap Your Reaction to Criticism and Grow from ‘Good Enough’

You might have mixed feelings about learning how to start writing. On one hand, tips for beginner writers get you… Continue Reading The post How to Start Writing: Zap Your Reaction to Criticism and Grow from ‘Good Enough’ appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman

How to Change Your Blogger Title and Tagline

The blog name is one of the most important elements of your site. You want it to be easy to remember and match your content. Sometimes your first choice may not be perfect, and you do not need to be stuck with it. In this post, I will show you how to change your Blogger… Read more »

Being a Digital Creator: Everything You Need to Know [+ Tips to Get Started]

More businesses and social media platforms are relying on digital creators to boost brand awareness, revenue, and engagement — making digital content creation popular among marketers and creatives. But what exactly is a digital creator and how can you become one? In this blog, we’re going to explore what a digital creator is, the difference… Read more »

What is YouTube Shorts & How to Make One [+7 Brand Examples]

Did you know that the first video published on YouTube was only 18-seconds long? While short-form content on YouTube isn’t new, it does have a new name: Shorts. Launched in 2021, Shorts is YouTube’s answer to TikTok, Instagram Reels, and other viral video platforms. But is it worth your time? Let’s talk about what YouTube… Read more »

How To Promote Your Blog With Automation

Do you struggle with finding the time to promote your blog? There are plenty of ways to promote your blog manually, but it’s hard to find the time to implement… Go to Source Author: Lyn Wildwood

13 Website Page Load Time Statistics (2022 Data)

We all know page load times are important. But how important are they exactly? What does the data tell us about how much page load times can affect bounce rate,… Go to Source Author: Lyn Wildwood

12 Essential YouTube Advertising Statistics for 2022

YouTube is the internet’s second largest search engine, meaning that advertisers have significant potential when it comes to reaching audiences and driving conversions. In this post, discover essential YouTube advertising statistics you need to know in 2022. YouTube Advertising Reach Statistics YouTube advertising revenues reached 7.34 Billion USD in Q2 of 2022, a 5% YoY… Read more »

5 Myths Marketers Got Wrong About Gen Z, According to Data & Our Gen Z Intern

To be honest, Gen Z can feel like foreign territory to all. Even myself, born in 2001. Although I’m smack in the middle of the TikTok, middle-part wearing generation, I don’t always fully understand the trends we start, stop, or totally cancel. Even though I’m no genius when it comes to how to market to… Read more »

How to Promote Your YouTube Channel [+ Tips from HubSpot’s YouTube Team]

In the early days of YouTube, there weren’t a whole lot of YouTubers or brands creating content on the platform, so it was much easier for content creators to stand out. Fast forward to 2022, and there are now roughly 15 million active content creators on YouTube pumping out 500 hundred hours of content every… Read more »

Twitter Topics: How to Use It & What Marketers Need to Know

Twitter Topics makes it easier for Twitter users to sift through the roughly half billion tweets published daily and find content related to their interests. As a marketer, Twitter Topics can help you stay focused on audiences in your industry that fit your customer profile and join in on conversations that make the most sense… Read more »

The Complete Guide to Choosing Web Design Firms for Businesses

With the advent of online shopping and services, a website has become a vital component of any business. After all, there are at least 1.8 billion websites on the world wide web today. If they weren’t important to business, that number would not have ballooned as big.  Then again, many find themselves at a loss… Read more »

Writing Voice 101: Add Color and Richness … Without Making Us Want to Barf

Your writing voice makes your subjects clear and interesting. Assuming you aren’t working on the next Waiting for Godot, you’ll… Continue Reading The post Writing Voice 101: Add Color and Richness … Without Making Us Want to Barf appeared first on Copyblogger. Go to Source Author: Sonia Simone

Here’s a Look at Our Favorite New Patterns

Since we launched Patterns in 2020, we’ve been steadily adding to our library of prebuilt Block templates for you to easily make your site stand out even more. There are now over 260 Patterns that can be inserted into your pages and posts in just seconds. If you’ve never used Patterns before, you can access… Read more »

The 15 Best Free Portfolio Websites for Creating an Impressive Digital Portfolio

Whether you’re a UX designer, freelance writer, or photographer, an impressive online portfolio is critical for impressing potential clients and landing future jobs. But crafting a good digital portfolio can feel like a daunting task, especially when you aren’t even sure which website you should use to create one. Here, we’ve created a list of… Read more »

21 Examples of Successful Co-Branding Partnerships (And Why They’re So Effective)

Everyone has loyalties to their favorite brands, but there’s a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey’s to include chocolate syrup in its signature brownie recipe. There’s something brilliant about that co-branded product:… Read more »

16 Educational Podcasts for Minority Entrepreneurs

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Podcasts are… Read more »

16 Educational Podcasts for BIPOC Entrepreneurs

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Podcasts are… Read more »

What Marketing Myopia Is & Why Every Brand Should Avoid It [+Examples]

Most businesses want to grow and be successful, but what they often don’t realize is that success doesn’t happen overnight. It takes hard work, dedication, and a clear vision of what you want your business to become. One of the biggest dangers that can prevent a business from achieving its goals is marketing myopia. In… Read more »

In Search of Better Writing Introductions

One of my favorite lessons about writing introductions brings me back to a distinct moment in a cramped airplane seat… Continue Reading The post In Search of Better Writing Introductions appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman

TikTok Ads Guide: How They Work + Cost and Review Process [+ Examples]

In 2018, Musical.ly, music sharing app, was purchased by Chinese tech firm Bytedance and merged with the firm’s new app, TikTok. It started out as a video-sharing social network where users shared short clips of themselves lip-synching and dancing to trending music. It has since expanded to house more diverse videos and become a creative… Read more »

How to Add a Text Box in Google Docs [FAQ]

Google Docs offers many helpful features for marketers. One of those valuable features is adding a text box to your Google Doc. If you’re sharing your document with colleagues, inserting a text box will help make your document look more professional while also drawing your reader’s attention to important information. If you’re a visual learner,… Read more »

43 TikTok Stats to Know in 2022

Since launching in early 2018, TikTok’s been covered by seemingly every major news publication and racked up millions of downloads globally. Despite its popularity, the app can still feel like a bit of a mystery to marketers, especially since TikTok doesn’t always disclose key app metrics.  As someone who’s gotten sucked into the app, blogged… Read more »

Grow Your Audience with Microsoft Start

We’re all looking for ways to grow our audiences for our sites. Sometimes, we change our content to optimize it for search engines (here’s a shameless plug for our new SEO course). Other times, we find ways to reach new people, such as using tags so our blog posts show up in the Reader.  Now,… Read more »

Instagram Launches DM-Based Shopping Tools For Businesses: Why We Saw It Coming [New Data]

Remember when social media was all about keeping up with your friends and family? For better or worse, those days are gone as more social platforms are now focused on keeping you connected with an endless stream of products you can buy without even leaving the app. In other words, social media is the next… Read more »

How Video Consumption is Changing in 2022 [New Research]

In 2022, video is more important to consumers than ever before. Each day, we stream our favorite shows, watch YouTube videos to learn something new, or follow events, Q&As, and interviews via live video. While video isn’t going anywhere, it’s always expanding, changing, and evolving to fit consumer preferences and new platforms — and marketers… Read more »

How to Add a Custom Favicon to Your Blog or Website

A favicon on your blog or website is essential to creating brand identity. Favicons are small icons (usually 16×16 pixels) that appear next to your blog title in the browser tab. They help readers identify your blog and are super easy to add. Learn how to add a custom favicon to your blog in less… Read more »

The Best Print-On-Demand Companies In Canada (2022 Comparison)

Looking for the best print-on-demand companies in Canada? You’re in the right place. There are tons of print-on-demand companies, but not all have fulfillment centers in Canada. This matters because… Go to Source Author: Adam Connell

How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

The line between marketing and digital marketing has blurred. Offline marketing was once considered “traditional” compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Traditional marketing, which ranges from radio ads to billboards and magazine spreads, simply adjusted to the new era…. Read more »

YouTube Challenges To Boost Subscribers in 2022

With roughly 15 million active content creators on YouTube, it feels like almost everyone has a YouTube channel these days — so how can you make your channel stand out from the rest Fortunately, there are always new viral challenges that can help you find your audience, boost your engagement, and showcase your unique personality… Read more »

How to Write a Blog Post Introduction That Grabs and Holds Attention

Now that you’ve studied headline writing, it’s time to learn how to write a blog post introduction. Your blog post… Continue Reading The post How to Write a Blog Post Introduction That Grabs and Holds Attention appeared first on Copyblogger. Go to Source Author: Brian Clark

Your Guide to Summer Web Traffic, Conversion & Lead Performance Across Industries [Data from 150,000+ Businesses]

Last summer, as physical businesses began to reopen, analysts predicted one of the largest summer slumps we’d ever seen. And, when analyzing over 130,000 businesses, we certainly saw dips in engagement and conversion that affected some industries more than others. This year, we’ve seen a lot more of the economy open back up. But, unfortunately, businesses… Read more »

How to Build a Robust Direct Marketing Strategy [+ Examples]

Every day, we’re on the receiving end of a direct marketing campaign. We just might not know it. In this article, you’ll learn the benefits of a direct marketing strategy, how it works, and the benefits of leveraging it. The Benefits of Direct Marketing There are several key benefits to implementing a direct marketing strategy:… Read more »

How to Remove Duplicates in Excel (5 Steps With Pictures)

Duplicate data is costly, it skews reports and leads to wasted marketing resources. Here’s how to remove duplicates in Excel spreadsheets: Let’s run through it with an example! Note: If you want to see duplicate data before removing them, scroll down to learn how to find and highlight duplicates in Excel. Also, make a copy… Read more »

3 Critical Tips for Beginner Writers Who Don’t Have an Audience Yet

I could share my top tips for beginner writers all day long. It’s one of my favorite things to do… Continue Reading The post 3 Critical Tips for Beginner Writers Who Don’t Have an Audience Yet appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman

Color Love | Red & Neutrals

Red is a really bold and statement color. Even though I love it, red is usually too strong to be the main hero of any design. The solution for that is neutral shades like beige, grey, or soft brown. Paired with coral or dark red, they can create a stunning red & neutrals color palette…. Read more »

What Is Twitch? How Do Brands Use It?

Like many people, I discovered Twitch through my love for video games,watching YouTubers play and review some of my favorites. Most of the YouTubers I watched promoted their Twitch accounts where they would broadcast live play-throughs, and I eventually started to wonder — what is Twitch? Ultimately, Twitch is a streaming platform, but is there… Read more »

Facebook Business Manager: How to Use Meta Business Suite in 2022

You’ve likely heard of Meta Business Manager, formerly known as Facebook Business Manager. Meta describes this as their tool to “manage ad accounts, Pages, and the people who work on them — all in one place.” If you haven’t heard of it, or if you don’t know much about it, Meta Business Manager is a… Read more »

Back to the Office? Remote and Hybrid Employees Would Rather Quit [Data from 1000 Consumers]

Remember when we used to wake up bright and early and commute to the office five days a week? Thinking back, it feels like a distant memory of a time before Covid-19. But for some workers, the days of rolling out of bed and hopping on a computer from the comfort of home could be… Read more »

New Design Superpowers for You to Leverage

One of the most exciting things about WordPress is that it’s constantly improving. In fact, did you know that Gutenberg releases new functionality and improvements every two weeks?! There have been a number of really cool and powerful capabilities rolled out over the last few months that give you even more control over the design… Read more »

The Best Video Marketing Channels to Grow Your Brand in 2022

Video marketing isn’t “quick.” On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it’s essential to pick the best video marketing channels to leverage. However, since most social media channels are pivoting to video, it’s hard to know which ones are… Read more »

Developing a Niche Marketing Strategy that Drives Growth [+ Examples]

With a fiercely competitive market, marketers everywhere are wondering how to make their brands stand out? Niche marketing strategy might be the answer they’re looking for. Discover what a niche marketing strategy is, how to develop one, and examples of these strategies in action from popular brands. Developing a Niche Marketing Strategy 1. Know your… Read more »

38 Podcast Stats That Advertisers Need to Know in 2022

If you’re interested in pursuing a podcast advertising strategy to connect with millennial or Gen Z customers but aren’t sure if the right opportunities exist for your company, check out this list of podcast advertising stats. With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand…. Read more »

The Writing Habits That Impress Content Managers and Editors

Writing habits often baffle non-writers. They imagine aloof, bespectacled introverts pounding away at their keyboards, detached from social settings and… Continue Reading The post The Writing Habits That Impress Content Managers and Editors appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman

98 Important SEO Statistics For 2022 (Market Share, Trends, And More)

Looking for SEO statistics to inform your SEO strategy? We’ve got you covered!  The Search Engine Optimization (SEO) landscape is constantly evolving. If you want to keep ranking and driving… Go to Source Author: Adam Connell

20 Effective Ways to Automate and Grow Your Business

There’s more scope for automation in your business than ever before. With automation, you can schedule emails to be sent at the perfect time, follow up with leads that have abandoned their cart, sync data between apps, and notify team members of new tasks. However, these options can be overwhelming, especially if your business isn’t… Read more »

How to Humanize a Brand: 15 Best Tips for Humanizing Your Voice

What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human. So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? Perhaps some people don’t want to show any biases that might deter any… Read more »

15 Best Online Course Platforms For 2022 (Comparison)

Looking for the best online course platforms to power your eLearning business? You’re in the right place! We trawled the market to find the very best online platforms that help… Go to Source Author: Adam Connell

Future of Automation: 9 Predictions to Look Out For in 2022

As a blend of robotics, machine learning, and artificial intelligence (AI), automation takes care of the mundane tasks we’d rather not spend time on, the work we don’t want to mess up with human error, customer interactions that require instant responses – and so much more. While automation has been evolving at lightning speed over… Read more »

29 of the Best Form Builder Tools for 2022

You’ve heard it before – forms are the gold standard when it comes to capturing leads, learning about industry trends, doing market research, and even just getting some customer feedback. If you’re looking for the best online form builders, we’ve compiled a list of the top 30 currently available. Plus, discover the steps to create… Read more »

20 Call to Action Examples that Create Instant Leads

What are some winning call to action examples? Creating a strong call to action (CTA) is essential to turn visitors… Continue Reading The post 20 Call to Action Examples that Create Instant Leads appeared first on Copyblogger. Go to Source Author: Tim Stoddart

New Tools for More Successful Editing Adventures

Spacing in Galleries Lock Those Blocks Did You Notice the Table of Contents on This Post? Spacing in Galleries You now have the power to control how much space lives between your images at the horizontal and vertical level. This allows you to create a variety ways to present a collection of photos. You can… Read more »

How to Use TikTok: A Step-by-Step Guide

Did you know TikTok is the most engaging social media app with an average user session of almost 11 minutes? Now add to the mix a staggering 1.2 billion monthly users. To state the obvious, TikTok is dominating the social media landscape, becoming a gold mine of short, snackable content. While that sounds exciting –… Read more »

18 Core Company Values That Will Shape Your Culture & Inspire Your Employees

Having core company values can help you ensure each of your employees, from top leadership to entry-level, are working towards the same common goal, and share a bigger purpose. Take a look at one of Google’s values — “Focus on the user and all else will follow.” Any Google search will show you they stand… Read more »

The Best Print-On-Demand UK Companies (2022 Comparison)

Looking for the best affordable print-on-demand UK companies? You’re in the right place! If you plan on selling your artwork to customers primarily based in the UK, it’s important to… Go to Source Author: Adam Connell

Top 7 Ecommerce Podcasts You Should Listen to in 2022

Are you thinking of launching an ecommerce business? Before you start, learn everything you need about ecommerce with these 8 podcasts. This list of ecommerce podcasts offers it all – education, inspiration, and entertainment. Check them out below. Shopify Masters If you’re getting into ecommerce, what better way to learn than from one of the… Read more »

Free August 2022 Wallpaper & Instagram quote

Free August 2022 wallpaper is here! Celebrate summer days with bright and cooling shades of blue. The main inspiration for this month’s wallpaper was azure ocean waves on the beach full of golden sand. I hope this calming view with help you relax during hot summer days. Each wallpaper download from August 2022 includes: Desktop… Read more »

How Do I Choose the Best Cleaning Company in My Local Area?

Are you looking for a professional cleaning service for your home? Cleaning professionals can make your life easier by dusting and vacuuming everything. They can also wash your clothes, do gutter cleaning, and handle seasonal cleaning. Dedicated companies also have specialized cleaning products. They only use supplies that won’t irritate your asthma, allergies, or children… Read more »

2022 Email Marketing Benchmarks [HubSpot Data]

Email marketing is an important strategy for marketers looking to reach new leads, stay top-of-mind with existing customers, and keep them aware of new products and services — but the practice isn’t always straightforward. Technology and consumers change, and keeping up can be challenging. However, the challenge is worth it. 47.5% of marketers said their… Read more »

Hot Off the Press: New WordPress.com Themes for August 2022

The WordPress.com team is always working on new design ideas to bring your website to life. Below you’ll find the six newest themes that we’ve added to our library, giving you beautiful options for a product showcase, photography portfolio, travel blog, or whatever else you can dream up. To install any of the below themes,… Read more »

6 Nonprofit Marketing Trends that All Marketers Should Know About [HubSpot Data]

Marketing your nonprofit can be challenging. Thankfully, learning from others that have already engaged with nonprofit marketing, leveraged trends, and found success can be helpful when it comes to developing your own strategy. In this post, discover expert insight and tips from HubSpot’s Nonprofit Marketing Trends Report for 2022 that will help you build the… Read more »

9 Marketing Automation Mistakes You Can’t Afford to Make

According to a 2021 HubSpot Blog Marketing Trends Report, 69% of marketers surveyed say they use automation in their marketing role. Whether automation is a new or standard practice in your company, we want to help you avoid common traps marketers often fall into. In this post, we’ll discuss them and alternatives that solve these… Read more »

7 Often Overlooked Steps to Be a Better Writer at Work

A writer at work who stands out from their coworkers can always confidently answer the question: What’s it like working… Continue Reading The post 7 Often Overlooked Steps to Be a Better Writer at Work appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman

The State of Consumer Trends [Data from 1000+ Consumers]

As the world constantly changes, it can be hard to stay up to date with ever evolving consumer behaviors, preferences, and trends. But, as marketers, knowing your buyer persona — and what motivates them — is absolutely vital. To help both marketers and business professionals alike, we surveyed over 1,000 consumers across the U.S., talked… Read more »

The 5 Best Ebook Formats for Marketers [Free Templates]

You may just be getting started with ebook creation as a marketing tool or reconsidering the role of ebooks in your existing content strategy. Regardless of where you are in the process, you’re likely asking yourself an important question: What are the best ebook formats for your marketing library? This is a valid question because… Read more »

Workflow Automation Explained & 6 Best Workflow Software for 2022

Manual data entry might be one of the most tedious and inefficient tasks in the corporate world. Not only does it put you to sleep, but it also wastes precious time and resources, slashing your productivity to bits. According to Zapier, 94% of workers perform time-consuming, repetitive tasks. Fortunately, there’s technology that can automate these… Read more »

15 Excel Formulas, Keyboard Shortcuts & Tricks That’ll Save You Lots of Time

For most marketers, trying to organize and analyze spreadsheets in Microsoft Excel can feel like walking into a brick wall repeatedly if you’e unfamiliar with Excel formulas. You’re manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself, “There has to be a better way to do… Read more »

Instagram Takeover: How to Host One in 7 Easy Steps

Influencer marketing is a trendy topic these days, but it doesn’t require a lot of work or a ton of money to harness the power of influencers on your brand’s social media channels — and hosting something called an Instagram takeover is one of the lowest-effort, most organic ways to do just that. Not sure… Read more »

16 Common Logical Fallacies and How to Spot Them

Logical fallacies — those logical gaps that invalidate arguments — aren’t always easy to spot. While some come in the form of loud, glaring inconsistencies, others can easily fly under the radar, sneaking into everyday meetings and conversations undetected. Our guide on logical fallacies will help you build better arguments and identify logical missteps. Jump… Read more »

23 Stats We Gained from Surveying Marketing Leaders [New Data]

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. In this post, we’ll discuss the insight we gathered from director+ level marketers about their companies marketing strategies and what they will look like… Read more »

How to Bypass the Toughest Email Spam Filters [Infographic Checklist]

Email is undoubtedly one of the most powerful opportunities for engaging with your leads and customers, and increasing sales.  In fact, email generates $42 for every $1 spent, which is an astounding 4,200% ROI — making it an incredibly effective tool for generating revenue.  But nowadays, our consumers are overloaded with emails and often suffer… Read more »

Summer Wifi Password Printable – Awesome Pool Party Essential!

