Posts Categorized: Content Writing
Exploring the Best Resume Formats — The Complete Guide
The content of your resume is as important as the format used in presenting the resume. Put another way, crisp resume content plus the best resume format is the perfect match for getting hired for a role. In this post, you’ll learn about the best resume formats, their pros and cons, and when to use… Read more »Exploring the Best Resume Formats — The Complete Guide
The content of your resume is as important as the format used in presenting the resume. Put another way, crisp resume content plus the best resume format is the perfect match for getting hired for a role. In this post, you’ll learn about the best resume formats, their pros and cons, and when to use… Read more »How to Use The Query Function in Google Sheets
A query function lets you use data commands to shape your data in Google Sheets, making it an important function. The query function is so helpful because it can replace the work of many other commands and replicate the functionality of pivot tables (a table that lets you group, compare, and summarize larger data sets)…. Read more »What are ISVs? [Examples, Benefits, and More]
Competing in the MarTech industry as an Independent Software Vendor (ISV) can be challenging due to the large number of companies in the technology stack. How can you stand out in the crowded field? Traditional inbound marketing strategies have limited effectiveness in this saturated market. However, computer hardware, operating systems, and cloud platforms have come… Read more »Introducing Jetpack AI Assistant in WordPress.com
Imagine being able to quickly generate all types of content—headlines, entire posts, even translations—with the click of a button. Imagine significantly reducing your effort and time spent staring at a blank screen. Say hello to Jetpack AI Assistant. Jetpack AI Assistant is seamlessly integrated as a block within the WordPress.com editor. (If your WordPress site… Read more »The Best shop options for WordPress – Free & Easy to Use
If you’re searching for the top shop options for WordPress, I’m pleased to share some fantastic recommendations with you. These options are free and cater to both beginners and experienced users. Whether you’re starting out with your online store or you’re a seasoned pro, you’ll find the perfect fit for your WordPress site. Let’s explore… Read more »17 Apps to Improve the B2B Customer Experience
Building and optimizing your tech stack with the best B2B marketing integrations improves the customer experience and streamlines operations. Marketing teams are doing more with less, and they have fuller plates than ever. Companies are implementing AI tools in every element of business operations, and scrambling to make sure internal teams are taking advantage of… Read more »17 Apps to Improve the B2B Customer Experience
Building and optimizing your tech stack with the best B2B marketing integrations improves the customer experience and streamlines operations. Marketing teams are doing more with less, and they have fuller plates than ever. Companies are implementing AI tools in every element of business operations, and scrambling to make sure internal teams are taking advantage of… Read more »How Airbnb Used Social Listening to Generate Millions of Impressions in 24 Hours
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. If you’ve spent time on TikTok in the past year, you’ve likely heard the name Alix Earle. In 2022, Earle rose to TikTok stardom by posting “get ready with me” videos and… Read more »How HubSpotters Are Enhancing Their Content with AI
AI has undoubtedly upended the way professionals across the organization work. And content creation is no exception. Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape. But if you’re unsure how… Read more »How HubSpotters Are Enhancing Their Content with AI
AI has undoubtedly upended the way professionals across the organization work. And content creation is no exception. Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape. But if you’re unsure how… Read more »The Top Benefits of AI for Marketers [State of AI Data]
The future of marketing is undoubtedly intertwined with AI. The question now becomes: how will you fold it into your work? The HubSpot Blog surveyed 1,300+ professionals to see how they use AI in their day-to-day work and where they see the biggest benefits of this technology. We hope these insights will help you find… Read more »
The 14 Best Free Resume Builders We’ve Ever Discovered
According to GetFive, only 30% of resumes are approved by applicant tracking systems (ATS). Once the resumes are approved, a hiring manager will only spend an average of six seconds reading each resume. With a resume builder, you can build a personalized professional resume that passes ATS, stands out to the hiring manager, and helps… Read more »16 Benefits of Branding & Co-Branding
In more ways than one, branding is a pillar of success. The benefits of branding can range from helping you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer. Branding is… Read more »16 Benefits of Branding & Co-Branding
In more ways than one, branding is a pillar of success. The benefits of branding can range from helping you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer. Branding is… Read more »How to Create a Killer 5-Minute Presentation
Developing and delivering a five-minute presentation seems an easy enough task at first — until you realize the condensed format actually requires significantly more efficiency, focus, and attention to detail than longer presentation types. When there’s less time to get your point across, every second counts more, and there’s no time for improvisation. While short… Read more »5 Inspiring Food Blog Examples For 2023
Are you interested in starting your own food blog and sharing your recipes with the world? Food blogging has become one of the most popular forms of blogging, and there… Go to Source Author: Lyn WildwoodHow To Market An Online Course: 19 Proven Tactics
Are you just about done with creating your course and need more info on how to market online courses? In this post, you’ll find over a dozen ways to market… Go to Source Author: Lyn WildwoodNew to Newsletter — Earn With Paid Subscriptions
Since its debut last December, we’ve been improving WordPress.com Newsletter to meet the needs of writers and creators everywhere. Now we’re introducing a big update — the ability to add paid subscriptions and premium content, whatever plan you’re on. Including the Free plan. Here’s the deal — you can now kickstart your newsletter without spending… Read more »Free June 2023 Wallpaper & Instagram quote
Free June 2023 wallpaper is here! This month’s free wallpaper pack showcases stunning flowers in rich, darker hues against a navy backdrop. Accented with pops of light blue and orange, the design adds a touch of playfulness while maintaining a sophisticated vibe. I truly love how this wallpaper has transformed my own space and I… Read more »TAM SAM SOM: What Do They Mean & How Do You Calculate Them?
Starting a new company is exciting. So is gauging an industry’s profit potential or forecasting a revenue goal for your business. But as you start calculating, you must remember to root these figures in reality. If you don’t, you could enter a market that doesn’t have a large enough market size to convince investors to… Read more »TAM SAM SOM: What Do They Mean & How Do You Calculate Them?
Starting a new company is exciting. So is gauging an industry’s profit potential or forecasting a revenue goal for your business. But as you start calculating, you must remember to root these figures in reality. If you don’t, you could enter a market that doesn’t have a large enough market size to convince investors to… Read more »How to Write a Request for Proposal (RFP) with Template & Sample
Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. Your company can’t do everything internally, and when your business needs to purchase a product or service from elsewhere, you might need to shop around. An RFP allows… Read more »
How Yarnnakarn Ceramics Uses WordPress.com to Expand Their Business
Our community team recently traveled to Bangkok, Thailand to meet with longtime WordPress.com customers Karin and Nok Phisolyabut. They’re the owners of Yarnnakarn, a small arts and crafts studio that specializes in telling stories through contemporary ceramic pieces. Part of why we love this studio, in addition to their beautiful work, is because Yarnnakarn espouses… Read more »
How to Use XLookup in Excel
Working with large data sets is always tricky. Excel is one of the most powerful tools you can use to manipulate, format, and analyze large sets of information. Several well-known functions exist to help you look up specific matches within a dataset, like VLookup. But functions like VLookup had certain limitations, so Microsoft recently introduced… Read more »How to Use XLookup in Excel
Working with large data sets is always tricky. Excel is one of the most powerful tools you can use to manipulate, format, and analyze large sets of information. Several well-known functions exist to help you look up specific matches within a dataset, like VLookup. But functions like VLookup had certain limitations, so Microsoft recently introduced… Read more »
The Complete Guide to Real Estate SEO
Think about the last time you were considering buying something. Your journey probably started in the same place as everyone else: a quick Google search. Buying a house is no different. The National Association of REALTORS reported that 97% of buyers used the internet at least once during their search, with about half ending up… Read more »Concept to Creation: Custom Theme Designs Just Got Easier
Whether you want a simple blog that highlights recent posts, a visually stunning portfolio, or an online home for your small business, your website should be just as unique as you are. That’s why we’re excited to introduce a new site design tool that guides you through the process of creating a memorable custom homepage. … Read more »New Marketing Jobs That Could Focus on AI [Data + Examples]
It’s no secret that AI is rapidly changing the marketing industry. In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly? Here’s what we’ve… Read more »New Marketing Jobs That Could Focus on AI [Data + Examples]
It’s no secret that AI is rapidly changing the marketing industry. In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly? Here’s what we’ve… Read more »What is the Economic Impact of a TikTok Ban?
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The possibility of a nationwide TikTok ban in the U.S. has been swirling for a few years. While several states banned the app on government devices, Montana became the first state to ban… Read more »12 Advantages & Disadvantages Of Online Learning (2023 Guide)
What are the advantages and disadvantages of online learning? That’s a question we want to answer in this article. Online learning has been part of the education system for decades… Go to Source Author: Lyn WildwoodYouTube Monetization: 7 Proven Ways To Monetize Your Videos
YouTube has over 2.6 billion monthly active users. To put that into perspective, that translates to a quarter of the world’s population. The bottom line: Video content is stratospherically popular…. Go to Source Author: Rosie GreavesThe Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]
Thanks to the advancements in artificial intelligence technology, content generation doesn’t have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it’s wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality… Read more »The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]
Thanks to the advancements in artificial intelligence technology, content generation doesn’t have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it’s wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality… Read more »The Future of Social Media [Research]: What Marketers Need to Know
Social media has changed considerably since the MySpace days, and it’s part of a marketer’s job to stay on top of its advancements. You’re probably wondering what the social future of social media could look like and how marketers will need to adapt. To answer your question, here are our guesses based on research, data,… Read more »56 Core Company Values That Will Shape Your Culture & Inspire Your Employees
Company values help you direct every person on your team toward a common goal. They remind you that you share a bigger purpose. Businesses often look to each other to figure out how to refine their values, habits, and ideas into a set of values. To keep growing, companies need something their teams can get… Read more »
Happy 20th Anniversary, WordPress! We Wouldn’t Be Here Without You
Above: Watch Matt Mullenweg, Mike Little, and Dries Buytaert — in conversation for the first time ever — discuss 20 years of WordPress as well as the future of open source. On May 27, 2003, co-founders Matt Mullenweg and Mike Little announced that WordPress was available to the public. Their vision, as you can still… Read more »What’s a Marketing Audit? [+ How To Do One]
As marketers, we’re always looking for ways to improve our game plan. But with so many tactics and channels available, knowing where to focus our efforts can be challenging. Ultimately, no marketing strategy is perfect. A marketing audit gives you a holistic view of your marketing efforts, including what’s working, what could be improved, and… Read more »What’s a Marketing Audit? [+ How To Do One]
As marketers, we’re always looking for ways to improve our game plan. But with so many tactics and channels available, knowing where to focus our efforts can be challenging. Ultimately, no marketing strategy is perfect. A marketing audit gives you a holistic view of your marketing efforts, including what’s working, what could be improved, and… Read more »8 Strategies for Google Shopping Ads That’ll Boost Your Conversion Rates
Did you know there were over 214.7 million digital buyers in the US in 2022? Online shopping has become a mainstream revenue source for businesses. So, with the right Google Shopping campaign structure, your business can soar. Google Shopping ads are an essential part of any successful digital marketing strategy. They are a great way… Read more »How to Perfect Personalized Marketing with the Help of Your Data Warehouse
Today, the bar for personalized customer engagement is higher than ever. As a marketer, you know that customer data is key to delivering personalized experiences that drive growth. A whopping 82% of marketers say having high-quality data on their target audience is important to succeeding in their role – but more than half of them… Read more »How to Perfect Personalized Marketing with the Help of Your Data Warehouse
Today, the bar for personalized customer engagement is higher than ever. As a marketer, you know that customer data is key to delivering personalized experiences that drive growth. A whopping 82% of marketers say having high-quality data on their target audience is important to succeeding in their role – but more than half of them… Read more »
650+ Best Instagram Captions for 2023: Good, Cool, Funny, & Cute
Finding a good Instagram caption is a challenge, especially if you run the Instagram profile of a business. Why? Because if you want to build a consistent brand on Instagram, it’s important to maintain a distinctive voice on every post, video, or reel. That’s harder than it sounds. If you’re tired of writing captions from… Read more »7 Business Grants for AAPI Entrepreneurs (+ Where to Find More)
Go to Source Author:7 Business Grants for AAPI Entrepreneurs (+ Where to Find More)
Go to Source Author:
AI Marketing — The Complete Guide
ChatGPT has entered the chat, bringing the resurgence of the conversation around artificial intelligence (AI) and marketing. It seemed like AI marketing as a concept had stalled, but in 2023 it’s more popular than ever, leaving everyone wondering, “How can marketers use AI?” Today, we’re going to answer that question. We’ll cover what AI marketing… Read more »Scalenut Review: How Good Is This AI SEO Tool?
Welcome to our Scalenut review. Scalenut is an SEO research and optimization platform that offers users an array of AI tools to assist with their writing and research processes. The… Go to Source Author: Jamie GiggsHot Off the Press: New WordPress.com Themes for May 2023
The WordPress.com team is always working on new design ideas to bring your website to life. Check out the latest themes in our library, featuring fresh options for startups, visual creators, minimalist bloggers, and more. All WordPress.com Themes Iotix Looking for a great starting point for creating a business or startup website? Try lotix. It… Read more »8 Playful New Summer Fonts (2023 edition)
Looking to add some spice to your summer designs? Why not experiment with some unique and playful summer fonts? With a wide range of options to choose from, you can easily find the perfect font to give your work that extra pop. Whether you’re designing a flyer for a beach party, creating a summer-themed website,… Read more »How Taco Bell Turned A Trademark Battle Into A Marketing Campaign
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. In most cases, the pursuit of good vibes isn’t enough to overturn a trademark — but Taco Bell is certainly trying. The popular fast-food chain set its sights on the term “Taco… Read more »How Taco Bell Turned A Trademark Battle Into A Marketing Campaign
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. In most cases, the pursuit of good vibes isn’t enough to overturn a trademark — but Taco Bell is certainly trying. The popular fast-food chain set its sights on the term “Taco… Read more »AI Marketing Automation: What Marketers Need to Know
Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. In fact, the market for artificial intelligence in marketing is expected to grow to more than $107.5 billion by 2028 — a huge leap from $15.84 billion in 2021. So, marketers must stay current on the many ways AI… Read more »AI Email Marketing: What It Is and How To Do It [Research + Tools]
Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals. In this piece, we’ll go over how… Read more »AI Email Marketing: What It Is and How To Do It [Research + Tools]
Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals. In this piece, we’ll go over how… Read more »27 TikTok Brands That are Winning at Marketing in 2023
It’s getting difficult for marketers to ignore the popularity and influence of TikTok. Brands on TikTok are reaching younger audiences, increasing brand awareness, and going viral — all by leveraging the power of short-form video. Of course, it also helps that TikTok has over 1 billion active users and a fantastic engagement rate — far… Read more »22 Eye-Opening Creator Economy Statistics (2023 Data)
How many professional creators are there? How many creators are there total? How much do creators earn per sponsored post, and what other income streams do they use? In this… Go to Source Author: Lyn Wildwood4 Inspiring Music Blog Examples For 2023 (+ Key Takeaways)
Music blogs come in all shapes and sizes. That’s why in this post, we’re rounding up the best music blogs from around the web. We try to cover every base… Go to Source Author: Lyn WildwoodA Tour of the All-New Stats Page
In recent weeks, you may have seen a redesigned Stats page on your WordPress.com dashboard. This all-new Stats experience enhances your ability to analyze and optimize your site’s content. We’ve restructured the layout in a friendlier way, introduced new modules that reveal crucial data points, and revamped the overall look of this powerful analytics tool…. Read more »How Far Are We from AI Singularity? What It Means & Implications
If you’re working in a marketing role, you can’t ignore the emerging field of artificial intelligence. It’s quickly gained traction, and industry leaders have begun projecting that rapid AI advancements could surpass human intelligence sooner than we think. But what does that mean? And what are the implications of that type of advancement? As a… Read more »How Far Are We from AI Singularity? What It Means & Implications
If you’re working in a marketing role, you can’t ignore the emerging field of artificial intelligence. It’s quickly gained traction, and industry leaders have begun projecting that rapid AI advancements could surpass human intelligence sooner than we think. But what does that mean? And what are the implications of that type of advancement? As a… Read more »The 11 Best Internal Linking Tools Every Marketer Needs
If you’re working on your SEO strategy, you’ve probably encountered the importance of internal and external link building. If you haven’t built linking into your strategy from the start, you might be overwhelmed as you implement the change. But no need to fear, internal linking tools are here to help. In this post, we’ll examine… Read more »Disability-Owned Business Enterprise Certification: Everything You Need to Know
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Everything You Need to… Read more »Disability-Owned Business Enterprise Certification: Everything You Need to Know
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Everything You Need to… Read more »Best Customer Data Platform Companies
Imagine having a bunch of puzzle pieces scattered in different places — that’s not very helpful. If you put them together, they tell a more cohesive story. Customer Data Platforms (CDPs) serve the same purpose — they gather customer data from different sources and store that data in a central place. Because this data helps… Read more »The HubSpot Blog’s State of AI Report [Key Findings from 1300+ Business Professionals]
Whether you’re already using AI in your role or still on the fence, there’s no denying that the way we work is about to change drastically. Just like computers revolutionized the workplace in the late 1900s, AI’s ushering in a new era that not only makes us more productive, but maybe even happier. AI isn’t… Read more »The HubSpot Blog’s State of AI Report [Key Findings from 1300+ Business Professionals]
Whether you’re already using AI in your role or still on the fence, there’s no denying that the way we work is about to change drastically. Just like computers revolutionized the workplace in the late 1900s, AI’s ushering in a new era that not only makes us more productive, but maybe even happier. AI isn’t… Read more »How to Wrap Text in Google Sheets
Do you sigh internally when you open a cluttered and chaotic spreadsheet? Same. Spreadsheets can be complex to navigate — even for experienced pros — and an unformatted one just worsens things. But there’s an easy way to spruce things up a bit — wrapping text. And we’ve got you covered with simple step-by-step instructions… Read more »Color Love | Dark Pastels
If you’re a fan of subtle yet striking colors, you can’t go wrong with the dark pastel color palette. It includes shades of grey, pink, green, orange, and lavender, creating a beautiful and unique look. Whether you’re looking to decorate your home, create art, or design a website, this color palette is sure to make… Read more »How the Writer’s Strike Could Impact Marketing and Advertising
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Hollywood screenwriters are now two weeks into their strike against major networks and streaming companies. The strike, which is expected to last well into summer, began on May 2 after six weeks… Read more »How the Writer’s Strike Could Impact Marketing and Advertising
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Hollywood screenwriters are now two weeks into their strike against major networks and streaming companies. The strike, which is expected to last well into summer, began on May 2 after six weeks… Read more »
How Marketers Can Use AI Assistants [+12 Best Tools]
Have you ever spoken with customer service via a chatbot? If you’re like me, you sometimes wonder if the other voice is a human or an astute AI assistant. An AI assistant mimics human-like interactions and can assist in various activities — from organizing your inbox to responding to customer queries. But how can AI… Read more »How the HubSpot Blog Team Uses AI
Ah, AI. It’s quickly become one of the buzziest words of 2023, akin to the popularity of the phrase “new normal” in 2022. And for good reason. AI is poised to completely revolutionize the ways in which we work, interact, and even play. I’ve been on the HubSpot Blog team for over five years, and… Read more »Getting AI Fatigue? What It Is and How To Navigate It
“If you’re not using AI, you’re falling behind” is a statement you might have read and heard frequently in the past few months. It can be a disheartening statement because, as a marketer, you don’t want to be late to the trends, but the amount there is to learn and take in all at once… Read more »The Top 15 AI Tools for Marketers
In the summer of 1968, audiences everywhere were shocked by the sights and visions presented in Stanley Kubrick’s 2001: A Space Odyssey. Kubrick’s cinematic opus featured technologies that seemed, well, extremely far-fetched at the time. Taking center stage was an artificial intelligence known as HAL 9000. While we’re still quite a bit away from AI… Read more »The Top 15 AI Tools for Marketers
In the summer of 1968, audiences everywhere were shocked by the sights and visions presented in Stanley Kubrick’s 2001: A Space Odyssey. Kubrick’s cinematic opus featured technologies that seemed, well, extremely far-fetched at the time. Taking center stage was an artificial intelligence known as HAL 9000. While we’re still quite a bit away from AI… Read more »What is a Brand Champion? How to Leverage Them for Your Business
There’s nothing better than having people cheering for you on the sidelines and advocating for you in the rooms you’re not in, especially as a business owner. That’s where a brand champion comes in as someone who promotes your business to others and helps organically grow your loyalty base. Let’s dive into why you need… Read more »SEO Pricing: How Much Should You Spend on SEO Services?
SEO isn’t easy — it often requires an entire team of people who solely focus on SEO within your marketing department to get it right. That’s why many companies choose to outsource their SEO to an SEO agency/service. But where do you start? And how much will it cost? These are some of the first… Read more »Inside the Feature: Why Real-Time Backups Are a Big Deal
Let’s be honest, new and shiny features get most of the attention around here. It makes sense: New stuff is exciting! But WordPress.com has plenty of baked-in features that are worth talking about too. Losing your work is one of the most frustrating things you can experience as a website owner. When you choose WordPress.com,… Read more »
How to Use vlookup in Google Sheets
vlookup is a powerful tool that allows users to search for specific data in a large dataset. Whether you’re a business owner or simply someone who works with data, mastering the vlookup function can save you time and help you make more informed decisions. You might be a complete beginner to vlookup. Or perhaps you’re… Read more »How to Use vlookup in Google Sheets
vlookup is a powerful tool that allows users to search for specific data in a large dataset. Whether you’re a business owner or simply someone who works with data, mastering the vlookup function can save you time and help you make more informed decisions. You might be a complete beginner to vlookup. Or perhaps you’re… Read more »
How to Use Arrays in Google Sheets
Google Sheets is a powerful tool for managing and analyzing data, but as your spreadsheets become more complex, you may need more advanced tools to perform calculations and analysis. Arrays are one such feature. This function in Google Sheets allows you to perform complex calculations across multiple cells or ranges of cells. Using arrays in… Read more »How To Make Money On Twitch In 2023: 10 Proven Methods
Want to learn how to make money on Twitch? Twitch is the largest streaming platform in the world. They receive over 100 billion watch minutes every year with most of… Go to Source Author: Lyn Wildwood16 Best AI Writing Software Tools For 2023 (Pros And Cons)
Looking for the best AI writing software on the market? We’ve got you covered. AI writing tools can significantly speed up your writing workflow. You can use them to research… Go to Source Author: Nicola Bleu
How E.l.f. Saw A 49% Increase in Sales by Focusing On Gen Z
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Is there anything more satisfying than getting a great deal on a more affordable version of a popular product? Fans of the beauty company e.l.f. don’t seem to think so. Founded in… Read more »How E.l.f. Saw A 49% Increase in Sales by Focusing On Gen Z
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Is there anything more satisfying than getting a great deal on a more affordable version of a popular product? Fans of the beauty company e.l.f. don’t seem to think so. Founded in… Read more »50 AI Prompt Examples for Marketers to Use in 2023
As artificial intelligence advances, more businesses are interested in AI-powered solutions to improve their marketing efforts. One of the keys to making the most of the tech in marketing is to write effective AI prompts to generate the desired outcomes. Marketers need to know how to communicate their goals effectively to AI systems. It’s a… Read more »How to duplicate and edit WordPress blocks
The WordPress blocks feature has completely changed how I create website content. I love the flexibility it provides and how it allows me to add different types of content in a visually appealing way. Whether I’m adding images, videos, or text, the block feature makes it simple to create a layout that looks professional and… Read more »Elevate Your Website with Our May Webinars
Our free webinars are live, interactive, and designed to be accessible and informative for everyone, regardless of your experience level with WordPress. Each session also concludes with a live Q&A with our experts. This month we’ll be hosting three insightful webinar topics, providing you with the tools and knowledge to enhance your WordPress.com skills and… Read more »The Top Channels for Influencer Marketing in 2023 [New Data]
Finding the right influencer for a brand campaign can feel like dating. You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family — or followers, in your brand’s case. The same can be said if you’re an influencer looking for a brand that… Read more »The Top Channels for Influencer Marketing in 2023 [New Data]
Finding the right influencer for a brand campaign can feel like dating. You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family — or followers, in your brand’s case. The same can be said if you’re an influencer looking for a brand that… Read more »How Marketing Leaders are Navigating Recession [New Data]
In the last six months, economic trend surveys we’ve conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing. And, if you lead a team,… Read more »32 Mission and Vision Statement Examples That Will Inspire Your Buyers
Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist? Well, there’s a good reason for it — because of their values which are expressed in their mission statement. As consumers, we like to patronize businesses that have… Read more »15 Essential Product Marketing Books for 2023
The product marketing landscape is continuously changing. To keep pace with the latest trends, you’ll need to keep up with the experts. That includes reading books with fresh insights and perspectives. To help, we’ve gathered a list of 15 essential product marketing books for your 2023 reading list. These books tackle how to lead a… Read more »
Content Workflow: What Marketers Need to Know
Content creation isn’t always as simple as we’d like it to be. It’d be great if marketers could just snap their fingers to launch a successful email campaign, YouTube series, or blog. However, all content requires extensive planning, team effort, and a consistent content workflow to keep everything and everyone on track. In this article,… Read more »10 Best Google Optimize Alternatives (2023 Comparison)
Sadly, Google Optimize will be sunsetting on September 30, 2023. But fear not, for there are plenty of other website experimentation tools out there that you can use instead. And… Go to Source Author: Adam Connell7 Inspiring Travel Blog Examples For 2023
How many travel blogs can you name off the top of your head? If you can’t name any or can only name a few, you’re in the right place because… Go to Source Author: Lyn Wildwood
How to Use SumIf in Google Sheets
When you’re managing spreadsheets, even a relatively small amount of data can become difficult to manage pretty quickly. But tools like Google Sheets have many functions that help you work with data more efficiently. A common challenge is figuring out how many instances you have of specific values within a large spreadsheet. That’s where the… Read more »How to Use SumIf in Google Sheets
When you’re managing spreadsheets, even a relatively small amount of data can become difficult to manage pretty quickly. But tools like Google Sheets have many functions that help you work with data more efficiently. A common challenge is figuring out how many instances you have of specific values within a large spreadsheet. That’s where the… Read more »The Marketer’s Complete Guide to SEO Automation
As marketers, we understand the importance of SEO in driving traffic and generating leads. But all too often, our efforts are hindered by a lack of resources or time. That’s why many marketers use automation to streamline their SEO processes and focus on other growth strategies. In this guide, you’ll explore what SEO tasks can… Read more »Safely Jazz Up Your Website With Staging Sites on WordPress.com
In jazz, each instrument and rhythm needs to be in sync — but that doesn’t happen without a lot of practice and experimentation behind the scenes. Even the most talented improvisers wouldn’t roll out a brand new number without having rehearsed it beforehand. Sound familiar? Your website isn’t all that different from a jazz band… Read more »Lemon8 Is Currently the Fastest-Growing Social Media Platform: What Marketers Need to Know
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. A new social media platform is in town, and it’s quickly picking up steam. Lemon8 is owned by ByteDance, the China-based parent company that owns TikTok, and it’s had a buzzy debut… Read more »Making the Most of ChatGPT [+10 Examples]
ChatGPT has been one of the hottest topics in the B2B industry. Since it was made widely available to the public in late November 2022, LinkedIn, Twitter, and other social media have become flooded with examples of the chatbot’s responses. No one is questioning how smart ChatGPT is. The question, however, is how good it… Read more »24 Email Newsletter Ideas To Engage Your Subscribers
Struggling to think of ideas for your newsletter? No worries—we hear you. In this post, you’ll find 20+ engaging newsletter ideas that you can use to give your email marketing… Go to Source Author: Nicola Bleu19 Top YouTube Channel Ideas For 2023 (+ Examples)
Do you want to become a YouTuber but have no idea what type of channel to create? Let’s fix that. In this post, we’re sharing some of the best YouTube… Go to Source Author: Nicola BleuFree May 2023 Wallpaper & Instagram quote
Free May 2023 wallpaper is here! I love May as it is one of the most colorful months of the year. It is full of green leaves and soft-colored flowers, just like this month’s wallpaper. Each wallpaper download from May 2023 includes the following: Desktop wallpaper x3 (plain, with the calendar, and with a quote)… Read more »6 Ways to Earn Trust From Consumers Who Share Data With Your Brand [Data]
In 2023, having the right data can make or break your brand. But, for good reason, consumer data is harder than ever to get. As data privacy regulations continue to tighten and third-party data channels are phased out, just 29% of consumers say they trust brands with their data. While businesses should want the data of… Read more »Consumers Spend 3+ Hours on Social Media Daily: What They’re Doing on Each Platform [Data]
Have you ever been hypnotized by social media? According to our recent Consumer Trends survey, users of it spend an average of three hours a day there. It’s easy to fall into a social media trap, filled with endless distraction. One minute you’re checking a DM and the next thing you know you’ve spent… Read more »Why Twitter Auto-Sharing Is Coming to an End
In early April, we experienced an unexpected suspension of our Twitter API access. This access is what powers Jetpack Social, which in turn helps you automatically share your blog posts to Twitter. Though the service was restored that same day, it turns out that there were bigger changes looming on the horizon. Twitter recently notified… Read more »How to Build a Market Development Strategy [Free Planning Templates]
Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market share? Is there any way you could further your product diversification efforts? Companies hoping to increase revenue can do so in many ways — such as increasing advertising budgets, expanding… Read more »8 Best Big Cartel Alternatives For 2023 (Pros And Cons)
Looking for the best Big Cartel alternatives on the market? You’re in the right place. Big Cartel is a great, affordable platform for artists and makers that are just getting… Go to Source Author: Adam Connell15 Best Bulk Email Services for 2023
You’ve seen that email marketing works wonders for your business. So you doubled down and built a massive email list. However, you’ve now hit a roadblock. You can’t send bulk emails through providers like Gmail or Outlook. Enter: Bulk email service providers. These bulk email services are equipped to manage large volumes of email while… Read more »Maximizing Your Social Media Strategy: The Top Aggregator Tools to Use
Creating and managing content is more challenging than ever. With so many channels, keeping track of all of your posts can be cumbersome. Enter social media aggregators. These tools can help you oversee your digital presence and distribute information to your audience. In this post, you’ll learn about the different types of social media aggregators… Read more »How to Write a Creative Brief in 11 Simple Steps [Examples + Template]
The first step in any successful project is drawing up a game plan with a clear objective. It’s one of the reasons marketers love creative briefs. A creative brief acts as a roadmap that takes a project from ideation to completion. It ensures the scope, timeline, key stakeholders, and purpose of the project are communicated… Read more »
How Nissan Created A 4-Hour Ad Viewers Don’t Want to Skip
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Many YouTube viewers click “skip ad” as soon as possible, but Nissan figured out how to keep viewers engaged for four hours without reaching for the “skip” button. Keep reading to learn… Read more »How Nissan Created A 4-Hour Ad Viewers Don’t Want to Skip
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Many YouTube viewers click “skip ad” as soon as possible, but Nissan figured out how to keep viewers engaged for four hours without reaching for the “skip” button. Keep reading to learn… Read more »25 SEO Trends to Leverage in 2023 [+Data]
Keeping track of SEO trends is like hitting a moving target. From algorithm updates to evolving innovation, it can feel like the goalpost is always moving. And while the goal of SEO remains the same — to boost your presence in relevant search results — the tactics for getting there look different from year to… Read more »How to Use Blog Labels & Categories
When creating content for your blog, you will be touching on different topics, problems, and solutions. In time, the number of your posts will grow, and it may be hard for your visitors to locate the content they are most interested in. Because of that, you should start using labels and categories from the very… Read more »
How to Fit AI Into Your Content Marketing Strategy [+ Its Biggest Pitfalls], According to Jasper’s Head of Enterprise Marketing
In a new commercial for Mint Mobile, co-founder Ryan Reynolds reads from a script written entirely by ChatGPT. His prompt was simple enough: include a joke, a curse word, and let people know about the company’s holiday promotion – all in the voice of Ryan Reynolds. The results, in his own words, were “compelling” but… Read more »
How to Fit AI Into Your Content Marketing Strategy [+ Its Biggest Pitfalls], According to Jasper’s Head of Enterprise Marketing
In a new commercial for Mint Mobile, co-founder Ryan Reynolds reads from a script written entirely by ChatGPT. His prompt was simple enough: include a joke, a curse word, and let people know about the company’s holiday promotion – all in the voice of Ryan Reynolds. The results, in his own words, were “compelling” but… Read more »Top Shopping Trends of 2023 & How They’ve Changed [New Data]
Shopping trends have drastically changed over the past few years. While most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads… Read more »12 Best Etsy Alternatives For 2023 (Comparison)
Looking for some good Etsy alternatives to sell your products on? You’re in the right place. Etsy is a great option for businesses, particularly if you’re looking to sell unique… Go to Source Author: Adam ConnellWhat To Tweet: 29 Engaging Ideas For Twitter Posts
Are you running out of ideas for Twitter posts? Do you need some inspiration? It’s only natural for social media marketers to run out of tweet ideas. This is true… Go to Source Author: Christopher Jan Benitez4 Types of Arificial Intelligence & What Marketers Are Using Most (Research)
You’ve likely heard how artificial intelligence can revolutionize the way marketers work. In fact, you may be using AI-powered tools right now. But if you’re like me, you haven’t “pulled back the curtain” to see how this technology works — until now. Here, we’ll cover the four main types of artificial intelligence — reaction machines,… Read more »4 Types of Arificial Intelligence & What Marketers Are Using Most (Research)
You’ve likely heard how artificial intelligence can revolutionize the way marketers work. In fact, you may be using AI-powered tools right now. But if you’re like me, you haven’t “pulled back the curtain” to see how this technology works — until now. Here, we’ll cover the four main types of artificial intelligence — reaction machines,… Read more »The Content Aggregator Guide for 2023
Those who know me, know that I have a healthy obsession with travel, and so, I often pour through travel blogs looking for the best way to plan a trip and the best activities to do in a given place. One tool that will always help me find what I need is content aggregation. Since… Read more »What’s New on WordPress.com: Focus Mode, Promotion From Your Pocket, and Risk-Free Redesigns
At WordPress.com, we’re always pushing our platform to do even more so that you can create, design, and publish amazing things with ease. The last few weeks have found us as busy as the springtime bees improving the writing and publishing process even more, bringing our ad platform to mobile, and ensuring that previous edits… Read more »10 Top Open Source AI Platforms and Tools to Try Today
Open source AI platforms are helping humanity move toward a futuristic world faster than most anticipated. OpenAI, Microsoft, and Google have had an outrageous month in the artificial intelligence (AI) space, and this field keeps accelerating. What is open source AI? Defining this term requires understanding a few others. Open source is a software development… Read more »10 Top Open Source AI Platforms and Tools to Try Today
Open source AI platforms are helping humanity move toward a futuristic world faster than most anticipated. OpenAI, Microsoft, and Google have had an outrageous month in the artificial intelligence (AI) space, and this field keeps accelerating. What is open source AI? Defining this term requires understanding a few others. Open source is a software development… Read more »20 Best B2B Lead Generation Tools
There’s no way around it — every business needs to drive leads to grow. However, B2B lead generation is far from a simple task. You are competing with other businesses, navigating misinformation, and playing trial and error with various tools. Not to mention, you also might be selling a product that’s more expensive or requires… Read more »What To Blog About: 14 Ideas For Your Next Blog Post
Itching to start writing your next blog post but not sure what to blog about? We’ve got you covered. In this post, you’ll find 14 excellent blog post ideas that… Go to Source Author: Nicola BleuHow To Display Multiple Authors (Co-Authors) In WordPress
Do you want to turn your single-author website into a full-fledged, multi-author WordPress blog? By including co-authors in your editorial calendar, you can open the doors to a powerful form… Go to Source Author: Lyn Wildwood14 of the Most (& Least) Successful Brand Extensions to Inspire Your Own
Hailee Steinfeld is mainly known for her acting chops, but her singing abilities bolster her esteem as a performer and stretch her brand to more audiences and fans. And just like her venture into music, companies often extend their brand to develop new products in industries where they don’t have any market share. These initiatives… Read more »14 of the Most (& Least) Successful Brand Extensions to Inspire Your Own
Hailee Steinfeld is mainly known for her acting chops, but her singing abilities bolster her esteem as a performer and stretch her brand to more audiences and fans. And just like her venture into music, companies often extend their brand to develop new products in industries where they don’t have any market share. These initiatives… Read more »Heat Maps: Everything Marketers Need to Know
Heat maps are a game-changer for marketers who want to optimize their website and blog for better engagement and conversions. By mapping out where users click, hover, and scroll, heat maps can provide powerful insights into what your visitors like, what they don’t like, and what they’re ignoring. Here, we’ll take a closer look at… Read more »Coming Soon: The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights]
It’s almost here… Thanks for your interest in our upcoming Generative AI report and its corresponding pillar, “The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights]”. If you’ve arrived on this page, we know our content so far has made you eager to see the full report. Check… Read more »Color Love | Spring Yellow & Gray
Spring is all about first flowers, bright colors, and still a little cold weather. I think that this yellow & gray color palette perfectly reflects that. It is not too warm, but the pop of yellow shades gives it a very positive and playful feeling. Spring Yellow & Gray Color Palette This color combination is… Read more »10 Affordable AI Tools for Businesses (+ How to Implement Affordable AI)
Our recent State of AI 28% of marketers who don’t use AI in their roles say it’s because generative AI tools are too expensive. This makes sense because, as a good marketer, you should be skeptical about high-priced tech, especially with emerging technology. But, at the same time, there are many affordable AI tools that… Read more »10 Affordable AI Tools for Businesses (+ How to Implement Affordable AI)
Our recent State of AI 28% of marketers who don’t use AI in their roles say it’s because generative AI tools are too expensive. This makes sense because, as a good marketer, you should be skeptical about high-priced tech, especially with emerging technology. But, at the same time, there are many affordable AI tools that… Read more »17 International Social Media Platforms That Weren’t Founded in the U.S.
Whether you’re interested in international marketing, or just want to learn more about how audiences around the world interact with the internet, learning about the top global platforms can be an eye-opening experience. Below, you’ll explore 17 of the most popular social media platforms around the globe, including TikTok’s origin platform — Douyin. The 17… Read more »Transform Your WordPress.com Skills With These Popular Webinars
Looking to take your WordPress website to the next level? You’re in luck! Our WordPress.com webinars are designed to help you create and customize your site with ease, and they’re incredibly popular among site owners. Plus, they’re completely free to attend! Check out these upcoming webinars, which are conducted live by our knowledgeable Happiness Engineers:… Read more »AI in Content Creation: How Creators and Marketers are Using It [Data]
Are the robots taking over? It’s a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing. The market for AI in marketing is likely to hit $107.5 billion by 2028, a massive increase from $15.84 billion in 2021. What could this mean for marketers and content creators?… Read more »AI in Content Creation: How Creators and Marketers are Using It [Data]
Are the robots taking over? It’s a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing. The market for AI in marketing is likely to hit $107.5 billion by 2028, a massive increase from $15.84 billion in 2021. What could this mean for marketers and content creators?… Read more »Discrepancies Experienced by Black Content Creators (Expert Insight)
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. This piece… Read more »190 ChatGPT Prompts Marketers Should Use
ChatGPT is generating a lot of buzz in the marketing industry, and if you’re a marketer, you’re probably wondering how to use the technology to its full potential. Fortunately, I’ve compiled a list of 190 prompts to enter into ChatGPT to take the guesswork out of figuring out how to use the AI. If you’re… Read more »190 ChatGPT Prompts Marketers Should Use
ChatGPT is generating a lot of buzz in the marketing industry, and if you’re a marketer, you’re probably wondering how to use the technology to its full potential. Fortunately, I’ve compiled a list of 190 prompts to enter into ChatGPT to take the guesswork out of figuring out how to use the AI. If you’re… Read more »Blog vs. Podcast: Which Is the Best Choice for Your Business?
Blogs and podcasts are both powerhouse marketing tools. But when comparing blog vs. podcast, which is the better bet for your business? Podcasts and blogs have the power to nurture customer relationships and deepen brand loyalty. Both highlight authority and expertise. And both forms of content can boost traffic and generate leads. Each format has… Read more »10 Content Marketing Goals Worth Pursuing
Ever wonder why some businesses meet their content marketing goals, but others don’t? Curious about why some content that seems… Continue Reading The post 10 Content Marketing Goals Worth Pursuing appeared first on Copyblogger. Go to Source Author: Sonia SimoneWhat is a Business Plan? Definition, Tips, and Templates
In an era where more than 20% of small enterprises fail in their first year, having a clear, defined, and well-thought-out business plan is a crucial first step for setting up a business for long-term success. The business plan is an undeniably critical component to getting any company off the ground. It’s key to securing… Read more »What is a Business Plan? Definition, Tips, and Templates
In an era where more than 20% of small enterprises fail in their first year, having a clear, defined, and well-thought-out business plan is a crucial first step for setting up a business for long-term success. The business plan is an undeniably critical component to getting any company off the ground. It’s key to securing… Read more »
LinkedIn Company Pages: The Ultimate Guide [+ 12 Best Practices]
LinkedIn Pages allow users to discover, follow, and find new roles at their favorite businesses. But they’re not just useful for job seekers and professionals. If you own a business, organization, or other institution, you can use LinkedIn Company Pages to connect with your audience and strengthen your brand image. A lot happens on LinkedIn…. Read more »What is GPT-3? The Complete Guide
GPT-3 is everywhere. The AI tool has sent the internet into a frenzy, as users marvel at its accelerated text generation capabilities and fixate on its potential business use cases. But what exactly is GPT-3, and how does it work? And, most importantly, is it worth all of the hype? Below, we answer all of… Read more »What is GPT-3? The Complete Guide
GPT-3 is everywhere. The AI tool has sent the internet into a frenzy, as users marvel at its accelerated text generation capabilities and fixate on its potential business use cases. But what exactly is GPT-3, and how does it work? And, most importantly, is it worth all of the hype? Below, we answer all of… Read more »Everything You Need to Know About Slack
If you work in an office, chances are that you’ve heard of Slack, or you might even be using it right now. Slack is a cloud-based messaging tool taking the business world by storm. In fact, it now has more than 10 million daily users around the world, powering tens of thousands of businesses. If you’ve recently… Read more »How to Create a Blogger Blog
At Designer Blogs, we offer a wide selection of affordable $15 Blogger templates. To install our templates, you first have to set up a blog. This tutorial shows you how easy it is to create a Blogger blog. How to create a Blogger blog The process is very simple and will take less than 5… Read more »
The Meme-ification of Barbie
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Come on Barbie, let’s go party. Last week the trailer and cast posters for this summer’s anticipated film Barbie the Movie got social media buzzing. The trailer itself is fairly vague. Outside of… Read more »The Meme-ification of Barbie
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Come on Barbie, let’s go party. Last week the trailer and cast posters for this summer’s anticipated film Barbie the Movie got social media buzzing. The trailer itself is fairly vague. Outside of… Read more »Why Quiet Quitting Happens in Marketing & How Managers Can Prevent It [Leadership Data]
While many think quiet quitting is nothing more than setting healthy boundaries, others see it as a sign of poor work ethic. We could debate whether quiet quitting is good or bad forever. But, are workplaces actually taking the time to understand why it happens and how they can effectively and supportively address it? In… Read more »Case Study: LUBUS Agency’s Clients Save 50-90% by Migrating to WordPress.com
Executive Summary LUBUS, a development agency specializing in WordPress and Laravel, faced challenges with variable hosting costs and maintenance for their clients. They needed a solution that offered fixed costs, high performance, secure web hosting, and reliable service and support. LUBUS decided to test WordPress.com and, after witnessing positive results, confidently recommended it to their… Read more »
The Fastest Growing Social Media Platforms of 2023 [New Data]
Are people still using Facebook? Is BeReal the next big thing? And is TikTok still just for Gen Z? If you’re looking for answers to those questions, we’ve got ‘em. We asked 600+ U.S. adults about the social media platforms they use in May 2022 and again in January 2023 to find out which apps… Read more »3 Consumer Behavior Predictions for 2023 [State of Consumer Trends Data]
Every year, consumers spend differently than the year before. This is because their preferences are evolving, their priorities are shifting, and their behaviors aren’t quite how they were before. So how are marketers supposed to meet their expectations in the new year? By making data-informed predictions. To help marketers and business professionals prepare for the… Read more »How to Find SERP Feature Opportunities [+ Free Tools]
Search engine results pages (SERPs) have become a critical battleground for businesses, with SERP features increasing in visibility and importance. Considering the fact that the top 3 Google search results get 54.4% of all clicks, SERP features eat up a whopping amount of organic traffic — 18.5% for featured snippets alone. With SERP features becoming… Read more »How to Find SERP Feature Opportunities [+ Free Tools]
Search engine results pages (SERPs) have become a critical battleground for businesses, with SERP features increasing in visibility and importance. Considering the fact that the top 3 Google search results get 54.4% of all clicks, SERP features eat up a whopping amount of organic traffic — 18.5% for featured snippets alone. With SERP features becoming… Read more »
How to Embed Video in Email [Quick Tip]
Nowadays, video is an undeniably popular channel for marketing purposes with 86% of businesses using video as a marketing tactic. But do you know how to embed a video in an email so you can combine two highly effective marketing strategies in one place? Roughly two-thirds of consumers prefer video over text when learning about… Read more »8 Transformative Edits to Strengthen Weaknesses in Your Writing
It’s often difficult to spot weaknesses in your writing. But what does a rough draft of a blog post have… Continue Reading The post 8 Transformative Edits to Strengthen Weaknesses in Your Writing appeared first on Copyblogger. Go to Source Author: Stefanie FlaxmanCV vs. Resume: What’s the difference?
CV vs. resume: Which should you use when applying for a job? If you spend enough time job searching, you’ll likely see a few postings asking for curriculum vitae (CV) rather than a resume. You’ll probably wonder what the difference is between the two. Since resumes and CVs both serve as documents that help candidates… Read more »CV vs. Resume: What’s the difference?
CV vs. resume: Which should you use when applying for a job? If you spend enough time job searching, you’ll likely see a few postings asking for curriculum vitae (CV) rather than a resume. You’ll probably wonder what the difference is between the two. Since resumes and CVs both serve as documents that help candidates… Read more »50+ of the Best Affiliate Programs That Pay the Highest Commission
Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other companies via affiliate programs. Affiliate marketing is one of the best ways to monetize your blog, especially when you don’t sell products or services. Joining an affiliate program can get you exclusive access to new content and special deals… Read more »How To Get More Followers On Snapchat: Beginner’s Guide
Do you want to learn how to get more Snapchat followers? Who can blame you? Even with the rise of other social media platforms like TikTok, Snapchat still has millions… Go to Source Author: Christopher Jan BenitezWhat To Post On LinkedIn: 15 LinkedIn Post Ideas And Examples
Not sure what to post on LinkedIn? We’ve got you covered. LinkedIn is an essential social media platform for brands, entrepreneurs, and professionals. However, being a part of a super… Go to Source Author: Nicola BleuCareer Objective Tips To Get Your Resume Noticed [+ Examples]
Whether you call it a personal branding statement, experience overview, or resume objective, a career objective statement creates an important first impression. A well-crafted statement lets hiring managers learn about your skills and career highlights in a straightforward way. That’s if a hiring manager even makes it to your resume, of course. With an increasingly… Read more »Career Objective Tips To Get Your Resume Noticed [+ Examples]
Whether you call it a personal branding statement, experience overview, or resume objective, a career objective statement creates an important first impression. A well-crafted statement lets hiring managers learn about your skills and career highlights in a straightforward way. That’s if a hiring manager even makes it to your resume, of course. With an increasingly… Read more »7 Gantt Chart Examples You’ll Want to Copy [+ 5 Steps to Make One]
Gantt charts. Love ‘em, hate ‘em, or can’t live without ‘em, they’re a reality of a marketer’s life. But how do you make yours stand out from the rest? Below you’ll see some of the best examples around, along with some free templates to get you started. Dive in below and find your favorite. Table… Read more »Twitter Functionality is Restored
The earlier reported outage has been resolved. Twitter is working again for Jetpack Social and all other functionalities that depend on Twitter. All Jetpack Social connections to Twitter, Tumblr, Facebook, and LinkedIn can be used as usual. We are working with Twitter directly to ensure this service keeps running without interruption. Go to Source Author:… Read more »Why Twitter Isn’t Working With Your Blog (Right Now)
Update: We have regained access to the Twitter API, and Jetpack Social should be fully functional on all sites again!Please read our latest post here and reach out to support if you continue to have issues. On April 3, Twitter suspended WordPress.com’s access to the Twitter API without warning. As a result, Jetpack Social —… Read more »Why the New York Logo Update Was A Rebranding Flop
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Newer isn’t always better. At least that was the consensus among New Yorkers after the Partnership for New York rolled out its new logo for New York City last month. The “We… Read more »How AI Works: The Basics You Need to Know
Artificial intelligence technology has come a long way since the days of IBM’s Deep Blue, a computer designed to play chess against humans. Nowadays, AI software can improve existing workflows, predict customer behavior, and do much more. AI is rapidly shaping the marketing landscape. Your team will need to adapt its tech stack to keep… Read more »How To Find Your Instagram Target Audience (Beginner’s Guide)
Are you struggling to find the right target audience on Instagram? Finding your target audience is very important, especially on a social media platform like Instagram. For businesses, having the… Go to Source Author: Nicola Bleu14 Proven Social Media Lead Generation Strategies To Get More Sales
Social media platforms can provide an extremely effective way of generating leads and sales for your business. All you need is the right strategy. In this post, you’ll find several… Go to Source Author: Christopher Jan BenitezThe 4 Biggest Consumer Behavior Shifts of 2023 [According to New Data]
Your marketing strategy can’t stay stagnant if the people you’re selling to are changing their behavior — you have to adapt and learn how to cater to them. Marketers should look for observable differences in buyer behavior to continue meeting their needs. To help marketers and other business professionals make more data-informed decisions, we’ve conducted… Read more »The 4 Biggest Consumer Behavior Shifts of 2023 [According to New Data]
Your marketing strategy can’t stay stagnant if the people you’re selling to are changing their behavior — you have to adapt and learn how to cater to them. Marketers should look for observable differences in buyer behavior to continue meeting their needs. To help marketers and other business professionals make more data-informed decisions, we’ve conducted… Read more »AI Content Moderation: How AI Can Moderate Content + Protect Your Brand
Every minute, 240,000 images are shared on Facebook, 65,000 images are uploaded on Instagram, and 575,000 tweets are posted on Twitter. Simply put, tons of user-generated content are posted in various forms daily, and moderating what finds its way to your brand’s online platform can be overwhelming and tedious — unless you leverage AI content… Read more »Free April 2023 Wallpaper & Instagram quote
Free April 2023 wallpaper is here! Invite the sunlight into your office with this bright and sunny modern wallpaper. Featuring geometric shapes in beige, brown, grey, and yellow inspired by easter eggs. Those beautiful patterns will give you an inspiration boost and a short break between floral wallpapers. Each wallpaper download from April 2023 includes… Read more »15 Essential Media Planning Tools
In today’s day and age, people are consuming marketing and media in more ways than one. Media planning software is essential for those who want to reach their audiences across several channels, including TV, publications, online, and radio. If you’re ready to get started with media planning, we’ve rounded up a list of the essential… Read more »15 Essential Media Planning Tools
In today’s day and age, people are consuming marketing and media in more ways than one. Media planning software is essential for those who want to reach their audiences across several channels, including TV, publications, online, and radio. If you’re ready to get started with media planning, we’ve rounded up a list of the essential… Read more »23 Email Marketing Tips to Improve Open & Clickthrough Rates [+HubSpot Blog Data]
Practicing inbound marketing means sending emails to people who actually want to hear from you. You’ve probably Googled “best email marketing tips” so your emails don’t end up getting lost in a customer’s inbox — or worse, their spam folder. Here are our top email marketing tips that are perfect for small and growing businesses… Read more »10 Best Content Optimization Tools For 2023 (Comparison)
Content marketing is one of the most effective ways to bring traffic to your site and generate leads today. But standing out on the internet is easier said than done…. Go to Source Author: Jamie GiggsHow To Make And Sell Lightroom Presets: The Definitive Guide
Want to learn how to create and sell Lightroom presets? You’re in the right place. Lightroom presets are like Instagram filters, but a whole lot better. They’re pre-made configurations of… Go to Source Author: Adam ConnellThe 5-Step Writing Process That Solves 3 Painful Problems
I once asked the Copyblogger community to name their biggest writing problems. From the many responses, a pattern about the… Continue Reading The post The 5-Step Writing Process That Solves 3 Painful Problems appeared first on Copyblogger. Go to Source Author: Brian ClarkDoes Demand-Driven Pricing Work? Fashion Brand Telfar Is Giving It A Try
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. This week, fashion brand Telfar took its reputation for price accessibility to the next level. During its latest clothing drop on March 27, the brand began testing a dynamic pricing model, letting… Read more »Does Demand-Driven Pricing Work? Fashion Brand Telfar Is Giving It A Try
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. This week, fashion brand Telfar took its reputation for price accessibility to the next level. During its latest clothing drop on March 27, the brand began testing a dynamic pricing model, letting… Read more »
CDPs, CRMs, and DMPs: What’s the Difference + Which is Right for You?