If you plan a summer party at home this printable poster is a must-have! It will give your guest easy access to your wifi and you will no longer need to answer the same question over and over again. This Summer Wifi Password Printable Sign maybe even perfect to keep in your living room or… Read more »

How Each Generation Shops in 2022 [New Data from Our State of Consumer Trends Report]

With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is. Not only do you need to know where they spend their time, but also how they like to shop –- and that largely depends on their age group. To help you determine where to… Read more »

2022 CPL and CAC Benchmarks [HubSpot Research]

As a marketer, you know you have to spend money to make money. This is particularly true when you’re trying to generate leads and acquire new customers. However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. To help refine your marketing strategy to lower the… Read more »

Email Subject Lines for Sales: 5 Steps to Better Open Rates, with 48 Templates

Crafting the best email subject lines for sales doesn’t have to be a mysterious or challenging task. You simply have… Continue Reading The post Email Subject Lines for Sales: 5 Steps to Better Open Rates, with 48 Templates appeared first on Copyblogger. Go to Source Author: Tim Stoddart

Changes to Our Pricing Plans

Our philosophy has always been one of experimenting, learning, and adjusting. As we began to roll out our new pricing plans a couple of months back, we took note of the feedback you shared. What we heard is that some of you missed the more granular flexibility of our previous plans. Additionally, the features you… Read more »

How to Plan Your Instagram Posts [+22 Free Instagram Planning Templates]

When you’re not following a plan on social media, it’s easy to forget to post regularly. Additionally, creating image and video-based content meant to drive revenue for your business can seem far from your bottom line. However, 90% of people on Instagram follow at least one business nowadays. To compete with other companies in your… Read more »

How to Write a SMART Goal [+ Free SMART Goal Template]

Work can feel like a never-ending grind when you’re not chasing a clear goal. A SMART goal template can help you clarify your motivations, set a clear direction for you and your team members, and ensure you’re able to celebrate the wins when they come along. But what exactly is a SMART goal, and how… Read more »

13 Ways To Make Money From A Website (And How To Get Started)

Want to know how to make money from a website? You’re in the right place. There are thousands of bloggers and entrepreneurs out there that make a full-time income from… Go to Source Author: Nicola Bleu

MBO (Management by Objectives): Everything You Need to Know

As a leader, you have expectations for your team. You want to see a specific level of performance and efficiency, and using a management by objectives (MBO) approach can help you manage your team effectively. When organizational goals are not communicated to employees, they can’t meet expectations. This leads to micromanaging and instills the belief… Read more »

The 15 Best Autoresponder Software in 2022 (Plus Free Autoresponders)

Nowadays, email marketing is an integral component of any marketing strategy. In fact, 59% of marketers say email is their biggest source of ROI. When it comes to email marketing, the autoresponder sequence is a commonly used but often under-appreciated part of the process. Autoresponders are a way to dip your toes into email automation…. Read more »

Podcast Equipment You Need to Take Your Show from Good to Great in 2022

Want to start podcasting, but feel intimidated by the podcast equipment you’ll need? Don’t be! Professional-sounding podcast equipment is more accessible than ever.  With 26% of adults listening to podcasts weekly, the production quality of your show is important. In order to build a successful podcast, you need the right tools and services at your… Read more »

Instagram Questions: 16 Ways to Boost Story Engagement

Instagram is a powerful channel for businesses to reach a larger audience — in fact, approximately 80% of the platform’s one billion users follow at least one business on Instagram. If your brand is on Instagram, you need to be communicating and engaging with your audience, and Instagram Questions can help you do just that…. Read more »

Publish Blog Posts to Your Telegram Channel Automatically With JetpackWP Bot

With the JetpackWP Bot for Telegram, you can now automatically share blog posts from any Jetpack-powered WordPress site (including any site hosted at WordPress.com) directly to a Telegram channel. This free tool saves time sharing content to Telegram, where readers can subscribe to read your posts just as easily as they would via email or… Read more »

10 Best Plugins To Speed Up WordPress In 2022 (Caching Plugins And More)

Are you looking for a caching or minifying plugin for WordPress? Or just looking for ways to speed up your WordPress installation? Either way, I’ve got you covered. In this… Go to Source Author: Adam Connell

8 Ways to Boost Blog Traffic Using Your Old Posts

A quick way to boost blog traffic is by refreshing old blog posts by improving the content and updating any outdated information. Other than having outstanding original content, blog traffic is heavily influenced by smart SEO strategies. Use the SEO knowledge you’ve gained since starting your blog to improve your old posts so they’ll draw… Read more »

How Three Companies Grew Revenue With Social Media Shopping Tools [New Data + Case Studies]

Shopping on social media has become increasingly popular over the past few years. In fact, 57% of consumers report social media as their preferred method for discovering new products — over television ads (56%), YouTube ads (49%), and retail stores (42%), and only surpassed by “searching on the internet” (58%). And as someone who now purchases… Read more »

6 Short-Form Video Trends Marketers Should Watch in 2022 [New Data]

Short-form videos are everywhere nowadays. And, now, as platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest expand their short-form offerings, brands are continuing to take notice. In the HubSpot Blog’s 2022 Marketing Industry Trends Survey, we found that more than half of marketers (51%) who use short-form video plan to increase their… Read more »

11 Etsy SEO Tips To Increase Your Reach And Sell More Products

Have you heard of Etsy SEO? You know Etsy has a search bar at the very top of the platform’s design, but did you know it’s linked to an algorithm… Go to Source Author: Lyn Wildwood

7 Best WordPress FAQ Plugins For 2022

Looking for the best WordPress FAQ plugin for your website? Want to add an FAQ section without hassle? No problem. We’ve got you covered. In this article, we’re rounding up… Go to Source Author: Elna Cain

Should You Pay a PR Firm? [+PR Tactics You Can Manage In-House]

It’s a question almost every fast-growing company runs into: should we hire a PR firm or build an in-house team? And if you wrestle with this question long enough, it quickly spirals into an endless back-and-forth (“on the other hand…“). The truth is, depending on your specific goals, resources, and budget, one path may make… Read more »

5 Questions to Ask Yourself Before Launching a Digital Advocacy Campaign

Digital advocacy efforts are vital for enabling nonprofit organizations to cut through the noise and win campaigns. Without digital advocacy, it can be difficult to measure the success of your campaigns — or even know if you’re winning, at all. In fact, 94% of advocacy campaigners believe the opposing side is winning, and 86% believe they… Read more »

How to Pitch an Article (and Get an Enthusiastic Response)

If you want to write about anything you’d like, as often as you’d like, there’s a place for that: Your… Continue Reading The post How to Pitch an Article (and Get an Enthusiastic Response) appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman

How to Create a Great Social Media Strategy Plan in 2022

Many businesses find creating a social media strategy overwhelming. There are so many networks available, and they’re constantly adding new features to learn and integrate into your plan. If you don’t have a full-time team of social media experts at your disposal, it’s even harder. But the fact is that your success depends on having… Read more »

32 of the Best Office Pranks & Practical Jokes to Use at Work

We asked our friends and combed the internet for examples of some of the funniest office pranks, and pulled together this list virtual April Fool’s pranks and in office pranks to serve as inspiration for your own. Every company has a story about that funny office prank of yore. Whether you’re doing some early April… Read more »

Calculating Correlation in Excel: Your How-To Guide

Microsoft Excel lets you do more than simply create spreadsheets — you can also use the software to calculate key functions, such as the relationship between two variables. Known as the correlation coefficient, this metric is useful for measuring the impact of one operation on another to inform business operations. Not confident in your Excel… Read more »

How to Increase Your Instagram Engagement Rate in 2022

With the potential to increase your brand awareness and build a reputable brand being so high on Instagram, understanding how to use it is essential. While there are various ways to market yourself or your business on Instagram, it’s impossible to do so without first understanding your Instagram engagement rate. Discover below ways to increase… Read more »

Purchase Yoast SEO Premium Directly on WordPress.com

We hear every day from you — our customers — that helping people discover your WordPress.com site on search engines is a top priority. That’s why we’re excited to announce that Yoast SEO Premium is now available for purchase on WordPress.com!  Not only is it easier than ever to purchase this powerful plugin on WordPress.com, but you… Read more »

How to Highlight Duplicates in Google Sheets [Step-by-Step]

Duplicate data is the bane of spreadsheet solutions, especially at scale. Given the volume and variety of data now entered by teams, it’s possible that duplicate data in tools like Google Sheets may be relevant and necessary, or it could be a frustrating distraction from the primary purpose of spreadsheet efforts. The potential problem raises… Read more »

A Quick Guide to Nonprofit Website Redesigns [+Best Practices]

It’s hard to overstate the importance of having a quality website for nonprofit organizations. All of an organization’s outreach, marketing, and ads need to drive an audience to take action like donating, finding out about services, or signing up for information. An effective website allows these actions to happen quickly and seamlessly, making the path… Read more »

Top 10 Fun & Fresh Summer Fonts You Will Love

Make a splash in your design choices this summer with these fun fresh fonts perfect for adding some summer style to your office prints, barbecue invites, and newsletters. 10 Fun & Fresh Summer Fonts Summer is the best time for some quick and colorful crafts and trying out some new crazy fonts. To give you… Read more »

How Web3 Technology Will Impact the Future of Consumer Trends [Expert Insights]

Many years ago, I waited hours in line after a concert to get a coveted Selena Gomez autograph. After she signed my poster, I hung it up in my bedroom, where it felt like my most prized possession. Because, although plenty of other people had Selena’s autograph — no one had this specific one. It was… Read more »

The Top Video Marketing Tactics Brands are Investing In [+Which Are Losing Steam]

Video marketing is becoming more and more integral to a brand’s success. If you’re a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in. Fortunately, the HubSpot Blog recently surveyed over 500 marketers across the… Read more »

11 Best Alternatives To Facebook Groups (2022 Comparison)

Are you looking for the best alternatives to Facebook Groups? There was once a time when having a Facebook group was one of the only viable options for building a… Go to Source Author: Nicola Bleu

Why Your Nonprofit Should Invest in Search Engine Optimization

Every company needs a strong marketing strategy – even nonprofits. However, most nonprofits haven’t considered investing in search engine optimization (SEO), even though it can have one of the highest returns on investment. SEO, specifically for nonprofits, is the process of optimizing your website to increase organic visibility when people search for topics like education,… Read more »

6 Internet of Things Marketing Examples You Should Know About

IoT is everywhere nowadays – from the smart devices in our homes to the QR codes we see in commercials nowadays. However, there is still so much untouched terrain with IoT marketing. Here are six IoT marketing examples to inspire you to investigate all the ways you can leverage this technology in your strategy. How… Read more »

5 Benefits of Using Web Hosting Services

The US hosts at least 21 percent of all domains worldwide. So are you interested in keeping your business going online? If you are wondering if web hosting services are worth investing in, then you’re in the right place. These are all signs that you need a better web hosting service. Simply put, a website is worthless without a… Read more »

The Greatest Sales Letter of All Time

In line with my advice to study headline writing and advertising copy that works, I thought I’d share what many… Continue Reading The post The Greatest Sales Letter of All Time appeared first on Copyblogger. Go to Source Author: Brian Clark

How to Write an Ecommerce Business Plan [Examples & Template]

If you have a promising idea for an online ecommerce business, it’s important to create an ecommerce business plan to ensure your vision has enough stock to be profitable. Having a business plan for your online store will help you define your target market, establish your monthly and quarterly sales goals, and increase the likelihood… Read more »

Business Strategy: What It Is & How to Build an Effective One

In the business world, professionals are obsessed with tactics because they can help them meet their short-term goals. But if all you do is focus on the short-term, you won’t spend enough time or energy figuring out how you can succeed in the long-term. Fortunately, building a strategy can help you achieve both your short-term… Read more »

How Local Business Schema Can Boost Your Company’s Visibility Online

You’ve started a website for your local business, but with so much competition out there, you may be struggling to make your website more visible online. That lack of visibility could hinder potential customers from finding your company. To improve your visibility in search engine results, local business schema could be the tool you need…. Read more »

What is Interactive Marketing [+ 15 Inventive Examples]

The content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday — our blog posts look like print articles, our offers look like books, and our slide decks look like presentations. While these formats are fine for the most part, marketers can take their content from “fine”… Read more »

Share WordPress.com Blog Posts to Telegram With WordPressDotCom Bot

Ever wished you could share new blog posts to a Telegram channel automatically? If so, then great news! Starting today, you can follow any WordPress.com blog within Telegram by using WordPressDotCom Bot. Now, you can easily get real-time updates from your favorite bloggers in specific channels, group chats, or DMs, right in the app. All… Read more »

Linktree for Instagram: How It Works + How to Create One [10 Steps]

Features come and go on Instagram – one thing that has stayed consistent is the restricted linking options, with brands and creators only able to share one link in their Instagram bio and on Instagram Stories. One solution to this is creating and adding a Linktree to your Instagram. Discover how it can help you… Read more »

11 Talent Acquisition Strategies to Find the Best Employees

It can be difficult to find the ideal candidate for a specific position. In fact, in 2021, 69% of companies have reported talent shortages and difficulty hiring — a 15-year high. Regardless of the state of the economy and your talent pool, to succeed long-term, your business should be able to hire and retain the… Read more »

Free July 2022 Wallpaper & Instagram quote

Free July 2022 wallpaper is here! Even though watermelons aren’t really my favorite fruits, I can’t imagine a better snack for a hot summer day! It’s why they are the theme of July wallpaper. I hope they will help you keep cool and motivated all day long. Each wallpaper download from July 2022 includes: Desktop… Read more »

What is Blockchain? | The Ultimate Guide

As cryptocurrency continues to be a hot topic, you may be wondering if your business can benefit from crypto like bitcoin. But what if I told you the biggest opportunity for businesses of any kind is actually related to the technology that underlies bitcoin — blockchain. Blockchain, the public ledger that records all bitcoin transactions,… Read more »

Trigger Marketing: 7 Steps to Use It in Any Campaign + Examples

Although you may have a desired path for your potential consumers to take when they interact with you online, the truth is you have no control over it. Trigger marketing enables you to be at the ready, in whatever way your audience chooses to engage. In this article, we’ll cover all things trigger marketing, including… Read more »

The Ultimate Guide to Storytelling

Storytelling is an art. Not a process, method, or technique. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery. Sounds like a lot of work, right? It is, and rightfully so because storytelling is… Read more »

Blogging Time Management: How to Blog When You Have No Time

Finding the time to blog is a frequent challenge for many marketers. Marketers often wear many hats and it can be difficult to focus long enough to churn out quality articles when you’re pressed for time. How to blog when you have no time? We spoke with author and marketing expert David Meerman Scotton how… Read more »

The Beginner’s Guide to the Competitive Matrix [Template]

Have you ever been playing a game and had to look around to check out the competition? Whether you currently own or you’re looking to start your own business, you need to do the same thing. Luckily, there’s a methodical way to do that: by conducting a competitive analysis and creating a competitive matrix. A… Read more »

The Ultimate Guide to Content Creation

Content creation is what happens behind the scenes. It’s how Google can offer the perfect answer to your problem. It’s the videos you watch on YouTube after a tough day. Content creation is also what helps people discover your business, brand, and products. And that content helps you attract, engage, and delight prospects and customers…. Read more »

How to Create a Content Marketing Strategy

We’ve talked on the blog for years about how to create a content marketing strategy before jumping into writing. Still,… Continue Reading The post How to Create a Content Marketing Strategy appeared first on Copyblogger. Go to Source Author: Sonia Simone

How Full-Cycle Recruiting Can Improve Your Recruitment Process

Job vacancies can cost a company an average of $500 per day. Companies can save money, improve the quality of their hires, eliminate communication gaps, and increase accountability during the recruitment process by implementing a full-cycle recruitment strategy. The full-cycle recruitment process is managed by a single full-cycle recruiter or full-cycle recruiting agency. Some companies… Read more »

Access your Professional Email inbox directly from WordPress.com

Every day we’re connected to a million apps, and we browse through multiple browser tabs just to complete a single action item. We have busy schedules that would benefit from streamlined processes, simple tools, and powerful workflows. With that in mind, our team asked for feedback, and that inspired us to put together a new… Read more »

How Video Can Humanize Your Brand in 2022 & Other Insights from Wistia’s CEO

One of the main things we’ve learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. Consumers want the convenience of being able to consume content where they spend the most time, and on their own terms. If your brand doesn’t give consumers… Read more »

What is Employee Engagement? [+11 Data-Backed Benefits and Strategies]

If you’re playing along with buzzword bingo, you’ve heard the term “employee engagement.” But it would be a mistake to dismiss it as just a buzzword. Ignoring engagement costs the global economy 8.1 trillion dollars each year, according to a study by Gallup. Thankfully, the opposite is also true. Improving employee engagement can boost profitability,… Read more »

Access your Professional Email inbox directly from WordPress.com

Every day we’re connected to a million apps, and we browse through multiple browser tabs just to complete a single action item. We have busy schedules that would benefit from streamlined processes, simple tools, and powerful workflows. With that in mind, our team asked for feedback, and that inspired us to put together a new… Read more »

The HubSpot Blog’s 2022 Video Marketing Report [Data from 500+ Video Marketers]

More than ever, social media channels are putting video content front and center on their feeds, as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. And for marketers, leveraging video not only offers the highest ROI of any media format, but it plays… Read more »

5 Social Media Tips Every Small Business Needs [+ Free Tools]

POV: You’re new in the market and you’re wondering just how your small business can stand out among the millions of brands currently on social media. In this article, you’ll learn how to use social media for small businesses and which (free) software you should have in your toolbox. Why social media is important for… Read more »

Color Love | Tulip Pink & Peach

Tulips are my favorite flower to place around my home in the spring. I prefer to choose those in warmer colors. The soft pink and peach tones scream longer days and warmer weather. I hope this color palette will help you bring this summer feeling to all your crafts. You can’t go wrong with this… Read more »

Top B2B vs. B2C Video Marketing Trends You Should Know [2022 Data]

Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? We surveyed 550 global marketers to find out. Read… Read more »

Branded Mission: How to Leverage TikTok’s New Ad Solution to Boost Brand Awareness

TikTok has proven to be an incredibly powerful tool for businesses. In fact, the platform generated an estimated 1.9 billion in revenue in 2020 alone. And the popularity of the app is due to its creators. Which makes TikTok’s new advertising solution — which is solely focused on crowdsourcing the best content from its creators — an… Read more »

30+ Instagram Tips, Features & Hacks To Grow Your Audience & Save Time

Instagram can be a fantastic marketing channel for big brands and small businesses alike – and a great source of revenue for individual creators. However, if you want to make… Go to Source Author: Adam Connell

11 Best Live Chat Software Tools For 2022: Reviews + Pricing

Looking for the best live chat software for your business? You’re in the right place. Live chat is an essential customer communication channel. It provides a fast, easy, low-cost way… Go to Source Author: Nicola Bleu

Aquarium Care 101: The Effects of Seagrass and Macroalgae in Aquariums

Did you know that 14.7 million American households own a pet fish? This makes fish one of the most popular pets after cats and dogs. Aquarium fish tanks are rising in popularity. With many different types of fish in one aquarium, most hobbyists make a point to introduce variety in aquarium care, including aquarium plants. Seagrass and… Read more »

5 Tips for Small Business Owners on Finding & Reaching the Right Audience Within Year One of Launch

Having a digital presence is critical for any business looking to reach new audiences. SEO, social media, and paid search are three powerful opportunities to get your products or services in front of more customers. But when you’re first starting out as a business owner, expanding your digital reach can feel overwhelming — where to… Read more »

14 YouTube Description Templates That Have Helped Our Videos Go Viral

As the second-largest search engine, with over 2 billion users per month, YouTube is an undeniably powerful channel for your marketing efforts. Despite its popularity, many business startup owners opt to use Facebook over YouTube as their channel, especially for uploading video content. This is a mistake. YouTube is a powerful search engine that can… Read more »

3 Simple Questions that Help You Write Better Headlines

Writers are communicators, and if you’re proud of your ideas, you’ll definitely want to learn how to write better headlines…. Continue Reading The post 3 Simple Questions that Help You Write Better Headlines appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman

20 Webinar Landing Page Examples That Will Boost Conversion Rates

Hosting a webinar is an excellent way to connect directly to your audience, raise awareness for your brand, and establish your organization as an expert in its field. According to Zippia, 73% of B2B webinar attendees become qualified leads while 20%-40% of B2C attendees become leads. With that said, one way to attract audiences to… Read more »

Why Self-Awareness in Leadership is a Must-Have for Success

As a leader, you need to accept that you are not always going to be right and you aren’t always going to excel in everything — and that’s okay! Self-awareness in leadership is key to the success of any organization and can encourage growth, adaptability, and honesty in the workplace. To help you learn why… Read more »

How Instagram’s New Nudge Feature for Teens Could Impact Marketers or Creators

Instagram is an incredibly popular social media app for teens — in fact, roughly 41% of U.S. teens use Instagram as of January 2021. But the app can be a tricky platform for teens since it inherently fosters social comparison. In fact, Meta reports one in three teen girls say Instagram makes their body image worse. Additionally,… Read more »

Top 5 Video Marketing Challenges in 2022 [New Data]

Video marketers report that it offers the highest ROI of any media format, but those who use it still face challenges with the strategy. The HubSpot Blog Video Marketing Report surveyed 500+ video marketers and asked them about their top challenges, and we’ve compiled them in this post. Read on to learn what marketers are… Read more »

5 Common Snow Removal Mistakes to Avoid with Commercial Property

Are you a business owner looking to keep away the ice and snow in the future? Although the snow adds some beauty to your surrounding, you need to keep it away from your commercial property. Otherwise, it could lead to a lot of changes that will affect your business.  To avoid undue expenses and hassle,… Read more »

39 Latest Visual Content Statistics And Trends For 2022

Infographics, videos, stories, snaps… the list goes on. Visual content is everywhere on the internet, and year on year, it becomes more and more popular with consumers and marketers. In… Go to Source Author: Adam Connell

Best TikTok Hashtags in 2022 [Ultimate Guide]

Creating a TikTok is half the battle — now you need the right people to watch it. But with over 1 billion monthly users on the platform, it’s easy to get lost in the crowd. Enter your secret weapon — the hashtag. While many marketers approach hashtags as an after-thought, they’re a powerhouse for engagement,… Read more »

Inclusive Language: How To Use and Promote It at Your Organization

Language has the ability to build relationships and forge connections, but it’s equally liable for creating barriers and impacting someone’s sense of belonging.  Using inclusive language, and having workplace conversations devoid of exclusive language, means employees are more likely to feel like they belong and can be their authentic selves at work.  Here we’ll explore… Read more »

12 Quick Tips for Making Your Posts Easier to Read

Do you have excellent content on your blog but find that your readers are not engaging with your content? Do some readers comment they are having trouble reading or understanding your content or finding specific information on your blog? If this is happening to your blog, we have twelve quick tips that will help make… Read more »

Social Media Basics: A Checklist Every Marketer Needs

Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction with potential customers so the pressure is on. One way to ease that and make sure you’re at the top of your game is with a social media checklist…. Read more »

What is a Content Management Workflow? Why You Need One in 2022

Creating an effective content workflow is a lot like baking a cake. If you accidentally pour unfinished batter into an unprepared pan, the damage is done. You can’t go back and prep the pan after the fact. Imagine your cake batter is your content, and the cake pan is its publication. If your content goes… Read more »

9 Creative Company Profile Examples to Inspire You [Templates]

What do your customers really know about you? Do they know that you sell products and have a website? That’s not enough to build a brand identity that resonates with buyers and establishes your brand as the right choice. In the digital world, an impactful first impression can make you stand out among the enormous… Read more »

46 Ideas for Your 2022 Small Business Marketing Strategy

Whether you’re in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important. In fact, consumers learn about local businesses online more than anywhere else, with Statista predicting the number of ecommerce users to grow to nearly 274 million by 2025. If you’re… Read more »

How to Write Subheadings that Hook (and Re-hook) Your Readers

Before we dive into how to write subheadings, have you heard about RADD? (I doubt it, because I just invented… Continue Reading The post How to Write Subheadings that Hook (and Re-hook) Your Readers appeared first on Copyblogger. Go to Source Author: Pamela Wilson

Kinsta Review 2022: Features, Pricing, Performance, And More

Welcome to my Kinsta review. Web hosts are a dime a dozen. But rock-solid, reliable managed WordPress hosting providers that offer great performance and lightning fast support – they are… Go to Source Author: Adam Connell

Local SEO Audit: Everything You Need to Know [+ How to Perform One]

How can you be sure that your business is taking advantage of every opportunity to attract local customers? One way is to perform a local SEO audit — a thorough assessment of your search engines rankings and the actions you should take to improve or maintain your local online presence. While a local SEO audit… Read more »

25 Copywriting Portfolio Examples That Will Secure Your Next Gig

If you’re reading this blog, you’ve likely decided to start or revamp your copywriting portfolio. With so many portfolios out there, it’s hard to figure out how to make yours stand out from the crowd. What colors should you use? What kind of writing samples will show off your skills? Fortunately, I’ve put together a… Read more »

YouTube Thumbnail: Your Guide to Making a Scroll-Stopping Image

YouTube thumbnails, the small, clickable snapshots that viewers see when they search for videos, can be just as important as a video’s title because they provide a preview of your video and entice viewers to click through.  If your video has an ordinary or sub-par thumbnail, it won’t persuade anyone to watch your content. YouTube… Read more »

How To Make Your Own Ecommerce Strategy

As an online store, you drive traffic online. This means that, when people search for products or services related to what you sell, you want your business to appear in their search results. Enter ecommerce SEO. Read on to learn more about ecommerce SEO, why it’s important, how to create an ecommerce SEO strategy, and… Read more »

12 Best Competitor Analysis Tools For 2022

Want to know what your competitors are up to and reverse engineer their marketing strategies? You’ll need the right competitor analysis tool for the job. In this post, we’ll be… Go to Source Author: Adam Connell

6 SEO Challenges Brands Anticipate in 2022 [HubSpot Blog Data]

In 1990, the key to SEO success relied on keywords. Today, it’s way more complicated. The SEO landscape is constantly evolving, and marketers must evolve along with it. But to do that, it’s important reflect on the biggest SEO challenges this year — and create a game plan to address them. Below, let’s review the… Read more »

If Everyone is a Content Creator — Is Anyone?