Access to relevant information is, without a doubt, the number one requirement for making good business decisions. For this reason, most companies use tools that help them gather and analyze customer data. There are three types of platforms that are particularly popular — CDPs, CRMs, and DMPs. But what do these abbreviations stand for? How… Read more »46 Proven Social Media Marketing Ideas To Grow Your Brand
Are you looking for social media marketing ideas that really work? There’s no question that social media is becoming more and more competitive by the day. And if you don’t… Go to Source Author: Christopher Jan Benitez45 Latest Influencer Marketing Statistics (2023 Data)
Influencer marketing is one of the fastest growing marketing strategies to ever hit the digital marketing industry. Influencer marketing is the practice of sponsoring influential creators of all sizes by… Go to Source Author: Lyn Wildwood7 of the Best Cities for Minority Entrepreneurs
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Innovation and… Read more »7 of the Best Cities for Minority Entrepreneurs
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Innovation and… Read more »What Is AI Analytics?
Our 2023 Marketing Trends Report found that data-driven marketers will win in 2023. It makes sense, but data analysis can be challenging and time-consuming for many businesses. Enter AI analytics, a time-saving process that brings marketers the answers they need to create data-driven campaigns. In this post, we’ll discuss: What is AI analytics? How to… Read more »Dove’s Latest Campaign Takes On A Popular TikTok Filter
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. In late February a new filter called “Bold Glamour” took TikTok by storm. The Bold Glamour filter uses AI to drastically alter the facial features of those who use it and is… Read more »
AR vs. VR: Which Is More Effective for Marketing [+Consumer Data]
Augmented reality (AR) and virtual reality (VR) are talked about a lot. Understanding the concepts can get confusing as the terms are used interchangeably, but each has its unique set of characteristics and applications. In this post, we’ll break down the difference between augmented and virtual reality, their unique marketing applications, and how consumers feel… Read more »Special Webinar on March 28: WooCommerce 101 — How to Set Up a Store
Are you taking your first steps in selling a product or service online and don’t know where to start? Be sure to register for our upcoming WooCommerce 101 webinar, where our expert Happiness Engineers will walk you through everything you need to know about setting up an online store with WooCommerce and WordPress.com managed hosting…. Read more »WordPress wallpapers
Has your desktop been looking a bit drab lately? If so – or if you’d just like to show a little WordPress love – we’ve got just the remedy: 30 one-of-a-kind WordPress desktop wallpapers to breathe new life into your backgrounds. The wallpapers Download and install To add a wallpaper to your desktop: Click on… Read more »27 Engaging Facebook Post Ideas (With Examples)
Do you need new Facebook post ideas? While Facebook may not be the trendiest social network these days, it still has one of the largest audiences of any social network…. Go to Source Author: Christopher Jan BenitezHow To Promote Your Business On Instagram: The Complete Guide
Every business needs to be on social media these days. Not only to find its audience but to build a lasting relationship with its followers. And of all the social… Go to Source Author: Christopher Jan Benitez3 Ways Marketers are Already Navigating Potential Recession [Data]
While economists and investors debate whether we are or aren’t in a recession, 78% of marketers say it’s already here. Since marketers are usually the first to see budget cuts in an economic downturn, it’s no surprise they’re already being hit hard. As one marketer in our sums it up: “The company is losing money,… Read more »3 Ways Marketers are Already Navigating Potential Recession [Data]
While economists and investors debate whether we are or aren’t in a recession, 78% of marketers say it’s already here. Since marketers are usually the first to see budget cuts in an economic downturn, it’s no surprise they’re already being hit hard. As one marketer in our sums it up: “The company is losing money,… Read more »Is AI the Future of Video Creation? We Asked Wistia’s Head of Production
Video has become a cornerstone of modern marketing, landing front-and-center in many marketing strategies. Yet, despite being an ROI powerhouse and top lead generator, video is a hard medium to pull off. To state the obvious, video creation isn’t quick. On average, it takes marketers two weeks to create a video from start to finish…. Read more »How To Sell Fonts Online: Quick & Easy Profit
Got a talent for type design? Read on to learn how to sell your creations online for quick and easy profit. In this post, you will learn how to sell… Go to Source Author: Adam Connell9 Best WP Rocket Alternatives For 2023 (Comparison)
Looking for the best WP Rocket alternatives on the market? We’ve got you covered. WP Rocket is a great WordPress performance plugin, but it’s not the right choice for everyone…. Go to Source Author: Matt Moran3 Easy Steps to Build Your Brand Promise [+ Examples]
A brand promise is more than a tagline. It’s a way to show customers what your brand can offer that no one else can. Like other kinds of promises, brand promises can get complicated. They set high expectations, offer ambitious commitments, and impact relationships. Let’s talk about what a brand promise is, how to create… Read more »3 Easy Steps to Build Your Brand Promise [+ Examples]
A brand promise is more than a tagline. It’s a way to show customers what your brand can offer that no one else can. Like other kinds of promises, brand promises can get complicated. They set high expectations, offer ambitious commitments, and impact relationships. Let’s talk about what a brand promise is, how to create… Read more »A Comprehensive Guide to LinkedIn Sponsored Updates
Although often underrated or reduced to a “networking platform,” LinkedIn has the potential to help you drive traffic to your website, increase brand awareness, and boost your revenue. How? Through LinkedIn sponsored updates or ads. In this comprehensive guide to LinkedIn sponsored updates, we’ll tackle the big questions — what are LinkedIn sponsored updates, how… Read more »3 Fundamental Editorial Standards for Any Serious Publication
I’m a “go big or go home” kind of gal. And when it comes to content marketing today that translates… Continue Reading The post 3 Fundamental Editorial Standards for Any Serious Publication appeared first on Copyblogger. Go to Source Author: Stefanie FlaxmanMicrosoft Launched Its AI-Powered Bing Image Creator – What That Means for Marketers
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Microsoft is keeping generative AI front and center in its search products. In January, the company extended its partnership with Open AI, the maker of ChatGPT with a multi-year investment believed to be… Read more »Microsoft Launched Its AI-Powered Bing Image Creator – What That Means for Marketers
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Microsoft is keeping generative AI front and center in its search products. In January, the company extended its partnership with Open AI, the maker of ChatGPT with a multi-year investment believed to be… Read more »Product Classification: What It Is & Its Impact on Marketing Efforts
Product classification is key to uncovering the reasons behind your consumers’ buying behaviors. For example, I’ve been buying the same toothpaste for years. I don’t think about testing out a different brand or buying from another retailer. Toothpaste, as it turns out, is a “convenience good.” Shoppers like me usually buy this product without putting… Read more »
Artifical Intelligence and Machine Learning: Whats the Difference?
Artificial intelligence and machine learning have been in the spotlight lately as businesses are becoming more familiar with and comfortable using them in business practices. Although often discussed together, AI and machine learning are two different things and can have two separate applications. Here’s everything you need to know about the difference between artificial intelligence… Read more »Artifical Intelligence and Machine Learning: Whats the Difference?
Artificial intelligence and machine learning have been in the spotlight lately as businesses are becoming more familiar with and comfortable using them in business practices. Although often discussed together, AI and machine learning are two different things and can have two separate applications. Here’s everything you need to know about the difference between artificial intelligence… Read more »The Beginner’s Guide to Brand Pillars
Marketing and branding have been around for centuries. But brand pillars are a newer idea. Since the dawn of the digital age, companies have marketed their brands with the goal of giving their company a personality and identity. But as the practice of branding has evolved, so have audience expectations. Businesses today need more than… Read more »How Marketers Are Preparing for A Potential TikTok Ban
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. A potential TikTok ban is looming in the U.S. After the app has been banned on government devices and some college campuses, the Biden Administration threatened a nationwide ban if ByteDance, the… Read more »How Marketers Are Preparing for A Potential TikTok Ban
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. A potential TikTok ban is looming in the U.S. After the app has been banned on government devices and some college campuses, the Biden Administration threatened a nationwide ban if ByteDance, the… Read more »The Pros and Cons of AI-Generated Content
The race to create quality, insightful content is only becoming more difficult for marketers. It’s already a challenge to secure a high-ranking article on Google — and it’s even harder when your business is newer or lacks authority on the search engine. In 2023, many businesses are looking to leverage more tools to increase content… Read more »10 Best YouTube Alternatives For 2023 (Comparison)
Tired of YouTube and looking for something new? You’re in the right place. In this post, we’ll be sharing a roundup of the best YouTube alternatives on the market. We’ve… Go to Source Author: Nicola Bleu17 Best Website Optimization Tools (2023 Comparison)
Looking for tools to help you optimize your website? Read on for our in-depth review of the best website optimization tools on the market this year. In this post, we’ll… Go to Source Author: Adam ConnellSell Courses and Create Interactive Content on WordPress.com
One of the biggest benefits of our Business and Commerce plans is that you can add additional WordPress plugins to enhance the functionality of your website. Below, we’re highlighting two of the newest additions to our plugin marketplace, now available at a hefty exclusive discount for WordPress.com users. Create courses with Sensei Pro Automattic, the… Read more »20 Artificial Intelligence Statistics that Marketers Need to Know in 2023
The world of artificial intelligence and machine learning is expanding, and marketers should pay attention. AI is being implemented in nearly every industry to improve business processes, and the data surrounding this tech are staggering. To help you better grasp AI’s most recent advancements, we’ve compiled a list of interesting AI statistics to consider before… Read more »20 Artificial Intelligence Statistics that Marketers Need to Know in 2023
The world of artificial intelligence and machine learning is expanding, and marketers should pay attention. AI is being implemented in nearly every industry to improve business processes, and the data surrounding this tech are staggering. To help you better grasp AI’s most recent advancements, we’ve compiled a list of interesting AI statistics to consider before… Read more »The State of Content Marketing in 2023 [Stats & Trends to Watch]
As a marketer, leveraging Content marketing in your strategy means planning, creating, and sharing content to attract and delight your target audience. An engaging content marketing strategy generates brand awareness, convinces customers to take action, and drives revenue. Content marketing encompasses many types of platforms, channels, and types of media — such as social media,… Read more »Blogger vs. WordPress: Which is right for you?
A question we get asked all the time by new bloggers is “which is best: Blogger or WordPress?“. Let’s start by saying that both are amazing blogging platforms that are widely used by bloggers all around the world. Since we design for both platforms, we have a pretty good understanding of the advantages and disadvantages… Read more »Making the Social Web a Better Place: ActivityPub for WordPress Joins the Automattic Family
We’re excited to announce that Automattic, the parent company of WordPress.com, has acquired the popular WordPress plugin ActivityPub. This innovative plugin brings a whole new level of social networking to your website by integrating it with the wider federated social web. When installed, the plugin allows you to easily share your content and interact with… Read more »Responsive Emails: Designs, Templates, and Examples for 2023
Have you ever opened an email on your phone and the image was low-quality, the text was too small, and the call-to-action button was broken? Those are all flaws of static email design. Responsive emails are the answer. Given that more than half of U.S. residents look at email marketing messages on their phones, you… Read more »Responsive Emails: Designs, Templates, and Examples for 2023
Have you ever opened an email on your phone and the image was low-quality, the text was too small, and the call-to-action button was broken? Those are all flaws of static email design. Responsive emails are the answer. Given that more than half of U.S. residents look at email marketing messages on their phones, you… Read more »What is an Infographic Resume? Examples and Templates
When the modern job search is incredibly competitive, how can you ensure your resume stands out among hundreds of applications? An infographic resume could be just what you need. Here, we’ll explore when to use an infographic resume, what hiring managers have to say about these types of resumes — and how to make one… Read more »The Best eClincher Alternatives (2023 Comparison)
Looking for the best eClincher alternative to power your social media strategy? We’ve got you covered. eClincher is a great tool but it’s not ideal for everyone. So, in this… Go to Source Author: Nicola BleuHow To Get More Twitch Followers: 10 Proven Tips
Are you tired of streaming with no one watching? Is it possible to improve your Twitch presence? For live streaming to be fun, you’ll need to get Twitch followers. Otherwise,… Go to Source Author: Christopher Jan BenitezHow to Stick to a Schedule, Even If You Lack Writing Confidence
It’s tricky to stick to a schedule when you can see all of the flaws in your own writing. So,… Continue Reading The post How to Stick to a Schedule, Even If You Lack Writing Confidence appeared first on Copyblogger. Go to Source Author: Sonia SimoneWhy the Sephora x TikTok Incubator Program Is A Smart Partnership
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Earlier this week, Sephora and TikTok announced a new joint venture with agency Digitas: an incubator program to help new beauty brands leverage creator content. As part of the Sephora x TikTok… Read more »Why the Sephora x TikTok Incubator Program Is A Smart Partnership
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Earlier this week, Sephora and TikTok announced a new joint venture with agency Digitas: an incubator program to help new beauty brands leverage creator content. As part of the Sephora x TikTok… Read more »How to Build a Product Ecosystem Buyers Will Want to Be In
A product ecosystem functions in a very similar way to an environmental ecosystem. Like the symbiotic relationship found in nature, a product ecosystem is when products can coexist in a way that’s beneficial for the customer (not to mention, brings in more revenue for the business). In this post, we’ll take a look at how… Read more »Color Love | Winter Blues & Gray
image source: better homes and gardens Let’s say goodbye to winter with our last frosty color combination this season. You’ll certainly envelop your readers in tranquility with this soothing Winter Blues & Gray color palette. Winter Blues & Gray Color Palette Don’t you just want to nuzzle yourself right into this relaxing blue, soft gray,… Read more »SERP Features and the Most Important to Leverage
Marketers looking to increase their brand visibility should consider how Google crawls their websites. They have to think beyond the product and consider how prospects search for it — and the solution lies with a proper understanding of SEO and SERP features. Since 97% of people learn more about a local company online than anywhere… Read more »SERP Features and the Most Important to Leverage
Marketers looking to increase their brand visibility should consider how Google crawls their websites. They have to think beyond the product and consider how prospects search for it — and the solution lies with a proper understanding of SEO and SERP features. Since 97% of people learn more about a local company online than anywhere… Read more »What is Branding? Understanding its Importance in 2023
Contrary to popular belief, companies don’t sell products. They sell experiences, feelings, and ideologies. Businesses with amazing brands like Coca-Cola know exactly what experience they want customers to have when they make (or consider) a purchase. Being able to control the purchasing experience at this level is the power of branding at work. This branding… Read more »A Social Experience Anchored by Your Domain
WordPress.com is an organization — like others within Automattic — that is heavily invested in Open Source and the democratization of the web. We genuinely believe that everyone should have control over their presence, their data, and even their social experiences. That’s why we’re really excited about some of the work Bluesky is doing. What is… Read more »Meta Is Ending Its Reels Play Bonus Program: What That Means for Creators
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Last week, Meta announced plans to pause Reels Play Bonus payments — a monetization program that paid creators monthly based on the number of views their Reels received. While the program is… Read more »Meta Is Ending Its Reels Play Bonus Program: What That Means for Creators
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Last week, Meta announced plans to pause Reels Play Bonus payments — a monetization program that paid creators monthly based on the number of views their Reels received. While the program is… Read more »How to Generate Leads on Social Media
According to HubSpot research, 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. With 4.70 billion worldwide users, social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to… Read more »30 Best Bots for Marketers in 2023
A marketer’s job can feel never-ending, especially when you have multiple daily tasks and campaigns to manage independently. Whether you have to guide a team, communicate with customers, or run a campaign — your to-do list can be exhausting. Fortunately, there’s a way to automate some of your tasks — bots! Here’s a list of… Read more »7 Best About Me Page Examples (+ How To Write Your Own)
Are you in search of a few About Me page examples to use as inspiration for your own personal brand and business website? Most bloggers and businesses add an image… Go to Source Author: Lyn WildwoodHow To Use Facebook Live: Tips & Best Practices
Want to start streaming on Facebook? Don’t start until you’ve read these essential Facebook Live tips! Facebook Live is Facebook’s answer to Twitch and YouTube Live. It lets creators live… Go to Source Author: Nicola BleuHow to Make Your Marketing Work Harder for You During Challenging Times
Stuck in a rut with your targeting strategy? We get it — it’s easy to stick with what you know. But if you don’t adapt and evolve, you could lose out on budget, headcount, and your goals. We know that times are tough, but that doesn’t mean you can’t achieve efficient growth and boost your… Read more »How to Make Your Marketing Work Harder for You During Challenging Times
Stuck in a rut with your targeting strategy? We get it — it’s easy to stick with what you know. But if you don’t adapt and evolve, you could lose out on budget, headcount, and your goals. We know that times are tough, but that doesn’t mean you can’t achieve efficient growth and boost your… Read more »Are Blogs Dead in 2023? We Asked 10 Marketing Experts
With the rise of video and podcasting, one could assume that blogging is dead as an effective marketing channel. After all, it seems we have an obsession with killing things off. In the new millennium, we had the Y2K computer scare. When technology took a more important role in our lives, we assumed all print… Read more »What’s New on WordPress.com: Fresh Buttons, Sticky Headers, and Time-Saving Shortcuts
At WordPress.com, we’re always pushing our platform to do even more so that you can create, design, and publish amazing things with ease. Our newest features go a little deeper into the settings, making them particularly suited to those who call themselves tinkerers. Even if you don’t think of yourself as a pro, get in… Read more »Are Content Creators Entrepreneurs?
Are content creators entrepreneurs? Four simple words, one big question. And the answer to that question is a favorite of… Continue Reading The post Are Content Creators Entrepreneurs? appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman
Chili’s Creates A Nostalgic Marketing Moment to Reach Millennial Customers
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Chili’s is back with a new commercial, this time served up with a side of nostalgia. The brand’s infamous “I want my baby back ribs” commercials of the Y2K era were classics… Read more »Chili’s Creates A Nostalgic Marketing Moment to Reach Millennial Customers
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Chili’s is back with a new commercial, this time served up with a side of nostalgia. The brand’s infamous “I want my baby back ribs” commercials of the Y2K era were classics… Read more »459 Best Instagram Captions for 2023: Good, Cool, Funny, & Cute
Finding a good Instagram caption is a challenge, especially if you run the Instagram profile of a business. Why? Because if you want to build a consistent brand on Instagram, it’s important to maintain a distinctive voice on every post, video, or reel. That’s harder than it sounds. If you’re tired of writing captions from… Read more »The Best Zoho Social Alternatives (2023 Comparison)
Looking for the best alternative to Zoho Social? You’re in the right place. Zoho Social is a great social media tool but it’s not right for everyone. Fortunately, there are… Go to Source Author: Nicola Bleu15 Social Media Metrics You Should Consider Tracking
How should business owners and online marketers monitor their social media campaign’s progress? What metrics should you be monitoring? Most people are familiar with likes, comments, and shares. But there… Go to Source Author: Christopher Jan BenitezA New Home for WordPress.com Courses
We’re excited to announce that our WordPress.com courses are now available at wordpress.com/learn, with no registration or purchase needed. The world-class educational offerings available in the new learning hub include: Get Started Create Your Site Intro to SEO Intro to Blogging Intro to Podcasting And there are more courses to come! This learning hub also… Read more »17 Events and Conferences for Black Entrepreneurs in 2023
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. It can feel isolating… Read more »90+ Instagram Bio Ideas to Help You Write an Impactful Bio
When I discover a new brand and land on its Instagram profile, the first thing I do is read its bio. Their bio gives me a peek into the brand, what they stand for, and even the special offers they have. Getting your bio right can help you entice visitors and make sales. In this… Read more »How TikTok Is Evolving From Social Media App to Entertainment Platform
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. TikTok is one step closer to being an entertainment app. An example of this transition is its recent collaboration with Snoop Dogg. In early 2022, Snoop Dogg acquired Death Row records becoming… Read more »How TikTok Is Evolving From Social Media App to Entertainment Platform
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. TikTok is one step closer to being an entertainment app. An example of this transition is its recent collaboration with Snoop Dogg. In early 2022, Snoop Dogg acquired Death Row records becoming… Read more »Do Blog Posts Actually Lead to Purchases? [New Data]
Our 2023 Marketing Trends Report shows that 29% of marketers use a website or blog to attract and convert leads. The enduring importance placed on blogging isn’t shocking. Blogs are integral to most digital marketing plans because they can: Boost SEO Improve overall site traffic and a brand’s online presence Help prospects learn more about… Read more »The Best Newsletter Provider for Small Businesses and Blogs
When owning a blog or small business, you must take care of many different things. It may be overwhelming to research everything and pick the best option if you are starting. To help you out, let me share my experience and help you choose the best newsletter provider for small businesses. What is Newsletter Provider?… Read more »17 Social Media Benefits To Unleash For Your Business
Want to learn more about the benefits of social media? You’re in the right place. You’d be hard-pressed to find a brand that isn’t at least somewhat active on social… Go to Source Author: Nicola Bleu4 AI Controversies Marketers and Brands Should Avoid
Artificial intelligence is a hot topic, and a recent study shows over 61% of marketers have used AI in their marketing activities. By now, you’ve probably heard all the ways AI can assist you in crafting and executing your marketing strategy, but are there any drawbacks? To help you avoid missteps as you explore the… Read more »4 AI Controversies Marketers and Brands Should Avoid
Artificial intelligence is a hot topic, and a recent study shows over 61% of marketers have used AI in their marketing activities. By now, you’ve probably heard all the ways AI can assist you in crafting and executing your marketing strategy, but are there any drawbacks? To help you avoid missteps as you explore the… Read more »How These 3 Content Creators Turned a Side Hustle Into a Full-Time Gig
Content creator is a job title that didn’t exist a decade ago. Now, 50 million people consider themselves creators, following their passion in a billion-dollar industry. Thanks to social media, it’s easier than ever to create, share, and monetize content — flipping the “starving artist” trope on its head. And with massive demand for original… Read more »The Best TikTok Analytics Tools (2023 Comparison)
Want to keep track of how well your TikTok videos are performing? You need a TikTok analytics tool. TikTok is one of the most popular social media platforms right now,… Go to Source Author: Nicola BleuYour Email Engagement: 10 Ways to Get More People Reading & Clicking
Email marketing remains one of the most effective tools for marketers, and you put a lot of energy into your email marketing strategy. So the last thing you want is to see your efforts result in low email engagement. If you want to increase email engagement and get those coveted clicks on your CTA buttons,… Read more »Your Email Engagement: 10 Ways to Get More People Reading & Clicking
Email marketing remains one of the most effective tools for marketers, and you put a lot of energy into your email marketing strategy. So the last thing you want is to see your efforts result in low email engagement. If you want to increase email engagement and get those coveted clicks on your CTA buttons,… Read more »The Ultimate Guide to Community Management
Marketers say that having an active online community is key to success in 2023, and at the time of our Consumer Trends Survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. Businesses build communities — or implement community management tactics at their companies — to… Read more »How to Find Clients for Content Writing (with the ‘State, Story, Strategy’ Technique)
Not knowing how to find clients for content writing can derail even the most determined new writers. There’s no shortage… Continue Reading The post How to Find Clients for Content Writing (with the ‘State, Story, Strategy’ Technique) appeared first on Copyblogger. Go to Source Author: Claire EmersonFabletics Expands Product Line with New Scrubs Collection
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Activewear subscription brand Fabletics is looking to cover a new market — clothing for medical professionals. In February, the company launched its first line of medical scrubs, which it calls “The World’s… Read more »Sampling Marketing — The Complete Guide
Oh, samples, the small gifts that help justify any Costco membership. You can get everything from a warmed pizza bite to a smoothie to hand lotion, all in one pass-through. And don’t get me wrong, this strategy is an incredible tactic that can increase sales, in some cases, by as much as 2,000%. But there… Read more »How To Sell Audiobooks Online: The Beginner’s Guide
Want to learn how to sell audiobooks online? We’ve got you covered. We’re currently in the midst of an audiobook boom. While sales of physical books may be falling, audiobook… Go to Source Author: Adam ConnellFree March 2023 Wallpaper & Instagram quote
Free March 2023 wallpaper is here! Winter is almost over, so it’s time to welcome spring with bold colors and vibrant flowers. This bright wallpaper is all about mixing styles, pastels, and neons to keep you positive through the last winter days. Each wallpaper download from March 2023 includes the following: Desktop wallpaper x3 (plain,… Read more »The 5 Phases of Project Management
What problems and obstacles do you face as a project manager? For many, scope creep, poor communication, and task delays top the list. To state the obvious, project management can be tricky. Without careful planning and strategizing, it can feel like you’re f working blind. So, if you’re in a project management position, starting with… Read more »The 5 Phases of Project Management
What problems and obstacles do you face as a project manager? For many, scope creep, poor communication, and task delays top the list. To state the obvious, project management can be tricky. Without careful planning and strategizing, it can feel like you’re f working blind. So, if you’re in a project management position, starting with… Read more »Impression Share: What it is and How to Improve it
Online advertising is booming. But, when you’re launching digital campaigns, you want to be sure you’re maximizing your efforts — and your profits — by boosting your ad’s impression share. Your impression share tells you how well your ad is performing compared to its total potential audience, and boosting it can help increase engagement as… Read more »Changing the Narrative: New Black x Tech Stock Photo Collection
Ask and most small business owners or bloggers will tell you how difficult it can be to find high-quality, openly licensed stock photography for their websites. If a campaign or website calls for diverse and inclusive stock photography, you’ll more than likely come up short. That’s why WordPress.com is excited to announce the release of… Read more »The Rise of Paid Verification on Social Media
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Having a verified account on social media was once seen as a point of notoriety or a status symbol. Now, it’s a commodity that can be purchased. Verifying social media accounts began… Read more »
What is AI? What Marketers Need to Know
Artificial intelligence is getting a lot of traction in the marketing world. According to Statista, 80% of industry experts integrate some form of AI into their online marketing activities. However, if you’re like me and are unfamiliar with AI beyond what you’ve seen in science fiction stories like I, Robot or Black Mirror — you’re… Read more »What’s Mastodon & Should Social Media Marketers Keep it on Their Radar?