Quick riddle for you: What do you have in common with podcast hosts, YouTube sensations, TikTok stars, and Instagram influencers? Stumped? Okay, okay. I’ll tell you the answer. Statistically speaking, you probably also consider yourself a ‘content creator’, at least on some level. Recently, HubSpot’s Blog Research team ran a study and found 30% of… Read more »

Colorful Free Summer Bucket List Printable – Rainbow Edition

It is time to get the Summer bucket list ready so you can make the most of Summertime! You can still use our green version from last year (Perfect Free Summer Bucket List Printable), but I thought I’d put together one more color version for you. With this brightly colored, rainbow summer bucket list you’ll… Read more »

How Marketers Are Preparing for Google’s Third-Party Cookie Phaseout

Over the past few years, consumers have become increasingly concerned with how companies use their data. And many feel passionate about protecting their privacy — in fact, HubSpot’s Blog Research found 80% of consumers believe data privacy is a human right. Data security has become a critical component for long-term customer retention and loyalty. So… Read more »

15 TikTok Content Ideas for Businesses

A leaked TikTok for Business deckstated that the average user spends 89 minutes per day on the platform. Eighty-nine minutes is, inarguably, a long time to spend on an application. However, eighty-nine minutes means that businesses have invaluable opportunities to capture audience attention and generate interest. If you’re hoping to get in on the action,… Read more »

Lying in Sales: 9 Reasons It’s Not Worth Lying to Sell More

As a salesperson, your success rests largely on quota attainment. Make quota consistently, and you’re a superhero. Miss quota a few months in a row, and everyday inches you closer and closer to a performance plan. For reps or managers in the latter bucket, desperate times often call for desperate measures. First, maybe hitting the… Read more »

3 Things To Consider When Hiring a Commercial Cleaning Service

How clean you keep your workplace can have a huge effect on your bottom line. A clean workplace is going to boost employee morale, prevent employees from taking sick days, and help you avoid workers’ compensation cases. If you don’t have the time to pull employees off the job to keep your business clean, then… Read more »

How to Host a Productive Remote Meeting

Lots of business operations have moved online. Remote meetings have improved efficiency and convenience for businesses.  But how do you ensure your remote meeting is successful and productive? Here are some essential tips to help you run your online meeting. Have an Agenda Even something as important as remote board meetings can run smoothly as… Read more »

35+ Top Twitter Statistics For 2022 [Users, Demographics & More]

Are you looking for the most important Twitter statistics? Or just trying to get an understanding of the state of Twitter? In this post, we’ll be taking a deep dive… Go to Source Author: Adam Connell

How To Build A Social Media Marketing Strategy In 2022

All successful social media campaigns start with careful planning.  That’s why—rather than just jumping straight in and winging it—your first step should be to put together a social media marketing… Go to Source Author: Nicola Bleu

How to Make a Histogram on Google Sheets [5 Steps]

Google Sheets offers many data visualization tools within its platform, with one of the most popular ones being the histogram. Read more to learn what exactly a histogram is, what it’s used for, and how to make one on Google Sheets. What is a histogram and what is it used for? A histogram is a… Read more »

Bad Press Releases: 14 Rookie Mistakes to Avoid

Press releases remain a critical link in the communications chain. According to Cision’s 2021 Global State of the Media Report, 78% of journalists say they prefer press releases and news announcements to other content types. The problem? Writing a press release is simple — writing a good press release is no easy task. In this… Read more »

Subheadings: The Deceptively Simple Trick to Effective Copywriting

Subheadings are your next lesson after you’ve studied how to write headlines. When you’re aiming to keep your reader’s attention,… Continue Reading The post Subheadings: The Deceptively Simple Trick to Effective Copywriting appeared first on Copyblogger. Go to Source Author: Sonia Simone

Job Simulations: What They Are and Why Recruiters Need Them

Recruiting or hiring the right talent is essential to the growth of any business. However, it’s not always easy to find the right person. Most times, it feels like trying to find a needle in a haystack-like heap of CVs, with each new one looking better than the last. Sorting through these CVs often requires… Read more »

Take Bookings, Set Up Subscriptions, and Automate Your Store With New Premium Plugins

Plugins are the building blocks and the rocket fuel for your WordPress.com website. They can help make your site faster and easier to manage but also bring essential elements to your fingertips. From email opt-ins and contact forms, to SEO, site speed optimization, calendars, and booking options — the list is nearly endless. If you… Read more »

Leadership vs. Management: Key Differences You Should Know

We often hear the terms “leaders” and “managers” used interchangeably. However, there are key differences in how each operates. In this article, we’ll dive into what those differences are and how you can leverage each one within an organization. What’s most interesting is that every leader has likely taken on a managerial role. However, not… Read more »

20 Best Webinar Software Platforms of 2022

If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, then you could benefit from webinar software. In a blind test run by the team at Business2Community, it was discovered that live webinars got 2.3x the number of registrants than an on-demand video, and… Read more »

6 Powerful Ways to Keep Visitors on Your Site Longer and Reduce Bounce Rate

Do you know what your site’s current bounce rate is? If not, log into your Google Analytics dashboard and take a look at it. Your bounce rate shows the percentage of visitors that landed on an individual page on your site and then bounced away without navigating to a second page. You want your bounce… Read more »

5 Skills You Should Leave Leadership Training With

​​Are you an experienced leader looking to brush up on your skills? Or maybe you’re brand new in this space and want to gain the tools to help you succeed. In this article, you’ll discover the key leadership skills you should leave leadership training with along with the benefits of taking a leadership training course…. Read more »

Top 6 Video Marketing Metrics Your Boss Actually Cares About

Conventional wisdom tells us that views, especially three-seconds ones, are a vanity metric. But Facebook tracks them for a good reason. In 2016, they analyzed their users’ video consumption data and discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. Facebook’s… Read more »

Quick Guide: Determining How Many Solar Panels You Need for Your Home

Purchasing solar panels for your home can be a complete game-changer. Not only are you doing your part to lower your carbon footprint, but you’ll actually be eliminating a lot of monthly expenses when you get solar panels. The average cost of solar panel installation has dropped significantly in the last 20 years, but that… Read more »

Wallpaper Removal Cost: What is the Average Cost to Remove Wallpaper?

You’ve just been bitten by the home makeover bug, and you’re ready to start renovating your home. You’re not alone, as nine out of every 10 homeowners plan to do the same! There are plenty of projects that you want to work on, but the first thing you want to tackle is that atrocious wallpaper sitting… Read more »

Will Brands Boost Investment in Experiential Marketing in 2022? [New Data]

Experiential marketing involves inviting your audience to interact with your brand in a real-world situation. These experiences are often hands-on, exciting opportunities that help businesses engage with attendees in a way that is different from interactions they may have online. Read on to discover new data about how businesses are investing in experiential marketing and how… Read more »

When to Post on Instagram: A Simple Guide

How often you post on Instagram can affect your success on the app. Post too much and you oversaturate your audience, post too little and you can stand to lose followers (Marketers say that this is the number one reason they lose followers). Given that your audiences want to hear from you on the platform,… Read more »

The 14 Best Graphic Design Portfolios We’ve Ever Seen, & How to Start Your Own

A great graphic design portfolio can’t move mountains, but it can change your life with a new job or opportunity. AI and other factors are impacting graphic design hiring, making your portfolio more important than ever before. And while some designers still carry a physical book of printed design examples, most portfolios are graphic designer… Read more »

The 20+ Best WordPress Themes for Podcasters in 2022

Podcasts have become a source of convenient entertainment that’s growing in popularity, but their growth can become limited on platforms like PodBean and BuzzSprout. By building a website and using a WordPress podcast theme, you can garner more downloads and listeners. If you’re a host or producer, chances are you’re busy managing your podcast —… Read more »

How to Write Headlines That Work

Writing a great headline is your first, and perhaps only, chance to make an impression on a prospective reader. Here are tips on how to write headlines that get attention. The post How to Write Headlines That Work appeared first on Copyblogger. Go to Source Author: Brian Clark

The 23 Best Google Chrome Extensions for SEO

The importance of using a great SEO Chrome extension can’t be overstated. SEO is essential if you want your site to rank on Google, and the right extension can help you automate research and analysis, leading to a more effective SEO strategy. With so many SEO Chrome extensions available, marketers often find themselves spending more… Read more »

LinkedIn Company Pages: The Ultimate Guide [+ 10 Best Practices]

LinkedIn Pages allow users to discover, follow, and find new roles at their favorite businesses. But they’re not just useful for job seekers and professionals. If you own a business, organization, or other institution, you can use LinkedIn Company Pages to connect with your audience and strengthen your brand image. A lot happens on LinkedIn…. Read more »

How to Enhance the B2B Customer Experience

It isn’t always easy to figure out what people need, either. And when 68% of B2B buyers expect brands to understand their personal needs, you can’t afford not to take your customer experience seriously. If you’re struggling to optimize your B2B customer experience, this post will help you make the right changes to your strategy…. Read more »

How to Create a Business Plan for a Loan

Out of the 37% of all businesses that apply for a loan, banks deny about 80% of them. Sometimes this is because the lender finds that the company’s industry is too risky for them to fund.  Business owners will need to meet certain credit score requirements to get funding. If your score is below 640,… Read more »

Free June 2022 Wallpaper & Instagram quote

Free June 2022 wallpaper is here! Bring the warm summer sunsets to your home and office with this month’s free wallpaper. Bold pink and purple shades combined will give you cozy and calming energy and help you relax. Each wallpaper download from June 2022 includes: Desktop wallpaper x3 (plain, with the calendar, and with a… Read more »

16 Leadership Goals Every Business Leader Should Have

Outstanding leadership is key to any organization’s success. Without it, a business is prone to low morale and frequent turnover. One way to help yourself grow as a leader is to set actionable, trackable leadership goals. These goals should be focused on addressing your weaknesses and building upon your strengths. Whether you’re a seasoned leader,… Read more »

The Ultimate Guide to Relationship Marketing

Did you know that customer retention has been found to be even more critical to your company’s success than customer acquisition? Frederick Reichheld of Bain & Company found as little as a five percent increase in customer retention can result in an increase in company revenue by 25-95%. In fact, no matter if you’re a… Read more »

Visual Identity Systems: What They Are & Why They Matter

When we build a brand, we build an experience that reflects a purpose. Visual identity is a huge part of this brand experience. Colors, graphics, and fonts turn brand concepts into visual identities that can be recognized. Once a brand is established, it needs to become a recognizable identity that the external world can perceive…. Read more »

How Consumers Prefer to Interact With Brands [HubSpot Blog Survey]

All customers have different communication preferences regarding the brands they like. Some may want to call a company to learn more about what it offers, while others may initiate a conversation with a chatbot.  As your goal is to create a customer experience that speaks to customer needs, you want to know which channels they… Read more »

The Best Fonts for Your Resume in 2022, According to HubSpot Recruiters

Studies have shown recruiters typically scan a resume for only about six seconds before making a decision on whether an applicant is fit for a role. With only six seconds to demonstrate your qualifications for a position, every detail counts – including the font you use. The question is, what are the best resume fonts… Read more »

18 Best Free Microsoft Excel Templates for Marketing & Sales

Many of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the real world?” And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we… Read more »

Professional Invoice Design: 26 Samples & Templates to Inspire You

While your invoices might not be a front-facing part of your business, it doesn’t mean they should be plain and boring. To help you get a sense of the design possibilities, we put together a collection of impressive invoice examples that may inspire you to rethink your current design. But first, let’s review how to… Read more »

Social Media PR: 6 Tactics to Improve Your Social Public Relations

Compared with public relations, social media is the new, cool kid on the block, and since the early 2000s has become a significant means of communication between brands and their audience. These days, PR departments, regardless of the brand or organization, go to social media first to spread the latest information about services and products… Read more »

Quit Trashing Your Writing Voice with This Rookie Mistake

Need a refresher on how to use a comma? You’re not alone … A comma is the brave little toaster… Continue Reading The post Quit Trashing Your Writing Voice with This Rookie Mistake appeared first on Copyblogger. Go to Source Author: Sonia Simone

The Ultimate Guide to Human Resources

Remarkable Human Resources (HR) employees are critical at every company. They handle all employee relations so you can focus on your side of the business. Before we discuss more reasons why your company needs an impactful HR department and how you can go about building one, let’s talk more about what human resources actually means…. Read more »

How to Write a Request for Proposal with Template and Sample

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. Your company can’t do everything internally, and when your business needs to purchase a product or service from elsewhere, you might need to shop around. An RFP allows… Read more »

How to Accept Payments Online [7 Top Payment Processing Providers]

With only 16% of consumers carrying cash and the popularity of ecommerce, if you don’t have a payment processor for your business, you’re missing out. In this post, we’ll talk about the software options available for accepting payments online – including some free options, and how payment processing can help streamline your business processes and… Read more »

30 Popular Job Boards That Will Help You Hire The Most Qualified Candidates

As a recruiter, your job isn’t limited to simply finding the best candidates. You also have to promote these roles on job boards and convince applicants to join your company.  In other words, you’re not just a recruiter — you’re also a marketer and a salesperson. But, how do you know which job boards will… Read more »

Introducing WordPress Starter: Make Your Mark

Every site starts with an idea. WordPress Starter is a new, beautifully pared-back plan designed to put that idea center stage. For just $5/month. Like the WordPress Pro plan (more on that below), WordPress Starter brings you the fastest WordPress managed hosting on the planet. Unlimited site traffic. And a revolutionary price. Make Your Mark… Read more »

A Privacy First-World Won’t Hurt Your Customer Relationships, It Will Transform Them: Insights from HubSpot’s CMO

As marketers, we thrive on data. Data can help us identify when content is underperforming, and pivot to provide the highest value to our prospects and customers. It can also enable us to explore new, underutilized channels, and discover the best platforms to connect with our audiences. All of this is to say: Any changes… Read more »

6 Spring Script Fonts That Will Blow You Away

Spring is here, and so are flower buds and warmer days. To help you bring your next project to life, we have created a roundup of 6 spring script fonts that will be a great addition to your font collection. They are fresh, modern, and easy to use. 6 Spring Script Fonts Playful and casual… Read more »

13 Common Interview Questions and How to Answer Them

You made it (almost)! After networking and sending countless resumes, you’ve finally landed a job interview. Of course, you want to be prepared, so you did what most candidates are recommended to do — you looked up “most common interview questions.” The key to a successful interview is preparation, so it’s important to look up… Read more »

What Is Small Business SEO?

Despite being a small business, it’s still possible to develop an SEO strategy that helps you stay competitive in your market. Read on to learn everything you need to know about small business SEO, why it’s important, and how to develop a strategy for your business, no budget required. It’s important not to confuse small… Read more »

30 Leadership Behaviors You Need to be an Excellent Leader

Leadership isn’t just about control — it’s also about actions and behaviors. As a leader, do your current leadership behaviors align with both your and your team’s goals? And does your behavior boost your team’s morale or bring the mood down — resulting in high turnover and less efficiency? To help you answer those questions,… Read more »

Everything You Need To Know About Google Web Stories

Google is not a social media channel per se, but one of its features, Google Web Stories, is similar to the stories format that you’d see on popular sites like Instagram. It poses a unique opportunity for creators, so read on to learn all about Google Web Stories, what they can do for your business,… Read more »

How to Become an SEO Consultant

According to research, the average salary for an SEO consultant is over $91,000 per year. That’s a pretty penny for anyone looking to get into the industry. SEO is a constantly evolving field, with new algorithm updates being released all the time. As an SEO consultant, it’s your job to stay on top of the… Read more »

5 Types of Blog Posts and How to Use Them

In personal and professional contexts, a blog is an essential resource. Your blog can help you build your personal brand. It can be a way of communicating the thoughts and ideas that the world deserves to hear. It can be a way of positioning your company as an authority or industry thought leader. Whatever your… Read more »

7 Email Cadence Best Practices for Better Email Marketing Campaigns

There‘s much more to email campaigns than drafting up some copy and hitting send. One of the most crucial components is email cadence: the pulse, pace, and playbook of a successful email campaign. In other words, if you can get the right emails to the right customers at the right time, you can get a… Read more »

The Best 30-60-90 Day Plan for Your New Job [Template + Example]

Worry often comes along with the excitement of a new job. What if you can’t adapt to new people, processes, and team-wide dynamics quickly enough to make a great impression? Fortunately, there’s a way to organize and prioritize your time and tasks, helping you seamlessly adapt to your new environment: The 30-60-90 day plan. Creating… Read more »

How to Make a Resume for Your First Job

American employers added almost half a million jobs in April alone this year. Things are starting to look up, with unemployment rates healthier than in over a decade. It’s the perfect time to make sure you are ready to secure that entry-level job in your dream career, starting with writing a professional resume.  Here is our… Read more »

How to Become a TikTok Influencer: A Quick Guide

If you’re one of the lucky few with a large following on social media, you’re probably wondering how to use your influence to make money.  An influencer has a large following on social media and gets paid by brands to promote their products or services. To become a famous influencer, you need to have a large and engaged… Read more »

How to Overcome Writer’s Block with Neuroscience

When you’re learning how to overcome writer’s block, it can be helpful to keep in mind that there are approximately… Continue Reading The post How to Overcome Writer’s Block with Neuroscience appeared first on Copyblogger. Go to Source Author: Kelton Reid

10 Positive Feedback Examples Your Employees Need to Hear

Years ago, I worked at an office where the only time I ever heard from my manager was if I fell short of expectations. Without positive feedback, I felt like all of my wins went unnoticed and that they didn’t matter nearly as much as my losses. This caused me to lose motivation and my… Read more »

The Meaning of Employee Relations

Workplace culture and strong internal relationships are undeniably critical for your company’s long-term success. Focusing your efforts on employee relations, and cultivating good relationships between employers and employees can help your Human Resources department mitigate conflict, build trust between team members, and decrease turnover rates. If the term ‘employee relations’ makes you furrow your brows… Read more »

Your Website Looks Great. So Should Your Emails.

A Fresh New Design For Subscriber Emails We recently rolled out some fresh, flavorful updates to the design of the emails that go out to your subscribers when you publish new posts to your site. With this new design update we worked on modernizing the out-the-box email templates that come with your WordPress.com website. Clean,… Read more »

Celebrating HubSpot’s Third Annual World Certification Week

Last week, HubSpot wrapped up the third annual World Certification Week – a global virtual event where learners and peers from all around the world connected and grew by dedicating time to their professional development. This community of people learned about a variety of industry topics, connected with fellow learners and thought leaders, and earned… Read more »

How Emergent Leadership Can Help Your Team Thrive

Think of every group project you’ve been in – whether in high school, college, internship, or other. Often, someone would naturally take the reigns without being officially appointed as the leader – that’s called emergent leadership and it’s something you may want to leverage in your professional life. Learn the key characteristics of emergent leadership,… Read more »

Color Love | Green, Purple & Taupe

Incorporate a stylish and dreamy aesthetic with this green and purple color palette featuring forest green, purple, lavender, and warm taupe. These soothing and peaceful colors will make any blog design feel elegant and welcoming. Green and Purple Color Palette Dark green and purple are usually associated with elegance and a sophisticated look but will… Read more »

How to Create a 5-Year Plan You’ll Actually Stick To [In 4 Steps]

One common question you’ll get asked in an interview is, “Where do you see yourself in five years?“ When it’s coming from a hiring manager, we usually have an answer ready. When it comes to your personal life, do you have a five-year plan? In the most stressful times in my life, planning brings me… Read more »

The Ultimate Guide to Pinterest Marketing

Pinterest marketing is incredibly effective.  Marketers target Pinterest users by sharing content that’s too irresistible for us to pass up. And with over 433 million people on Pinterest, why wouldn’t marketers want to be on the platform? Not to mention 83% of users have made a purchase from content they’ve seen on Pinterest. So, how… Read more »

How to Build and Maintain Workforce Resilience, According to Experts

To understand the importance of resilience in the workplace, let’s start with an example. Let’s say your company has just been acquired by a major corporation. This means your organization is about to undergo some major changes – including your workplace culture, leadership structure, and even your team’s goals and objectives. When it comes time… Read more »

Why Every Company Needs to Know Its Core Competencies

Every resume has a skills section. It’s an opportunity to highlight your top professional attributes to attract employers. Core competencies serve the same purpose for brands and their customers. Let’s dive into what exactly a core competency is, why you need it, and how to find it in your brand. You might be wondering, “Isn’t… Read more »

How the Business Landscape (& Consumers) Could Shift in Web 3 [Executive Insights + Podcast Episode]

If you work in tech, media, or even marketing, you’ve likely heard a lot of buzz around Web 3. And, when filtering through all the noise about future versions of the internet, you might find it hard to differentiate all of the predictions from myths and reality. And, more importantly, if you’re likely asking questions… Read more »

How To Add A Reminder To An Instagram Post

Have you used reminders on Instagram posts? They’re easy to create, but it can be a little tricky figuring out exactly how to use them. In this post, we go… Go to Source Author: Lyn Wildwood

How To Get More Views On TikTok: 13 Proven Strategies

Want to learn how to get views on TikTok? We’ve got you covered. In the last few years, TikTok has burst onto the scene and taken its place among the… Go to Source Author: Nicola Bleu

How to Create an Amazing Webinar in 2022

Creating and conducting webinars is one of the best ways to engage with potential customers in an increasingly remote world. Since the rise of remote work, people rely on technology for education and social interaction more than ever. This means more Zoom meetings instead of in-person meetings, more walks to a home office instead of… Read more »

What Is Writer’s Block?

If you find yourself asking, “What is writer’s block?” … you might consider yourself lucky. At the moment, your blog… Continue Reading The post What Is Writer’s Block? appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman

How To Make Money On Instagram In 2022: 9 Ways To Profit

If you spend a good chunk of your day working on the content of your Instagram account, don’t you think it’s about time that you get paid? That’s exactly what… Go to Source Author: Nicola Bleu

How To Trend On Twitter: The Definitive Guide

Curious about how to trend on Twitter? We’ve got you covered. For marketers, business owners, and influencers, it’s not enough that you post content on Twitter. You must do everything… Go to Source Author: Nicola Bleu

29 Exit Intent Popup Examples and What Makes them Effective

The average time a person spends on a web page is 54 seconds. That’s not a lot of time, but you may be able to entice them to stay with an exit intent popup. The longer they stay on your website, the better chances are that they’ll convert. If they miss the other calls to… Read more »

How to Do PR: The Ultimate Guide to Public Relations in 2022

Public relations walks a tightrope between creativity, persuasion, and strategy. If you know how to do PR you can impact every part of a business or brand. Are you looking to expand your brand’s reach? Would you like to expose your business to new people who might want to try your product or service? Welcome… Read more »

How To Schedule Pinterest Pins For Free

Looking for an easier way to plan and schedule Pinterest posts? You need a Pinterest scheduling tool.  With a Pinterest scheduling tool, you can save time and stay organized by… Go to Source Author: Nicola Bleu

Kinsta Review 2022: Can You Trust This WordPress Managed Hosting Service?

Welcome to my Kinsta review. Web hosts are a dime a dozen. But rock-solid, reliable managed WordPress hosting providers that offer great performance and lightning fast support – they are… Go to Source Author: Adam Connell

How to Name a Podcast

Imagine coming up with the perfect concept for a podcast but not having a good name for it. Before you move further with your idea, you should learn how to name a podcast. That way, you can make sure you choose a memorable name to help your podcast stand out. Here’s what you should consider… Read more »

Hreflang Tags: The SEO Attribute for Content in Multiple Languages

Have you ever visited a webpage that was in a different language, and your browser asked you if you wanted to change it to your first language? It’s a life-saver, right? This is possible due to language tags or hreflang tags, which are used to let search engines know what language the content is in…. Read more »

KPI Dashboards & How to Use Them in Your Marketing

As a business leader, a big part of your responsibilities involves ensuring existing projects and initiatives within your organization are on track while creating space for smart new strategies. But with a million and one other things fighting for your attention, it can sometimes be challenging to stay up to date. Fortunately, there’s a tool… Read more »

How to Grow a Brand on a Budget

Marketing brands spend hundreds of billions every year on marketing efforts. They all want to know how to grow a brand, but what’s the tangible result? Growing a brand on a budget isn’t as difficult as it used to be. More time is required upfront while you save your budget. When you grow your brand,… Read more »

How Many Businesses Use Email Marketing?

Currently, there are over 4 billion people worldwide that use email. By 2024 this figure will be closer to 4.5 billion. That’s millions of eyes a company can attract into buying its product.  For every $1 these businesses spend on email marketing, they can expect to make an average of $36. That’s quite a great return… Read more »

How to Title & Size Images for SEO

Everyone wants their site to be easy to find. To achieve that, you can promote your posts, share links or improve your site SEO (Search Engine Optimization). The key to SEO is understanding how search engines view your website. This post will focus on optimizing your images to help your site rank better. Titling Images… Read more »

Data-Backed Tips for Successful Hybrid Team Leadership in 2022

According to Microsoft’s 2022 Annual Work Trend Index Report, 53% of employees are considering transitioning to a hybrid work setup in the next year and hybrid work is up seven points from 2021. So, what does it take to lead a hybrid team? We’ve got a few tips. 1. Set rules of engagement. When everyone’s… Read more »

How to Make Money on Pinterest: 9 Ways to Monetize Your Pinterest Account

Home to countless cookie recipes, laughable memes, and perfect last-minute gift ideas, there’s certainly already a lot to love about Pinterest. But what if we told you that it’s possible to make money on Pinterest? The simple truth is this: Amidst the ab workouts and IKEA furniture hacks, there lies a huge opportunity for businesses… Read more »

How Brands Use NFTs for Marketing: Are They Really Worth The Hype?

According to Hubspot Blog Research on content and media planning, 14% of media planners currently leverage non-fungible tokens (NFTs). Conversations surrounding NFTs and Web3 have risen in the past year and continue to pique marketers’ interest. There are many ways now that people can buy and sell NFTs, in fact, it has even gone into… Read more »

How Social Apps Like BeReal., Poparazzi & VSCO Can Help Marketers Learn About Gen Z

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). And, these apps – which both encourage “authentic” photo-sharing, come a few years after VSCO –… Read more »

7 Ways To Reduce The Size Of PDF Files

How do you reduce PDF size without degrading quality? You’ve probably compressed a few images and videos here and there as a way to save on space. What you may… Go to Source Author: Lyn Wildwood

10 Best Redbubble Alternatives And Competitors (2022 Edition)

Looking for the best Redbubble alternatives to sell your art on? You’re in the right place. Below, we’re comparing 10 of the best print-on-demand sites like Redbubble.  We’ve made sure… Go to Source Author: Nicola Bleu

How to Measure Social Media Marketing ROI [with Expert Advice]

When it comes to building effective social media ad campaigns, the biggest question isn’t “how much should I spend?” It’s “for every dollar I spend, how much do I get back?” In other words, it’s all about return on investment (ROI) — how are ad spending and customer conversion linked? Understanding this connection makes it… Read more »

How Content Marketing & PR Combined Can Generate Leads

Public relations is the practice of creating mutually-beneficial relationships by providing relevant and timely information to an audience that already exists. Content marketing, meanwhile, is all about creating content that attracts and retains new audience members. While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a… Read more »

10 Timeless Persuasive Writing Techniques

Want to use persuasive writing to convince your readers to do something or agree with your point of view? OK,… Continue Reading The post 10 Timeless Persuasive Writing Techniques appeared first on Copyblogger. Go to Source Author: Tim Stoddart

26 Latest Facebook Live Statistics For 2022: Usage And Trends

Curious about Facebook Live? Wondering whether it should be part of your social media strategy? We’ve got you covered. In this post, we’ll be breaking down all the latest Facebook… Go to Source Author: Nicola Bleu

5 Human Resource Management Functions Every HR Manager Needs to Know

There’s something every single company needs to operate, regardless of the industry or product, and that’s people. Just as there are professionals who specialize in managing products and services, there’s also a need for human resource management. Learn what it is and the key functions every HRM needs to operate. What is human resource management?… Read more »

The Beginner’s Guide to Keyword Density

When you’re writing SEO-optimized content, how many keywords are enough? How many are too many? How do you know? And what happens if Google and other search engines determine your site is “stuffed” with keywords? In our beginner’s guide to keyword density, we’ll cover the basics, dig into why it matters, and offer functional formulas… Read more »

New: Free SEO Course

A successful website is a labor of love. I know, first-hand, how much work goes into getting a site launched. But the effort can’t stop there, because for most people, the whole point of publishing a website is to get people to see it.  If your goal is like mine and you want to see… Read more »

A Beginner’s Guide To Full Site Editing In WordPress

Are you curious about how full site editing works in WordPress? You may be intrigued, and eager to explore the possibilities this new functionality can offer. However, especially if you’re… Go to Source Author: Will Morris

What Is An Instagram Handle? (And How To Choose Yours)

What’s an Instagram handle? That’s the question we’re going to cover in this post. We cover how Instagram uses handles, how to choose a handle, how to change your handle… Go to Source Author: Lyn Wildwood

What Are Local Citations [+ 4 Steps to Build Them for Your Business]

If you’re not sure what local citations are, don’t worry — you’ve probably come across them while looking for a new service-provider, brand, or company. For example, a few weeks ago, my sister came to town and wanted to take me out to dinner. She’s unfamiliar with the area’s local spots, so my sister took… Read more »

Everything You Need To Know About Keyword Match Types

Google’s keyword match types ensure that the money you spend on your Google Ad campaigns is well spent, ensuring you don’t waste money drawing in unqualified traffic that is not likely to do business with you. Read on to learn more about the different keyword match types for PPC ads, the type of traffic they… Read more »

9 Tips on How to Leave a Job on Good Terms

At some point in your career, you’ll likely quit your job – it’s a normal part of any career. When it does come around, learning how to leave your job on good terms will be key. However, even though quitting happens all the time. it’s easy to ruffle some feathers during the resignation process and… Read more »

Why You Should Leverage Interactive Videos [Data from 500+ Marketers]

A 2021 Wyzowl report found that the use of video content from brands has increased roughly 25% over the past six years. Lately, the conversation has been focused on short-form video lately, but interactive video is one we should be talking more about. Learn what interactive video is, how to create one, and examples from… Read more »

The Complete Guide to Proofreading Blog Posts on Your Website

Did you know writing poor quality blog posts will turn off potential customers? Blogging is a powerful tool for business leaders across the globe. When you write poorly, your posts can confuse your audience and lose the effectiveness of your blog. If you want to ensure this doesn’t happen, you need to use proofreading. Today,… Read more »

How to Create a Video Marketing Strategy That Works

Did you know that 73% of people are more likely to buy a product after seeing a video about it? Multimedia content needs to be part of any top-notch marketing strategy, and it’s important that you create a plan that actually gets views, clicks, and purchases. But how can you create a video marketing strategy… Read more »

Why Workplace Authenticity Matters More than Ever, According to Credly’s VP of Customer Success

Pre-pandemic, it was relatively easy to keep tight boundaries between our personal and professional lives. But in a post-pandemic world, things have shifted. Now, people have their dogs or children in the background during Zoom calls. Others have yoga breaks and book clubs blocked into their work calendars. Companies have also put a bigger focus… Read more »

Best Times to Post on YouTube in 2022 [Research]

In 2022, we surveyed over 500 video marketers and found that YouTube sees the highest usage, more than TikTok and Instagram. It’s also the platform marketers will invest the most in this year. With so much emphasis placed on the platform, we wanted to know what times and days publishers saw the best results. Keep… Read more »

17 Best Instagram Tools For 2022: Scheduling, Management & More

Are you looking for Instagram tools that can help you grow your following and boost your presence on social media? With over 1 billion active monthly users, Instagram is no… Go to Source Author: Nicola Bleu

Free May 2022 Wallpaper & Instagram quote

Free May 2022 wallpaper is here! Bright stars on a clear night sky are one of the most stunning views. Now you can have them every day on your computer or phone screen with May’s Free Wallpaper! I hope it will give you hot summer night vibes during those colder spring days. Each wallpaper download… Read more »

25 Latest Facebook Video Statistics, Facts, And Trends (2022)

Welcome to our collection of Facebook video statistics and trends. The way users interact with Facebook is changing. At its inception, Facebook was primarily about networking. It was the place… Go to Source Author: Nicola Bleu

10 Best Teespring Alternatives & Competitors For 2022: Print-On-Demand Made Easy

Wondering if there’s a better print-on-demand solution for your needs? Looking for the best Teespring alternatives on the market? We’ve got you covered.  In this post, you’ll find 10 of… Go to Source Author: Adam Connell

8 Best Transactional Email Services Compared For 2022

Looking for a comparison of the best transactional email services on the market? Customers rely on transactional emails to get important information that they need. As such, they’ll expect to… Go to Source Author: Adam Connell

WordPress.com Favorites: The Pelikan’s Perch

Welcome back to our “WordPress.com Favorites” series! In these interviews, we’ll be highlighting bloggers about their passion project. Caution: contents guaranteed to be inspiring.   Today’s featured blog, The Pelikan’s Perch, dives deeply into a niche of a niche: proprietor Joshua Danley writes solely about Pelikan-brand fountain pens.  Even if you’ve never written with a fountain… Read more »

How to Write a Great Email Signature [+ Professional Examples]

Around the globe, more than 300 emails are sent and received each day, on average. That’s 300 opportunities to market yourself and your business in those individual emails you send. A lot of people treat their email signatures like an afterthought, which is a big missed opportunity. Those signatures are a chance for you to… Read more »

How to Create an Editorial Calendar in Google Calendar [Free Templates]

Whether you’re managing thousands of blog posts or a few dozen articles, you know that it’s imperative to have an editorial calendar to keep track of it all. The good news is, there are a lot of great calendar tools out there you can choose from. In fact, for those of you who are HubSpot… Read more »

How to Build Trust in Relationships with Content Marketing

You’re likely learning how to build trust in relationships, because know, like, trust are the three things that fuel content… Continue Reading The post How to Build Trust in Relationships with Content Marketing appeared first on Copyblogger. Go to Source Author: Brian Clark

How to Write Professional Yet Kind Rejection Letters [4 Templates]

It’s never easy notifying someone that they didn’t get the job. This often leads to generic emails, or worse, complete silence – that’s where a rejection letter template can come in handy. While it’s never fun to do it, there are kind yet professional ways to reject an applicant that preserve your employer brand. How… Read more »

11 of the Best Microsite Examples We’ve Ever Seen

They say the best things often come in small packages. Think about it: jewelry, books, the keys to a new car … all of these things support this notion. And with our attention spans shrinking below that of a goldfish, it should come as no surprise that we crave more focused content at a smaller… Read more »

15 Best WordPress SEO Plugins & Tools For 2022

Want to improve your website ranking positions in Google? Need a WordPress SEO plugin to help you get there? We’ve got you covered. In this post, we’ve listed and reviewed… Go to Source Author: Adam Connell

What Is Affiliate Marketing? And Is It Worth It In 2022?

Is affiliate marketing worth it? That’s the question we’re going to cover in this post. Affiliate marketing has been a common source of revenue for online businesses for as long… Go to Source Author: Lyn Wildwood

Instagram’s New Algorithm Update Prioritizes Original Content: What Marketers Need to Know

Consistently creating high-quality, engaging, and relevant content across social channels can be incredibly difficult and time-consuming for marketers. To combat those challenges, most marketers have relied on reposting content from other creators and brands as an opportunity to fill in their social calendars and provide valuable content on a more consistent basis. In fact, reposting… Read more »

12 of the Best Programming Languages to Learn in 2022

So, you want to learn how to program. Honestly, great choice – pursuing software or website development is a challenging but highly rewarding career path. Now, for your next big decision: Which programming language should you start with? It can feel like a daunting choice since your first language is your first exposure to the… Read more »

The HubSpot Blog’s Instagram Shopping Report: Data from 500+ Instagram Marketers

In 2022, it’s clear that Instagram is no longer just a photo-sharing app. Not only has Instagram become a thriving social media channel with all sorts of video, Story, and even live stream features, but it’s even evolving into a shopping platform that fuses e-commerce and social media together. And, our recent survey of 580… Read more »

How to Get Followers on Pinterest: 25 Tips for 2022

Equal parts social media platform and search engine, Pinterest had over 431 million active monthly users in early 2022. But the popularity of the platform means it’s a crowded space, and the task of getting followers on Pinterest can feel daunting. Fortunately, there are tactics you can implement right now to increase your real follower… Read more »

15 Essential Things to Do to Make a Blog Post Successful

Question: What is a blog post called that nobody ever sees?Answer: A huge waste of your time! Don’t be someone who wastes time creating blog posts nobody ever sees. Creating successful blog posts takes time and requires you to do certain things to get your posts noticed. Blog posts don’t magically become successful without conscientious… Read more »

Where Are These Viral Social Media Platforms Now?

From TikTok to Clubhouse to Lasso, it seems like new viral social media platforms are popping up every day. Furthermore, many of the ones that were once en vogue have suddenly waned in popularity. If you’re a marketer, keeping up with these trends can be difficult but necessary in building and maintaining a strong audience…. Read more »

The Ultimate Guide to Internet Marketing [Data + Expert Tips]

Internet use is still increasing worldwide every day – in fact, over 4.95 billion people around the world use the internet, as of 2022. Marketing is, and always has been, about reaching customers where they are. TV commercials, print advertisements, and billboards all attempt to do just that. The internet offers unique benefits other marketing… Read more »

11 Best Print-On-Demand Sites For 2022: Sell Merch + More

Looking for an easy way to monetize your artwork? Want to know the best print-on-demand sites? We’ve got you covered. In this post, we’re comparing the best print-on-demand sites out… Go to Source Author: Adam Connell

How to Use the Weighted Average Formula in Excel

When you’re calculating the average for a set of values, you’re generally working with values that have the same weight and importance.   But what happens if some values weigh more than others? This is where the weighted average formula comes in. In this article, we will break down how to use this formula in… Read more »

30 Google Sheets Shortcuts Marketers Need to Know

As a marketer, you already know you love Google Sheets for storing data, tracking performance metrics, and creating collaborative reports. But are using the full arsenal of Google Sheets shortcuts available to streamline your workflow and save valuable time? Whether you’re experienced with Google Sheets or you’re just getting started, you’ll be happy to know… Read more »

Can Internet Marketing Strategies Work with Traditional Ones?

The digital marketing industry could be worth as much as USD 264.15 billion by 2030, but this doesn’t mean it’s the only show in town. Traditional advertising still has an important role to play in commerce and shouldn’t be ignored.  While some businesses choose to focus on one advertising method over another, this is a… Read more »

The 5 Things Every (Great) Marketing Story Needs

Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story. Why? Because stories… Continue Reading The post The 5 Things Every (Great) Marketing Story Needs appeared first on Copyblogger. Go to Source Author: Sonia Simone

How To Improve Your Emails With a Handwritten Signature

Email is the darling of the marketing world, and for a good reason. With 99% of email users checking their inbox every day, it’s an excellent way to connect with customers.  However, the popularity of email marketing means you have to work harder to stand out among competitors. It’s not enough to just write great… Read more »

13 Social Media Calendars, Tools, & Templates to Plan Your Content

What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. You could improvise all three, but it’s better to have a plan for what direction you’re heading — especially when developing your social media content strategy. By now, most marketers recognize that social media plays an integral role in an… Read more »

VideoPress, Take 3

We promised you “more is coming” in our latest update—and now more is here. More features that make the finest video service for WordPress even more powerful. You can upload more content with less effort, reach more audiences, and keep sharing more of what inspires you. In this video, we’ll show you what’s new in… Read more »

How To Turn Your Services Into A Product

Freelance business has been flourishing for many years now, and it has become even more popular after covid lockdowns. There are freelance writers, developers, designers, photographers and consultants who enjoy… Go to Source Author: Ann Smarty

12 Best Sprout Social Alternatives For 2022 (Includes Affordable Options)

Sprout Social is one of the most feature-rich social media marketing tools on the market. However, its price point puts it out of reach for many individuals and small businesses…. Go to Source Author: Adam Connell

Best Structured Data Testing Tools

Structured data is the code on your website that explains and organizes the content on the page. The image below is an example of structured data. Image Source Structured data relates to SEO and marketing because it helps search engines understand your content and website. When your website content is optimized using structured data, you’ll gain… Read more »

Why CRM and Marketing Automation Need Each Other

Turning prospects into loyal customers is a multi-step process requiring the combined efforts of cross-functional teams. Thankfully, there are different types of technologies available to make the task more organized and easy — like customer relationship management software (CRM) and marketing automation. But it’s not just about how much easier it makes your job. When… Read more »

The Latest YouTube Statistics: Usage, Facts, Trends (2022)

Welcome to our roundup of the latest YouTube statistics for businesses and online marketers. YouTube is the biggest video search engine platform on the planet. Even kids watch YouTube. That’s… Go to Source Author: Nicola Bleu

How to Become Instagram Famous: 4 Awesome Tips

Whether you need to promote your business or wish to become an internet celebrity, you need to look into Instagram. Instagram is one of the easiest platforms to garner a large following. It’s likely the most popular social media platform worldwide and is perfect if you wish to become an internet celebrity. But, of course,… Read more »

Color Love | Soft Neutrals

image source: polyvore Soft Neutrals Color palette is all about soft but warm colors used all year round. Color schemes such as khaki, brown, taupe, white, ivory, beige, and gray can produce a calming and comfortable atmosphere. In the context of design, neutral means without color however, our color palette is colorful even though it… Read more »

The HubSpot Blog’s 2022 Instagram Marketing Trends Report

If you’ve been on Instagram lately, you’ve probably noticed that the app looks a bit different every time you log on. The heart-shaped notification button seems to move with a mind of its own, IGTV has disappeared, and the addition of the Reels and Shop buttons has completely changed the way we interact with the… Read more »

TikTok Is Exploring Stories & Long Videos: Will Marketers Even Care?

When TikTok went viral in 2019, pulling in millions of global users nearly overnight, almost every major social media channel quickly pivoted attention to short-form videos. While Instagram – which notably innovated on Snapchat Stories – launched Instagram Reels, YouTube – known for its longer-form videos – launched YouTube Shorts. Now, TikTok seems to be… Read more »

B2B & B2C Instagram Marketing Trends of 2022 [Data from 500 Marketers]

When it comes to social media, there are a lot of differences in which channels B2C and B2B brands prioritize. According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. 60% of B2C businesses leverage YouTube, 24% more than B2B businesses. For… Read more »

8 Virtual Interview Tips to Help You Get The Job

If you’ve landed on this post, it’s likely that your resume has impressed the hiring manager(s) at the company you’re applying to work for, and you’ve now been invited to a virtual interview. That’s a huge accomplishment. If you’re looking for video interview tips, tricks, and best practices — or just want to know what… Read more »

Send Your Clients A Birthday Email That’s Sure to Get Engagement

Birthdays can be fun to celebrate. They’re like our own personal holidays where people wish us a happy birthday, wait staff sings and brings us free desserts, and our social media feeds are filled with best wishes and adorable memes. It’s also fun to watch the birthday offers roll in Free dinner at our favorite… Read more »

Formula Parse Errors: What They Are & How to Fix Them

You’re working in a spreadsheet and you want to use a function. You write the formula, excited to get the results, then you see “Formula parse error” leaving you feeling confused and a little defeated. Let’s cover what that actually means and what probably lead to that error message. It’s like trying to speak a… Read more »

Marketing Ethics: Selling Doesn’t Have to Be Sleazy (5 Real-World Examples)

During any discussion about marketing ethics, I’m always reminded of a comment a former coworker made decades ago: “I’d never… Continue Reading The post Marketing Ethics: Selling Doesn’t Have to Be Sleazy (5 Real-World Examples) appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman

Quora Ads: Are They Right For Your Business?