A new social network has taken the internet by storm, and it goes by the name of Mastodon. Having amassed a following of almost two million active users by this January, the platform is described as an alternative to Twitter. So what does this new name have to offer marketers? And can your brand benefit… Read more »What’s Mastodon & Should Social Media Marketers Keep it on Their Radar?
A new social network has taken the internet by storm, and it goes by the name of Mastodon. Having amassed a following of almost two million active users by this January, the platform is described as an alternative to Twitter. So what does this new name have to offer marketers? And can your brand benefit… Read more »Why AI Isn’t Replacing Our Jobs — Or Search Engines — According to Jasper’s Head of Enterprise Marketing
A couple years ago, artificial intelligence still seemed like a somewhat far-off, sci-fi version of reality. And it certainly didn’t seem like something that would completely transform how marketers work within the next few years. But in 2023, generative AI is officially here, and it’s only growing. In fact, the generative AI market size accounted… Read more »How Many YouTube Subscribers Do You Need To Make Money In 2023?
Curious about the number of subscribers it takes to make money on YouTube? YouTubers generate revenue in a number of different ways with ads being themost popular. In this post,… Go to Source Author: Lyn WildwoodDesign Like a Pro in Just a Few Clicks
Our latest batch of design tools empower you to create a consistently compelling style across your entire website with just a few clicks. Today we’d like to zoom in on the “Styles” settings, which allow you to make sitewide changes and create new style defaults right from the Site Editor. Professional design without a designer … Read more »Marketing Without a Budget? Use These 10 Tactics [Expert Tips]
With a recession looming, many brands are tightening up their budgets, and often, marketing is one of the first ones to go. If you’re marketing without a budget, find below some free marketing strategies with high ROI. Plus, get some advice from HubSpot marketers who specialize in working with startups. Below, let’s review the top… Read more »Marketing Without a Budget? Use These 10 Tactics [Expert Tips]
With a recession looming, many brands are tightening up their budgets, and often, marketing is one of the first ones to go. If you’re marketing without a budget, find below some free marketing strategies with high ROI. Plus, get some advice from HubSpot marketers who specialize in working with startups. Below, let’s review the top… Read more »The Ultimate Guide to Technical SEO
List three things you’ve done this year that pertain to search engine optimization (SEO). Do these tactics revolve around keyword research, meta descriptions, and backlinks? If so, you’re not alone. When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal. While these strategies do improve your site’s visibility… Read more »A Framework to Start the Writing Business of Your Dreams: 15 Tips for Entrepreneurial Writers
You might have started your writing business because you love to write. You might get a lot of positive feedback… Continue Reading The post A Framework to Start the Writing Business of Your Dreams: 15 Tips for Entrepreneurial Writers appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman
What Delta’s SkyMiles Program Campaign Tells Us About the Future of the Travel Industry
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Are rewards programs keeping airlines afloat? They just might be. Delta Airlines is taking a different marketing approach in its latest video called “Grow Your World With Every Mile” highlighting its SkyMiles… Read more »What Delta’s SkyMiles Program Campaign Tells Us About the Future of the Travel Industry
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Are rewards programs keeping airlines afloat? They just might be. Delta Airlines is taking a different marketing approach in its latest video called “Grow Your World With Every Mile” highlighting its SkyMiles… Read more »How to Write an Effective Email: 13 Pro Email Writing Tips
Have you ever had to hype yourself up to send an email? We have too. Writing compelling professional emails is a superpower that most professionals would love to have. Email is the most common form of professional communication, and sending bad emails can make or break your career. This article will provide some tips to… Read more »Causal Research: The Complete Guide
As we grow up, all humans learn about cause and effect. While it’s not quite as nuanced as causal research, the concept is something our brains begin to comprehend as young as 18 months old. That understanding continues to develop throughout our lives. In the marketing world, data collection and market research are invaluable. That’s… Read more »Causal Research: The Complete Guide
As we grow up, all humans learn about cause and effect. While it’s not quite as nuanced as causal research, the concept is something our brains begin to comprehend as young as 18 months old. That understanding continues to develop throughout our lives. In the marketing world, data collection and market research are invaluable. That’s… Read more »How to Delete Your Instagram [Easy Guide]
Instagram isn’t for everybody. If the latest changes to Instagram aren’t what you’re looking for, this step-by-step process for how to delete your Instagram account is for you. Once you click that button, your profile, photos, videos, comments, likes, and followers will all be permanently removed from the app. Before you go ahead, keep in… Read more »2022 Marketing Benchmarks: Web Traffic and Conversion Trends for 150,000 Businesses
In 2022, the marketing world continued to evolve. Not only did we get the ability to shop directly on our favorite social media apps, but we also began to hear lots of the futuristic buzz around AR/VR, the metaverse, and Web3 development. As we move into another unique year, marketers might wonder if and how… Read more »Sports and Fashion Team Up for Unique Branding Opportunities
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The fashion industry and major sports leagues are two different industries that have countless collaboration opportunities. In 2022, major sports and fashion saw a number of intersection points beyond team merch, including:… Read more »Sports and Fashion Team Up for Unique Branding Opportunities
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The fashion industry and major sports leagues are two different industries that have countless collaboration opportunities. In 2022, major sports and fashion saw a number of intersection points beyond team merch, including:… Read more »10 Tips on How to Fight Burnout, According to Experts and Data
The beginning of a new year can be filled with excitement and positive change, but a busy lifestyle can still weigh on you, even if you love your job or company. When this happens, you can run into one of the dreaded mental conditions: burnout. The World Health Organization classifies burnout as a legitimate health… Read more »Are Sales Pipelines Still a Good Strategy?
Looking to increase sales using a funnel strategy? If your sales team is still using sales pipelines in your business, you need to stop eventually. Building a sales pipeline is no longer valuable or practical. Your business is going to have to embrace new business strategies to survive in the modern world. Read on to… Read more »The Best Ways to Get Visibility from Your CMO and Other Marketing Execs Who Can Move You Forward [Data]
Marketers in large organizations often deliver great work that falls through the cracks. Between juggling market research, campaign ideation, and collaborative projects, it can be challenging to take a step back and reflect on just how much work you’ve done — much less on communicating those accomplishments to marketing executives. But that doesn’t mean that… Read more »The Best Ways to Get Visibility from Your CMO and Other Marketing Execs Who Can Move You Forward [Data]
Marketers in large organizations often deliver great work that falls through the cracks. Between juggling market research, campaign ideation, and collaborative projects, it can be challenging to take a step back and reflect on just how much work you’ve done — much less on communicating those accomplishments to marketing executives. But that doesn’t mean that… Read more »Instagram Shadowban Is Real: How to Test for & Prevent It
When you’re trying to grow a following on Instagram, you depend on Explore and hashtag pages to expand your audience and reach. So it can feel more than a little disheartening when it suddenly seems like your content isn’t showing up anywhere. If you feel like your posts are receiving fewer likes and comments suddenly,… Read more »How to Create a Mailing List and Add Opt-Ins to Your Site
Updated for 2023! Today in part two of our mailing list series, we’ll discuss the steps you need to follow to create a mailing list and add an opt-in form to your site. If you didn’t catch part one of this series, check the links below before continuing. In this series, we are discussing: Why… Read more »How to Be an Effective Instagram Manager [Expert Tips]
Instagram has over 2 billion monthly active users worldwide and is among the top five most-used social media platforms. So, it’s safe to say your organization’s audience is among Instagram’s many users. But how can you be an effective Instagram manager who can tap into your brand’s target audience on the platform?To help set you… Read more »How to Be an Effective Instagram Manager [Expert Tips]
Instagram has over 2 billion monthly active users worldwide and is among the top five most-used social media platforms. So, it’s safe to say your organization’s audience is among Instagram’s many users. But how can you be an effective Instagram manager who can tap into your brand’s target audience on the platform?To help set you… Read more »21 of the Best Free Google Sheets Templates for 2023
Google Sheets templates help you create better spreadsheets while saving you valuable time. A template knows what you need and offers it without any manual input, giving you the ability to focus on more important things — like translating the data itself. In this post, we’ll cover every template you’ll ever need to easily and… Read more »Which Social Media Channels See the Most ROI? [New Data + Expert Tips]
As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. However, while it’s important to meet your audience where they are, it’s equally critical to know which social media channels offer the best ROI for your business. Here, we’ll explore which channels provided marketers with… Read more »7 Essential Steps to Build a Personal Brand Business
If you want to learn how to build a personal brand business, you’re probably also aware that automation and AI… Continue Reading The post 7 Essential Steps to Build a Personal Brand Business appeared first on Copyblogger. Go to Source Author: Tim StoddartWhat Does the De-influencing Trend Mean for Influencer Marketing?
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Is influencing on its way out? In recent weeks, a new trend called de-influencing has taken over TikTok with the hashtag #deinfluencing racking up over 160 million videos. The initial de-influencing videos that… Read more »What Does the De-influencing Trend Mean for Influencer Marketing?
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Is influencing on its way out? In recent weeks, a new trend called de-influencing has taken over TikTok with the hashtag #deinfluencing racking up over 160 million videos. The initial de-influencing videos that… Read more »The 16 Best Abandoned Cart Emails To Win Back Customers
Abandoned cart emails are an essential part of an email marketing strategy — especially if you’re serious about boosting sales. Whether you sell to other companies or consumers, you can benefit from sending cart abandonment emails to buyers who haven’t completed their purchase. Here, you’ll find abandoned cart email templates to get you started, plus… Read more »Switch to the New Jetpack Mobile App
Last month we introduced you to the new Jetpack mobile app. Today we’d like to share information on some upcoming changes to the WordPress app and dig into the key differences between the WordPress and Jetpack apps to help you decide which one is right for you. We’re here to help you make an informed… Read more »The State of Social Media in 2023: How You Can Build Communities, Drive Sales, and Go Viral, According to 1,000+ Social Media Managers
There’s no two ways around it: Social media is hard. Nowadays, social media marketers are inundated daily with information on evolving trends, social platforms that are gaining or losing steam, and new types of content. It can be hard to keep track. As a social media marketer, you might be asking yourself: Which social platform… Read more »The State of Social Media in 2023: How You Can Build Communities, Drive Sales, and Go Viral, According to 1,000+ Social Media Managers
There’s no two ways around it: Social media is hard. Nowadays, social media marketers are inundated daily with information on evolving trends, social platforms that are gaining or losing steam, and new types of content. It can be hard to keep track. As a social media marketer, you might be asking yourself: Which social platform… Read more »
4 Super Bowl Ads Consumers Loved in 2023 & What Marketers Can Learn from Them [New Data]
The Super Bowl teaches us a lot about healthy competition each year — but we don’t always see it play out on the football field. Some of the biggest game-day face-offs occur when the commentators send us to a commercial break. While football teams compete for trophies, companies spend millions trying to get more views,… Read more »Color Love | Romantic Pastels
There is no better color palette to feature in February than one with baby pink & blue in it. Cold blue shades remind us of a chilly winter morning, while soft pastel pink adds a little bit of warmth. Such Romantic Pastels’ color palette screams that love is in the air. Romantic Pastels Color Palette… Read more »Snapple Invites Customers to Generate Real Facts with AI
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The facts on Snapple bottle caps are getting an AI-powered glow-up. In a recent press release (partially written by AI) the beverage company debuted the Snapple fAIct Generator, an online tool that allows… Read more »Snapple Invites Customers to Generate Real Facts with AI
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The facts on Snapple bottle caps are getting an AI-powered glow-up. In a recent press release (partially written by AI) the beverage company debuted the Snapple fAIct Generator, an online tool that allows… Read more »Podcast SEO 101: How to Rank Higher
40% of podcast listeners use an in-app search bar to discover new podcasts. The trend is clear: if you want more reach, you need to optimize your podcast for search. One way to get there is with podcast SEO. Think of it as invisible levers you can pull to boost your ranking and drive more… Read more »How Many TikTok Followers Do You Need To Make Money In 2023?
As a smaller creator, you’re probably curious about the number of TikTok followers you need to make money on the web’s hottest social media platform. Since every monetization strategy for… Go to Source Author: Lyn Wildwood28 Best Dropshipping Products To Sell In 2023
Thinking about starting a dropshipping store but don’t know what to sell? Well, you’ve come to the right place. Dropshipping is a great way to make money online, but it’s… Go to Source Author: Nicola BleuWhat Marketers Need to Know About ChatGPT, Google’s Bard, and Microsoft’s Bing Chatbot
On November 30, 2022, OpenAI launched a conversational AI service called ChatGPT. ChatGPT blew up in popularly practically overnight. Within five days, it had already reached one million users. By comparison, it took Facebook roughly 10 months to hit one million users. All of which is to say: There is clearly demand for these conversational AI… Read more »What Marketers Need to Know About ChatGPT, Google’s Bard, and Microsoft’s Bing Chatbot
On November 30, 2022, OpenAI launched a conversational AI service called ChatGPT. ChatGPT blew up in popularly practically overnight. Within five days, it had already reached one million users. By comparison, it took Facebook roughly 10 months to hit one million users. All of which is to say: There is clearly demand for these conversational AI… Read more »How Marketers Collaborate Effectively Across Departments [According to HubSpot Marketing Leaders]
86% of business leaders blame a lack of collaboration as the top reason for workplace failure, according to a survey by recruiting firm Zippia. So you share a bunch of meetings with another team and call it cross-functional, right? Not so fast. To effectively collaborate across departments requires more than just sharing goals and countless… Read more »How to Post on Snapchat Spotlight [+ Tips for Creating Engaging Content]
Snapchat’s Spotlight feature has quickly become one of the most popular destinations for users to find fun, engaging content. In this post, we’ll dive into how to post on Snapchat Spotlight and how to create captivating videos that drive results. How to Post to Snapchat Spotlight How to Check the Status of Your Submitted Spotlight… Read more »How to Post on Snapchat Spotlight [+ Tips for Creating Engaging Content]
Snapchat’s Spotlight feature has quickly become one of the most popular destinations for users to find fun, engaging content. In this post, we’ll dive into how to post on Snapchat Spotlight and how to create captivating videos that drive results. How to Post to Snapchat Spotlight How to Check the Status of Your Submitted Spotlight… Read more »
Email Blacklist: How to Get Off It (By Avoiding It In The First Place)
In the email marketing industry, sending spam or unsolicited bulk messaging can taint any organization’s brand. It can prompt mailbox providers to filter their messages to the spam folder or place them on an email blacklist. In this article, we’re going to explain what an email blacklist is, how to avoid getting placed on one,… Read more »11 Best Social Media Dashboard Tools Compared (2023): Reviews & Pricing
Are you looking for the best social media dashboard tools to grow your audience and raise your business profile? It’s not just enough to maintain a presence on multiple social… Go to Source Author: Rosie GreavesWhat Is a Content Calendar? Get Serious About Publishing Your Ideas
Do you keep a content calendar? While getting comfortable calling yourself a writer is definitely one hurdle new writers face,… Continue Reading The post What Is a Content Calendar? Get Serious About Publishing Your Ideas appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman
An Open Source Approach to Creating Company Events
Serendipitous connections, like discovering a shared interest with someone in line at the coffee shop, look slightly different in distributed organizations. This year, leveraging the values of open source, Automattic shared the planning and organization of a company-wide 24-hour online event among the entire company, in order to create space for serendipitous connections. What followed… Read more »Inside Rihanna’s Super Bowl Halftime Show Marketing Engine
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Rihanna is no stranger to good marketing. In the late 2010s, she made the transition from recording artist to billionaire mogul with the growth of her Fenty-label brands. Her portfolio of businesses… Read more »Inside Rihanna’s Super Bowl Halftime Show Marketing Engine
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Rihanna is no stranger to good marketing. In the late 2010s, she made the transition from recording artist to billionaire mogul with the growth of her Fenty-label brands. Her portfolio of businesses… Read more »The Top 11 Search Engines, Ranked by Popularity
Oftentimes, marketers focus heavily on Google when vying for traffic. This makes sense considering Google is undoubtedly the most popular search engine, with over 80% of the search market share. But that popularity makes it the most challenging search engine on which to rank highly. You’re missing critical opportunities for traffic if you neglect other… Read more »Product Attributes: What Marketers Need to Know
I’m a huge homebody who prefers the ease of shopping online from home. However, the problem with buying items online is that I can’t try on, measure, or get a good feel for the product until it arrives at my door. So, before deciding to purchase, I always check the item’s product attributes to ensure… Read more »Product Attributes: What Marketers Need to Know
I’m a huge homebody who prefers the ease of shopping online from home. However, the problem with buying items online is that I can’t try on, measure, or get a good feel for the product until it arrives at my door. So, before deciding to purchase, I always check the item’s product attributes to ensure… Read more »
14 Best Screen Recorders to Use for Collaboration
For your team, screen recorders can be used for several reasons — from creating tutorials for your website to recording a recurring tech issue to sending your marketing team a quick note instead of an email. Plus, we can’t forget about product demos and training videos that can be used by many departments on your… Read more »Top 10 Fonts with the Best Ampersands
Ampersands are a classic symbol. The symbol’s instantly recognizable and universal appeal makes it a favorite to use in designing invitations and home decor. The versatility of the symbol has led to the creation of various designs. Here are the top 10 fonts with the best ampersands 10 fonts with the BEST ampersands Here are… Read more »How the Nike and Tiffany & Co. Collaboration Was Overshadowed by AI
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. On January 29, the official Instagram accounts for Nike and Tiffany & Co. teased a collaboration between the two legendary brands depicting a Nike shoe box in the classic Tiffany Blue® hue…. Read more »How the Nike and Tiffany & Co. Collaboration Was Overshadowed by AI
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. On January 29, the official Instagram accounts for Nike and Tiffany & Co. teased a collaboration between the two legendary brands depicting a Nike shoe box in the classic Tiffany Blue® hue…. Read more »How to Use Black-Owned Banks to Start Your Business
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Black-owned banks… Read more »Why Blog? 19 Benefits Of Blogging For Business
Searching for the benefits of blogging? You’re in the right place. Many years ago, blogging was seen as an online journal or diary where you could jot down your thoughts… Go to Source Author: Sola KehindeHow To Make Money On YouTube In 2023: 12 Proven Tactics
Wondering how to make money on YouTube? YouTube ads and revenue generated from YouTube Premium subscribers are among the most popular ways to generate revenue on the platform, but there… Go to Source Author: Lyn WildwoodWhat Video Marketers Should Know in 2023, According to Wyzowl Research
It’s well established that video has been one of the breakout trends in the marketing world for the past decade. But what’s happening in video marketing right now? And how does its growth and success stand up to the twists and turns of a global pandemic? At Wyzowl, we’ve released an annual State of Video… Read more »Social Media Platforms Marketers Should Watch in 2023
When you visit the App Store or Google Play and search “social media,” there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? In our Social Media Trends Survey, we asked 1,000+ social media marketers about the… Read more »Facebook Engagement: Everything You Need to Know [+ Research]
Facebook engagement is something marketers shouldn’t overlook when crafting a social media strategy. Facebook engagement can expand organic reach and place your brand higher in Facebook’s News Feed. Your brand can also reach your audience’s extended network through likes, comments, and shares. But what is Facebook engagement, and how can you boost your brand’s engagement… Read more »How to Improve Your Company Marketing Strategy
How do you make sure that your strategy is going to push your business forward and upwards? Your team worked hard to conceptualize the strategy you think will push your business and sales numbers through the roof. Now it’s time to prepare and execute it. We want to help! Listed below are some pointers and… Read more »How to Handle Stress at Work: Tips and Management Techniques
Did you know that, according to 77% of Americans, stress affects their physical health? Also, about 73% experience problems that affect their mental health. Stress doesn’t only affect our mental and physical wellness. It can also impact relationships, job performance, and overall life satisfaction. The health dangers of chronic stress show that it’s an issue… Read more »11 Free Email Hacks to Step Up Your Productivity
If you’re anything like me, a solid portion of your day is sifting through your inbox, sending emails to junk, and responding to time-sensitive emails. Need some help managing it? We’ve got free email hacks that will help you better manage your inbox so you can focus on the important stuff. 11 Free Email Hacks… Read more »11 Free Email Hacks to Step Up Your Productivity
If you’re anything like me, a solid portion of your day is sifting through your inbox, sending emails to junk, and responding to time-sensitive emails. Need some help managing it? We’ve got free email hacks that will help you better manage your inbox so you can focus on the important stuff. 11 Free Email Hacks… Read more »17 Best Email Newsletter Templates and 12 Resources to Use Right Now
If you had to guess, how many email newsletters do you think you’re subscribed to? Ten? Twenty? Fifty? To be honest, I’ve lost count — and I know I’m not alone. Email marketers have a lot to compete within their subscribers’ inboxes. That’s why a solid newsletter template is crucial to designing an email that… Read more »Choosing a Niche for Your Online Business: 3 Creative Models
If you want your marketing to work, you have to first get specific when choosing a niche for your online… Continue Reading The post Choosing a Niche for Your Online Business: 3 Creative Models appeared first on Copyblogger. Go to Source Author: Sonia SimoneThe Complete Guide to Project Management Basics
Project management isn’t just about building software and hardware. Project managers distribute resources appropriately, manage timelines, and take care of stakeholders throughout the process. However, that’s often easier said than done. After all, there’s a reason project managers are constantly tweaking their approaches and rethinking their processes. In this article, you’ll learn project management basics… Read more »The Complete Guide to Project Management Basics
Project management isn’t just about building software and hardware. Project managers distribute resources appropriately, manage timelines, and take care of stakeholders throughout the process. However, that’s often easier said than done. After all, there’s a reason project managers are constantly tweaking their approaches and rethinking their processes. In this article, you’ll learn project management basics… Read more »Behavioral Marketing: What Is It & How Is It Beneficial? [+ Examples]
In the business world, there are many forms of marketing that companies can implement to encourage customers to buy. Behavioral marketing is one robust method of gathering data to segment and target audiences. Behavioral marketing can also help prevent consumers from being inundated with unwanted or unrelated ads. With this type of marketing, businesses focus… Read more »What’s New on WordPress.com: Tools to Make Designing Your Site Easier Than Ever
At WordPress.com, we’re always adding features and pushing our blocks and Site Editor to do more so that you can create, design, and publish amazing things with ease. Our newest features are largely design-focused, giving you the confidence to explore a variety of styles and then easily apply them across your entire site. Let’s jump… Read more »Free February 2023 Wallpaper & Instagram quote
Free February 2023 wallpaper is here! It’s time for the first flowers of 2023. I know it may be a little bit early as we are still in the middle of winter; however, I hope this wallpaper will warm you up and remind you that spring will be here soon! Let them be my valentine’s… Read more »How To Streamline And Improve Your Blog’s Customer Support
Most bloggers, regardless of their monetization methods, want to hear back from their audience. Whether you are providing services or selling courses, your blog’s “Contact us” page is your main… Go to Source Author: Ann SmartyService Business 101: Impress and Score Your Next Client
I get excited when I hear someone wants to start a service business. I love when people: But I don’t… Continue Reading The post Service Business 101: Impress and Score Your Next Client appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman4 Examples of Daily Business Activities That Need Your Attention
Picture a big office building. A clean, shiny, glass building with many desks and computers with people working. Your business may be a little small or have an office building. It may be an online business, or you run to the bank. Yet, you have daily business activities that run your business. What are these… Read more »How Cloud Technology Is Transforming the Business World
Is your business looking to reap the benefits of cloud technology? Cloud technology is the modern answer to how businesses store and manage their data. It’s the cutting-edge way for enterprises to make the best use of their environment and IT infrastructure. If this is new territory for you, then continue reading. Here’s everything there… Read more »Color Love | Winter Hues
Are you a fan of the color purple? This deep winter color palette, with its icy violet and royal purple, will make you want to pull on a wool coat! Those may not be your typical frosty color choices; however, this pastel purple color palette is a great choice if you want something calm, clean,… Read more »6 Common Home Improvement Mistakes and How to Avoid Them
Are you planning to make home improvements to improve your family’s quality of life? That’s a great idea! In 2021, home remodeling generated $369 billion in income. For beginner DIY practitioners, navigating the tricky waters of avoiding home improvement mistakes can be challenging. What kind of mistakes can you make? Well, thankfully, we’ve put together this… Read more »How to Become Self-Employed: 5 Key Moves for New Freelancers
In the lead-up to quitting my nine-to-five back in August 2016, the question of how to become self-employed plagued my… Continue Reading The post How to Become Self-Employed: 5 Key Moves for New Freelancers appeared first on Copyblogger. Go to Source Author: Claire EmersonSupercharge Your Social Media With a New Link in Bio Page
Social media is a great place to build and connect with your audience while promoting your offerings. However, you don’t own your social profiles or traffic. Creating a Link in Bio page with w.link enables you to truly own your content and traffic while tailoring it to increase your engagement and conversion rates across all… Read more »12 Resources for LGBTQ Entrepreneurs
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. The LGBTQ… Read more »12 Resources for LGBTQ Entrepreneurs
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. The LGBTQ… Read more »
The Four Types of Research Design — Everything You Need to Know
When you conduct research, you need to have a clear idea of what you want to achieve and how to accomplish it. A good research design enables you to collect accurate and reliable data to draw valid conclusions. In this blog post, we’ll outline the key features of the four common types of research design… Read more »
Ryan Reynolds Offers A Glimpse Into AI-powered Marketing
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Artificial intelligence tool ChatGPT has been the center of debate online because there are still so many unknowns when it comes to using AI. Is it ethical? Will it eliminate jobs? How… Read more »
Ryan Reynolds Offers A Glimpse Into AI-powered Marketing
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Artificial intelligence tool ChatGPT has been the center of debate online because there are still so many unknowns when it comes to using AI. Is it ethical? Will it eliminate jobs? How… Read more »The 18 Most Creative Ad Campaigns in History
I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one “best” advertisement of all time—which is… Read more »Say Hello to the New Jetpack Mobile App
As we settle into 2023, we’ve been thinking about ways to help you get the most out of your WordPress site throughout the year. That’s where the new Jetpack mobile app comes in! We know inspiration doesn’t wait for you to be sitting at your desk. It can strike anywhere. With the new Jetpack mobile… Read more »Will Marketers Continue to Use Twitter in 2023? [New Data]
With so many changes coming to Twitter, many wonder if marketing on the platform could be impacted in 2023. While we at HubSpot can’t say for sure what the future holds for Twitter, we surveyed over 100 marketing professionals to get their perspectives on whether they’d still use the platform going forward. Here’s what we… Read more »Will Marketers Continue to Use Twitter in 2023? [New Data]
With so many changes coming to Twitter, many wonder if marketing on the platform could be impacted in 2023. While we at HubSpot can’t say for sure what the future holds for Twitter, we surveyed over 100 marketing professionals to get their perspectives on whether they’d still use the platform going forward. Here’s what we… Read more »
31 Influencer Marketing Stats to Know in 2023
Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it’s become a leading marketing strategy in 2023. Here, we’ve rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space. Let’s… Read more »#1 Wallpaper Bundle – Limited Time Offer!