When you think of online advertising, what’s the first thing that pops into your mind? Google? Facebook? YouTube? If you limit yourself to those digital media giants, you could be missing out on a more targeted market that is reaching 300 million users every month. What Is Quora? And Who Uses It? Quora is a… Read more »

The Ultimate Guide to SEO in 2022

What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to find a new accounting software? Or even when you notice a flat tire in the car? My guess is you turn to Google. Impact Plus reported that 61% of marketers named SEO as a… Read more »

Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy

A few months ago, while I was driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS. A week later, I saw ads on Instagram, then a SKIMS segment on “Keeping Up With the Kardashians.”  I had one of those moments where I thought “SKIMS is showing up everywhere!” That’s because the… Read more »

8 Discontinued Social Media Channels and Features (+Why They Never Took Off)

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut? A lot of these original social networks go forgotten, but that doesn’t make their stories any less… Read more »

The HubSpot Blog’s 2022 Content & Media Strategy Report [Data]

Benjamin Franklin once said “Failing to plan is planning to fail,” and when it comes to content and media, truer words have never been spoken. Until 2020, that is. But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. In fact, 99% of… Read more »

Partnering with Kanarys to Support the Future of Diversity, Equity and Belonging

HubSpot’s commitment to diversity, equity, and inclusion (DEI) best practices has played an essential role in our success and we know that it can for all companies in the HubSpot community. We’re seeking to help our customers achieve their best performance through adopting these practices too. Our commitment to DEI helped us foster a culture… Read more »

6 Fonts That Come With Free Extra Bonuses

Today we have compiled a collection of great typefaces that give you the most bang for your buck because they all come with fun extras! Gotta love free goodies, right? Many of these fonts include fancy calligraphy glyphs which you can learn how to use by following this tutorial. 6 Fonts That Come With Free… Read more »

The HubSpot Blog’s 2022 Content & Media Planning Report [Data]

Benjamin Franklin once said “Failing to plan is planning to fail,” and when it comes to content and media strategy, truer words have never been spoken. Until 2020, that is. In the last two years, 99% of content planners, strategists, or marketers who pivoted their strategy did so in 2021. Unsurprisingly, the #1 reason they… Read more »

What are Instagram Guides? [+ How to Create One]

If you’re on Spotify, chances are you’ve curated a playlist with all your favorite songs — and rearranged them in a specific order. But did you know you can do something similar on Instagram? Enter the Instagram Guide — a tool that allows you to curate your favorite Instagram posts, Reels, or Lives in one… Read more »

4 Ways to Get More Page Views

In recent years, the number of active websites across the globe has almost reached 2 billion. As you can expect, with so many websites out there, it can be a real challenge to get enough page views for your site to rank high on search results. Would you like to learn the secrets of increasing your… Read more »

How Does the TikTok Algorithm Work In 2022?

As a platform with high engagement and growth potential, TikTok is a favorable app for businesses that want to get their solutions in front of more people. According to TikTok, 49% of users (over 490 million people) seek and discover something new on the app each month. TikTok’s highly personalized algorithm delivers relevant content to… Read more »

How to Build Your Brand With Instagram: 11 Tried-and-True Strategies

Instagram has demonstrated tremendous growth, with its community reaching over 2 billion monthly users in 2021. Despite its impressive reach, many business owners are still overlooking its marketing potential. As a result, they’re leaving high levels of engagement, brand awareness, and even profit on the table. But why? In just 12 months, we used Instagram… Read more »

44 Latest Voice Search Statistics For 2022

Should voice search be a consideration in your SEO strategy? Voice recognition technology is developing at a significant pace, and voice search usage is increasing too. To help you to… Go to Source Author: Nicola Bleu

How To Add A Post In WordPress: The Beginner’s Guide

Writing your first WordPress post can feel like a challenge especially when you’re not familiar with the WordPress editor and Gutenberg blocks. In this post we will go through how… Go to Source Author: Nicola Bleu

How to Share Your Strengths and Weaknesses During A Job Interview

You’re sitting across from a hiring manager, or even worse, a group of people interviewing you for a role, and the dreaded question comes up… “What are your weaknesses?” You spend what seems like an eternity battling inside your own head, “Do I tell them I’m occasionally late or that I take things too personally?”… Read more »

How to Use the If Function in Google Sheets

One of the most valuable functions in Google Sheets is the “IF” functions. Imagine you want to be able to quickly scan your spreadsheet and answer some key questions. This function will help you do that. Let’s jump into how it works and see some real-life examples. What does the if function do in Google… Read more »

The Secret to Relationship Building with Influencers (without the Awkward)

There’s one not-so-secret ingredient that fuels relationship building and makes SEO work. It also makes social sharing work. Referrals, too…. Continue Reading The post The Secret to Relationship Building with Influencers (without the Awkward) appeared first on Copyblogger. Go to Source Author: Sonia Simone

11 Website Page Load Time Statistics You Need [+ How to Increase Conversion Rate]

You may have heard the old saying “patience is a virtue,” meaning waiting for something without getting discouraged is a great quality to have. However, for most of us, that “virtue” goes out the window when we encounter slow page load time. The faster your website’s load time is, the happier your visitors will be…. Read more »

5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Do you take a good, hard look at your team’s marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and it’s nearly impossible to put a number on the budget you’ll need to secure for the projects, hiring, and outsourcing you’ll encounter over the course of a year… Read more »

How to Use Your CRM to Power Your Marketing

It’s easy to picture the customer journey as a well-traveled, east-to-west road trip, following a single highway from awareness to consideration to purchase. In reality, people take a lot of detours. If you want a complete picture of the customer journey, it’s essential to connect your marketing efforts with the tool at the center of… Read more »

How to Make an Animated GIF in Photoshop [Tutorial]

Animated GIFs are great additions to your marketing. They’re easy to consume, provide a new way to capture your viewers’ attention, and can have a serious emotional impact. The best part about GIFs is that they aren’t too hard to make. If you have access to Photoshop and a few minutes to spare, you can… Read more »

Say Hello to WordPrompts!

Earlier this year, we kicked off 2022 with Bloganuary, a daily blogging challenge during the month of January. The feedback we received about the challenge was overwhelmingly positive, and it’s clear that prompts serve as a helpful way to inspire people to write and to connect with other bloggers. We want to keep that momentum… Read more »

Introducing WordPress Pro: One Plan, Infinite Possibilities

Our mission has always been to democratize publishing, one website at a time. Now we’re making all the benefits of WordPress available to more people, with one simple pricing plan. Hello, Pro One thing we heard over the years was how hard it can be to choose the right upgrade plan when you’re ready to… Read more »

How One Instagram Influencer Went From 0 to 45K on Reels (And How You Can, Too)

Over the past few years, TikTok has seen explosive growth, and it shows no signs of slowing down. In fact, by the end of 2022, TikTok is predicted to reach 1.5 billion monthly active users. But there’s another big player in the game of short-form video — Instagram Reels, which Instagram launched in 2020 to… Read more »

6 Tips for Writing Attention Grabbing Post Titles

Writing an effective post title is one of the most important steps when creating a new post. You may have created a brilliant blog post, but if you slap a poorly written post title on it, your readers are going to skip right over it. Post titles are what sell your content, so it’s essential… Read more »

What Makes a Website Meta Description Good for SEO? A Closer Look

It’s said that 68% of digital experiences start with an online search.  With so many people turning to search engines for their information, it’s important to put effort into your website’s meta description so that it catches people’s attention. But what goes into creating great meta descriptions?  Keep reading for SEO tips and meta description advice… Read more »

How to Pivot Your Content Plan According to HubSpot Marketers

Imagine this: as a content marketer, things are going pretty well for you — you’re confident about your upcoming campaign, the ROI from your last couple were stellar, and projections for the new one looked just as good, if not better, than ever before. And then something happened, and you need to pivot your content…. Read more »

How I Built 5,660 Backlinks in 30 Days [New Strategy]

Today I’m going to show you how I built 5,660 backlinks last month. (Without sending a single outreach email.) My secret? A new strategy called Reverse Outreach. And this case study I’m going to show you exactly how I did it, step-by-step. The Big Problem With Link Building: Scale Outreach-based strategies like The Skyscraper Technique… Read more »

5 Business Software Buying Mistakes and How to Avoid Them

Are you a small business owner? It’s no secret that keeping a company of any size profitable and running efficiently is a huge challenge. That’s because there’s so much to juggle at any given moment and a million decisions to make.  You also have to make sure that your team of employees has the tools… Read more »

5 SEO Trends to Leverage in 2022 [HubSpot Blog Data]

Keeping track of SEO trends is like hitting a moving target. From algorithm updates to evolving innovation — it can feel like the goal post is always moving. And while the goal of SEO remains the same — to boost your presence in relevant search results — the tactics for getting there look different from… Read more »

What is Web 3 & What Could It Mean for the Future of Marketing?

As we continue to progress into the digital age, a new era of the internet is emerging: web3. Much of what is (and can be) is up in the air but one question we can try to answer now is what it means for marketers. Let’s break down what web3 is, when it will launch… Read more »

10 Best Online Logo Makers For 2022: Design A Professional Logo For Your Brand

What is the best logo maker on the market? And what factors should you consider when choosing one to design a logo for your business? In this post, you’ll find… Go to Source Author: Nicola Bleu

How To Sell PDFs Online: The Complete Guide

Looking for a simple way to monetize your blog or make some extra money online? Selling PDFs could be just the way to do it. PDFs are extremely simple to… Go to Source Author: Adam Connell

50 Top Freelancing Statistics, Facts, And Trends For 2022

Are you looking for the latest freelancing statistics? We’ve got you covered. As the gig economy continues to gather steam, more and more workers are ditching the traditional corporate 9-to-5… Go to Source Author: Nicola Bleu

Free April 2022 Wallpaper & Instagram quote

Our Free April 2022 wallpaper is here! First spring flowers are already popping up so it is the perfect time for a bright wallpaper! This time it is full of watercolors and warm red shades paired with navy blue. Each wallpaper download from April 2022 include: Desktop wallpaper x3 (plain, with the calendar, and with… Read more »

How to Write A Statement of Qualifications

Finding a new job can be a nerve-wracking experience. You pour your heart and soul (not to mention your entire work history) into this document and wait by the phone (or your inbox) for the interview requests to come in. Fortunately, there’s a better way to communicate your skills and achievements to a potential employer… Read more »

How To Calculate CAGR in Excel

Compound Annual Growth Rate, CAGR, is your rate of return for an investment over a specific period. Calculating CAGR by hand is a rather involved process, so below we’ll go over how you can quickly calculate CAGR in Excel. CAGR Excel Formula The formula for calculating CAGR in Excel is: =(End Value/Beginning Value) ^ (1/Number… Read more »

How to Make Money as a Freelance Writer: 15 Writing Business Essentials

Wondering how to make money as a freelance writer? Well, buckle up, because everyone loves the part of the hero’s… Continue Reading The post How to Make Money as a Freelance Writer: 15 Writing Business Essentials appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman

The Ultimate Guide to Account-Based Marketing (ABM)

Imagine a world where you could start the sales process by selling directly to your best-fit, highest-value accounts. No wasted time trying to market to unqualified leads who aren’t the right fit for your business. Meaning, you could move straight into the phases of engaging and delighting your target accounts. Talk about efficiency, right? Account-based… Read more »

How to Create a Perfect Blog Post Template in Google Docs

Blogging has always been an effective content marketing strategy. However, sometimes, it can be difficult to put pen to paper – or more accurately, words to the screen. That’s where blog post templates can come in handy. In this post, we’ll equip you with a blogging template to use in Google Docs that follows a… Read more »

How To Go Viral On Instagram: The Beginner’s Guide

Are you struggling to gain traction on Instagram? Still waiting for your first post to go viral? It’s hard to know exactly what makes a post go viral on this… Go to Source Author: Lyn Wildwood

Pallyy Review 2022: Social Media Publishing Made Easy

Welcome to our Pallyy review. Pallyy claims to be the number one social media scheduling tool for agencies—but does that claim ring true? We wanted to find out, so we… Go to Source Author: Adam Connell

Why Your Brand Needs A Strong Visual Identity [+ 5 Examples to Inspire You]

Take a second to think about one of your favorite brands. A logo, storefront, color, or memorable ad campaign will likely pop into your mind. That’s because a brand’s visual identity is a powerful tool for telling a company’s story, building customer affinity, and increasing revenue. If done effectively, visual identity can communicate a particular… Read more »

How to Create an Editorial Calendar [Examples + Templates]

If you’re anything like me, you’re consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it notes stuck around your computer monitor. To the average overseer, it’s nothing short of chaos. To the blogger, it’s evidence of a (desperate) need for an editorial… Read more »

Get Noticed: How to Use Social Media for Business the Right Way

Did you know that over 53% of the world’s population is on social media? For this reason, social media for businesses is one of the most powerful tools in your marketing arsenal. It can help you connect with customers and clients on a more personal level.  Social media can also help you build brand awareness… Read more »

Cross-Posting in 2022: What Is It & Why You Should Use It

Every year, a new digital platform emerges. In the last year alone, Discord, Twitter Spaces, and Twitch have all become very popular with consumers all around this world. Now, social media marketers are faced with this issue: Should you curate content for each platform and its audience or should you save some time and cross-post… Read more »

What Will Content Planners Budget For in 2022 [HubSpot Blog Research]

If you ask marketers about their 2020 content plans, most will tell you they had to pivot because of the pandemic. In 2021, many said the same thing, as the world adjusted to this new normal. We surveyed over 600 media planners this year and 99% of marketers who have ever pivoted their content plan… Read more »

How Apple iOS 15 is Impacting Email Marketers [New Data]

Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end.  Considering that Apple Mail and Apple mobile devices make up over 35% of the global email provider market share,… Read more »

How Apple iOS 15’s Impacting Email Marketers [New Data]

Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end.  Considering that Apple Mail and Apple mobile devices make up over 35% of the global email provider market share,… Read more »

The Content Marketer’s Guide to Thought Leadership

Oprah. Dave Ramsey. Seth Godin. Besides being highly successful in business, these people are considered thought-leaders – or experts — in their industry. Similarly, as a marketer, being an expert in your field is crucial. To do that, you have to drive traffic to your site, nurture and convert leads, and build brand authority and… Read more »

10 Best Platforms To Sell Ebooks In 2022

Wondering where to sell your ebooks? There are plenty of platforms you can use to sell ebooks online. It’s easier than ever. In this article, we’re comparing the best platforms… Go to Source Author: Adam Connell

How To Sell Ebooks Online: The Complete Beginner’s Guide

Looking for a way to share and monetize your knowledge and ideas? Selling ebooks online could be just the way to do it. It’s super easy to make money selling… Go to Source Author: Adam Connell

The 8 Best Free Flowchart Templates [+ Examples]

A flowchart template will help you easily map out business processes, improve workflows, and even clarify your organizational structure — without you needing to draw a single line from scratch. And if you think you don’t need to use flowcharts for business, think again. While bulleted lists, Word documents, or even presentations help, they don’t… Read more »

20 Digital Marketing Ebooks Marketers are Reading in 2022

The digital marketing industry is always changing. That’s why it’s important for marketers to commit to learning as much as possible about digital marketing and emerging trends. But … who has the time? Enter: the ebook. If you want to expand your knowledge of digital marketing from reputable thought leaders, but have limited resources, or… Read more »

How To Add a Sparkline in Excel

Excel is a great tool for all of your marketing needs. You can create graphs to visualize your data, use formulas to calculate conversion rates, or even create social media calendars. You can also monitor trends in your marketing campaign data and, in this post, we’ll explain how to do so with the sparklines tool…. Read more »

Quit Annoying Your Audience! 3 Simple Steps to Write Better Content

When you’re learning how to write better content, it’s helpful to think of a friend who tells stories that never… Continue Reading The post Quit Annoying Your Audience! 3 Simple Steps to Write Better Content appeared first on Copyblogger. Go to Source Author: Sonia Simone

50 Call-to-Action Examples You Can’t Help But Click

Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly. Each one of these signups is likely a result of an effective call-to-action (CTA). Think about it: If you hadn’t been drawn in by the copy… Read more »

Best Social Media Management Tools

In the world of social media marketing, there are hundreds of tools and software with features capable of helping you with different aspects of your social media strategy. These tools — also known as social media management tools — can assist with social media creation, collaboration, planning, scheduling , sharing, analysis, and more. In this… Read more »

The Ultimate Guide to Email Marketing

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to… Read more »

SEO vs SEM: What Are the Similarities and Differences?

You may have heard of SEO and SEM before, but what do these acronyms actually stand for? What’s the difference between them? In this post, we’ll break it all down for you.  We’ll start by explaining what each acronym means, then discuss the similarities and differences between SEO vs SEM. Let’s get started! How Do… Read more »

Color Love | Bright Green, Yellow, Orange & Pink

Image source: Creative Market Embrace the power of bright colors with this sunny yellow, spicy orange, playful pink & apple green color palette. These energizing colors will bring visual vibration and a ray of sunshine to any blog design. You’ll certainly brighten the vibe of your blog with this stand-out Bright Green & Pink Palette…. Read more »

Everything Brands Need to Know About the Metaverse

Throughout the COVID-19 pandemic, the internet and social media helped us connect with our coworkers, friends, and loved ones during times of extreme isolation. But, our web-based lifestyle wasn’t perfect. While you could see and talk to people, interactions still felt distant and impersonal. And, despite having every delivery app at our fingertips, we still… Read more »

Is Internal Recruitment Good for Business?

During my days as a journalist, I saw many different forms of recruitment take place. It was common to see reporters and photographers recruited from all over the country to work with the team. It was also common to see employees move to different positions internally. A reporter could go from reporting outside to producing… Read more »

10 Best Ecommerce Platforms To Sell Digital Products In 2022

Are you looking for a platform that makes it easy to sell digital products? In this post, we’re comparing the best ecommerce platforms for selling digital products such as PDF… Go to Source Author: Rebekah Carter

How Nonprofits Can Use TikTok for Growth [Case Study + Examples]

TikTok has shaken up the digital landscape — and its explosive growth over the past year suggests that it’s here to stay. Although it’s an entertainment-first platform, TikTok is more than just Gen Z dance challenges. We’re seeing more and more social impact and non-profit clients use TikTok to inform, educate, engage, advertise, and raise funds… Read more »

How Nonprofits Can Use TikTok for Growth [Case Study + Examples]

TikTok has shaken up the digital landscape — and its explosive growth over the past year suggests that it’s here to stay. Although it’s an entertainment-first platform, TikTok is more than just Gen Z dance challenges. We’re seeing more and more social impact and non-profit clients use TikTok to inform, educate, engage, advertise, and raise funds… Read more »

Consumer Behavior Statistics You Should Know in 2022 [New Data]

How consumers make purchasing decisions has changed greatly in just a few months. For instance, the pandemic has shifted some buyers more online. In recent years, there has also been a push for more transparent and sustainable practices in brands. But what else is there? Well, that’s what we’re covering here. In this article, you’ll… Read more »

70 Fun (Not Cheesy) Ice Breaker Games & Activities Your Employees Will Enjoy in 2022

Asking “How is everyone?” at the beginning of every meeting isn’t always the best way to encourage team bonding. Sometimes, having a fun ice breaker can aid in that connection. The best ice breakers have the power to strengthen coworker bonds, stimulate better brainstorming sessions, and create an atmosphere of inclusivity. To get the most… Read more »

28 Best Email Newsletter Templates and Resources to Download Right Now

If you had to guess, how many email newsletters do you think you’re subscribed to? Ten? Twenty? Fifty? To be honest, I’ve lost count — and I know I’m not alone. Email marketers have a lot to compete within their subscribers’ inboxes. That’s why a solid newsletter template is crucial to designing an email that… Read more »

30 Sure-Fire Steps to Become a Successful Freelance Writer

You may or may not know that I haven’t always been Copyblogger’s Editor-in-Chief — I previously spent years (and years)… Continue Reading The post 30 Sure-Fire Steps to Become a Successful Freelance Writer appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman

How to Prepare an Advertising Plan [Free Template]

Turning an idea for an advertising campaign into reality isn’t exactly simple, but it always begins with creating a concrete and detailed advertising plan. Your plan will help you present a clear path for return on investment (ROI), get buy-in from leadership, and share your proposal with relevant stakeholders.  Follow Along With HubSpot’s Free Ad… Read more »

How to Prepare an Advertising Plan [Free Template]

Turning an idea for an advertising campaign into reality isn’t exactly simple, but it always begins with creating a concrete and detailed advertising plan. Your plan will help you present a clear path for return on investment (ROI), get buy-in from leadership, and share your proposal with relevant stakeholders.  Follow Along With HubSpot’s Free Ad… Read more »

10 Best Social Media Organization Tips and Tricks for Managers

Managing social media accounts for a brand is not easy – and one of the biggest challenges is organizing your social media content. Between managing social promotion goals from different departments, staying up-to-date on social mentions and trends, and posting relevant and engaging content on a regular basis, being a social media manager can sometimes… Read more »

12 Best Digital Products To Sell Online (+ How To Get Started)

Looking for the best digital products to sell online? You’re in the right place. Digital products typically have much higher profit margins than physical products. And because you don’t have… Go to Source Author: Adam Connell

11 Essential Social Media Skills Every Social Media Manager Needs To Have

What skills does a social media manager need to have? Social media manager is a wide-reaching term, and often refers to people who plan social media strategies, create content, analyze… Go to Source Author: Nicola Bleu

How to Craft a Successful Customer-Centric Marketing Strategy

When was the last time a business fully addressed your wants and needs as a customer? For me, it was around the holidays, while searching for the perfect gift to give a friend who is a huge fan of the video game series “The Legend of Zelda.” My online search for the right gift led… Read more »

12 Essential Media Planning Tools

Your customers are consuming messages in more ways than ever before — online, in publications, on TV, the radio, and on their phones — to name a few. For companies hoping to reach their audiences across multiple channels, engaging in media planning is a must. However, it’s almost impossible to pull off without media planning… Read more »

Secrets of the Trade | Where to Find the Best Design Resources

Have you ever heard of a little gem of a website called Creative Market? It’s a marketplace similar to Etsy where designers and illustrators can sell their handmade digital work. Creative Market is one of our favorite resources here at Designer Blogs. It’s one of our first go-to places for gorgeous typefaces and textures, but… Read more »

What Video Marketers Should Know About Creating Diverse and Inclusive Content [New Research]

Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy. According to Facebook Advertising, 64% of audiences in the US, UK, and Brazil said they would like to see more diversity. Deloitte’s Heat Test Report found 69% of brands… Read more »

WordPress.com Favorites: Empish Thomas

Welcome back to our “WordPress.com Favorites” series! In these interviews, we’ll be highlighting bloggers about their passion project. Caution: contents guaranteed to be inspiring. This interview has been lightly edited.     Shortly after Empish Thomas earned her journalism degree in the mid-’90s, she began experiencing severe headaches and sensitivity to light. After a visit to the eye… Read more »

Top Tactics for Instagram Growth in 2022: HubSpot Blog Data

Instagram is a top-rated app, with more than 1 billion global monthly active users. Given the size of its user base, businesses have valuable opportunities on the platform to generate an audience, build a community, and drive sales. To help learn more about how to grow your business on the app and create an engaged… Read more »

Top Tactics for Instagram Growth in 2022: HubSpot Blog Data

Instagram is a top-rated app, with more than 1 billion global monthly active users. Given the size of its user base, businesses have valuable opportunities on the platform to generate an audience, build a community, and drive sales. To help learn more about how to grow your business on the app and create an engaged… Read more »

The Ultimate Guide to Branding in 2022

Products are never just products, right? Coca-Cola is more than a soda. Starbucks is more than coffee. Ray-Ban is more than a pair of sunglasses. Interacting with these products provides experiences, and we buy them with that experience in mind. Better yet, the companies that create and market them know exactly the experience they want… Read more »

How To Grow Your Email List With An Online Quiz

It’s no secret that bloggers benefit from starting an email list. But the hard part is convincing random users to sign up. Mini guides, templates, and checklists are all popular… Go to Source Author: Jessica Pereira

How to Write a Great Value Proposition [5 Top Examples + Template]

Your company’s value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. So how do you actually write a value proposition statement that’s strong enough to lift conversion rates and sales? In this article, you’ll learn the definition of a… Read more »

A Manifesto for Professional Writers: The 10 Pillars of Disciplined Creativity

Professional writers inevitably find themselves in social situations with non-writers, when the topic of discussion turns to careers and someone… Continue Reading The post A Manifesto for Professional Writers: The 10 Pillars of Disciplined Creativity appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman

How-To: Conditional Formatting Based on Another Cell in Google Sheets

Conditional formatting is a feature in Google Sheets in which a cell is formatted in a particular way when certain conditions are met. The formatting can include highlighting, bolding, italicizing – just about any visual changes to the cell. Just as it can be done for the cell you’re currently in, conditional formatting can also… Read more »

The Ultimate Guide to Marketing Campaigns

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Why is that? Well, campaigns make companies memorable. They promote a focused effort that guides consumers towards the desired action…. Read more »

Customize Your Entire Site With New Block Themes

In case you missed it, we’ve been rolling out a new set of powerful site design tools called Full Site Editing (or “FSE”) and it’s now available for all WordPress.com users! Don’t worry if you’re just hearing about Full Site Editing for the first time. We’ve been releasing these new tools in a way that… Read more »

What is Content Governance? 4 Easy Steps to Create a Model in 2022

Without a content governance model in place, your content marketing efforts can seem scattered and chaotic, opening the opportunity for your audience to replace you with a competitor. Content governance keeps your relationship with your customers thriving, and allows you and your team to more effectively focus on your content goals. In this post, we’ll… Read more »

What is Content Governance? 4 Easy Steps to Create a Model in 2022

Without a content governance model in place, your content marketing efforts can seem scattered and chaotic, opening the opportunity for your audience to replace you with a competitor. Content governance keeps your relationship with your customers thriving, and allows you and your team to more effectively focus on your content goals. In this post, we’ll… Read more »

Does Your Company Need An Employee Referral Program? [Examples + Best Practices]

Finding qualified candidates to fill your open positions can be challenging. Job posting sites claim to make the process easy by connecting you with hundreds if not thousands of potential employees. But having such a large pool of candidates can be overwhelming. Just thinking about the sheer volume of work involved in reviewing applications, narrowing… Read more »

6 Cute & Playful Fonts That Make My Heart Happy

Call me crazy, but something that always brings a smile to my face is stumbling across a gorgeous typeface. There’s something truly magical about a good font. These days it’s super easy to build a collection of stunning fonts without breaking the bank. Here’s a look at 6 cute & playful fonts that will be… Read more »

The 7 Best Leadpages Alternatives in 2022

It doesn’t matter how awesome your e-book is if no one can download it. And you might have the perfect agenda for your webinar, but if your customers can’t sign up, it’ll all be for nothing. That’s why you need an effective landing page. They’re simple pages — often with just a few lines of… Read more »

The 7 Best Leadpages Alternatives in 2022

It doesn’t matter how awesome your e-book is if no one can download it. And you might have the perfect agenda for your webinar, but if your customers can’t sign up, it’ll all be for nothing. That’s why you need an effective landing page. They’re simple pages — often with just a few lines of… Read more »

Which Instagram Story Formats Really Engage Viewers [New Research]

In 2021, Instagram reported over 500 million users viewed Stories.  Since launching in 2016, the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat, TikTok, and its owner’s own platform: Facebook Stories.   Even if you’ve already published a handful of branded Stories, you still might… Read more »

The Future of Plugin, Themes, and Services Purchases on WordPress.com

Recently we shared that you can now purchase six popular Automattic plugins right from your WordPress.com dashboard. We’re intentionally testing this out with our own products before opening it up to the broader community. This is the first step in our plan to make taking your site to the next level faster, easier, and more… Read more »

15 of the Best Women@INBOUND Quotes to Inspire You Today

INBOUND is a key milestone for professionals in industries spanning across marketing, sales, customer success, revenue operations, and more. For Women’s History Month, the INBOUND team is excited to highlight some of the most impactful quotes from the incredibly talented women who have graced our stages over the past 10 years. Providing opportunities that go… Read more »

TikTok Trends B2B and B2C Marketers Should Watch in 2022

According to Hubspot Blog Research, 44% of marketers currently leverage TikTok. As the short-form video platform continues to grow, some brands are struggling to figure out where they fit in. In fact, a 2022 report by InVideo shows that around 50% of brands like Google and IKEA still aren’t leveraging the platform. In this article,… Read more »

TikTok Trends B2B and B2C Marketers Should Watch in 2022

According to Hubspot Blog Research, 44% of marketers currently leverage TikTok. As the short-form video platform continues to grow, some brands are struggling to figure out where they fit in. In fact, a 2022 report by InVideo shows that around 50% of brands like Google and IKEA still aren’t leveraging the platform. In this article,… Read more »

5 Reasons Why Brands Lose Followers on Instagram [HubSpot Blog Data]

According to HubSpot Blog Research, 14% of Instagram marketers report losing followers from 2020 to 2021. If you’re a part of that 14%, you may be panicking trying to figure out what’s causing the decline. Don’t fret – we’ve got you covered. Below, we’re covering the top reasons why brands lose followers on Instagram and… Read more »

33 Latest WeChat Statistics And Trends For 2022

WeChat is the tech giant you’ve never heard of. It’s the sixth most used social media network and the third most popular messaging app on the planet but, if you… Go to Source Author: Adam Connell

30 Latest SMS Marketing Statistics, Facts, And Trends For 2022

When you hear the term digital marketing, you probably think of email campaigns and business blogs, and social media strategies. These channels are go-to options for marketers and businesses, however,… Go to Source Author: Nicola Bleu

5 Advanced Affiliate Marketing Strategies For Bloggers

So you’re a blogger who’s looking the monitor the content? Well, that’s true just because you’ll need to get access to the monetization process at some point. As we’ll know that Google Adsense is not something you can entirely rely on just because the amount that you get through Adsense is significantly less that you… Read more »

How to Insert a Checkbox in Excel in 4 Easy Steps

Adding a checkbox to your workbook may sound simple but it can expand the possibilities of what you can do in Excel. From checklists to graphs, there’s so much you can do. However, it starts with the checkbox. Learn everything you need to know about checkboxes below. How to Insert a Checkbox in Excel Add… Read more »

RFIs: The Simple Guide to Writing a Request for Information

Large corporations and government agencies don’t shop around for the best contractors and freelancers the same way a SaaS company or a small business might. Rather than relying on word of mouth, a quick Google search, or a Facebook ad, these organizations follow a procurement process that ensures fair business practices and quality results. As… Read more »

How to Create Digital Products (That People Actually Want)

A digital product that sells while you sleep is the ultimate dream, but you might be wondering how to create… Continue Reading The post How to Create Digital Products (That People Actually Want) appeared first on Copyblogger. Go to Source Author: Tim Stoddart

How To Create a Google Sheets Drop-down Menu

A lot of the data you enter into your Google Sheets tables may be repetitive, like tracking whether an influencer you’ve reached out to for a partnership has agreed to working with you or not. It can get tedious to go in and type each yes or no as time goes on, which is where a… Read more »

How To Create a Google Sheets Drop-down Menu

A lot of the data you enter into your Google Sheets tables may be repetitive, like tracking whether an influencer you’ve reached out to for a partnership has agreed to working with you or not. It can get tedious to go in and type each yes or no as time goes on, which is where a… Read more »

What is a Media Kit — and How to Make One [+ Press Kit Examples]

Your competitor releases a new product or service. You offer something similar — but, of course, much better. Then, suddenly, your competitor’s product is everywhere. News articles, online reviews, best-of lists, buyers’ guides, even TV segments. How is this happening? And your real question: why isn’t it happening to you? To compete against your competitors,… Read more »

16 Best Pinterest Tools To Consider For 2022: Grow Your Audience Faster

Looking for the best Pinterest tools? We’ve got you covered. Pinterest may not get the same attention as social media platforms like Facebook but it’s still extremely popular. With over… Go to Source Author: Nicola Bleu

Mastering Facebook Ads In 2022 Through Incrementality

There are many resources out there telling you how to optimize your Facebook ads to scale your business’s growth. And while I’m sure they can help in some aspects, you’re probably optimizing your campaigns based on the wrong metrics. In 2022, Facebook has 1.79 billion daily users. There are plenty of opportunities to create Facebook… Read more »

Mastering Facebook Ads In 2022 Through Incrementality

There are many resources out there telling you how to optimize your Facebook ads to scale your business’s growth. And while I’m sure they can help in some aspects, you’re probably optimizing your campaigns based on the wrong metrics. In 2022, Facebook has 1.79 billion daily users. There are plenty of opportunities to create Facebook… Read more »

What is Context Marketing? Why It Matters in 2022 [+Examples]

While it’s fair to say most marketers are on-board with the importance of content marketing, there’s still an aspect of marketing that doesn’t get as much love: context marketing. Whether you know what context marketing means or not, I’m willing to bet you want to deliver the right campaigns to the right customers at the… Read more »

Free March 2022 Wallpaper & Instagram quote

Our Free March 2022 wallpaper is here! Spring is almost here! Invite it to your home with colorful flowers on your screen. This month’s wallpaper is all about the colors and various flower shapes. I hope you will love it as much as I do! Each wallpaper download from March 2022 include: Desktop wallpaper x3… Read more »

How 500 Marketers are Leveraging Instagram Shopping Tools [Data]

Does anyone remember the days when all we saw on Instagram were poorly lit pictures our friends took and memes we didn’t want our parents to see on Facebook? Well, we’re long gone from then. The platform has evolved from a simple image-sharing social platform to a money-making content curation one. With the addition of… Read more »

3 Roles Marketing Leaders Plan to Recruit in 2022 [New Research + Expert Insights]

The new year can be an exciting time to consider how you might expand your team to reach new goals in 2022. But it can also be stressful for that very same reason. With a limited budget, how can you ensure you’re making the right hire? HubSpot’s Blog Research uncovered the top three roles marketers are… Read more »

Celebrating Black History Month

For much of Black history in the US, a lot of stories have gone untold. As we wrap up Black History Month, our team at Automattic — the company behind WordPress.com — wanted to share how we celebrated with our fellow colleagues. Throughout February, our Black/African Descent employee resource group, Cocoamattic, shined a light on… Read more »

3 Instagram Video Formats You Should Leverage in 2022 [Data from 500+ Marketers]

As a marketer, you’ve probably wondered which Instagram video format would perform the best for your audience. To help you, we asked consumers what type of video formats they watch the most. Plus, we surveyed marketers to discover their Instagram marketing strategies. You’ll also learn what video format users like to watch on Instagram as… Read more »

How to Be an Amazing Mentor in 10 Ways, according to HubSpot Managers

Take a minute to think about the best mentor you’ve ever had. It could be your manager, a colleague, a parent, a friend, a coach, a college professor. Then, you reach a point in your life where you have the chance to do the same for someone else. It can be both exciting, and a… Read more »

How Market Intelligence Will Make Your Marketing Team More Agile

When I was younger, my dream was to open a cheese store with my family. My mom, brother, sister, and I — we’re all obsessed with cheese. So anytime I see a cheese store, I’ll go in and sample everything … for research, obviously. Although I’d never thought about it this way before, I was… Read more »

7 Steps to Create a Complete Marketing Strategy in 2022

The truth is, keeping up with marketing trends could be a full-time job. In 2022 alone, we’ve seen a major shift to short-form video content; the rise and fall of new platforms (looking at you, Meta); and the continuing impact of the global pandemic. In short, what worked for your marketing strategy in the past… Read more »

Storyselling 101: Build a Business Around Your Blog

Storyselling helps you strategically deliver stories that get people to take action. It supercharges your content marketing and copywriting to… Continue Reading The post Storyselling 101: Build a Business Around Your Blog appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman

How Conversion Funnels Create a Better Customer Journey + How to Optimize Yours

Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of having fun… Read more »

The Top 16 Best Email Marketing Services in 2022

Email marketing continues to be a critical strategy for marketing (and sales teams) across an array of industries and business types, and an email marketing platform is one of the first additions to a marketer’s tool belt — and for good reason. Email marketing remains a quick and effective way to engage and nurture leads… Read more »

10 Ways to Avoid Unnecessary Meetings with Asynchronous P2s

“Are all your meetings so effective that you look forward to them?” Our CEO, Matt Mullenweg, recently asked us to reflect on this question. Live meetings have their place, and there are conversations that are better done in real-time, whether in person or through video chat. But they can be costly in terms of time… Read more »

Help us define the next stage of Professional Email

If you’ve been a WordPress.com user in any capacity, you’re probably aware that we believe in democratizing publishing and e-commerce. We believe in designing products for everyone, emphasizing accessibility, performance, security, and ease of use. We believe great software should focus on you, so you can share your story, product, or services, and achieve your… Read more »

The Plain-English Guide to Conjoint Analysis

Sometimes, commercials really get me. T-Mobile‘s Super Bowl commercial this year is a prime example — “What’s for Dinner?” demonstrates the infuriating process of choosing what to do for dinner for a young couple, and it’s gold. The reason T-Mobile’s ad was so relatable is because of their market research. They looked at what their… Read more »

SEO vs. PPC: When to Optimize and When to Pay for Traffic

If you’re struggling to get the word out about your brand new business venture, you’re not alone. Like you, many business owners struggle to acquire customers in the beginning.Balancing the cost, maintenance, and results of a marketing campaign isn’t easy. Most of the time, the solution to this problem is one of two marketing strategies:… Read more »

WordPress.com Favorites: The Travel Architect 

Welcome to our brand new series, “WordPress.com Favorites”! In these interviews, we’ll be highlighting bloggers about their passion project. Caution: contents guaranteed to be inspiring.     First up, The Travel Architect. A teacher from the Twin Cities area of Minnesota, The Travel Architect has been documenting her world-wide travels (usually alongside “the husband”) since 2018. It’s… Read more »

Color Love | Yellow & Pinks

Image source: Brilliant I love the brilliant yellow & pinks on these woven barn boards. This bold color palette with its range of pinks and just a hint of yellow creates a striking color combination and can add just enough interest to any design. Vibrant pink shades are trending right now so feel free to… Read more »

How to Manage YouTube Comments

The YouTube section can be a fun place to engage your audience and continue the conversation. However, it can also be a source of negativity. At its best, it can build community and at its worst, it can harm your brand and distract viewers from your content. With this in mind, it’s important to know… Read more »

16 of the Best Job Interview Questions to Ask Candidates (And What to Look for in Their Answers)

When you’re interviewing people to join your team, you have to get creative — after all, there’s only so much that questions like “What’s your biggest weakness?” and “Are you a team player?” reveal about who your candidates truly are. But what are the best interview questions to ask that will help you uncover your… Read more »

15+ Ways To Grow Your Facebook Group 3x Faster

Want to grow your Facebook group faster? Maybe you’ve just started a Facebook group or you want to take an existing group to the next level. In this post, you… Go to Source Author: Alee King

8 Proven Facebook Giveaway Ideas To Generate Maximum Engagement, Traffic, And Sales

Facebook giveaways are a powerful way to increase engagement on your Facebook page, drive traffic to your website and generate sales. But with so many brands doing them, it can… Go to Source Author: Michael Ofei

What Is Brand Perception? How to Measure It and 4 Examples

If you take a second to think about your shopping habits, you’ll probably realize that a majority of the products you buy are influenced by brand perception. You’re not the only one — 77% of B2C consumers make purchasing decisions based solely on the brand name. Brand perception, or the thoughts and feelings associated with… Read more »

A Plain English Guide to Real Time Bidding

Because of its efficiency and cost-effectiveness, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online. But even for experienced marketers, real-time bidding can be a very confusing concept. So let’s break down what RTB is, how it works, and the pros and cons of using it — all… Read more »

What Are Brand Assets? 6 Examples to Inspire You

All companies that want to attract customers and stand out against competitors need strong brand assets. These elements help build an identity, maintain consistency, and create trust. Considering that trust is the second most important factor in buying from a new brand, it’s essential for companies to design brand assets that highlight their values, strengths,… Read more »

What Are Brand Assets? 6 Examples to Inspire You

All companies that want to attract customers and stand out against competitors need strong brand assets. These elements help build an identity, maintain consistency, and create trust. Considering that trust is the second most important factor in buying from a new brand, it’s essential for companies to design brand assets that highlight their values, strengths,… Read more »

What is a Web Crawler? (In 50 Words or Less)

When it comes to technical SEO, it can be difficult to understand how it all works. But it’s important to gain as much knowledge as we can to optimize our websites and reach larger audiences. One tool that plays a large role in search engine optimization is none other than the web crawler. In this… Read more »

52 Offbeat Inspirational Quotes for Writers about Craft and Business

I have to say, I have mixed feelings about all of the inspirational quotes for writers I’ve read over the… Continue Reading The post 52 Offbeat Inspirational Quotes for Writers about Craft and Business appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman

How to Improve Your Communication Skills in 5 Simple Steps

In the workplace, each employee may have their own tasks and targets, but together, you are all working toward the same end goal. But with so many different people coming together, there’s bound to be some friction on how to implement ideas and strategies best. The key to helping your team succeed is communication. Communication… Read more »

The Ultimate Guide to Advertising in 2022

When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Those hilarious Super Bowl commercials? The billboards along the highway or posters in the subway stations? While most of us have a pretty good idea of what advertising looks like, we often struggle to nail… Read more »

25 Latest Snapchat Statistics And Trends For 2022

Are you looking for the latest Snapchat statistics and trends? Maybe you’re considering whether or not to include Snapchat in your social media strategy. Or you’re looking for trends so… Go to Source Author: Adam Connell

What Is Content Operations? A Straight-Forward Guide

In a 1996 essay, Bill Gates wrote, “Content is king,” and what was true then is still true now. Content is necessary to the success of a business. If the content is the king, we could say its operations are the queen — or at least a knight. Imagine a startup that wants to create… Read more »

What Is B2B Marketing Automation Plus the Best Software

Marketing automation allows your team to increase productivity while simultaneously nurturing more leads. Within the category of marketing automation tools are B2B marketing automation tools — software that’s ideal for the B2B marketer. B2B Marketing Automation B2B marketing automation allows you to streamline marketing tasks and role responsibilities through workflows and triggers. B2B marketing automation… Read more »

Everything You Need To Know About Website Design Costs

Recently I stumbled upon an article that claimed that getting a website design is an expensive and lengthy process. As a person who has worked in this business for over ten years now, I think it is a really harmful statement that prevents many people from getting the website they dream of. Many factors influence… Read more »

3 Super Bowl Ads Consumers Loved in 2022 & What Marketers Can Learn from Them [New Data]

Each year, the Super Bowl teaches us a lot about healthy competition. But — we don’t always see it play out on the football field.  In fact, when the commentators send us to a commercial break, that’s where some of the biggest game-day face-offs take place. While football teams compete for trophies, companies spend millions… Read more »

14 Free Personality Tests You Can Take Online Today

Personality tests are a great way to explore different aspects of who you are, and uncover layers you perhaps hadn’t recognized about yourself before. Being truly self-aware is hard — while they might not be always 100% accurate, personality tests work well as a starting point for self-discovery by providing results you might not have… Read more »

12 Unique Ways to Generate Leads With QR Codes

If you watched the 2022 Super Bowl, you might have been one of the millions of people who scanned the QR code featured in the ad from cryptocurrency platform Coinbase. When scanning the code, you were sent to a page that offered you $15 just for downloading and signing up for Coinbase. The 1-minute Coinbase… Read more »

How To Weave Buyer Personas Into Your Landing Pages

Your buyer personas are the foundation of your marketing strategy. Knowing who your customers are, what they want and where they hang out is critical for delivering the right message… Go to Source Author: Adam Connell

When to Post on TikTok: A Simple Guide

HubSpot Blog research found  that 93% of marketers that already leverage TikTok have plans to continue investing in the platform in 2022, and 52% of marketers plan to increase their investments for the year. If you’re one of the marketers hoping to increase your business’ presence on the app, or you’re leveraging it for the… Read more »

When to Post on TikTok: A Simple Guide

HubSpot Blog research found  that 93% of marketers that already leverage TikTok have plans to continue investing in the platform in 2022, and 52% of marketers plan to increase their investments for the year. If you’re one of the marketers hoping to increase your business’ presence on the app, or you’re leveraging it for the… Read more »

How To Get a Business Verified on Instagram

“After we got verified [on Instagram], it was a great asset to our social media team,” says Samantha Lim, Community Manager for monday.com. “Along with the trust it establishes when people interact with our brand, the features we got from Instagram helped with our campaigns.” monday.com is just one of many businesses using Instagram to… Read more »

How To Choose A Blog Name (Includes Blog Name Ideas And Examples)

Are you struggling to choose a name for your blog? We’ve all been there – endlessly listing blog name ideas that aren’t quite what we’re looking for. Naming a blog… Go to Source Author: David Hartshorne

26 Latest Podcasting Statistics Marketers Should Know For 2022

Podcasts are an interesting and easy way for people worldwide to consume information, and they can be a great marketing tool too. The use of podcasting as a marketing tool… Go to Source Author: Nicola Bleu

10 Best Cameras for Vlogging & Blogging In 2022

Are you in search of the best cameras for blogging and vlogging? Through this detailed post, I’ll be sharing the list of 10 best cameras that you can purchase in 2022, so if that interests you, then make sure to stick along with the post till the end, and I assure you that by the… Read more »

20+ SaaS Affiliate Programs for Crazy Earnings in 2022

The market is worth nearly 12 billion dollars and is proliferating. When you read this blog, you’re aware that affiliate marketing is among the most sought-after and popular ways to earn money on the internet. It offers a lot of benefits in comparison to traditional businesses: There is no customer support, and there is no… Read more »

Jasper AI Review 2022: Can It Write Better Than Your Writer?