It is tradition here that we bring you a free monthly wallpaper every month. Designs are usually inspired by seasons, special occasions, or popular trends. Each wallpaper package is free to download for a whole month, and after that, it can be purchased for $5. If you missed a few months in 2022, now is… Read more »16 Free Project Management Software Options to Keep Your Team On Track
92% of U.S. workers feel that they could collaborate better with their colleagues. Managing multiple projects at once, delegating tasks, and collaborating across teams is difficult on a good day — but can become downright impossible when unforeseen obstacles get in the way. The data proves that project management is no walk in the park… Read more »25 Nonprofit Marketing Statistics for 2023
It’s tricky being a nonprofit marketer. You’re often left wondering if it’s okay to spend part of the money on marketing your fundraisers, or if you should just spend it all on the cause itself. However, marketing — especially for nonprofits — couldn’t be more vital for the betterment of your beneficiaries. By raising awareness… Read more »The 10 Resume Mistakes to Avoid at All Costs
Are you in the process of updating your resume? Whether you’re applying for a new job, switching industries, or re-entering the workforce after time away, having an up-to-date and polished resume is essential. But even the most experienced professionals make mistakes on resumes that can cost them the job. Here are 10 critical, yet often… Read more »20 Evergreen Content Examples that Produce Lasting Results
I’m sure you’ve heard this stat: more than four million blog posts go live every single day. And that’s just… Continue Reading The post 20 Evergreen Content Examples that Produce Lasting Results appeared first on Copyblogger. Go to Source Author: Aaron OrendorffTypes of Crypto to Invest In
If you go back to 2015, people were buying and selling bitcoins at a price of about $250 each. Later on, a single bitcoin would reach a value of more than $62,000 before crashing down to something closer to $18,000. These are the kinds of incredible swings in value that cryptocurrency markets are famous for. … Read more »How Tabitha Brown Turned Social Media Videos Into A Lifestyle Empire
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Over the past decade, being a content creator has evolved from a side hobby to a viable career path. While many content creators have made a successful pivot into entrepreneurship, creator Tabitha… Read more »How Tabitha Brown Turned Social Media Videos Into A Lifestyle Empire
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Over the past decade, being a content creator has evolved from a side hobby to a viable career path. While many content creators have made a successful pivot into entrepreneurship, creator Tabitha… Read more »15 of the Best A/B Testing Tools for 2023
Every company has a unique set of customers, so there’s no one-size-fits-all formula for designing an optimal website, crafting the most compelling copy, or building the most effective product. This is where A/B testing tools come in, where you can use them to test and optimize your website or app design, copy, product, and, most… Read more »Introducing Blaze: A New Way to Ignite Your Growth on WordPress.com
At WordPress.com we’re always looking for ways to make building and running your web site simpler and more impactful (and more fun!). One of the biggest challenges for any site owner is finding your readers, fans, customers, or subscribers. Until now, promoting your WordPress.com web site required multiple tools, online accounts, professional design and marketing… Read more »How to Create a Curated Blog Post [+5 Free Blog Post Templates]
I’m going to let you in on a little secret: Not all the content you create has to be 100% original. Mind-blowing, right? And for you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? Now before some of you say “But content curation is lazy.” and “Content curation… Read more »How to Create a Curated Blog Post [+5 Free Blog Post Templates]
I’m going to let you in on a little secret: Not all the content you create has to be 100% original. Mind-blowing, right? And for you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? Now before some of you say “But content curation is lazy.” and “Content curation… Read more »23 Blogging Mistakes to Avoid in 2022, According to HubSpot Bloggers
On top of lead generation, a blog can also help your site climb in search rankings. Not to mention, sharing tips and insights related to your industry makes your brand look more credible and trustworthy to prospects. At the HubSpot Blog, which gets a whopping eight million page views per day and has seen a… Read more »
Tito’s Vodka Enlists Martha Stewart for DIY January
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Participating in Dry January? Martha Stewart has a few suggestions for how to use your Tito’s Vodka if you aren’t drinking it. The vodka company and lifestyle maven partnered to create “DIY… Read more »Content Marketing for Small Businesses: 7 Projects for Brand Managers
Content marketing for small businesses doesn’t look much different from what larger companies do to promote their products or services…. Continue Reading The post Content Marketing for Small Businesses: 7 Projects for Brand Managers appeared first on Copyblogger. Go to Source Author: Stefanie FlaxmanThe Do’s and Don’ts of Local Digital Marketing
The digital age is providing many new and exciting opportunities. However, you can’t reach the heights of the Everest of opportunity without knowing a few things. Local digital marketing is a great way to reach people in your area who are already interested in your business, product, or service. That is why it has to be done… Read more »4 Organization Strategies for Your Business
Does your business need organization strategies? If you think your organization is lacking and your business could become more efficient, then you need organization strategies like many other business owners. Running a business can be complicated, whatever it is that you sell and how many people you have working for you. If you have different… Read more »How to Answer “Are We in a Recession?” to Your Marketing Team [2022 Expert Insights]
As we embark on the new year, marketing managers and project leads will determine their strategy for the first quarter based on the big question, “Are we in a recession?”. Typically, a recession is considered two consecutive quarters of negative gross domestic product (GDP). The U.S. entered a recession in the Summer of 2022, but… Read more »
Viral Videos: A Guide to the Imperfect Art
Virality. Many brands want to go viral, but it’s more of a mystery to create viral content in a digital age where the most unpredictable content can reach millions of views overnight. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. What’s… Read more »11 Twitter Alternatives Marketers Can Consider [Data + Expert Insights]
Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Keep in mind that by… Read more »11 Twitter Alternatives Marketers Can Consider [Data + Expert Insights]
Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Keep in mind that by… Read more »What Marketing Leaders Think About Quiet Quitting [Executive Leadership Data]
Back in September, we covered quiet quitting: Specifically, what it is, how the term got popular, and ways to address it. Now, we’re hearing directly from marketing leaders and getting their thoughts on the phenomenon, courtesy of our Executive Leadership survey of 500+ leaders. In this article, you’ll find out what they think about quiet… Read more »How to Start a Blog or Website (updated for 2023!)
Updated for 2023 Are you a new blogger or a seasoned Blogspot or WordPress.com blogger wanting to switch your blog over to self-hosted WordPress? Or are you wanting to build a website or blog? Then you’ve come to the right place. This post will show you how to start a blog or website in only… Read more »10+ Ways to Increase Your Productivity At Work & At Home
When you’re trying to meet personal and/or professional goals, one of the first things you evaluate is your productivity. Are you managing your time well? Are you checking off items on your to-do list? Or do you find yourself falling behind? If so, this article’s for you. Discover low-effort ways to boost your productivity –… Read more »10+ Ways to Increase Your Productivity At Work & At Home
When you’re trying to meet personal and/or professional goals, one of the first things you evaluate is your productivity. Are you managing your time well? Are you checking off items on your to-do list? Or do you find yourself falling behind? If so, this article’s for you. Discover low-effort ways to boost your productivity –… Read more »Employer Branding: What It Is and How To Build It for Your Business
A company’s reputation matters more than ever during a job seeker’s search, as 86% of workers would not apply for, or continue to work for, a company with a bad reputation with former employees or the general public. Ultimately, you spend plenty of time creating a compelling brand story surrounding your products or services, but… Read more »Equinox Champions the Anti-Resolution
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The beginning of January is like the Superbowl for fitness and wellness brands. Year after year consumers set goals to form healthier habits in the new year and 2023 is no exception…. Read more »Play to Your Strengths and Supercharge Your Business
It’s often much easier to focus on what’s not working, rather than play to your strengths. Have you ever stayed… Continue Reading The post Play to Your Strengths and Supercharge Your Business appeared first on Copyblogger. Go to Source Author: Sonia SimoneHot Off the Press: New WordPress.com Themes for January 2023
The WordPress.com team is always working on new design ideas to bring your website to life. Below you’ll find the four newest themes that we’ve added to our library, with beautiful options for food-based businesses, podcasts, and bloggers. To install any of the below themes, click the the name of the theme you like, which… Read more »How to Write an Effective Communications Plan [+ Template]
Remember the “Tide Pod Challenge?” That horrendous time at the beginning of 2018 when adolescents filmed themselves ingesting laundry detergent? While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the detergent brand in question, Tide, whose crisis communication team had to figure… Read more »How to Write an Effective Communications Plan [+ Template]
Remember the “Tide Pod Challenge?” That horrendous time at the beginning of 2018 when adolescents filmed themselves ingesting laundry detergent? While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the detergent brand in question, Tide, whose crisis communication team had to figure… Read more »70 Fun (Not Cheesy) Ice Breaker Games & Activities Your Team Will Enjoy in 2023
Asking “How is everyone?” at the beginning of every meeting isn’t always the best ice breaker to encourage team bonding. Sometimes, having a fun ice breaker game or activity can aid in that connection. The best ice breakers have the power to strengthen coworker bonds, stimulate better brainstorming sessions, and create an atmosphere of inclusivity…. Read more »5 Quick and Effective Tips for Improving Website Conversion Rate
Did you know that the average website conversion rate across all industries is around 2.35%? Having a higher website conversion rate can make or break your business. Research has shown that conversion rates can also make or break a business. The higher your website conversion rate, the more sales you can make. We will look… Read more »Cheap Moving Company Near Me: How To Choose the Right One
Moving can be a stressful and expensive experience, especially if you are on a tight budget. One way to save money on your move is to hire a cheap moving company. But, it is important to be cautious when choosing a cheap moving company. Hence, there is more to it than just being “cheap”. In this… Read more »What Are Content Managers, and How Do You Become One?
Content managers build a company’s content strategy, create targeted and relevant content, and distribute marketing communications to audiences online. They are organized, well-versed in fostering a brand voice, and often know their way around a blog post. You might just be learning about the content management role and want to know the basics. Or, maybe… Read more »What Are Content Managers, and How Do You Become One?
Content managers build a company’s content strategy, create targeted and relevant content, and distribute marketing communications to audiences online. They are organized, well-versed in fostering a brand voice, and often know their way around a blog post. You might just be learning about the content management role and want to know the basics. Or, maybe… Read more »
How to Write a Respectable Resignation Letter [+Samples & Templates]
If you’re leaving your job, you’re not alone. The workforce has revolutionized into “The Great Resignation.” Some experts have renamed the recent spikes in employee resignations as “The Great Reimagination” or “The Great Realization.” People are reevaluating how they work, where they work, and why they work. Even though millions quit their jobs every month,… Read more »How to Get Discovered as a Writer
If you want to get discovered as a writer, there’s an elephant in the room we have to first address… Continue Reading The post How to Get Discovered as a Writer appeared first on Copyblogger. Go to Source Author: Stefanie FlaxmanAdvice and Resources for AAPI Business Owners, From AAPI Business Owners
Welcome toBreaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Asian American Pacific Islander… Read more »Advice and Resources for AAPI Business Owners, From AAPI Business Owners
Welcome toBreaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Asian American Pacific Islander… Read more »What to Look for When Hiring Creators, According to HubSpot Experts
The creator economy is seeing a huge boom, and many marketers are looking for ways to use it in their campaigns. The most common way marketers leverage this new economy is by collaborating with creators to expand audience reach. But what should marketers look for when hiring creators? In this article, the experts at HubSpot… Read more »Free January 2023 Wallpaper & Instagram quote
Free January 2023 wallpaper is here! Happy New Year! We are starting 2023 with a frosty winter wallpaper featuring various blue shades and pops of bold, warm coral red. Even thou those are contrasting colors, I still find this combination very calming, and I hope it will warm you up during those cold days. Each… Read more »Reducing Busy Work: Tips & Tools for Marketers [+New Data]
The average marketer spends almost a third of their time completing repetitive tasks. Marketers already have enough responsibilities — and can’t afford time mismanagement on busy work. Marketers should spend their time driving company growth and visibility, — and in this post, we’ll give you our best tips and tools to help you minimize your… Read more »Reducing Busy Work: Tips & Tools for Marketers [+New Data]
The average marketer spends almost a third of their time completing repetitive tasks. Marketers already have enough responsibilities — and can’t afford time mismanagement on busy work. Marketers should spend their time driving company growth and visibility, — and in this post, we’ll give you our best tips and tools to help you minimize your… Read more »15 Hiring Trends to Watch in 2023 [Marketing Leader Data]
This past year we’ve seen the effects of the pandemic in labor shortages, the Great Resignation, and signs of another recession — now’s the time to rethink recruitment and hiring strategy for 2023. While we can’t predict the future, we can identify and interpret the biggest hiring trends we’ve seen emerging at the tail end… Read more »16 Effective Ways to Build Your Online Presence
The other day I was trying to find the perfect dress pant yoga pants because I wanted comfortable, professional clothing options. When I searched for “dress pant yoga pants” on Google, I found the brand Betabrand. Amazingly, the company dominated the top four search results. The first two results were their website, the third was… Read more »16 Effective Ways to Build Your Online Presence
The other day I was trying to find the perfect dress pant yoga pants because I wanted comfortable, professional clothing options. When I searched for “dress pant yoga pants” on Google, I found the brand Betabrand. Amazingly, the company dominated the top four search results. The first two results were their website, the third was… Read more »How to Whitelist an Email in Gmail, Outlook, Yahoo, and More
Imagine waiting for an important email, never receiving it then discovering it in your junk folder months later. That’s pretty frustrating. The same can happen between a brand and its subscribers – wasting a marketing team’s time and resources. In this article, learn how to whitelist an email on all major email providers like Gmail… Read more »
The Complete Guide to Stakeholder Management
Successful projects have support from stakeholders across the organization. That’s why stakeholder management is essential for any initiative. Stakeholder management allows you to identify and meet leaders’ needs while keeping communication open. In this article, you’ll learn what stakeholder management is, why it’s important, and how to create a stakeholder management plan. Table of Contents… Read more »
What is a Project Charter? The Complete Guide
Project charters provide a guiding light for any new initiative. So, whether you work as a project manager or operations professional, you’ll need to become a pro at writing these documents. Besides providing you with the authorization to begin projects, project charters help you sell your project’s viability to stakeholders. This document will also help… Read more »How to Disable Comments for Specific Posts
Whenever you create a new post in WordPress, your blog has comments enabled by default, which is great in most cases. But what if you have a post or page that you don’t want your readers to be able to leave comments on? Luckily, it’s pretty easy to stop a discussion on a page or… Read more »Big Data for Small Businesses: How To Leverage Big Data for Big Results
Big data for small business may sound like an oxymoron, but big data is just as necessary for small businesses as it is for large corporations. By leveraging big data for your small business, you can discover meaningful insights that put you a step ahead of the competition. Big data drives revenue because it delivers… Read more »Big Data for Small Businesses: How To Leverage Big Data for Big Results
Big data for small business may sound like an oxymoron, but big data is just as necessary for small businesses as it is for large corporations. By leveraging big data for your small business, you can discover meaningful insights that put you a step ahead of the competition. Big data drives revenue because it delivers… Read more »28 Case Study Examples Every Marketer Should See
Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it’s not easy to create case studies that your audience can’t wait to read. In this post, we’ll go over the definition of a case study and the best examples to inspire you…. Read more »What Is Content Intelligence?
The way businesses collect data is changing. But data is essential to great content strategy. That’s why content intelligence is coming into the conversation. 2022 HubSpot research says that over a third of marketers believe that data has a major impact on strategy by helping them: Reach their target audience Create more powerful marketing content… Read more »What Is Content Intelligence?
The way businesses collect data is changing. But data is essential to great content strategy. That’s why content intelligence is coming into the conversation. 2022 HubSpot research says that over a third of marketers believe that data has a major impact on strategy by helping them: Reach their target audience Create more powerful marketing content… Read more »20 Technical Skills Every Marketer Needs
Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. That’s where technical skills come in. These skills are earned from experiences or education (think, data analysis, project management, and… Read more »Welcome Gumroad Merchants: An Easy Path Over to WordPress.com
If the recent Gumroad price change announcement has you considering a migration from Gumroad to WooCommerce, we’re here to welcome you with open arms. Changing eCommerce platforms may seem like a big hurdle to overcome, but we have an expert team in place to help you migrate your Gumroad store to the WordPress.com eCommerce Plan… Read more »15 of the Best Productivity Blogs To Read
Staying productive is a goal many of us have, but finding a strategy that works can be challenging. We can also have certain periods where staying focused isn’t an issue, but others where it can feel impossible to stay on task. This is why reading about productivity is helpful, especially when the content helps you… Read more »15 of the Best Productivity Blogs To Read
Staying productive is a goal many of us have, but finding a strategy that works can be challenging. We can also have certain periods where staying focused isn’t an issue, but others where it can feel impossible to stay on task. This is why reading about productivity is helpful, especially when the content helps you… Read more »Startup Marketing Budget: How to Write an Incredible Budget for 2023
When proposing potential ads at your startup, one of the first questions you’ll likely encounter is, “How much will this cost?” If you’ve prepared a killer startup marketing budget, you will be well-equipped to help executives understand and buy into your vision. A marketing budget should detail how much you’ll spend on paid advertising, fit… Read more »An Easier Way to Share Progress on Your Website
Do you build sites for others? Have you ever struggled to coordinate and manage access to in-progress projects? How often do you have to help clients reset their passwords? We feel your pain, and we’re excited to announce Site Preview Links, a feature that will let you easily share a “Coming Soon” Business or eCommerce… Read more »A New Chapter for Video Uploads on WordPress.com
Today we’re excited to announce that you can now add chapter breaks to the videos you upload to your website with our VideoPress feature. Chapters offer a quick way to navigate longer videos and can be a great addition for your viewers. Streamlined interface We’ve built a streamlined and easy-to-use interface for your viewers to… Read more »What is a Persona?: Everything You Need to Know
Social Media Sara starts her day scrolling through TikTok. She is an avid fan of podcasts and handles social media strategy at her company. This is a snapshot of what a buyer persona looks like. You may have a great product or service, but without understanding your target customers, you might as well just market… Read more »What is a Persona?: Everything You Need to Know
Social Media Sara starts her day scrolling through TikTok. She is an avid fan of podcasts and handles social media strategy at her company. This is a snapshot of what a buyer persona looks like. You may have a great product or service, but without understanding your target customers, you might as well just market… Read more »How to Create a Comprehensive How to Guide [+Examples]
The irony doesn’t escape me that I’m currently writing a how-to guide on … how-to guides. Fortunately, I’ve had my fair share of experiences writing how-to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation, How to Develop a Content Strategy: A Start-to-Finish Guide, and How… Read more »Color Love | Candy Cane
It’s the most wonderful time of the year! This image of tasty treats includes shades of burgundy, gray, and tan. These colors paired together create feelings of warmth and yuletide joy. You can’t go wrong with this candy cane color palette. Candy Cane Color Palette There is nothing more festive than a stunning bold red… Read more »4 Data-Driven Reasons to Work with Micro-Influencers [HubSpot Research]
Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. When you think of influencer marketing, you probably think of influencers with large followings collaborating with brands; however, smaller influencers (also called micro-influencers) are gaining traction among marketers. HubSpot… Read more »4 Data-Driven Reasons to Work with Micro-Influencers [HubSpot Research]
Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. When you think of influencer marketing, you probably think of influencers with large followings collaborating with brands; however, smaller influencers (also called micro-influencers) are gaining traction among marketers. HubSpot… Read more »Solving the Crisis of Disconnection: How to Unite Your Brand Around Growth [Expert Tips & Data]
This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work. Despite our hyperconnected world, reaching customers and target audiences has never been harder. And, as we continue to… Read more »Write and Publish Your Newsletter on WordPress.com
Newsletters have become one of the most powerful and popular ways to reach audiences directly with your content. What you might not know is that WordPress.com has built-in features to send new posts out as an email newsletter – automatically. We’re proud to power tens of millions of emails from WordPress.com sites every day, keeping… Read more »How Often You Should Publish Blog, Video, and Social Media Content
As a marketer, you know digital content like blogs, videos, and social media are integral to your marketing strategy, but figuring out the frequency you should post digital content can be tricky. Fortunately, HubSpot surveyed over 1,200 marketers to determine how often you should publish content across various channels. Here’s what you need to know…. Read more »How Often You Should Publish Blog, Video, and Social Media Content
As a marketer, you know digital content like blogs, videos, and social media are integral to your marketing strategy, but figuring out the frequency you should post digital content can be tricky. Fortunately, HubSpot surveyed over 1,200 marketers to determine how often you should publish content across various channels. Here’s what you need to know…. Read more »How to Dramatically Increase Your Revenue with Nano and Micro-influencers
Nano-influencers and micro-influencers — which are content creators and key opinion leaders (KOLs) with smaller audiences ranging from 10,000 to 75,000 followers — often slip under the radar. However, despite a smaller following, their conversion rates stack up against celebrities and those with bigger audiences. In fact, according to Forbes, micro-influencers drive 60% higher campaign engagement… Read more »Maximize Your Site’s Performance by Choosing Your Primary Data Center
Do you want even more control over how your site is hosted? We’re excited to add a new feature to our hosting toolbox: you can now choose your primary data center when enabling hosting features on your WordPress.com Business site. While all sites on WordPress.com benefit from high-frequency CPUs, automatic data center failover, and worry-free… Read more »Scheduling Instagram Reels: The Complete Guide
Instagram Reels generate 43.5% more engagement than Instagram videos on average. So if you’re looking to give your content a boost, it’s time to make the switch. But there’s a catch. It’s impossible to deliver engaging Reels daily. You may run out of time or ideas. Scheduling Instagram Reels is a great solution to keep… Read more »Scheduling Instagram Reels: The Complete Guide
Instagram Reels generate 43.5% more engagement than Instagram videos on average. So if you’re looking to give your content a boost, it’s time to make the switch. But there’s a catch. It’s impossible to deliver engaging Reels daily. You may run out of time or ideas. Scheduling Instagram Reels is a great solution to keep… Read more »10 Creative Company Profile Examples to Inspire You [Templates]
What do your customers know about you? Do they know you sell products and have a website? That’s not always enough to build a brand identity that resonates with buyers and establishes your brand as the right choice. People who find you online want to know about your company’s mission, vision, and, of course, how… Read more »4 Steps to Achieve Your Big Writing Goals (By Focusing on Small Ones)
Getting into the habit of achieving your writing goals is similar to any other type of practice. If you’re pragmatic,… Continue Reading The post 4 Steps to Achieve Your Big Writing Goals (By Focusing on Small Ones) appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman15 Best Landing Page Builders For 2022: Build Funnel Pages Fast
Do you want to find the best landing page builder for your business? We’ve got you covered. Building landing pages specifically for sales funnels is a great use of your… Go to Source Author: Nicola Bleu20 Best Products To Sell On Amazon In 2022 (According To Data)
Curious about the best products to sell on Amazon? We were curious, too, so we did the research to find out. In this article, you’ll find a list of products… Go to Source Author: Lyn WildwoodFull List of Meta Tags, Why They Matter for SEO & How to Write Them
Meta tags can be used to increase the visibility of a website on search engines, so they’re undeniably important for SEO. On the other hand, they can negatively affect your website’s SEO ranking if written improperly. Let’s discover what meta tags are, why they matter for SEO, and how to use them correctly to reap… Read more »Full List of Meta Tags, Why They Matter for SEO & How to Write Them
Meta tags can be used to increase the visibility of a website on search engines, so they’re undeniably important for SEO. On the other hand, they can negatively affect your website’s SEO ranking if written improperly. Let’s discover what meta tags are, why they matter for SEO, and how to use them correctly to reap… Read more »How to Make a QR Code in 5 Easy Steps
From restaurant menus to bathroom stall doors, you can find QR codes just about anywhere these days. In fact, they’ve become so ever-present that 45% of shoppers used marketing-related QR codes in 2021. There’s no denying the popularity and convenience of the QR code. But, what exactly is it and how can you create one… Read more »State of the Word 2022
It’s almost time for State of the Word 2022! Join us for this live stream event on December 15th at 1pm ET. State of the Word is the annual keynote address delivered by the WordPress project’s co-founder, Matt Mullenweg. Every year, the event shares reflections on the project’s progress and the future of open source. Expect… Read more »
How to Write Process Documentation
Whether you’re completing recurring tasks or creating a new program, process documentation can help you formalize your business endeavors. In fact, creating documentation helps improve coordination, structure, and consistency in your organization. This post gathers best practices for process documentation. Here, you’ll learn: What is process documentation? Why Process Documentation Matters Process Documentation Benefits Creating… Read more »How to Write Process Documentation
Whether you’re completing recurring tasks or creating a new program, process documentation can help you formalize your business endeavors. In fact, creating documentation helps improve coordination, structure, and consistency in your organization. This post gathers best practices for process documentation. Here, you’ll learn: What is process documentation? Why Process Documentation Matters Process Documentation Benefits Creating… Read more »How to Send Effective Order Confirmation Emails [Examples + Template]
Order confirmation emails have a 65% open rate, the highest average open rate of all emails. Optimizing these emails is a sure way to get more eyes on your brand. Beyond brand-building, email confirmations bring peace of mind to your valued customers by verifying that a transaction on your website was successful. Without this confirmation,… Read more »How Marketers are Navigating Q4: Traffic, Lead & Email Data from 150K+ Brands
If you’re a marketer, it’s likely been a very – odd – Q4! On top of racing to the finish with end-of-year reports, campaigns, and project memos, you’re also in the thick of annual planning for the new year. And, to add one more complicated layer to the mix, many marketing teams are waiting in… Read more »True Meaning of Minimum Viable Product: How Doing Less Leads to More
True confession: I built my online business in the most backward way possible. And I’m here to share my sordid… Continue Reading The post True Meaning of Minimum Viable Product: How Doing Less Leads to More appeared first on Copyblogger. Go to Source Author: Pamela Wilson8 Free Christmas Fonts You Must Know
If you are planning some seasonal crafts and looking for new fonts, I have something for you! Fresh list of 8 cute Christmas fonts that are 100% free for personal and commercial use. In this post, you will find classic scripts, modern shapes, and some cute graphic styles to match any project you are currently… Read more »Resources for Indigenous Entrepreneurs: Start on the Right Foot
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Aspiring Native… Read more »Resources for Indigenous Entrepreneurs: Start on the Right Foot
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Aspiring Native… Read more »Top Marketing Holidays of the Year, According to Marketer Data
As a business, you likely run marketing campaigns all year round. There are specific occasions, though, where you might spend more time and money on your efforts to maximize exposure and inspire the most sales. Holidays are a great example of this, where events like Black Friday can bring in significant sales and revenue compared… Read more »A Redesigned Reader Experience
If you’ve recently visited the WordPress.com Reader, you may have noticed some aesthetic improvements. Today we’re giving you a quick visual tour of those changes and inviting you to check out our new and improved Reader if it’s been a while. Let’s jump in! Streamlined Consistency Each of the individual cards within the reader have been… Read more »HubSpot’s Social Media Team Gives 5 Tips for Bringing Your Brand on TikTok
Taking the risk with any new platform is daunting. After all, no one wants to dedicate their time, energy, or budget into something with little return. That said, it’s hard to ignore the hype around TikTok, its fantastic engagement rate, and its massive user base. If you’re willing to get creative, TikTok could be the… Read more »Study Finds Most Marketers Don’t Know Their Audience: Here’s Why and How to Fix It
When it comes to marketing, almost nothing is more important than knowing your target audience. But what if I told you over half of marketers are missing critical information on their consumers? In our annual survey of over 1,200 marketers, we found that just 42% know the basic demographic information of their target audience, like… Read more »
26 Quotes to Inspire Your Job Search
As a job seeker, you’ll face ups and downs. Motivational job search quotes can inspire you on the days you feel like giving up. Between preparing for interviews and sending out resumes, you may not have time to find these quotes yourself. That’s why our team gathered 26 of our favorite quotes from people who… Read more »26 Quotes to Inspire Your Job Search
As a job seeker, you’ll face ups and downs. Motivational job search quotes can inspire you on the days you feel like giving up. Between preparing for interviews and sending out resumes, you may not have time to find these quotes yourself. That’s why our team gathered 26 of our favorite quotes from people who… Read more »How To Make Instagram Reels and Use Them to Your Advantage
If there’s one thing that Instagram understood with the creation of Instagram Reels it’s that it’s not just content that’s king — it’s video content. With TikTok surpassing 1 billion global downloads within 18 months of its launch, the app’s endless feed of short, entertaining video clips quickly became an internet sensation. But, in August… Read more »5 Keys to Content Marketing Mastery in 2023
Does content marketing mastery mean you’re the best all around? The best copywriter, the best graphic designer, the best blogger?… Continue Reading The post 5 Keys to Content Marketing Mastery in 2023 appeared first on Copyblogger. Go to Source Author: Sonia SimoneWelcome Back, Bloganuary!