Are you struggling to write value-added content for your blog or a newsletter? Well, if you still do not know how to get rid of this, then here’s something for you. You might know about the AI writing tools that help you curate the content with the help of AI. Very few of the tools… Read more »

9 Best SendOwl Alternatives For 2022: Sell Digital Products With Ease

Are you looking for a SendOwl alternative that makes it easy to sell your digital products? We’ve got you covered. SendOwl is a fantastic tool but it isn’t ideal for… Go to Source Author: Nicola Bleu

How to Use Excel’s INDEX/MATCH Formula With Multiple Criteria

Excel is an incredibly powerful software – if you know how to leverage it. With so many functions and formula options, there’s something new to learn every day. The INDEX/MATCH formula can help you find data points quickly without having to manually search for them and risk making mistakes. Let’s dive into how that formula… Read more »

How to Use Excel’s INDEX/MATCH Formula With Multiple Criteria

Excel is an incredibly powerful software – if you know how to leverage it. With so many functions and formula options, there’s something new to learn every day. The INDEX/MATCH formula can help you find data points quickly without having to manually search for them and risk making mistakes. Let’s dive into how that formula… Read more »

How to Create An Effective Facebook Ad Strategy in 2022

When it comes to spending your advertising budget, you may be unsure how to get the most bang for your buck. After all, there are so many different advertising and marketing options out there. How do you know which will best suit your business, reach your desired audience, and give you the biggest return on… Read more »

The Art of Personal Writing that’s Not Self-Indulgent

Whenever I talk about personal writing, and I advise that you should write for a specific group of people to… Continue Reading The post The Art of Personal Writing that’s Not Self-Indulgent appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman

How to Understand Market Penetration and Create a Strategy With STP Marketing

Everyone wants their business to grow. This seems pretty intuitive considering effective and successful growth means your business is experiencing boosts in revenue, brand awareness, brand loyalty, and more — and we know this to be true by looking at the most successful and well-known companies today (e.g. Apple, Amazon, etc.). The question is: What… Read more »

Everything You Need to Know about Brand Experience

Online sales are reaching all-time highs as buyers become more comfortable with digital transactions — in 2021, for example, consumers spent a collective $14 billion online across Black Friday and Cyber Monday. For businesses, the shift to online-first purchasing offers substantive potential, but also underpins prospective problems: As the number of digital product offerings ramps… Read more »

33 Latest Pinterest Statistics And Trends For 2022

Pinterest might not be the most popular social media network in the world, but it holds incredible potential for marketers. Users from all over the world flock to the so-called… Go to Source Author: Adam Connell

What Are Employability Skills?

Most jobs require specific skills to succeed, like knowing how to use social media scheduling tools if you’re going to work as a content creator. However, most jobs require skills that aren’t always listed on a job application because you’re expected to have them no matter what, like communicating with your coworkers. These skills, often… Read more »

What Are Employability Skills?

Most jobs require specific skills to succeed, like knowing how to use social media scheduling tools if you’re going to work as a content creator. However, most jobs require skills that aren’t always listed on a job application because you’re expected to have them no matter what, like communicating with your coworkers. These skills, often… Read more »

How to Make an Instagram Business Account

Instagram is an undeniably powerful tool for businesses. In fact, 63% of people say Instagram allows them to form meaningful connections with brands, and roughly 80% say Instagram helps them conduct research on a product and ultimately decide whether or not to make a purchase. All of which is to say: If you’re not using… Read more »

How to Optimize Your Instagram Strategy for Search Discoverability

On social media platforms, the more exposure you can get, the better. Like many others, Instagram has a search and explore page to help users discover new content. Most brands already leverage timeline posts and Stories to reach their core audience. However, not enough leverage all the opportunities these features offer. Let’s dive into what… Read more »

Instagram Reels vs. TikTok vs. Snapchat: Which Should Businesses Use? [Marketing Professional Data]

Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by Twitter in 2016 — only four years after its launch. Since then, we’ve seen apps like Snapchat, Instagram’s Reels feature, and TikTok fill its void. They allow users to express their creativity with short mobile videos while attracting Gen Z… Read more »

29 Latest Lead Generation Statistics & Benchmarks For 2022

Lead generation is a key goal for many marketers, but as digital marketing continues to evolve, it’s becoming more and more difficult for businesses to generate high-quality leads and compete… Go to Source Author: Nicola Bleu

WP STAGING Review 2022: Backup, Clone, And Migrate Your WordPress Site Fast

Welcome to our WP STAGING review. WP STAGING is the most affordable all-in-one solution for WordPress backups, cloning, and migrations. It ranked high in our recent roundup of the best… Go to Source Author: Nicola Bleu

Veni, Vidi, Amavi – Free Valentine’s Day Printable Poster

I was checking our seasonal printable library recently and noticed that we didn’t post any love-themed printable for a long time! It inspired me to create this ‘veni, vidi, amavi’ printable poster. Featured Latin quote can be translated to ‘I came, I saw, I loved’ what is a really cool text to have hanging on… Read more »

How to Share an Instagram Story in Under 5 Steps

Have you ever watched an Instagram story and thought, “[Insert name of friend] needs to see this?” One of my favorite aspects of Instagram — and social media in general — is its shareability. For businesses, it’s also a great way to engage your audience, share relevant content, and tell a bigger brand story. However,… Read more »

How to Share an Instagram Story in Under 5 Steps

Have you ever watched an Instagram story and thought, “[Insert name of friend] needs to see this?” One of my favorite aspects of Instagram — and social media in general — is its shareability. For businesses, it’s also a great way to engage your audience, share relevant content, and tell a bigger brand story. However,… Read more »

Resume Tips to Get You The Job You Want, Straight from Recruiters

I can’t think of many tasks people dread more than writing a resume. There are so many little things you need to add, rephrase, check, double-check, triple-check. Post-pandemic, the job search is a whole different ball game, with new considerations you haven’t faced before. A checklist makes everything seem less daunting so that’s what much… Read more »

Try Our New Tools for Creating Beautiful Sites

Last week we opened up limited access to a revolutionary array of new site editing tools that will transform how you create, edit, and update the look and feel of your WordPress.com website by leveraging easy-to-use drag and drop functionality.  Today we’re excited to announce that the wait is over. Over the next few weeks,… Read more »

The Beginner’s Guide to Share of Voice

If you’ve ever been in charge of gathering reports for your marketing team, then you know there are a plethora of metrics you can measure. One metric that gets overlooked is share of voice. However, this is a versatile metric that you can use in a competitive analysis for social media, organic traffic, or even… Read more »

The Plain English Guide to Demand-Side Platforms (DSP)

As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important. When you manage the paid ads for your business, you can go through individual ad managers such as Google Ads or Facebook Ads. However, that’s not the… Read more »

Making a Living Online (or, the Internet Is Not Your ATM)

Maybe you have hopes and dreams about making a living online. Maybe you’ve envisioned a beautiful future where you work… Continue Reading The post Making a Living Online (or, the Internet Is Not Your ATM) appeared first on Copyblogger. Go to Source Author: Sonia Simone

PromoRepublic Review 2022: Save Time Publishing New Social Media Content

Do you spend more of your time creating social media posts than you do actually planning and promoting your strategy as a whole? Do you need a social media management… Go to Source Author: Lyn Wildwood

How to Decline a Job Offer

Before you decline a job offer, ask yourself some key questions: Why are you no longer interested in the job? Are your reasons for losing interest short-term, or longer-term reasons that you can’t change? If you don’t accept the offer, will you regret turning it down? If you’ve answered all of these questions and still… Read more »

How to Decline a Job Offer

Before you decline a job offer, ask yourself some key questions: Why are you no longer interested in the job? Are your reasons for losing interest short-term, or longer-term reasons that you can’t change? If you don’t accept the offer, will you regret turning it down? If you’ve answered all of these questions and still… Read more »

What’s an Instagram Handle? (+4 Ideas to Help Create Your Own)

Did you know Instagram has over 1 billion active users? With so many on the platform, it can be challenging to find one particular person or business. Enter the Instagram handle. You can think of a handle as the address to your Instagram page. It’s also what people search to find you. An effective handle… Read more »

34 Latest Influencer Marketing Statistics & Benchmarks For 2022

A few years back, influencer marketing exploded into popularity. As the huge influence of Instagram stars, YouTubers, and Twitch streamers held over consumers became clear, brands rushed to collaborate with… Go to Source Author: Nicola Bleu

Bloganuary: A Resounding Success!

Even though you can build any type of website on WordPress.com, from an eCommerce store to a photography portfolio, blogs still make up the majority of our 60 million plus sites. To improve interaction and connection with these bloggers, we tried something new: Bloganuary, a writing challenge throughout the month of January, where we provided… Read more »

Best Goal Setting Worksheet to Help You Plan & Achieve

Accomplishing your goals is an incredibly gratifying feeling. However, it can sometimes be challenging to get that feeling, since achieving goals takes time, effort, and a structured process. This is why it’s important to create plans of action for meeting the goals that will help you stay motivated and ensure you’re on the right path…. Read more »

Best Goal Setting Worksheet to Help You Plan & Achieve

Accomplishing your goals is an incredibly gratifying feeling. However, it can sometimes be challenging to get that feeling, since achieving goals takes time, effort, and a structured process. This is why it’s important to create plans of action for meeting the goals that will help you stay motivated and ensure you’re on the right path…. Read more »

How to Run a Focus Group for Your Business

When you’re developing or launching a new product, service, or business, you’ll want to have a general sense of how receptive your target market will be to it. Typically, this is done through extensive market research — and one key component of the research process is running a focus group. In this article, we’ll define… Read more »

WordPress.com Has a New Home on YouTube

The promise of the internet is nearly as big as the internet itself. With endless knowledge at your fingertips and electrifying inspiration everywhere you look, there’s no reason you shouldn’t be able to build your own website — your own way.  Today, that became easier. We’re thrilled to announce the brand-new WordPress.com YouTube channel. Whether… Read more »

How to Create a Location on Instagram (+ Reasons Why You Should)

Adding your location on Instagram is often an underrated feature for brands. For brands, there are two main reasons to use it: Share your business location with your followers for increased discoverability or show some personality with fun location names. Whatever your goal is, learn how to create your own custom location on Instagram in… Read more »

Media Planning: The Ultimate Guide

Today’s digital landscape is a competitive one. For any business to find success today, it must create and share media content (such as images, videos, written content, and podcasts) with its audience. Publishing new media is how you boost brand awareness, engagements, conversions, and revenue for your business. Not to mention, media content helps you… Read more »

How To Make Your Page Titles SEO-Friendly

The HTML title has long been considered the most important element of a web page. Especially where on-page SEO is concerned. But what is it? And how do you create… Go to Source Author: Ann Smarty

Free February 2022 Wallpaper & Instagram quote

Our Free February 2022 wallpaper is here! Love is in the air again! Decorate your computer (or phone!) screen with red rose petals and instantly change the mood into a more romantic and mysterious one. There were lots of bright wallpapers recently, so it is all about dark and bold colors this month. Each wallpaper… Read more »

8 Data-Backed Recommendations for Social Media Marketers in 2022 [Insights from 300+ Professionals]

The start of the new year is an exciting time for marketers to re-evaluate their social media marketing strategies and take advantage of new opportunities as social platforms evolve. From new features to algorithm updates and disruptive social apps, keeping up with these changes can be challenging, but also allows you to tap into exciting… Read more »

Virtual, Hybrid, or In-Person: Business Leaders Weigh In on the Future of Events

In 2019, Microsoft hosted their annual Ignite event in Orlando for one week. It was the most successful Ignite they’d ever had, with well over 27,000 attendees. That is, until the fall of 2021 — when they hosted over 270,000 attendees in a virtual version of the same event. A couple of years ago, the… Read more »

What is a Product Marketing Manager? Job Description and Salary

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve. They’ve brainstormed and planned out the best possible product, and then meticulously crafted it before testing its functionality to make… Read more »

What is a Product Marketing Manager? Job Description and Salary

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve. They’ve brainstormed and planned out the best possible product, and then meticulously crafted it before testing its functionality to make… Read more »

5 Open Door Policy Examples

Whether they have an issue they want to be resolved or ideas they think would improve the company or better serve clients, employees just want to be heard. When you don’t create an open line of communication with your team, they may feel discouraged, leading to poor morale and ultimately lower production. Not to mention… Read more »

Rich Media Ads: 6 Steps to Create Them + Brand Examples

Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online, this one stood out. It included interesting videos and animation. This was a prime example of rich media ads. A rich media ad is an excellent, modern ad format for marketers to consider…. Read more »

7 Online Business Ideas for Practical Content Entrepreneurs

If you’re reading this, you’ve probably already been brainstorming online business ideas — and for good reason. We’re living in… Continue Reading The post 7 Online Business Ideas for Practical Content Entrepreneurs appeared first on Copyblogger. Go to Source Author: Tim Stoddart

Buy Paid Plugins Directly on WordPress.com

For users on our Business and eCommerce Plans, plugins are a critical part of the WordPress.com experience. We’re always looking for ways to simplify the process of discovering and installing powerful WordPress plugins. As a result, we’re now making it possible to purchase certain plugins directly on the WordPress.com plugin page. Not only that, but… Read more »

How Your Company’s Attrition Rate Could Be Impacting Your Business

Happy employees are the key to a successful business. According to the University of Oxford, happy employees are 13% more productive. High employee satisfaction can go a long way towards your bottom line. Of course, when your employees are not happy, that shows too. You’ll likely see a slowdown in productivity, a change in the… Read more »

The Best Grammar Checkers that Make Content Editing Easier

Whether you’re sending out cold emails all day or drafting up campaigns and proposals, it’s tedious to spend time pouring over grammar. You can waste precious time deciding if you’re supposed to be using ‘affect’ or ‘effect’ or if you’ve used the word ‘very’ too many times. Instead, finding the best grammar checker for your… Read more »

What a Crisis Manager Does and How to Be a Great One

You may be familiar with the adage, “Hope for the best, but plan for the worst.” As much as we don’t want to think about the terrible things that can happen in business and life, negative occurrences are inevitable. Whether it’s a product defect that leads to a recall, a security breach that leaves our… Read more »

How to Develop Brand Architecture

Just like every building needs a foundation, every business needs brand architecture. It’s the structure that allows you to organize your offerings, develop a brand identity, and gain brand equity. The right brand architecture provides clarity around your products or services and influences how your brands and sub-brands relate to one another. Without this framework,… Read more »

How to Develop Brand Architecture

Just like every building needs a foundation, every business needs brand architecture. It’s the structure that allows you to organize your offerings, develop a brand identity, and gain brand equity. The right brand architecture provides clarity around your products or services and influences how your brands and sub-brands relate to one another. Without this framework,… Read more »

What Is Automated List Building Software and Why Your Marketing Team Needs It

List building is a strategy that allows marketers to target customers based on their needs, goals, or other personal criteria (e.g. purchase history, location, age, etc.). These lists can be applied to all marketing materials (as well as the work of sales and service reps) to help your team offer customers a personalized and delightful… Read more »

How to Customize & Edit Your Post Date & Footer in Blogger

So far, we’ve shown you lots of step-by-step guides for Blogger. Usually, those were more technical tutorials, such as how to right-click disable or back up your template. Today, I have something more visual that will change the way your posts are presented. In this tutorial, I will show you how to edit the post date & footer… Read more »

Customers’ Top HubSpot Integrations to Streamline Your Business in 2022

The HubSpot team is excited to share that the HubSpot App Marketplace has officially crossed the 1,000 apps milestone. We’re proud of this milestone because it reflects the combined commitment of HubSpot and our partners to deliver integrated solutions to help you grow better. We know there’s an increasing number of software choices out there… Read more »

Customers’ Top HubSpot Integrations to Streamline Your Business in 2022

The HubSpot team is excited to share that the HubSpot App Marketplace has officially crossed the 1,000 apps milestone. We’re proud of this milestone because it reflects the combined commitment of HubSpot and our partners to deliver integrated solutions to help you grow better. We know there’s an increasing number of software choices out there… Read more »

The 7 Best Gleam Alternatives Compared For 2022

Looking for the best Gleam alternatives to help you run giveaways online? We’ve got you covered! In this post, we’ll be revealing 7 sweepstake software solutions and online contest tools… Go to Source Author: Adam Connell

3 Tests Our Content Team Ran in 2021 & How They Impacted 2022 Planning

2021 was a big year for the HubSpot content team. Our team grew, we faced challenges, and we had some fun with experiments. Experiments can teach you a lot about your audience and help you unlock growth opportunities. Here are some experiments we ran in 2021 and what we learned from them. Conversion Rate Optimization… Read more »

3 Tests Our Content Team Ran in 2021 & How They Impacted 2022 Planning

2021 was a big year for the HubSpot content team. Our team grew, we faced challenges, and we had some fun with experiments. Experiments can teach you a lot about your audience and help you unlock growth opportunities. Here are some experiments we ran in 2021 and what we learned from them. Conversion Rate Optimization… Read more »

How the Pandemic Changed Social Media: 6 Quarantine Trends Here to Stay [Data + Expert Insights]

At the beginning of the lockdown, many of us were unable to see family or friends. All social plans were cancelled — practically overnight. And, in the midst of so much stress and chaos, many felt more alone than ever. Which is why people turned to social media in an effort to find a sense… Read more »

Connect With Your Audience: Integrate Social Media With Your WordPress.com Website

Integrating your social media presence with your WordPress.com website has never been easier. We offer many options and tools that are available on all plans, at no additional cost. Whether you want to auto-share your website posts to a social media platform, display your social media posts on your website, provide links to your various… Read more »

The Quick & Easy Guide To Freezing Rows in Excel

Without freezing rows or columns in your Excel spreadsheet, everything moves when you scroll through the page, as shown in the gif below. This can be frustrating if you can’t always see key data markers that explain what data is what, like column headers or row titles. As with many things on Excel, there are tricks… Read more »

How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates]

If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their industry. Chances are if the blog post was written effectively, you came away with helpful knowledge and a positive opinion about the writer or brand that produced the content. Anyone can connect with their audience… Read more »

I’ve Got 99 Blog Post Ideas, and Battling Writer’s Block Ain’t One

Hesitant to refer to a list of blog post ideas? I get it. As a life-long overthinker, I know first-hand… Continue Reading The post I’ve Got 99 Blog Post Ideas, and Battling Writer’s Block Ain’t One appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman

I’ve Got 99 Blog Post Ideas, and Battling Writer’s Block Ain’t One

Hesitant to refer to a list of blog post ideas? I get it. As a life-long overthinker, I know first-hand… Continue Reading The post I’ve Got 99 Blog Post Ideas, and Battling Writer’s Block Ain’t One appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman

SweepWidget Review 2022: Social Media Contests Made Easy

Social media contests can help you to boost your social following, generate new leads, and drive website traffic, all the while raising awareness of your brand. But in order to… Go to Source Author: Adam Connell

How To Troubleshoot WordPress Issues (Even If You Aren’t A Developer)

WordPress offers almost limitless design possibilities to those with zero coding experience. You don’t need to be an experienced web developer or designer to create something amazing.  But with infinite… Go to Source Author: Adam Connell

The Ultimate Guide to Performance Management: 5-Step Process and Best Practices

Peter Drucker once described customers as the “most important stakeholders.” While this may be true, your customers are dependent on one thing. No, it’s not your product (though that’s definitely important). It’s actually your employees. Without your employees, products won’t get made, customers won’t learn about those products, and there will be no one there… Read more »

The Ultimate Guide to Performance Management: 5-Step Process and Best Practices

Peter Drucker once described customers as the “most important stakeholders.” While this may be true, your customers are dependent on one thing. No, it’s not your product (though that’s definitely important). It’s actually your employees. Without your employees, products won’t get made, customers won’t learn about those products, and there will be no one there… Read more »

What is the LinkedIn Pixel — and How Does it Work?

Social media platform LinkedIn has more than 800 million members, and has carved out a niche for itself among giants like Facebook and Twitter for its ability to connect job seekers and employers across the globe. Less talked about, however, is the potential of this work-focused networking site for marketing, advertising, and sales opportunities. While… Read more »

Employee Experience: What It Is and How to Improve It

From the moment someone applies for a job, to the moment they send their resignation letter to leave the company, they’ll experience plenty of connections and moments that determine their employee experience. Employee experience (EX) is not far from customer experience (CX). Just as a stellar CX drives loyalty and revenue, an excellent EX attracts… Read more »

Which Social Networks Should You Advertise on in 2022?