As 2022 comes to a close, we at WordPress.com are preparing to ring in the new year. As we get ready to say goodbye to 2022, we’re thinking about how quickly time has flown by this past year. Beijing hosted the Winter Olympics in February, the James Webb Space Telescope started transmitting jaw-droppingly beautiful photos… Read more »The Importance of Incentive Plans
Are you looking for a way to motivate employees? A great way to do this is to establish an incentive plan. With the right incentives, you can kickstart a competitive environment among your employees. Which will, later on, boosts productivity. But you might be wondering about how to create a business tool and why you… Read more »
What Is Market Share & How Do You Calculate It?
In the marketing industry, you’ve likely heard the term “market share” from time to time, but what does it mean? Why is it necessary, and how is it calculated? As marketers, it’s important to understand market share so you know how your company ranks against competitors and can develop new marketing strategies to reach more… Read more »What Is Market Share & How Do You Calculate It?
In the marketing industry, you’ve likely heard the term “market share” from time to time, but what does it mean? Why is it necessary, and how is it calculated? As marketers, it’s important to understand market share so you know how your company ranks against competitors and can develop new marketing strategies to reach more… Read more »Creating Your Brand Voice: A Complete Guide
Your personality makes you unique — a differentiation that doesn’t just apply to people. Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed, because it is strong enough to… Read more »The Flaky Writer’s Foolproof Guide to Meeting Deadlines
If you have trouble meeting deadlines, unfortunately you’re reinforcing a stereotype that I loathe: “Creative people are flaky.” That statement… Continue Reading The post The Flaky Writer’s Foolproof Guide to Meeting Deadlines appeared first on Copyblogger. Go to Source Author: Stefanie FlaxmanHoliday Bucket List Free Printable – Seasonal Must-have!
Do you feel like time flies during the holidays? We too, which is why we created this Holiday Bucket List so we can remember to do the things we want to do most. Use this bucket list printable to make a list of fun things to do this holiday season, and then check them off… Read more »It’s Not Just a Marketing Phrase: 3 Ways to Deliver on Being a “Purpose-Driven Brand”
We’ve entered the era of purpose. 70% of employees believe it’s important to work for a business with a clear sense of purpose. And, 54% of consumers have reduced or stopped purchasing from organisations they think missed the mark on environmental or social issues. Additional, countless data points in our most recent State of Consumer Trends Report highlight… Read more »
2022 YouTube Ad Specs
With more than 2 billion monthly users, YouTube can help businesses reach a huge audience. To use the platform as an efficient marketing tool, you’ll need to stay current on the latest YouTube ad specs. Wondering how you should format your ads? In this post, we’ll explore the requirements for YouTube advertisements by covering the… Read more »What Are the Causes of a Cluttered House?
Did you know that 52% of customers self-storage lease for a year or longer? Sometimes the books, shoes, and board games get there independently. Other times people let the clutter of life pile up around them. Unfortunately, a messy house has more than its esthetic drawbacks. While the ecological impact of our scattered trash is terrible,… Read more »3 Ways Data Privacy Changes Benefit Marketers [New Data]
When it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s no surprise that data privacy changes limiting marketers’ visibility into what their customers are up to is a huge threat. But what if I told you data privacy changes are actually having a positive impact… Read more »3 Ways Data Privacy Changes Benefit Marketers [New Data]
When it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s no surprise that data privacy changes limiting marketers’ visibility into what their customers are up to is a huge threat. But what if I told you data privacy changes are actually having a positive impact… Read more »5 Third-Party Cookie Alternatives Marketers are Already Using [New Data]
Marketers and third-party cookies — can you name a better combo? A few years ago, you really couldn’t. But with Google phasing out third-party cookies in 2024, marketers are busy searching for new strategies to collect user data. While 2024 might seem far down the road, over half of marketers say their company is already exploring… Read more »Give the Gift of WordPress.com!
For a holiday gift that’s absolutely brimming with possibility, look no further than our brand new feature which allows any reader to gift a WordPress.com subscription renewal to their favorite website. As a website owner, this is a way to allow your most ardent fans to show their gratitude for all the hard work you’ve… Read more »We Heard You Wanted to Add SSH Keys
In September 2022, we released SSH for Business and eCommerce sites. SSH (secure shell protocol) allows you to access your site from the command line and use tools such as WP-CLI to manage your site, plugins, users, and more. Our users loved the feature — but they wanted more. So we’re pleased to announce that we’ve… Read more »The Creator Economy Market Size is Growing: How Brands Can Leverage It
The creator economy has seen exceptional growth over the last few years and will only grow more in the future. So, what does that mean for brands, and how can marketers leverage this booming economy? To answer this question, I spoke to a couple of HubSpot’s marketing experts and researched the creator economy’s size, growth,… Read more »The Creator Economy Market Size is Growing: How Brands Can Leverage It
The creator economy has seen exceptional growth over the last few years and will only grow more in the future. So, what does that mean for brands, and how can marketers leverage this booming economy? To answer this question, I spoke to a couple of HubSpot’s marketing experts and researched the creator economy’s size, growth,… Read more »How to Write a Blog Post Outline: A Simple Formula to Follow [+Tips from Our Blog Team]
What makes a blog post bad? The most pervasive problem we find is poor flow. The post jumps from one idea to the next or the post reads like a stream of consciousness – except it’s not a stylistic choice. One way to prevent this is by creating an outline for your blog post. Below is… Read more »Free December 2022 Wallpaper & Instagram quote
Free December 2022 wallpaper is here! Can you believe it is already the end of the year? Let’s celebrate it with festive wallpaper! Featuring a navy background and subtle green & red branches will be the perfect addition to any decorations you may have on your office desk. Each wallpaper download from December 2022 includes… Read more »5 Elements That Build a Roster of Terrific Freelance Writing Clients
I once recorded a podcast episode with Seth Godin where we talked about storytelling. During our conversation, he made a… Continue Reading The post 5 Elements That Build a Roster of Terrific Freelance Writing Clients appeared first on Copyblogger. Go to Source Author: Sonia SimoneHow to Monetize Your Family Blog
Did you know that there are over 572 million blogs thought to exist on the internet? Blogging is one of the best ways to establish yourself as an authority in your industry and grow a loyal following. It helps you stay relevant, build community, generate interest, and steer the conversation in your industry. But how on earth do you… Read more »The 6 Stages of the Product Life Cycle
When I was 12 years old, I used to be confused about my cousin’s CD collection. Why have CDs when I could go on iTunes and listen to all my favorite songs? This is a perfect example of a product life cycle (PLC) in action. No one wants their product to become “obsolete” and reach… Read more »The 6 Stages of the Product Life Cycle
When I was 12 years old, I used to be confused about my cousin’s CD collection. Why have CDs when I could go on iTunes and listen to all my favorite songs? This is a perfect example of a product life cycle (PLC) in action. No one wants their product to become “obsolete” and reach… Read more »The 2 Simple & Straightforward Methods for Market Sizing Your Business
When you’re considering a new venture, one of the first things you should do is determine whether there is a valuable market for it. Imagine putting in months of hard work to realize that there are only 100 people in the U.S. who will potentially buy your product. Knowing this early on will enable you… Read more »10 Content Proofreading Tips to Catch More Avoidable Goofs
Traditionally, when I teach content proofreading tips, I treat them as separate tasks from content editing. And they are indeed… Continue Reading The post 10 Content Proofreading Tips to Catch More Avoidable Goofs appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman9 Best ActiveCampaign Alternatives (2022 Comparison)
Are you looking for an alternative to ActiveCampaign but need help deciding which to choose? We’ve got you covered. ActiveCampaign is a popular option for those needing email and marketing… Go to Source Author: Jamie GiggsThe Crisis of Disconnection: Why It’s Time to Rethink Your Growth Strategy [HubSpot Data]
This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work. If there’s a topline takeaway from the research that prompted us to call The Crisis of Disconnection by name, it’s… Read more »The Crisis of Disconnection: Why It’s Time to Rethink Your Growth Strategy [HubSpot Data]
This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work. If there’s a topline takeaway from the research that prompted us to call The Crisis of Disconnection by name, it’s… Read more »8 Best Project Management Podcasts to Listen to in 2022
The project management field is growing. By 2027, employers will have 88 million PM roles, according to the Project Management Institute. To capitalize on new opportunities, PMs must keep up-to-date with industry trends and insights. Whether you’re an industry professional or just starting your career, we’ve gathered 8 of the best project management podcasts to… Read more »How the Potential Recession is Already Impacting Hiring Plans in Marketing [New Data]
Early this year, conversations surrounding an upcoming recession started making headlines. Then, we saw mass layoffs and hiring freezes happening, particularly in the tech world. According to our 2023 Marketing Strategy Report, 48% of global marketers say the potential for an economic downturn or recession has affected their company’s hiring plans in 2022. The report… Read more »How the Potential Recession is Already Impacting Hiring Plans in Marketing [New Data]
Early this year, conversations surrounding an upcoming recession started making headlines. Then, we saw mass layoffs and hiring freezes happening, particularly in the tech world. According to our 2023 Marketing Strategy Report, 48% of global marketers say the potential for an economic downturn or recession has affected their company’s hiring plans in 2022. The report… Read more »How to Easily Manage Customer Data Across Multiple Apps
Wouldn’t it be nice if customer data management were easy? Are you longing for a world where your contact’s email, conversion date, and who on your team spoke with them last are readily accessible? If that’s the case, you’re not alone. Managing customer data can get messy, especially if your business uses multiple apps. However,… Read more »
Instagram Marketing for Small Businesses: The Complete Guide
Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one billion users on the app. With a variety of interactive features, Instagram marketing has become essential for small businesses. Your team needs need to have an Instagram marketing strategy in place to harness the platform’s power. Read this… Read more »Instagram Marketing for Small Businesses: The Complete Guide
Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one billion users on the app. With a variety of interactive features, Instagram marketing has become essential for small businesses. Your team needs need to have an Instagram marketing strategy in place to harness the platform’s power. Read this… Read more »
The Ultimate List of Email Marketing Stats for 2022
Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. But, your contemporary communication methods shouldn’t distract you from one of the oldest, yet most effective, strategies — email marketing. In fact, email ROI is an impressive $36 for every $1 spent. If you’re still hesitant, keep reading… Read more »Black Friday: All of Our Deals in One Spot
You’re already familiar with WordPress.com, but did you know we’re part of a larger family of amazing products? Automattic provides a range of online solutions, from ecommerce shops to course-creation software to audience survey tools, and much, much more. No matter what’s on your website wishlist this year, we’ve got you covered. After all, the… Read more »Best Signature Fonts for Emails and Documents
If the subject line of an email is the attention getter, then the signature is the lasting impression you make on the reader. Email signature fonts play an important role in shaping your tone as a professional and showcasing your personality. With so many other components in an email, both in terms of content and… Read more »Best Signature Fonts for Emails and Documents
If the subject line of an email is the attention getter, then the signature is the lasting impression you make on the reader. Email signature fonts play an important role in shaping your tone as a professional and showcasing your personality. With so many other components in an email, both in terms of content and… Read more »When Is the Best Time to Post on Instagram in 2022? [Cheat Sheet]
If you want to find the best time to post on Instagram, you’re probably trying to reach a specific goal. Maybe you want to maximize the number of likes you get on each post. Or you hope to improve brand awareness by getting new followers. If you’re new to social media you might start posting… Read more »Content Series Guide: Turn One Idea Into a Fascinating 4-Part Story
Whether you’re a beginner blogger or a seasoned pro, at some point you’ll want (or need) to write a content… Continue Reading The post Content Series Guide: Turn One Idea Into a Fascinating 4-Part Story appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman15 Best Selling Items On eBay In 2022 (Original Research)
What are the best selling items on eBay? eBay has been known as an online marketplace where general consumers can sell or auction off used goods for decades. It’s now… Go to Source Author: Lyn WildwoodIs Dropshipping Worth It In 2022? Pros And Cons You Should Know
Is dropshipping worth it? This is a common question many have as they look into dropshipping as a possible online business venture, and it’s a fair question. When you learn… Go to Source Author: Lyn WildwoodIs IGTV Gone?
I remember recording a 20-minute video I intended to upload to Instagram as IGTV content. The video was a collaboration with a few of my content creator friends, and I was so excited to share it. Imagine my surprise — and confusion — when I logged into Instagram and couldn’t find the IGTV feature! I… Read more »Is IGTV Gone?
I remember recording a 20-minute video I intended to upload to Instagram as IGTV content. The video was a collaboration with a few of my content creator friends, and I was so excited to share it. Imagine my surprise — and confusion — when I logged into Instagram and couldn’t find the IGTV feature! I… Read more »A Nonprofits Guide To Using LinkedIn
Your nonprofit likely takes up a lot of your time, and you might not have a huge staff to delegate responsibilities to. So, taking the time to use online platforms might not seem like the best use of your time. However, platforms like LinkedIn can be great for nonprofits, especially for connecting with people interested… Read more »Black Friday Sale | 30% Off | Limited Time Offer!
If you’ve been waiting to pull the trigger on the 2023 planner, now is the time! Now through November 29th, get 30% off life & blog planner by purchasing our special bundle below. Don’t wait! We rarely make sales; however, lots of you asked about the planner bundle, so here it is! It is a… Read more »TikTok SEO: How to Increase Your Discoverability on TikTok
According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines. Gen Z would rather do a quick search on the app and see a visual representation of user-generated content (UGC) in the form of reviews, recommendations, and tips from everyday consumers than read about it. So, if you’re ready to… Read more »TikTok SEO: How to Increase Your Discoverability on TikTok
According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines. Gen Z would rather do a quick search on the app and see a visual representation of user-generated content (UGC) in the form of reviews, recommendations, and tips from everyday consumers than read about it. So, if you’re ready to… Read more »The Business of Creators in 2022: What Marketers Need to Know
Content creators and the creator economy are becoming more integral to the success of marketing campaigns. Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023. To gain… Read more »New Patterns: Subscriptions, Link in Bio, Wireframes, and More
Have you used Patterns on your site yet? These prebuilt, customizable templates combine professionally-designed blocks for specific uses like stylized quotes, contact page layouts, and product listings. But that’s just the beginning. All told, we have more than 275+ Patterns you can insert into your pages and posts at the press of a button. If… Read more »
HubSpot to Continue Delivering the Promise of Connection
Platform solutions have always been known as a one-stop shop for all of a marketer’s needs. At their core, platforms are meant to help marketers, whether that’s understanding their customers’ journeys, optimizing the path to purchase, or quantifying the revenue that a campaign produces. And, as I discussed last year, HubSpot delivered on the promise… Read more »HubSpot to Continue Delivering the Promise of Connection
Platform solutions have always been known as a one-stop shop for all of a marketer’s needs. At their core, platforms are meant to help marketers, whether that’s understanding their customers’ journeys, optimizing the path to purchase, or quantifying the revenue that a campaign produces. And, as I discussed last year, HubSpot delivered on the promise… Read more »Benefits of Influencer Marketing [Data + Expert Insight]
The creator economy is built around influencers and their audiences. As audiences put a significant amount of trust in their favorite influencers, it makes sense that marketers would want to pay more attention to influencer marketing than before. This post will go over the data-backed benefits of using influencer marketing, along with insight from a… Read more »17 Best Website Ideas For Beginners In 2022 (+ Examples)
Planning to launch a website this year? Here are the best website ideas for beginners. Thousands of entrepreneurs are making significant incomes from their websites—and you could be one of… Go to Source Author: Nicola BleuEverything a Beginner Blogger Needs to Know for 2023
Whether you’re a beginner blogger looking to write for clients or yourself, blogging is one of the most fun, versatile… Continue Reading The post Everything a Beginner Blogger Needs to Know for 2023 appeared first on Copyblogger. Go to Source Author: Rebecca MatterHow to Write a Memo [Template & Examples]
A memo (also known as a memorandum, or “reminder”) is used for internal communications regarding procedures or official business within an organization. Unlike an email, a memo is a message you send to a large group of employees, like your entire department or everyone at the company. You might need to write a memo to… Read more »How to Write a Memo [Template & Examples]
A memo (also known as a memorandum, or “reminder”) is used for internal communications regarding procedures or official business within an organization. Unlike an email, a memo is a message you send to a large group of employees, like your entire department or everyone at the company. You might need to write a memo to… Read more »27 Free Resume Templates for Microsoft Word (& How to Make Your Own)
No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font just doesn’t quite cut it anymore. But just because resumes have gotten more creative doesn’t mean you need special design software to make your application stand out. On the contrary, writing… Read more »10 Best Podia Alternatives & Competitors (2022 Comparison)
Not sure if Podia ticks all the right boxes? Here are the best Podia alternatives on the market this year! Podia is a powerful all-in-one digital ecommerce platform and LMS… Go to Source Author: Adam ConnellWhy Integrated Productivity Tools Matter for the Future of Work, According to HubSpot’s CMO [+ Announcing an Exciting Partnership]
As marketers, we know first-hand the importance of using effective software. Powerful tools enable marketing teams to increase the quality and timeliness of their marketing efforts. Consider, for instance, how project management software can help you coordinate cross-functionally and ensure all team members have visibility into the tasks required to get a campaign off the… Read more »Why Integrated Productivity Tools Matter for the Future of Work, According to HubSpot’s CMO [+ Announcing an Exciting Partnership]
As marketers, we know first-hand the importance of using effective software. Powerful tools enable marketing teams to increase the quality and timeliness of their marketing efforts. Consider, for instance, how project management software can help you coordinate cross-functionally and ensure all team members have visibility into the tasks required to get a campaign off the… Read more »20 Essential Instagram Marketing Tools You’ll Need in 2022
With thousands of Instagram marketing tools to choose from, how do you know which ones you need? The key to building an Instagram marketing tech stack is to ensure that you have tools that perform these core functions: research, creation, execution, measurement, and optimization. This list gathers Instagram tools with this principle in mind. Each… Read more »Are Seasonality & the Economy Impacting Marketers in Q4? [Traffic & Conversion Data from 150K+ Companies]
This time each year, nature – as well as marketing – slows down as we head into colder seasons. As we enter Q4, marketing departments are preparing for a slowdown in business that comes as people tune out towards the end of the year. But, while seasonal change is expected and inevitable, this year’s economic… Read more »Are Seasonality & the Economy Impacting Marketers in Q4? [Traffic & Conversion Data from 150K+ Companies]
This time each year, nature – as well as marketing – slows down as we head into colder seasons. As we enter Q4, marketing departments are preparing for a slowdown in business that comes as people tune out towards the end of the year. But, while seasonal change is expected and inevitable, this year’s economic… Read more »10 Events and Conferences for LGBTQ+ Entrepreneurs
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. LGBTQ+ people… Read more »Bad Email Marketing and Nickelback Don’t Have Much in Common
Think bad email marketing and the band Nickelback might have some things in common? Think again. I’ve never admitted this… Continue Reading The post Bad Email Marketing and Nickelback Don’t Have Much in Common appeared first on Copyblogger. Go to Source Author: Stefanie FlaxmanColor Love | Yellow & Brown
Autumn is one of my favorite seasons, and I love the look of stunning gold trees and clear blue sky. It was my main inspiration for this yellow & brown color palette. Even thou it is combined mainly with warm tones, the single blue shade makes it perfectly balanced. Yellow & Brown Color Palette For… Read more »How SKIMMS, Liquid Death, and Other Brands Made Age-Old Products Feel New, Exciting, and Different
Let’s face it — there’s always another brand out there that makes a product similar to yours. Chances are that there are quite a few brands that make products or services similar to yours. It’s also likely that new brands and businesses will pop up in the future with similar products. With this in mind,… Read more »How SKIMMS, Liquid Death, and Other Brands Made Age-Old Products Feel New, Exciting, and Different
Let’s face it — there’s always another brand out there that makes a product similar to yours. Chances are that there are quite a few brands that make products or services similar to yours. It’s also likely that new brands and businesses will pop up in the future with similar products. With this in mind,… Read more »
The 13 Best Blogging Platforms for 2022 (& How to Pick One)
Companies that blog get 55% more visitors than businesses that don’t. But to get that increased traffic, you need the best blogging platform for your needs and goals. Publishing blog content offers many benefits. Blogging can help you establish authority in an industry. It can drive brand awareness, share company news, and better convert website… Read more »Why the Creator Economy is a Huge Opportunity for Marketers, According to Joe Pulizzi [+ New Data]
Over the last 18 months, the creator economy has been all the rage — and it’s proven to be incredibly lucrative. In fact, as of 2022, the creator economy’s market size is estimated at $104.2 billion. The creator economy is made up of bloggers, podcasters, YouTubers, newsletter writers, TikTok and Instagram influencers, and others who are trying… Read more »Why the Creator Economy is a Huge Opportunity for Marketers, According to Joe Pulizzi [+ New Data]
Over the last 18 months, the creator economy has been all the rage — and it’s proven to be incredibly lucrative. In fact, as of 2022, the creator economy’s market size is estimated at $104.2 billion. The creator economy is made up of bloggers, podcasters, YouTubers, newsletter writers, TikTok and Instagram influencers, and others who are trying… Read more »A Crisis of Disconnection: Three Workplace Trends Slowing Business Growth [New Data]
This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work. It’s no secret that reaching customers has become more challenging in recent years. Interested in going a few… Read more »25 Latest Personalization Statistics And Trends (2022 Edition)
Personalization statistics provide the best way to know what consumers think about personalization as well as how it affects businesses as a whole. In this post, we’ve rounded up the… Go to Source Author: Lyn WildwoodHow Many Instagram Followers Do You Need To Make Money In 2022?
How many Instagram followers do you need to make money? There are a lot of different factors that affect when you’re able to start generating an income from the platform… Go to Source Author: Lyn Wildwood8 Holiday Giveaway Ideas To Boost Revenue
The holidays are right around the corner, so companies everywhere are gearing up to run fun holiday deals and giveaways. You’re in luck if you need fresh ideas for your holiday giveaways. I’ve put together 8 holiday giveaways to spark joy in your customers and simultaneously boost revenue. 8 Holiday Giveaway Ideas to Drive Sales… Read more »7 Copywriting Strategies the Great Copywriters Wish You Knew
We sometimes talk about copywriting strategies and content marketing like they’re the same, but they aren’t — they complement each… Continue Reading The post 7 Copywriting Strategies the Great Copywriters Wish You Knew appeared first on Copyblogger. Go to Source Author: Sonia Simone11 Best Platforms To Sell Subscriptions (2022 Edition)
Looking for the best platform to sell subscriptions? You’re in the right place. The great thing about selling subscriptions is that you can bill your customers again and again, providing… Go to Source Author: Nicola BleuThe Ultimate Guide to B2B Marketing in 2023 [+ New Data]
Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. You… Read more »
Program Management Vs. Project Management: What You Need To Know
Projects and programs are needed to push an organization’s goals forward. And behind every project or program is a manager working diligently to ensure everything runs efficiently. But what is the difference between program management and project management? What do project managers and program managers do? Here’s what you need to know: Program Manager vs…. Read more »Image SEO Best Practices to Make Your Content More Discoverable
To consider the importance of visual search in 2021, let’s start with an example. The other day, I Googled “how to conduct a vlookup in Excel”. I skimmed a few articles but still felt dissatisfied — I didn’t want to read about vlookups, I wanted to see it. Enter: The power of images. Once I… Read more »What Is the Main Action a Writer Takes When Proofreading?