Whether you use it to supplement your existing inbound marketing efforts or to reinvigorate your entire strategy, social media is an effective tool to meet your marketing objectives. There are various social media platforms to choose from, and each comes with an audience that brings different advertising potential. Even though there are so many platforms,… Read more »

How to Use Instagram: A Beginner’s Guide

Over the past few years, Instagram has seen exponential growth — from one million users at its inception to over one billion in 2022. If you’re interested in getting an Instagram account, or just created one but aren’t sure how to use it, you’re in luck. Here, we’re going to cover all the basics, so… Read more »

Color Love | Gold & Robin’s Egg Blue

image source: the alternative bride This gold & robin’s egg blue color palette evokes grace with a hint of luxury. Robin’s egg blue is a soft and subtle color that exudes an air of freshness. Pairing it with glittery gold will bring the perfect touch of elegance to any blog design. You certainly can’t go… Read more »

Everything You Need To Know About Performance Appraisals

As a manager, your ability to inform your teams about the successful high-impact behaviors they exhibit or skills that need further development is a critical practice in determining your business’ overall ability to reach its goals and find success. In this post, learn how a performance appraisal will help you give employees direction, the different… Read more »

5 Instagram Highlight Covers to Inspire You [+ Steps To Make Your Own]

Today, your Instagram profile is like a mini-version of your website. Think of your profile page as your homepage and each tab as a different section of your website. Instagram Story Highlights serve as your navigation bar, each one points to a collection of Stories relating to a specific theme. You’ll find everything from “Meet… Read more »

The Martin Luther King, Jr. Guide to Inspirational Writing

I say to you today, my friends, so even though we face the difficulties of today and tomorrow, I still… Continue Reading The post The Martin Luther King, Jr. Guide to Inspirational Writing appeared first on Copyblogger. Go to Source Author: Brian Clark

Get Early Access to Full Site Editing!

A big change is coming to WordPress to make it easier than ever to create websites called Full-Site Editing. You can be one of the first to try it exclusively on WordPress.com, before it gets merged into core open source WordPress with the upcoming release of WordPress version 5.9.  What is Full Site Editing? If… Read more »

How to Use Custom Affinity Audiences: From Creation to Stellar ROI

Reaching the right customers with your Google Ads campaigns is critical to increase conversions. While it’s possible that scattershot advertisements could catch the interest of Internet users, it’s far more likely that this general ad approach will result in a disconnect between dollars spent and sales made. To help ensure your ads are reaching the… Read more »

How to Use Custom Affinity Audiences: From Creation to Stellar ROI

Reaching the right customers with your Google Ads campaigns is critical to increase conversions. While it’s possible that scattershot advertisements could catch the interest of Internet users, it’s far more likely that this general ad approach will result in a disconnect between dollars spent and sales made. To help ensure your ads are reaching the… Read more »

The HubSpot Blog’s 2022 Social Media Marketing Report: Data from 310 Marketers

In our recent Marketing Trends survey, we learned that social media is the most effective channel marketers leverage, as well as the channel they use most. But the world of social media is constantly evolving, with new features coming out every month, constant algorithm updates, and disruptive social apps changing the way we communicate. To get… Read more »

25 Latest Webinar Statistics And Trends For 2022: The Definitive List

It’s been a pretty good couple of years for the webinar industry. As offices and live events were forced to close, people all across the world turned to online events… Go to Source Author: Adam Connell

The Best Gumroad Alternatives Compared For 2022

Looking for an alternative to Gumroad? We’ve got you covered. While Gumroad is a good ecommerce platform for those wanting to sell digital products, it has a number of issues… Go to Source Author: Nicola Bleu

The 8 Best Marketing Frameworks You Need to Know

Marketing is a unique animal. With a combination of creativity, analytical thinking, taking data into consideration, and project management, a modern-day marketer must possess a great number of skills and have quite a few tools at their disposal. Sure, you can delegate some of the work, but it also means you’re responsible for getting multiple… Read more »

The 8 Best Marketing Frameworks You Need to Know

Marketing is a unique animal. With a combination of creativity, analytical thinking, taking data into consideration, and project management, a modern-day marketer must possess a great number of skills and have quite a few tools at their disposal. Sure, you can delegate some of the work, but it also means you’re responsible for getting multiple… Read more »

20 of the Best Free Google Sheets Templates for 2022

Google Sheets templates help you create better spreadsheets while saving you valuable time. A template knows what you need and offers it without any manual input, giving you the ability to focus on more important things — such as making sense of the data itself. In this post, we’ll cover every template you’ll ever need… Read more »

16 Knockout Article Ideas: How to Write Regularly for Your Blog

Serious writers come up with article ideas all of the time, without overthinking the process. They know that each article… Continue Reading The post 16 Knockout Article Ideas: How to Write Regularly for Your Blog appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman

47 of the Best Affiliate Programs That Pay the Highest Commission

Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other companies via affiliate programs. Affiliate marketing is one of the best ways to monetize your blog, especially when you don’t sell products or services. Joining an affiliate program can get you exclusive access to new content and special deals… Read more »

Social Media Marketing: The Ultimate Guide

When it comes to social media, marketers’ top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research. However, many brands struggle with creating engaging content and reaching their target audience. With social media playing such an important role at the top of the funnel, let’s dive into all… Read more »

The 12 Best Free (and Private) Email Accounts and Service Providers of 2022

You need an email account — whether it’s for networking, job recruitment, downloading resources, transferring files, setting reminders, meeting with colleagues, or something else. Even with the rise of office chat platforms, you still depend on email for a surprising number of things. But unfortunately, not every email service is completely free. And even the… Read more »

What Is PDCA? Understanding the Plan-Do-Check-Act Method

No matter the industry your organization operates in and the products and services you provide, your business needs to be constantly improving to keep up with a competitive marketplace and evolving consumer needs. This process of change isn’t optional. It’s required if you want to succeed. The hard truth is that businesses that do not… Read more »

What Is PDCA? Understanding the Plan-Do-Check-Act Method

No matter the industry your organization operates in and the products and services you provide, your business needs to be constantly improving to keep up with a competitive marketplace and evolving consumer needs. This process of change isn’t optional. It’s required if you want to succeed. The hard truth is that businesses that do not… Read more »

How to Use Instagram Insights (in 9 Easy Steps)

Instagram Insights shows you engagement analytics that empower you to improve your Instagram for Business strategy. You no longer have to guess about what works for your audience; Instagram Insights will tell you. You’ll therefore be able to get more likes, earn more followers, and grow your profile exponentially. In this post, we’ll go over… Read more »

6 Hottest New Fonts for 2022

Here at Designer Blogs we are always keeping our eye out for the hottest new fonts on the market so you don’t have to! Today we wanted to share with you six of the most gorgeous new fonts around. Each of these was launched within the last two months and will make a standout presence… Read more »

How to Run an Online Competition (and Earn Money)

Did you know that online contests and competitions have a 34% conversion rate? This is higher than any other type of content, making it a great idea for your business. Even better, about 33% of contestants are usually open to receiving information about the brand. This means you have a grand chance to expand your… Read more »

How to Start an Ecommerce Business in 2022 [Steps + Must-Follow Tips]

In June 2021, over 440,000 businesses were launched, making it a record high since the start of the pandemic in March 2020. Many are focusing on ecommerce businesses, as they offer an easier point of entry. There’s no physical space to scope out, rent to pay, or permits to obtain. However, that doesn’t mean starting… Read more »

How to Start an Ecommerce Business in 2022 [Steps + Must-Follow Tips]

In June 2021, over 440,000 businesses were launched, making it a record high since the start of the pandemic in March 2020. Many are focusing on ecommerce businesses, as they offer an easier point of entry. There’s no physical space to scope out, rent to pay, or permits to obtain. However, that doesn’t mean starting… Read more »

Clubhouse vs. Twitter Spaces (+ How Other Audio Platforms Match Up)

When a new social media app goes viral, you can almost guarantee that at least one of the social tech giants will test a similar, competitive feature. A couple of months after Clubhouse’s launch, Twitter announced Twitter Spaces, a feature limited to accounts with 600+ followers. Today, both platforms have greatly expanded. And, each time… Read more »

What is User Story Mapping? Steps, Examples + Best Tools Available

Picture this: You’re a product owner and your team has a backlog of features to implement. The problem is: Your team is overwhelmed and no one is sure where to start and how to prioritize the tasks. Well, this is where user story mapping can come in handy. Keep reading to learn how user story… Read more »

Interview Preparation Checklist: 18 Tips to Get the Job

You’ve submitted your resume, talked to a recruiter, and set up a date for the first interview with a great company. But in the days leading up to the big interview, you’re feeling anxious, jittery, and downright scared. What if you blank on how to answer a question? What should you say about your weaknesses?… Read more »

30+ Best WordPress Plugins for Marketers

Did you know there are over 56,000 WordPress plugins available today? WordPress plugins allow you to enhance your website’s functionality by adding features and capabilities that don’t come standard with the system. Whether you want to improve your writing, optimize a blog post for SEO, or interpret your site’s analytics, there’s a plugin out there… Read more »

Get Started with new webinars

Launching a website or learning how to monetize your online store can be overwhelming. But we are here to help you along the way. We are hosting free webinars to help get you on track and answer any questions you have.  We cover different topics and will soon have new ones. Make sure to bookmark… Read more »

21 of the Best Landing Page Design Examples You Need to See in 2022

How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. If you’re looking to up your landing page game, it’s helpful to know what goes… Read more »

How to Do Keyword Research for SEO: A Beginner’s Guide

While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. In this post, we’ll define what keyword research is, why it’s important, how to conduct your research for your SEO strategy,… Read more »

Never Run Out of Remarkable Content Ideas with This Proven System

When we first start coming up with content ideas, we have the best of intentions. We’re going to publish more… Continue Reading The post Never Run Out of Remarkable Content Ideas with This Proven System appeared first on Copyblogger. Go to Source Author: Sonia Simone

How To Get Guaranteed Traffic By Reverse Engineering Successful Content

Thousands of bloggers across the world are guilty of making the same deadly mistake. … a mistake that derails the growth of most blogs before they’ve had chance to reach… Go to Source Author: Adam Connell

What are Google Discovery Ads? Examples + a Campaign Tutorial

With every campaign comes specific goals advertisers want to achieve. For some, it’s brand awareness. For others, it’s increased website traffic. But what if your goal is to reach audiences who are already prime to take action? With Google Discover ads, you can reach them – up to 3 billion of them to be exact…. Read more »

What are Google Discovery Ads? Examples + a Campaign Tutorial

With every campaign comes specific goals advertisers want to achieve. For some, it’s brand awareness. For others, it’s increased website traffic. But what if your goal is to reach audiences who are already prime to take action? With Google Discover ads, you can reach them – up to 3 billion of them to be exact…. Read more »

46 Best Free Online Courses For Whatever You Want to Learn

Whether you want that job promotion or to sidestep into a new field, you’ll need to commit to learning new skills. One of the best ways you can do that is by taking free online courses. Blog posts and podcasts are great starting points for exploring a particular topic. But online business courses will provide… Read more »

How To Get More Views On Instagram Stories (The Right Way)

Have you noticed a drop in your Instagram Stories views recently? Looking to get more views on your Instagram Stories so that you can reach more people? With over 70%… Go to Source Author: Megha Seth

Side Hustle Ideas: 50 Legit Ways To Earn Extra Money In 2022

Picking up a side hustle is a great way to supplement your 9-to-5 and earn a little extra cash on the side. However, if you’ve ever Googled ‘side hustle ideas’… Go to Source Author: Nicola Bleu

10 Instagram Bio Ideas to Help You Write an Impactful Bio

When I discover a new brand and land on their Instagram profile, the first thing I do is read their bio. When done right, it gives me a peek into the brand, what they stand for, and even what offers they may have going on. Want to learn how to keep social media users on… Read more »

10 Instagram Bio Ideas to Help You Write an Impactful Bio

When I discover a new brand and land on their Instagram profile, the first thing I do is read their bio. When done right, it gives me a peek into the brand, what they stand for, and even what offers they may have going on. Want to learn how to keep social media users on… Read more »

17 Email Marketing Best Practices That Actually Drive Results

While email marketing may not get the attention some newer marketing channels get, it’s still a terrific way for you to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business.   1…. Read more »

10 Ways to Make Your WordPress Load Faster

Slow and steady definitely does not win the race when it comes to blogs and websites. A slow site can be frustrating for readers and can kill you in search engine rankings. However, making your WordPress load faster isn’t always that straightforward. To help you out, today we are going to take a look at… Read more »

Are Brands Investing in Social Media Communities in 2022? We Asked 1,000+ Marketers

What’s better — 1,000 Instagram followers who engage with your brand, or 1 million followers who don’t? Ultimately, the goal of social media is to generate revenue. If your followers don’t engage with your posts, they won’t engage with your business. Communities are critical because they promote engagement. They’re incubators for brand awareness, loyalty, and… Read more »

Are Brands Investing in Social Media Communities in 2022? We Asked 1,000+ Marketers

What’s better — 1,000 Instagram followers who engage with your brand, or 1 million followers who don’t? Ultimately, the goal of social media is to generate revenue. If your followers don’t engage with your posts, they won’t engage with your business. Communities are critical because they promote engagement. They’re incubators for brand awareness, loyalty, and… Read more »

How to be a Good Leader [Research + Expert Tips]

Good leadership is vital for the long-term success of your organization. Consider, for instance, how there’s a 56% reduction in burnout and 845% greater odds of employee engagement when leaders connect people to purpose, accomplishment, or each other. Good leaders inspire and motivate their employees. But it’s easier said than done. There are many ways to be… Read more »

Developing Leadership Skills: How to Become an Effective Leader [+ Expert Tips]

It’s very easy to spot good leadership when it happens. Take, for instance, how an old manager of mine used to ask my advice on business strategy in our weekly 1:1s — and then provide constructive feedback on it. While I might not have recognized it at the time, I now see he was teaching… Read more »

Developing Leadership Skills: How to Become an Effective Leader [+ Expert Tips]

It’s very easy to spot good leadership when it happens. Take, for instance, how an old manager of mine used to ask my advice on business strategy in our weekly 1:1s — and then provide constructive feedback on it. While I might not have recognized it at the time, I now see he was teaching… Read more »

The Evolution of Content Marketing: How It’s Changed and Where It’s Going in the Next Decade

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you’re trying to reach. As you can assume, it’s well… Read more »

Free January 2022 Wallpaper & Instagram quote

Our Free January 2022 wallpaper is here! Let’s start 2022 with bright colors that will help you clean your mind and focus on new year resolutions. I usually prefer darker wallpapers, but I want this one to be your reminder that the new year is like a blank canvas that you can fill with all… Read more »

Fixed Cost: What It Is & How to Calculate It

“Business is personal — it’s the most personal thing in the world.” These are famous words by Michael Scott from the TV show, The Office. And although this quote conflicts with the universal belief that business isn’t personal, Michael’s point of view is perfect when learning about a business’s fixed costs — or those costs… Read more »

Fixed Cost: What It Is & How to Calculate It

“Business is personal – it’s the most personal thing in the world.” These are famous words by Michael Scott from the TV show, The Office. And although this quote conflicts with the universal belief that business isn’t personal, Michael’s point of view is perfect when learning about a business’s fixed costs – or those costs… Read more »

How to Use Facebook Live: The Ultimate Guide

Since its debut in 2016, live streaming video has exploded in popularity. In fact, 82% of people would prefer a live video over reading a social post. It offers the opportunity to forge a more authentic and valuable connection with audiences. It’s no secret that livestreaming has taken off in a major way. In fact,… Read more »

How to Post on Instagram: A Step-by-Step Guide

With over 1 billion active users, Instagram is one of the best social media networks to advertise your business, reach new audiences, and grow brand awareness. So even if you aren’t active on the website yet, it’s never too late to adopt an Instagram strategy in your marketing plan. If you’re ready to start sharing… Read more »

How to Post on Instagram: A Step-by-Step Guide

With over 1 billion active users, Instagram is one of the best social media networks to advertise your business, reach new audiences, and grow brand awareness. So even if you aren’t active on the website yet, it’s never too late to adopt an Instagram strategy in your marketing plan. If you’re ready to start sharing… Read more »

Conversion Rate Optimization (CRO): 8 Ways To Get Started

Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sales reps to close. But that’s only half the battle. Getting more out of existing traffic and leads (versus entirely new traffic) can propel companies toward long-term, sustainable growth. That’s where conversion rate… Read more »

5 Tips to Create a Linktree for Instagram in No Time

If you use Instagram, you might have seen the phrase “link in bio” before. This means that someone is directing people to go to their Instagram profile page and click the URL that’s in their bio. Driving people to these links often helps Instagram users generate traffic on different websites, like a YouTube channel or… Read more »

5 Tips to Create a Linktree for Instagram in No Time

If you use Instagram, you might have seen the phrase “link in bio” before. This means that someone is directing people to go to their Instagram profile page and click the URL that’s in their bio. Driving people to these links often helps Instagram users generate traffic on different websites, like a YouTube channel or… Read more »

9 Product Category Marketing Examples to Inspire Your Own

Imagine shopping at a grocery store that doesn’t have any signs pointing you in the right direction. Odds are you’d spend a lot of time wandering the aisles until you found what you needed. People want a sense of direction when they’re shopping, and they want to see their options grouped together — whether that’s… Read more »

Setting Up a WordPress Site: 3 Mistakes You Cannot Afford to Make

Did you know that almost 40% of all websites are on the internet because of WordPress hosting? There’s no getting around the fact that WordPress makes the process a whole lot easier. However, things can get complicated the more you start to work on it. Are you wondering what you need to know to make… Read more »

What Are the Most Effective Types of Marketing Strategies for 2022?

According to some research, you only have 50 milliseconds to make a good impression. That’s why marketing is so important, especially when it comes to different types of marketing and what’s effective. Are you wondering how to have the most effective marketing strategy? Keep reading to discover what you should try! Content Marketing Content marketing is… Read more »

What Are Brand Identity Elements?

Branding is tough. It requires you to truly understand the message you want your business to convey to the world, and to understand your customers and what you want them to take away from your business. One of the key parts of branding is establishing brand elements, and, in this post, we’ll discuss what they are,… Read more »

Why You Shouldn’t Buy Instagram Followers (& What Experts Say to Do Instead)

You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can be tempting to take shortcuts wherever you can in order to expand… Read more »

WP Courses Helps Launch Creators Into The New Year!

As we approach the new year, we like to encourage our team, our friends, and our customers to look back and celebrate all we were able to accomplish. While this year has had its challenges, we kept creating, connecting, and growing. We launched WP Courses almost exactly a year ago with our “Blogging for Beginners”… Read more »

The Ultimate Guide to Instagram Hashtags for 2022

Instagram hashtags are powerful.  They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image. Here’s the thing, though: with great power comes great responsibility (#spiderman). Hashtags can skyrocket your business to new heights, but if used too frequently or without… Read more »

15 Marketing Job Titles + The Roles That Leaders Plan To Invest In Next Year

According to a 2021 HubSpot Blog Research survey, 19% of marketers believe finding the right candidate for a role will be more difficult in 2022. For nearly half of marketers surveyed, finding candidates with the right skill set is the biggest challenge. 2021 LinkedIn research shows that the top three in-demand marketing roles are digital… Read more »

Chief Operating Officer (COO): Everything You Need to Know About This Important Role

Most companies have goals related to growth. I’m not sure of many companies that want to make less money or reach fewer people over time. However, a company can’t just magically make more money, reach new customers, or grow a team overnight. It takes intention and strategy from an experienced leader to facilitate this type… Read more »

Hourly vs. Salary Employees: What’s Better for Your Business?

Before hiring the right person for the job, you need to decide how you’ll pay them. Two of the most common ways to pay employees is with a salary or an hourly wage. You’re probably wondering which option is better: the flexibility of an hourly employee or the stability of a salaried one. Of course,… Read more »

10 of the Coolest YouTube Banners We’ve Ever Seen

I’m always inspired by the creativity that goes into YouTube banners, but if you’re anything like me, you’ve probably wondered how you can create one for your own channel. Well, you’re in luck!I’m here to uncover some of the best-kept secrets about YouTube banners. In this article, you’ll learn what makes the best YouTube banners… Read more »

What is a QR Code + How Does It Work? Everything Marketers Should Know

I’ll never forget the first time dining at a restaurant after my pandemic-induced hibernation. Before I could ask for a menu, the waitress nodded towards a piece of paper with a barcode on it. “Open your phone camera and scan it. The menu should pop up.” QR codes have become a common sight almost overnight… Read more »

The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence

Would it be correct to assume a major part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always online and on the go – and you want to be able to reach them and observe their behavior where they spend their time. But when you’re growing a business, this… Read more »

Color Love | Pretty Pastels

image source: Bake at 350 Oh my goodness, don’t these cookies look delicious? This pretty pastels color palette uses soft and muted colors, including blue, green, and pink. When used in web design, it can create some of the most elegant designs. It is a combination you must check as graphics that use washed-out, desaturated… Read more »

How to Create An Action Plan: A Straightforward Guide for Marketers

Have you ever sat down at your desk first thing in the morning and spent a good 45 minutes browsing social media or getting lost in your inbox because you can’t focus on what you need to do? At the end of the day, you feel as if you’ve wasted 8 hours of your life… Read more »

How to (Easily) Make Perfect Content Calendars in Google Sheets

What do you use spreadsheets for? If you’re anything like me, you likely use them to collect data, track campaign or blog post analytics, or keep track of weekly assignments. But have you ever thought about using spreadsheets to make a calendar? If not, let me tell you why Google Sheets is the perfect tool… Read more »

6 Types of Advertising Brands Are Investing In This Year

And just like that, another year is (almost) in the books. As marketers begin to map out their 2022 marketing plans, it’s the perfect time to dust off the crystal ball and predict what will shape the industry over the coming year. There’s certainly a lot to consider – the continuing impact of the global… Read more »

10 Native Advertising Examples People Actually Enjoyed Reading

You’ve heard it a million times, native advertising is one of the most immersive advertising experiences. But what exactly is native advertising, and why is it causing such a stir for brands, agencies, and publishers? Native ads developed as a concept over 10 years ago and have a unique ability to evolve with media as… Read more »

How Advertisers are Navigating iOS 14’s Mobile Tracking Changes

It’s been several months since Apple’s iOS 14 update went into effect and the dust has begun to settle. One of the main questions has been, “How are advertisers handling the mobile tracking changes?” Earlier this year, we talked about how this change could impact advertisers, but now, we want to follow up. Have any… Read more »

The Ultimate Guide to B2B Marketing in 2022 [+ New Data]

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. You… Read more »

9 Mentor Traits To Look For and Why They Matter

Finding someone with the perfect combination of mentor traits is no simple task. A good mentor is inspiring, yet accessible. They have the time to listen and also have their own successful career. They’re empathetic and give honest feedback. With so many qualities to consider, it’s no wonder people feel overwhelmed when looking for a… Read more »
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