What is the main action a writer takes when proofreading? Well, proofreading is simple. That may seem like a sacrilegious… Continue Reading The post What Is the Main Action a Writer Takes When Proofreading? appeared first on Copyblogger. Go to Source Author: Stefanie FlaxmanWhy Using Blogger Blog Labels is Important
Blogger has a built-in feature that allows you to add blog labels to your posts to organize them into specific categories. You may have used it sporadically from time to time when creating a post or ignored it as you found it too much of a hassle. On the other hand, you may have hundreds… Read more »How To Do Affiliate Marketing on Instagram
Affiliate marketing on Instagram works the same as other platforms, where a business pays someone (i.e., an influencer) a commission for attracting people to purchase its product or service. The amount of commission paid is tracked through a unique code or URL. Instagram used to have a native program for creators, but it ended in… Read more »How To Do Affiliate Marketing on Instagram
Affiliate marketing on Instagram works the same as other platforms, where a business pays someone (i.e., an influencer) a commission for attracting people to purchase its product or service. The amount of commission paid is tracked through a unique code or URL. Instagram used to have a native program for creators, but it ended in… Read more »
The 23 Best WordPress Video Themes in 2022
If you produce video content or sell video footage, the right WordPress video theme will allow your content to shine. You’ll also create a compelling experience for your visitors the moment they enter your site. Are you looking for a WordPress video theme to put your video content on full display? There are a lot… Read more »Embed a Pocket Casts Player in Seconds With Our New Block
The library of blocks in the WordPress editor is always growing, providing websites with fresh and intriguing features on a regular basis. Our most recent update will appeal to podcasters, bloggers and Pocket Casts fans alike and we are thrilled to share it with you today. Spread the word about your favorite podcasts and episodes… Read more »13 Critical Social Media Goals & How To Hit Them
All good marketing strategies start with clear objectives. And social media is no exception. There’s no point in launching a social media marketing campaign if you don’t know what it… Go to Source Author: Adam ConnellWPX Hosting Review: How Good Is This Host In 2022?
Welcome to my WPX Hosting review. WPX is a WordPress managed hosting provider that claims to offer superior performance compared to other providers. But is it the fastest? And does… Go to Source Author: Adam Connell5 Blogging Trends to Leverage in 2023, According to HubSpot Leaders
A key to a successful marketing blog strategy is to keep a pulse on the latest blogging trends. However, that can be difficult if you’re a marketer with several different responsibilities and platforms to manage. Fortunately, I spoke to a few of the blog leaders at HubSpot to get their recommendations on the right blogging… Read more »5 Blogging Trends to Leverage in 2023, According to HubSpot Leaders
A key to a successful marketing blog strategy is to keep a pulse on the latest blogging trends. However, that can be difficult if you’re a marketer with several different responsibilities and platforms to manage. Fortunately, I spoke to a few of the blog leaders at HubSpot to get their recommendations on the right blogging… Read more »Why Your Digital Product Isn’t Selling — and How to Fix That [Expert Insights]
You’ve created a digital product, put it up on your website and announced it to your audience. But despite the hard work you poured into bringing your online course, ebook, or other digital product to life, it’s not selling. When you’re in this situation, it’s tempting to give up. To throw your arms in the… Read more »
Celebrating 200 WordPress.com Websites With Out in Tech!
In September, our team celebrated 200 WordPress.com websites built with Out in Tech, a non-profit organization dedicated to creating career and networking opportunities for LGBTQ+ folks in the tech industry. Since 2017, Automattic and WordPress.com have been proud partners of Out in Tech. Through our partnership, we work together with volunteers to build essential websites for LGBTQ+ organization… Read more »9 Black Friday Marketing Strategies for 2022
The holiday season is around the corner, so it’s time for marketers everywhere to gear up for Black Friday. From optimizing your website to launching outstanding deals and giveaways — there’s a lot that marketers need to account for. If you’re unsure what to do, here are nine marketing strategies that will wow your customers… Read more »What to Do if Your Email is Hacked (+ Sample Messages To Send)
If you’ve received an email from someone claiming to have hacked your account, don’t panic. It’s important to stay calm and take the necessary steps to protect yourself and your data. This blog post will provide sample emails you can send to your contacts after being hacked. We will also share tips on protecting yourself… Read more »8 Best TikTok Scheduling Tools (2022 Comparison)
Since its launch in 2016, TikTok has taken the world by storm! But whether you’re a business building your audience or a rising influencer hoping to impact the world, the… Go to Source Author: Rosie Greaves3 Types of Tone in Writing That Build Loyal Audiences
Not quite sure how different types of tone in writing affect your content? Simply think of the statement: “I don’t… Continue Reading The post 3 Types of Tone in Writing That Build Loyal Audiences appeared first on Copyblogger. Go to Source Author: Sonia Simone
10 Form Conversion Optimization Tips to Generate Better Leads
So you’ve created an amazing landing page to promote a special offer. You’ll need form conversion to turn your hard work into leads. Where you place your forms, how they’re designed, and the language in your call-to-action all shape your visitor experience. Get these elements right, and you can grow your lists. This post explores… Read more »10 Form Conversion Optimization Tips to Generate Better Leads
So you’ve created an amazing landing page to promote a special offer. You’ll need form conversion to turn your hard work into leads. Where you place your forms, how they’re designed, and the language in your call-to-action all shape your visitor experience. Get these elements right, and you can grow your lists. This post explores… Read more »20 Questions to Ask When Creating Buyer Personas [Free Template]
Knowing your customers is a crucial component of successful inbound marketing. Get started with buyer persona questions that can help you understand customers’ mindsets. We’ve gathered 20 questions that can help you identify your audience. After you explore the answers, use this free buyer persona template to share your findings with the rest of your… Read more »The Job Search Process: 10 Tips on How to Land Your Dream Job (+3 Resume Examples)
The job search process can feel daunting. Every step of the process — from finding relevant opportunities to interviewing — is a major time investment. However, an organized to-do list can keep you on track. In this post, you’ll learn the essential steps for an organized job search and tips to help you land your… Read more »Best 10 Virtual Event Platforms To Host Your Next Event
Are you planning a virtual event and not sure which platform to use? From large platforms like Hopin to smaller, more niche platforms, we’ve got you covered. Check out our list of the 10 best platforms to host your next virtual event. What is a virtual event platform? Key Features to Look For in a… Read more »Does Your Blog Need Proofreading and Editing?
You might think that I’d recommend a thorough proofreading and editing process for every blog. But that’s not the case…. Continue Reading The post Does Your Blog Need Proofreading and Editing? appeared first on Copyblogger. Go to Source Author: Stefanie FlaxmanFree November 2022 Wallpaper & Instagram quote
Free November 2022 wallpaper is here! Nothing says autumn more than colorful leaves! Shades of brown, yellow, and orange set the mood, and they slowly prepare us for cold winter days. Keep those warm colors longer with November’s free wallpapers featuring autumn leaves, chestnuts, and acorns. Each wallpaper download from November 2022 includes: Desktop wallpaper… Read more »How to Get Buy-In from Some of the Top Marketing Leaders: 3 Execs Discuss What KPIs Matter to Them
Whether you’re creating a new content campaign, launching a YouTube series, or revising your social strategy, you’re going to be asked the same question by leadership before getting their support: “How will this impact our company’s bottom line?” That can be a difficult question to answer — which is why it’s critical you know your… Read more »Act Like a Leader, Think Like a Leader: How 500+ Marketing Executives Plan to Get Ahead in 2023 [+ How You Can Join Them]
In many ways, marketing leadership has never been harder. Over the past year alone, you’ve needed to navigate economic turmoil; a workplace shift to more globally distributed teams; and new trends that felt like they arose overnight (TikTok, anyone?). Which is why 76% of marketing leaders say marketing has seen more change in the past… Read more »15 Best Selling Items On Etsy In 2022 – Original Research
Are you having a hard time figuring out what to sell on Etsy? Etsy is one of the best places to sell online products, especially handmade items. You may have… Go to Source Author: Lyn Wildwood11 Best Hootsuite Alternatives For 2022: Tried & Tested
Are you looking for the best Hootsuite alternative to manage your social media presence? Maybe you want a social media tool with more features, a better user interface or sensible… Go to Source Author: Adam Connell
Instagram and TikTok Resumes: Are Marketing Managers Watching Them?
Instagram and TikTok are apps typically used to share special moments, connect with others, or promote our brands — but can we also use these platforms to create and share resumes? In 2021, TikTok launched TikTok Resumes, a program designed to “continue expanding and enhancing TikTok as a new channel for recruitment and job discovery,”… Read more »Instagram and TikTok Resumes: Are Marketing Managers Watching Them?
Instagram and TikTok are apps typically used to share special moments, connect with others, or promote our brands — but can we also use these platforms to create and share resumes? In 2021, TikTok launched TikTok Resumes, a program designed to “continue expanding and enhancing TikTok as a new channel for recruitment and job discovery,”… Read more »Which SEO Metrics Matter Most to Marketing Leaders, According to Semrush’s VP of Brand Marketing
Having a strong SEO strategy is critical for reaching new audiences and generating leads for your business. In fact, 43% of marketing directors, VPs, and C-suite executives reported SEO as one of the most effective strategies their companies currently leverage. Creating a powerful SEO strategy requires consistent testing and iteration. Over time, certain metrics can help… Read more »How To Sell A Domain Name: The Beginner’s Guide
Buying a domain name is easy. If it’s available, you can use any domain registrar to buy it. But what if you want to sell a domain name? How do… Go to Source Author: Nicola BleuPodia Review 2022 – The Pros And Cons You Need To Know
Welcome to our Podia review. Podia is an all-in-one platform that you can use for your digital ecommerce endeavors such as selling online courses, digital products, community memberships, and more… Go to Source Author: Adam Connell10 Creator Economy Startups Marketers Should Know
As the creator economy continues to expand, so do the needs of content creators. Whether it’s crowdfunding, financial guidance, or new ways to connect — there are many moving parts content creators must consider to be successful. Fortunately, new creator economy startups are providing the tools, resources, and platforms needed to make the business side… Read more »How to Create a Social Media Report [Free Template]
Social media is an undeniably powerful channel for marketing in 2020. In fact, social networks are the biggest source of inspiration for consumer purchases, with 37% of consumers finding purchase inspiration through social channels. However, if you’re using social media as a tool for organic exposure and brand awareness, rather than just a channel for… Read more »The Betty Crocker Secret to an Email Marketing Strategy People Enjoy
You’ve heard the email marketing strategy principle a thousand times: The money’s in the list. If you’re serious about your… Continue Reading The post The Betty Crocker Secret to an Email Marketing Strategy People Enjoy appeared first on Copyblogger. Go to Source Author: Sonia SimoneHow to Promote Your Business on Facebook
I was only 12 years old when Facebook became available for anyone with a valid email address. By the time I was 14, one of the top trends was to create a fan page that anyone could follow. I remember that feature being used by friends as a way to tell jokes and post funny… Read more »How to Promote Your Business on Facebook
I was only 12 years old when Facebook became available for anyone with a valid email address. By the time I was 14, one of the top trends was to create a fan page that anyone could follow. I remember that feature being used by friends as a way to tell jokes and post funny… Read more »How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide
Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it’s up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. If you’re having trouble planning… Read more »How to Add Social Media Icons to Your Email Signature [+ Free Resources]
78% of consumers are willing to buy from a company after a positive experience on social media, according to a poll by Harris. But that can’t happen if they can’t find you. Adding social media icons to your email signature makes it easy for customers to connect with you on their terms. Today, we’ll cover… Read more »How to Add Social Media Icons to Your Email Signature [+ Free Resources]
78% of consumers are willing to buy from a company after a positive experience on social media, according to a poll by Harris. But that can’t happen if they can’t find you. Adding social media icons to your email signature makes it easy for customers to connect with you on their terms. Today, we’ll cover… Read more »
The Best 17 Website Plugins in 2022
There may be a feature or experience you want to add to your website, but you don’t have the coding chops to build it yourself. A website plugin can help. So what are website plug-ins? Plugins are extensions that expand the functionality of your website. All you have to do is hit “install.” In this… Read more »Why Marketers Need Content Editors
If you looked at my standardized test results from when I was back in school, you’d see I scored very… Continue Reading The post Why Marketers Need Content Editors appeared first on Copyblogger. Go to Source Author: Stefanie FlaxmanColor Love | Lavender & Beige
Violet and beige are colors that work great for every season. I like them especially for autumn as a contrast to brown, orange and red. The shades I picked for this post may be a little dark for larger designs but paired with lots of white will give stunning results. Give it a try, as… Read more »5 Networking Tips for Entrepreneurs with Disabilities
Running your own business can be a great career choice for people living with long-term disability or health condition. This may relate, in part, to the increased flexibility around working hours that self-employment brings. Working for oneself can also promote a sense of being a master of one’s destiny and not having to contend with… Read more »How to Grow Your TikTok Following [Expert Insights + Data]
Growing followers on TikTok can seem like slow process. And if you’re putting in the hard work to create amazing content, it can feel extra frustrating. To help speed things up, we’ve compiled a list of the best strategies to gain followers on TikTok — fast. Of course, nothing can replace good content, but there… Read more »The Pros and Cons of Being a Landlord
Not 10%, not even 50%, but 90% of the world’s millionaires built their wealth by investing in real estate. So why not take a page out of their book by investing in a property you can rent to tenants? By becoming a landlord, you can own another tangible asset and increase your income. However, being… Read more »The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]
To effectively lead a marketing team, it’s imperative you know your top goal. Whether your goal is to increase revenue or improve your customer’s understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. But it can be difficult to identify the most important… Read more »The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]
To effectively lead a marketing team, it’s imperative you know your top goal. Whether your goal is to increase revenue or improve your customer’s understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. But it can be difficult to identify the most important… Read more »The Top Challenges Marketing Leaders Expect to Face in 2023 & How You Can Solve For Them [Expert Insights & Data]
Every marketer faces different challenges. Maybe you’re struggling to keep up with the latest trends. Or perhaps your team is finding it difficult to pivot your marketing strategy due to major global events. Today, marketing is so fast-paced that it can be difficult to identify which areas you’ll want to focus on to facilitate stronger… Read more »How to Implement Affordable AI in 3 Steps, According to the Marketing AI Institute Director
Artificial intelligence is continuing to make an impact on the business world. In fact, McKinsey predicts that up to $2.6 trillion in value will be unlocked by AI in marketing and sales alone. But, if you’re less tech-savvy, you might be intimidated by terms like “artificial intelligence,” “machine learning,” and “algorithms.” You probably also hear… Read more »27 Brilliant Marketing Email Campaign Examples [+ Template]
On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading or unsubscribing altogether. It may not seem like a good idea to… Read more »Email Autoresponders: Meet the Lazy Marketer’s Best Friend
Email autoresponders might not be your favorite aspect of content marketing. I get it. No one loves blogs more than… Continue Reading The post Email Autoresponders: Meet the Lazy Marketer’s Best Friend appeared first on Copyblogger. Go to Source Author: Sonia SimoneTopic Clusters: The Next Evolution of SEO
Written with contributions from Leslie Ye, Matthew Barby, Anum Hussain, and Cambria Davies TL;DR: Influential search engines like Google have changed their algorithm to favor topic-based content. As a result, websites are exploring a new way of linking related content under a “topic clusters” model. This report serves as a tactical primer for marketers responsible… Read more »Topic Clusters: The Next Evolution of SEO
Written with contributions from Leslie Ye, Matthew Barby, Anum Hussain, and Cambria Davies TL;DR: Influential search engines like Google have changed their algorithm to favor topic-based content. As a result, websites are exploring a new way of linking related content under a “topic clusters” model. This report serves as a tactical primer for marketers responsible… Read more »How to Choose a Blog Name That’ll Grow With Your Brand
Rebranding a business can be a smart and necessary step to growing a long-lasting business. However, when it comes to your brand or business blog, renaming your blog doesn’t have to be. From the start, you can choose a blog name that stands the test of time, and the various iterations of your brand’s life-cycle. Outgrowing… Read more »Hot Off the Press: New WordPress.com Themes for October 2022
The WordPress.com team is always working on new design ideas to bring your website to life. Below you’ll find the four newest themes that we’ve added to our library, with beautiful options for food-based businesses, podcasts, and bloggers. To install any of the below themes, click the the name of the theme you like, which… Read more »13 Best Email Newsletter Software Tools For 2022 (Includes Free Options)
Looking for the best email newsletter software? We’ve got you covered. Email newsletters offer a great way to build an audience, create brand awareness, and drive revenue. There are tons… Go to Source Author: Adam Connell10 Essential Job Search Strategies to Help Land Your Next Big Gig
A job hunt is a time-consuming process. It usually takes a few weeks, if not months to land a job. If you want to cut the time to hire and explore all your career opportunities, it’s worth following a job search strategy. Here’s a selection of tried and tested methods along with the tools that… Read more »10 Essential Job Search Strategies to Help Land Your Next Big Gig
A job hunt is a time-consuming process. It usually takes a few weeks, if not months to land a job. If you want to cut the time to hire and explore all your career opportunities, it’s worth following a job search strategy. Here’s a selection of tried and tested methods along with the tools that… Read more »The Top 6 Search Engines, Ranked by Popularity
Oftentimes, marketers focus heavily on Google when vying for traffic. It makes sense considering Google is undoubtedly the most popular search engine, with over 80% of the search market share. But that popularity makes it the most challenging search engine on which to rank highly. You might be missing critical opportunities for traffic if you… Read more »Stop Wondering About How to Respond to Criticism
Wondering how to respond to criticism about your writing? Let’s look at the situation you face in a different way… Continue Reading The post Stop Wondering About How to Respond to Criticism appeared first on Copyblogger. Go to Source Author: Stefanie FlaxmanHow to choose the perfect website or blog design?
You often ask me how to choose a design for your blog or website. At first glance, it may seem easy – you pick what you like. However, once you start browsing possible options, you quickly realize that there are many possibilities, and you aren’t sure which one will be perfect for you. In this… Read more »6 Spooky Marketing Campaigns Just in Time for Halloween
Spooky season is officially upon us. It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Below, you’ll find examples of Halloween marketing campaigns, from ad spots and seasonal products to social media posts and influencer campaigns. 1. Twix It’s hard to think of… Read more »6 Spooky Marketing Campaigns Just in Time for Halloween
Spooky season is officially upon us. It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Below, you’ll find examples of Halloween marketing campaigns, from ad spots and seasonal products to social media posts and influencer campaigns. 1. Twix It’s hard to think of… Read more »Why Recruiters Are Reaching Out To Candidates Directly & How to Access This Hidden Job Market
If you’re struggling to get in front of hiring managers, it could be because recruiters are shifting away from traditional methods to find candidates. In this article, we’ll cover the causes behind this shift and how job seekers can meet recruiters where they are. The Hidden Job Market In 2021, employers everywhere experienced the Great… Read more »Free New Course Coming Soon: Create Your Site With WordPress.com
Are you building a website for the first time? Returning to WordPress after a break? Just looking to get caught up on the newest Gutenberg features? You’re in the right place. We’re excited to announce a brand new free course called Create Your Site. If you’re searching for a solid foundation for making a WordPress.com… Read more »What Help Scout’s VP of Brand Considers When Promoting Individual Contributors & People Managers [+ How These Promotions Differ]
There are plenty of perks to getting promoted. Beyond a salary increase, a promotion typically means more influence on your team, more autonomy, and more control over your day-to-day tasks. But to get promoted, you need to do more than just perform well in your current role. You also need to demonstrate new skills that… Read more »What Help Scout’s VP of Brand Considers When Promoting Individual Contributors & People Managers [+ How These Promotions Differ]
There are plenty of perks to getting promoted. Beyond a salary increase, a promotion typically means more influence on your team, more autonomy, and more control over your day-to-day tasks. But to get promoted, you need to do more than just perform well in your current role. You also need to demonstrate new skills that… Read more »5 Trending Topics Brands Leveraged in 2022 [+ How They Did It]
As we head toward the end of 2022, it’s time to look back at examples of brands that have successfully “newsjacked” a trend. In this article, we’ll cover some of the top trending topics of the year and the brands that took them on. 1. Popeyes In late September, artist Rihanna announced via Instagram that… Read more »26 Best Products To Sell Online In 2022 (According To Data)
What are the best products to sell online right now? To answer this question, we scoured the web’s top marketplaces and used data from multiple tools to find products that… Go to Source Author: Lyn Wildwood6+ Tips for Reducing Job Search Anxiety
Are you feeling anxious about your job search? You’re not alone. The competition for jobs is fierce and the search can be grueling. In this article, we’ll cover the warning signs that you may be experiencing job search anxiety and the ways to reduce it. What is job search anxiety? Job Search Anxiety Warning Signs… Read more »6+ Tips for Reducing Job Search Anxiety
Are you feeling anxious about your job search? You’re not alone. The competition for jobs is fierce and the search can be grueling. In this article, we’ll cover the warning signs that you may be experiencing job search anxiety and the ways to reduce it. What is job search anxiety? Job Search Anxiety Warning Signs… Read more »Should Marketers Use Pop-Up Forms? A Comprehensive Analysis
As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Most of the time we can do both but in the case of pop-up forms, conflict does emerge. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog… Read more »SEO for Content Writers, Simplified
If you’re looking to get more website traffic, SEO for content writers becomes an unavoidable subject. SEO (search engine optimization) plays… Continue Reading The post SEO for Content Writers, Simplified appeared first on Copyblogger. Go to Source Author: Tim StoddartWhat Is An ESP? Everything You Need to Know About Email Service Providers
Research has shown that it takes around eight touchpoints to make a sale. This can be daunting for any salesperson as follow-ups take time and effort. This is one of the many reasons that email marketing is such an efficient strategy. Having the ability to contact your prospects or your current customers in a relatively… Read more »What Is An ESP? Everything You Need to Know About Email Service Providers
Research has shown that it takes around eight touchpoints to make a sale. This can be daunting for any salesperson as follow-ups take time and effort. This is one of the many reasons that email marketing is such an efficient strategy. Having the ability to contact your prospects or your current customers in a relatively… Read more »21 Brand Style Guide Examples for Visual Inspiration
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. The best brands stick in our brains because their presence… Read more »The Top Traffic, Conversion, & Lead Trends in Q3: Data & Takeaways from 120,000+ Businesses
When it comes to Q4, Halloween isn’t the only spooky thing haunting marketers. In fact, the most intimidating part of Q4 is the pressure to end the year with great results, while also taking on immense annual planning to start the new year off right. And, on top of the normal stressors of Q4, businesses… Read more »10 Best Mobile Friendliness Tests [+ What Does it Mean to be Mobile Friendly?]
Nobody wants to sit there pinching, poking, and squinting at their phone just to view your website. So it should come as no shock that 50% of people will use a business less often if their site isn’t mobile friendly, according to Google. But how can you be sure that your website is mobile friendly?… Read more »10 Best Mobile Friendliness Tests [+ What Does it Mean to be Mobile Friendly?]
Nobody wants to sit there pinching, poking, and squinting at their phone just to view your website. So it should come as no shock that 50% of people will use a business less often if their site isn’t mobile friendly, according to Google. But how can you be sure that your website is mobile friendly?… Read more »What is Comparative Advertising? [+ Examples]
Comparative advertising is a marketing tactic which helps to drive brand awareness by comparing their product or service to a competitor. When executed correctly, comparative ads can successfully convince consumers to do business with one brand over another. But, this strategy requires care and attention, especially as companies may find themselves in the middle of… Read more »How To Use A Blog To Sell Consulting Services
Selling services is one of the most effective ways to monetize your blog. It requires almost no investment, and you easily combine it with your full-time job until you know… Go to Source Author: Ann Smarty9 Best Dropshipping Websites Compared For 2022: Ecommerce Made Easy
Looking for an easy, low-cost way to start an ecommerce business? These are the best dropshipping websites for the job! Dropshipping is a type of ecommerce business model in which… Go to Source Author: Adam ConnellTop 5 Content Marketing Mistakes You’ll Wish You Fixed Sooner
Content marketing mistakes are easy to spot on the web these days, because the concept of content marketing is under… Continue Reading The post Top 5 Content Marketing Mistakes You’ll Wish You Fixed Sooner appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman10 Classic & Unique Halloween Fonts
Many Halloween fonts in internet searches come across as too showy or too cutesy. Finding the perfect fonts to incorporate can be challenging if you are busy making invitations or party printables for Halloween. To help you in your seasonal crafts, we have put together a list of ten classic but unique Halloween fonts to… Read more »6 Small Businesses That Are Killing It On TikTok [+ How They Did It]
For many brands, TikTok is a scary, unknown place. What do you post? How do you use the trending sounds? I’ve rounded up small businesses that have generated thousands of likes and followers on their TikTok profiles alone. In this article, we not only list successful small businesses on TikTok with a breakdown of their… Read more »6 Small Businesses That Are Killing It On TikTok [+ How They Did It]
For many brands, TikTok is a scary, unknown place. What do you post? How do you use the trending sounds? I’ve rounded up small businesses that have generated thousands of likes and followers on their TikTok profiles alone. In this article, we not only list successful small businesses on TikTok with a breakdown of their… Read more »What Is a Social-Led Brand? [+ How to Become One]
Social media is the top-used channel among marketers and is an ever-evolving space for brands, businesses, and creators to be part of. As a result, social-led brands have become more popular, as consumers expect relevancy and trendy conversations on social media. In this post, we’ll explain what a social-led brand is and what it takes to… Read more »TikTok’s Tests New Search Features: What We Know Right Now
TikTok, like many social platforms, often rolls out new features to improve the app experience and offer new opportunities for creators and users. It recently launched a feature that calls into question whether, in the future, the app will require its own unique SEO strategy. Let’s discuss this. TikTok’s New Search Feature TikTok’s new search… Read more »TikTok’s Tests New Search Features: What We Know Right Now
TikTok, like many social platforms, often rolls out new features to improve the app experience and offer new opportunities for creators and users. It recently launched a feature that calls into question whether, in the future, the app will require its own unique SEO strategy. Let’s discuss this. TikTok’s New Search Feature TikTok’s new search… Read more »3 Reasons So Many Business Strategies Fail (And How To Succeed), According to the Strategy Hacker
Do you remember when you were introduced to long-division in grade school? You found yourself needing multiple steps to solve a single problem. It probably seemed like a very daunting and impossible task before your math teacher showed you a hack that broke down your seemingly endless series of steps into only a few. The… Read more »12 Best Heatmap Software Tools Reviewed For 2022
Want to improve CRO on your website? You’re going to need the best heatmap software to help you. Heatmaps are an extremely effective way of understanding how users behave on… Go to Source Author: Megha Seth
Drip Marketing: Everything You Need to Know [+ 3 Examples]
Consumers in every market are constantly receiving a barrage of texts, emails, and ads from different companies trying to get their attention — so how can your brand stand out and stay top-of-mind? One way is via drip marketing. Drip marketing helps marketers maintain constant contact with both current and prospective customers by constantly reminding… Read more »How Neuromarketing Can Revolutionize the Marketing Industry [+Examples]
Traditional metrics (like clicks, shares, and scroll times) can tell you a lot about campaign performance, but they can’t measure how customers feel about your brand. That’s where neuromarketing comes in. As a supplement to more standard marketing performance metrics, neuromarketing can help you analyze the emotional response to your campaigns. Neuromarketing tells us what… Read more »How to Write an Email Newsletter That Builds Lasting Relationships with Your Audience
If you think it’s time to learn how to write an email newsletter, you might be venturing into this type… Continue Reading The post How to Write an Email Newsletter That Builds Lasting Relationships with Your Audience appeared first on Copyblogger. Go to Source Author: Rebecca MatterHow To Promote Your YouTube Channel: 18 Ways To Get More Views
Are you looking for the best ways to promote your YouTube channel? We’ve got you covered. With over 51 million YouTube channels on the platform this year, there’s no shortage… Go to Source Author: Nicola Bleu11 Best Email Automation Tools Compared (2022 Review)
Looking for the best email automation tools on the market? You’re in the right place. Email automation tools are software solutions that let you run email marketing campaigns on autopilot. … Go to Source Author: Adam Connell445 Best Instagram Captions for 2022: Good, Cool, Funny, & Cute
Finding a good Instagram caption is a challenge, especially if you run the Instagram profile of a business. Why? Because if you want to build a consistent brand on Instagram, it’s important to maintain a distinctive voice on every post, video, or reel. That’s harder than it sounds. If you’re tired of writing captions from… Read more »54 Free Online Marketing Classes to Take This Year
The digital marketing landscape is always evolving.Whether you’re a seasoned marketing professional or new to the field, marketing classes can help you stay on top of current industry trends or skill up. However, signing up for a bootcamp or going to university for traditional courses can be quite expensive. This is where self-paced online courses… Read more »New Patterns: Headers, Footers, Link in Bio, and More
Have you used Patterns on your site yet? These prebuilt, customizable templates combine professionally-designed blocks for specific uses like stylized quotes, contact page layouts, and product listings. But that’s just the beginning. All told, we have more than 260 Patterns you can insert into your pages and posts at the press of a button. If… Read more »
Target Audience: How to Find Yours [+ 5 Campaign Examples]
Have you ever seen a product, service, or marketing ad and thought, “Who in the world is this for?” We’ve all seen marketing campaigns that have fallen flat because they didn’t connect with their target audience, or it was unclear who the target audience was. Understanding target audiences is key to the success of any… Read more »Want Someone to Keep Reading Your Blog Post? A Guide to Get Readers Glued to the Screen
If your goal is to get someone to keep reading your blog post, think back to the last time you… Continue Reading The post Want Someone to Keep Reading Your Blog Post? A Guide to Get Readers Glued to the Screen appeared first on Copyblogger. Go to Source Author: Stefanie FlaxmanFree October 2022 Wallpaper & Instagram quote
Free October 2022 wallpaper is here! It’s time for the spooky season! Celebrate it with a little bit darker than usually October wallpaper featuring spider webs, bats, and mysterious branches. Decorate your computer, phone, and tablet while waiting for Halloween. Each wallpaper download from October 2022 includes: Desktop wallpaper x3 (plain, with the calendar, and… Read more »15 Best Motivational Podcasts You Need to Hear
We’ve all had days when we’ve needed a little extra motivation, but when you’re always on the go, it can be challenging to take time and find the inspiration you need. Fortunately, I’ve put together a list of 15 of the best motivational podcasts you can listen to anytime you need affirmations, advice, or words… Read more »Instagram Monetization: 5 Ways to Make Money On the App
Are you interested in earning money on Instagram but not sure how to start? We’ve got you covered. Although people first think of influencer marketing, that’s not Instagram’s sole monetization opportunity. In this article, we’ll dive into the current features the social app offers. Although monetization on the platform can involve promoting products and/or services… Read more »16 TikTok Advertising Stats to Know Before You Invest
While TikTok is a newer platform, it has made strides in proving itself as a must-have platform for brands, businesses, and creators looking to grow an engaged audience and advertise themselves. Whether you’re just starting on the platform or you’re looking to learn more about the state of advertising on TikTok, this post will go… Read more »24 Mind-Blowing Creator Economy Stats That Marketers Can Learn From
Having found success on TikTok, Thomas Petrou co-founded The Hype House, a collaborative content house where TikTokers lived together, created videos, and grew their following with Petrou’s guidance and support. He is one of the many content creators making a name for themselves in the creator economy — a relatively new concept but, as anyone… Read more »Remote Work Loneliness: How to Protect Your Mental Health When Working Remotely
Since the start of the pandemic, working from home has become the new normal for many employees and companies. While working outside the office has its benefits — no more long, gas-guzzling commutes, for instance — there is still one downside many employees face: remote work loneliness. Before the pandemic, it was normal to make… Read more »The 21 Best Lead Generation Tools in 2022
Online lead generation is difficult. There’s no way around it. However, you can give your brand an edge by optimizing lead generation pathways on your site. This article will cover lead generation software and tools that help you reduce friction and increase the conversion rate of website visitors to leads. This will include both paid… Read more »The 5 Types of Online Prospects, and How to Sell on a Blog
If you use content to promote your services or digital products, you’re probably also hoping to sell on a blog…. Continue Reading The post The 5 Types of Online Prospects, and How to Sell on a Blog appeared first on Copyblogger. Go to Source Author: Brian ClarkWhat’s New in the Editor: More Design Tools, Enhanced Lists, Easier Block Switching
Ever since the block editor was introduced in 2018, we’ve been pushing it to do more — and our latest crop of improvements will help you build posts and pages on your site with confidence, no matter what you publish: More design tools for dozens of blocks More control over lists with our improved List… Read more »The 13 Best Abandoned Cart Emails To Win Back Customers
It was a Saturday night, around 11 PM, and I was innocently scrolling on Amazon to look for a gift for my best friend’s birthday. But then, it happened. I had an impulse to purchase everything. The female empowerment mug? The wine tumbler? The pillow that said “Nap Queen”? I wanted it all. I added… Read more »How to Create Detailed Buyer Personas for Your Business [Free Persona Template]
Marketing Margie. Sales Sam. IT Isabel. Accounting Alan. Do you know who your business’s buyer personas are? And if so, how much do you know about them? Buyer personas are semi-fictional representations of your ideal customers based on data and research. They help you focus your time on qualified prospects, guide product development to suit… Read more »The Business Requirement Document: What It Is and How to Write It [+5 Templates]
A business requirement document (BRD) is a starting point for any software project or business solution. This document aligns team members on what to build, why to build it, and how to get it done. This article explores the basics of business requirement documents. That includes why you need one, how to write one effectively,… Read more »3 Tips for Creating Powerful Ads, According to Meta’s Director of Ads
Facebook is an undeniably powerful platform for advertisers. In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2022, with 62% of companies currently leveraging it. Additionally, Facebook has proven to be the social media platform that generates the biggest ROI. But getting started on Facebook advertising can… Read more »Try This Blog Comment Policy to Manage Your Content Faster (and with Less Stress)
I think the best way to introduce the concept of a blog comment policy is to remind you that my… Continue Reading The post Try This Blog Comment Policy to Manage Your Content Faster (and with Less Stress) appeared first on Copyblogger. Go to Source Author: Stefanie FlaxmanColor Love | Mustard & Blue
I must say that there is something magical in connecting cold with warm colors. Today mustard yellow and the azure blue color palette is quite a bold example. Even though the warmer shades are a bit muted, suggesting a safe and calm combination, the sapphire color makes it pop! Mustard & Blue Color Palette It… Read more »
YouTube Hashtags: What Marketers Need to Know
When I first noticed YouTube hashtags being featured in videos, I thought they looked silly. At the time, I thought hashtags were only useful for platforms like Twitter or Instagram. It wasn’t until I clicked on a hashtag under an anime clip I was watching that I realized how useful the tags were. Clicking on… Read more »
100 of the Best Hashtags for TikTok
TikTok has over 1 billion active users a month, making it one of the most popular social media platforms to date. With so many users, there are plenty of opportunities for brands to create viral content that captures the attention of their target audiences. But a billion monthly users also leads to stiff competition, so… Read more »The Best Content Writing Tools For SEO In 2022
Want to improve your organic search rankings? You’re going to need the right tools to help you. In this post, we’re sharing all of the content writing tools you need… Go to Source Author: Megha Seth8 Networking Tips for LGBTQ+ Professionals at Conferences and Events
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Networking is connecting with… Read more »10 Best TikTok Tricks to Go Viral in 2022 [+ Examples]
On TikTok, anyone can go viral. But due to its quirky nature, it’s often the most creative or silly videos that skyrocket. Of course, it also helps that TikTok has a massive audience who are super engaged. To increase your chances of being seen, there are a few tips and tricks we recommend you try. … Read more »How 10 Brands Use Pinterest Idea Pins for Marketing
Back in 2021, Pinterest introduced a new feature called Idea Pins. Pinterest’s Idea Pins consist of videos or photos grouped together in a format similar to Instagram Stories. These pins appear in the Watch feed of the Pinterest app, almost like the For Your Page on TikTok. Idea Pins are also displayed in the Create… Read more »The 7 Keys to Writing a Better List Post
A lot of smart writers can’t stand list posts. What’s a list post? It’s also known as a numbered list… Continue Reading The post The 7 Keys to Writing a Better List Post appeared first on Copyblogger. Go to Source Author: Sonia SimoneBest Personal Websites: 35+ Examples to Blow Your Mind
A personal website is your chance to showcase your personality and credentials in an engaging format. But without strong personal website examples to guide you, you may not know how to get started or what will work best for your personal branding. In this post, we’ll cover the best examples of personal websites we’ve seen… Read more »How Businesses Are Using Gamification to Spice Up Their Marketing
You win! It’s a short, simple phrase, but a powerful one — and it’s the basis for gamification in marketing. By incorporating game elements into marketing efforts such as brand awareness, reward programs, or new product promotions, businesses can turn basic campaigns into connective efforts that keep customers coming back for more. The challenge? While… Read more »What Consumers Think About the Metaverse & What Brands Need to Know [New Data]
The term “metaverse” may have been coined back in 1992, but it could hold new and adventurous opportunities for both consumers and even brands that engage with them. The only problem is many of us aren’t too sure what the metaverse actually is. Who is using it? Why do they use it? Which of the… Read more »Embrace Bad Writing to Master Great Writing
It’s always a good time to reevaluate your habits and goals, especially if you think bad writing is holding you… Continue Reading The post Embrace Bad Writing to Master Great Writing appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman20+ Fun and Engaging Instagram Story Ideas for 2022
Are you struggling with what to post on Instagram? In this post, we’ll cover the best Instagram Story ideas to keep your audience engaged and entertained. We’ve broken them down by content type: Follower engagement Conduct a poll. Host a Q&A. Spotlight your customers. Quiz your followers. Repost user-generated content. Host a giveaway. Start a… Read more »How To Be a Good Interviewer
Having a good conversation with a candidate helps you understand who they are, their skill set, and what they’d bring to your team. So, being a good interviewer goes hand-in-hand with hiring successful talent that can contribute to meeting your business goals. Read on to learn everything you need to know about becoming an effective… Read more »35 Best Digital Products To Sell On Etsy In 2022 (Includes Examples)
Looking for the best digital products to sell on Etsy? You’re in the right place. Most people think of Etsy as a marketplace for handmade products and craft supplies, but… Go to Source Author: Nicola BleuWhich Social Media Channels are Gaining and Losing Steam? [New Consumer and Platform Data]
These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it’s important to know your audience’s favorite social channels. For instance, if you’re selling retirement homes, it’s safe to forgo Snapchat, where only 3.7% of users are over 50. HubSpot surveyed over 1,000… Read more »2023 Free Blog Planner in LIMITED EDITION Color
It’s finally here! Free Blog Planner updated for 2023 in new exciting color – Lavender. Our limited edition color is available only this year for both Blog & Life Planners. Like last year, we decided to let you try this color palette for free by sharing some planner pages with you. 2023 Free Blog Planner… Read more »3 Challenges Brands Face with Podcast Marketing & How to Navigate Them
According to our 2022 Marketing Trends Survey report, 34% of marketers plan to stop leveraging podcasts or other audio content in 2022. It’s likely because of the major roadblocks that marketers still face in the podcast marketing space. Two podcast experts weigh in on the biggest challenges and strategies to tackle them. Organic Discoverability Currently,… Read more »Audio is Popular Among Gen Z: Are Audio Chats Worth It for Marketers?
A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and “explore different sides of their personalities.” Though Spotify didn’t clarify what it meant by audio content, such as podcasts or audio chats, it’s no secret that audio chatrooms have become increasingly… Read more »What will social media look like in the future? Here’s What The Data Suggests
With social media moving at an incredible pace, it always feels like there’s something new around the corner. Wondering where social media is headed in the next few years? Here are our guesses based on recent Gen-Z data and new features from the most popular social media platforms. Search on Social Media Instead of Engines… Read more »Blogging Mistakes: 10 Signs Your Blog Post Is Going Horribly Wrong
Blogging mistakes happen to all of us. Fired up by a great content idea, you sit down ready to crank… Continue Reading The post Blogging Mistakes: 10 Signs Your Blog Post Is Going Horribly Wrong appeared first on Copyblogger. Go to Source Author: Brian Clark
How to Write a Powerful Executive Summary [+4 Top Examples]
Whether you’re an entrepreneur looking for investors for your small business or the CEO of a large corporation, an executive summary can help you succeed and is a critical component for long-term growth. A short, attention-grabbing executive summary is an essential part of your business plan. Done correctly, it will ensure your company becomes or… Read more »HTTP 500 Internal Server Error: What It Means & How to Fix It
Troubleshooting an HTTP 500 internal server error is like solving a mystery. You don’t know what exactly happened or why it happened — all you know is that something’s wrong and you need to fix it. To guide you through the hassle of troubleshooting the dreaded HTTP 500 internal server error, let’s go over what… Read more »Hot Off the Press: New WordPress.com Themes for September 2022
The WordPress.com team is always working on new design ideas to bring your website to life. Below you’ll find the four newest themes that we’ve added to our library, giving you beautiful options for small businesses/organizations, artists, and even a fun retro throwback. To install any of the below themes, click the the name of… Read more »The Best Free Business Budget Templates
Business budgets are a source of truth for your income and expenses. That includes all the money you spend — from A/B testing your marketing campaigns to your monthly office rent. While organizing the numbers may sound difficult, using a business budget template makes the process simple. Plus, there are thousands of business budget templates… Read more »15+ Organizational Skills Every Leader Needs [+ Ways to Develop Them]
Having organizational skills means that you can meet deadlines and be efficient in your workflow management. In fact, organizational skills can be synonymous with energy and time management in most cases. All of these skills are very important in the workplace and potential employers want to make sure you can stay on top of things…. Read more »The Meticulous Writer’s 12-Step Blog Post Checklist
Do you use a blog post checklist before you publish? While planning your content calendar is the first part of… Continue Reading The post The Meticulous Writer’s 12-Step Blog Post Checklist appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman15 Best Link Building Tools Compared (2022 Edition)
Hoping to build backlinks to boost your search visibility? Below, you’ll find a list of the best link building tools for the job. Link building is one of the most… Go to Source Author: Nicola BleuFree Fall Bucket List Printable You Must Have
The official first day of Fall is less than a week away, so I thought we should refresh the bucket list printable for the Fall season to help you make the most of this beautiful time of year. You can either write your list directly on the printable or have it printed at a photo… Read more »What is “Quiet Quitting”? And Why It’s Trending on Social Media
Ever had a job where you clocked in, kept your head down for 8 hours, and clocked out? No staying extra hours to finish out a project or volunteering for tasks beyond your assignment workload. This is what Millennials and Gen Z are calling quiet quitting. Learn why it’s trending on social media and how… Read more »How Much Do Content Creators Make? [Average Salary in 2022]
The creator economy is bustling — so much so, a LinkedIn report found job postings for creators have nearly tripled since 2021. While the demand is there, one important question remains: is the salary keeping pace? Here, we’ll cover the average salary of content creators, what influences the number, and strategies to increase your salary. Table… Read more »Calling All Creators: Showcase Your Art with a Discounted .art Domain and a New Website Theme
This month, we have an exciting announcement that should appeal to all creators, whether you use traditional artistic mediums or play around with new forms like digital, crypto, and VR art, or NFTs. All new .art domain registrations are on sale through September 30, 2022. You can now secure a great domain name that reflects… Read more »If Gen Z Changed the Game for Marketers, What Will Gen Alpha Be Like?
Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z’s love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there’s a new generation that is expected to… Read more »19 Black Influencers To Follow and Learn From
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Zippia found… Read more »5 Ways to Become a “Pro” with Professional Email
Small business professionals and owners spend a lot of time on email. Each email is an important piece of communication and could contribute to your business in many ways, like building relationships, selling your products, giving a great customer experience, building your brand, growing revenue, and much more. Speaking with Professional Email users, we’ve found… Read more »The 15 Best Marketing Automation Tools Available to You
A majority of businesses use marketing automation tools nowadays – in fact, studies cite around 56% of businesses currently use the technology, and that number continues to grow. While marketing automation software can help companies increase efficiency by streamlining their workflows, there are so many options to choose from, full of different solutions with various… Read more »What is a Flash Sale in Ecommerce? 6 of Our Favorite Examples
Ecommerce stores use flash sales to boost revenue, generate brand awareness, take advantage of consumers’ “fear of missing out,” and compel shoppers to make impulse purchases. Sound manipulative? Shoppers enjoy the benefit of getting a product they want at an irresitible price. Countless ecommerce retailers use this promotional pricing strategy to generate sales with plenty… Read more »The Ultimate Blogging Guide to Content That Works
If you’re interested in blogging, you’ve probably seen plenty of case studies with screenshots of crazy revenue numbers from blogs…. Continue Reading The post The Ultimate Blogging Guide to Content That Works appeared first on Copyblogger. Go to Source Author: Tim StoddartThe Best Marketing Jobs and Careers for You to Pursue in 2022
Marketing seems simple, but it gets more complex as you break it down. If you don’t already know about marketing careers, scanning jobs online could convince you that this isn’t your dream job. But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, “Hey! We love this company, and here’s why… Read more »The Ultimate Timeline of Google Algorithm Updates (+ Recommendations)
Google is a fickle beast. Many businesses rely on their search engine for traffic, leads, and customers, so Google updates can break or boost a company’s success. Google’s search engine is ever-changing. It’s the number one search engine in the world because it prioritizes user experience. This means that every one of the latest Google… Read more »The Age of the Connected Customer
Growing a business has never been easy. But these days, it feels impossible. Companies are trying to predict growth in an unpredictable macro environment. The economy is down, the market is volatile, socio-political issues are raging, and the dust is still settling on hybrid work. Every week, there’s a new twist or turn. In case… Read more »SSH Now Available for Business and eCommerce Sites
Are you a WordPress.com power user? For ultimate security, you can now enable SSH and access your Business or eCommerce-powered WordPress.com site from the command line. Use WP-CLI to install and activate a series of plugins, manage users, or handle search-and-replace functions across your site. Enable SSH on WordPress.com To enable SSH on your WordPress.com… Read more »Instagram Cancels Plans for TikTok-Like Full-Screen Video Feed: What Brands Can Learn
Gone almost as fast as it was introduced — Instagram’s full-screen video feed proposal has been retired. Earlier this summer, Instagram revealed plans to test out a new full-screen mode for its feed and an updated navigation bar, hoping to make content on the platform more immersive than its signature, scrollable picture feed. This decision… Read more »
How to Grow Your Podcast
Podcasts have become increasingly popular over the years for a variety of reasons. As more people work from home, listening to podcasts helps them feel like they’re a part of a discussion among friends. Podcasts are also easily accessible and can be listened to anywhere, whether you’re on a long commute or a quick jog…. Read more »How To Get More Instagram Likes On Your Images & Videos
Are you wondering how to get more likes on your Instagram content? Read on. Now that Instagram has unleashed the feature of letting users hide the number of likes on… Go to Source Author: Megha Seth40 Quick Editing Tips for Writers
I watch a lot of YouTube videos about the best ways to clean your bathroom, which doesn’t sound like it… Continue Reading The post 40 Quick Editing Tips for Writers appeared first on Copyblogger. Go to Source Author: Stefanie FlaxmanHow To Become An Amazon Affiliate: The Beginner’s Guide
Do you want to learn how to become an Amazon affiliate? Joining the Amazon Associates program may seem like a daunting process, but it’s actually pretty straightforward. Plus, affiliate marketing… Go to Source Author: Lyn Wildwood10 things you need to do when starting a blog
Starting a blog can sometimes be overwhelming because of all that’s involved in blogging. To help get you newbies started, we’ve created a list of ten important things to do when starting your blogging journey. A free printable checklist is included at the end of the post with a new blog to-do list to help… Read more »10 Ways to Monetize a Podcast (+ Examples)
82% of marketers planned to continue investing the same amount or increase their investments in podcasts and other audio content for 2022. This means that all marketers, from those just getting started to those with established shows, are likely looking for ways to monetize their content. In this post, we’ll cover 10 strategies that will help… Read more »8 Steps to Launching an Online Learning Academy Your Customers Will Love
73% of people say customer experience impacts their purchasing decisions. Which means, nowadays, companies are looking for fresh ways to keep their customers happy. Many companies are doing this by launching customer education programs and online learning academies that give their customers access to resources, blog posts, webinars, knowledge centers, and certification courses that help them learn… Read more »12 Best Social Media Marketing Courses to Take Online [Free & Paid]
Taking a social media marketing course will help you level-up your existing skills or jumpstart a career in marketing management. And this is a good time: According to the Bureau of Labor Statistics, a 10% rate of job growth is expected for marketing managers from 2020 to 2030. To help you stand out from your… Read more »The 12 Best Cover Letter Examples: What They Got Right
Fun is not something typically associated with writing a cover letter. However, with a few tweaks, writing one doesn’t have to be a burden. The cover letter examples below demonstrate that it is possible to have a little fun with your job search – and maybe even make yourself a better candidate in the process…. Read more »Facebook is Redesigning its News Feed: What Marketers Need to Know
Back in July, Mark Zuckerberg announced a change to Facebook’s news feed — it’s been split in two! Facebook now has a Home tab and a Feeds tab. The Home tab includes content recommended to users based on their actions on the app. The Feeds tab shows content from people, pages, and groups the user… Read more »
Offline Marketing: Should You Leverage It in a Post-Pandemic World?
Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social media, email, and digital ads. But what about marketing outside of the digital space, otherwise known as offline marketing? Is there still value in marketing via billboards, print ads, and broadcast commercials? In a post-pandemic world, whenever… Read more »Introducing a New Way to Access All Your Sites
If you’ve been looking for a simple way to access and quickly navigate between your multiple WordPress.com websites, we have an exciting announcement for you today. We’ve launched a new dashboard to help you manage all your WordPress.com and Jetpack-connected websites. You can access this new Sites page at wordpress.com/sites. From here, you can locate… Read more »Four Inexpensive Marketing Ideas For A New Blog
Starting a website is overwhelming but always exciting. I love that stage when you feel those ideas flowing and you start setting yourself some goals and building task lists. But… Go to Source Author: Ann SmartyHow to Be a Copywriter (The Brilliantly Sneaky Trick You Must Learn)
A few basic questions can help you start learning how to be a copywriter: Are your readers doing what you… Continue Reading The post How to Be a Copywriter (The Brilliantly Sneaky Trick You Must Learn) appeared first on Copyblogger. Go to Source Author: Sonia Simone8 Best Patreon Alternatives & Competitors For 2022 (Comparison)
Looking for the best crowdfunding and membership platforms like Patreon? Check out our roundup of the best Patreon alternatives. Patreon is a super-popular membership platform that provides a neat way… Go to Source Author: Nicola BleuHow To Choose an Event Organizer
Are you thinking of hiring an event organizer? They’re a great way for brands to find new customers and make sales. But, if you do it wrong, you can waste a lot of time and energy and end up with very little to show for it. To do it right, you need to know how… Read more »How to Create an HTML Form That Sends You an Email
Have you ever set up a form on your site, only to forget to check the entries that were submitted? Creating an HTML form that sends an email after submission is one of the simplest and most effective ways of resolving this issue. Here, we’re going to walk you through how to create a form… Read more »How to Write a Video Script [Template + Video]
Videos tell a story. Whether you’re writing an original video script or using a video script template, your script is essential to that story. And videos are powerful selling tools. 92% of marketers say that video is central to their marketing strategy. But creating videos can be intimidating. It’s complicated whether you’re a writer, marketer,… Read more »
How to Use the Goal Seek Excel Function (With Pictures)
Goal-seeking helps you calculate backwards from an end goal. It’s a powerful way to understand how you should best allocate resources. If you use Excel to evaluate data, here’s how to plan ahead with the Goal Seek Excel function. To use the Goal Seek function in Excel: Let’s run through that with a simple example…. Read more »UX vs. UI: What’s the Difference?
UX and UI are two terms that are often mentioned in the same sentence, but that doesn’t mean they are interchangeable. UX and UI are so often conflated that you could come across a job posting for a UX Designer where the job description mistakenly outlines the responsibilities of a UI Designer and vice versa…. Read more »
Need a Website Fast? Let Us Do It For You
We get it. Life’s to-do list seems bottomless, and maybe building your own website isn’t anywhere near the top of it. And yet your business needs it. Yesterday, if possible. Your audience, your customers, are waiting. If you’re in need of a professionally designed, budget-friendly, mobile-optimized website to showcase your business, product, or service, consider… Read more »Content Editing: The Art of Revising From Basic to Brilliant
“Something more” could be Copyblogger’s unofficial content editing motto. That’s what Copyblogger founder Brian Clark was getting at years ago… Continue Reading The post Content Editing: The Art of Revising From Basic to Brilliant appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman68 Top Customer Retention Statistics (2022 Data)
The relationship customers have with your business doesn’t stop after they make a purchase. If you want to maximize your revenue, you should also be aiming to maintain that relationship… Go to Source Author: Adam ConnellFree September 2022 Wallpaper & Instagram quote
Free September 2022 wallpaper is here! Summer is almost over, so it is time for our first autumn wallpaper this year. It incorporates falling leaves in classic orange gold colors, but to spice it up, I have added an azure blue shade that compliments the warmer tones. I hope this stunning palette will help you… Read more »How to Start a Podcast on Spotify for Free
If you’re reading this, you’ve likely found a topic you could talk about for hours — and now you’re ready to launch a podcast. The good news: Spotify is becoming a go-to destination for podcasts. In 2021, Spotify listeners spent 78% more time listening to podcasts than the year before. Even better news: it’s relatively… Read more »Best 12 Finance Podcasts To Get Your Money Right in 2022
If you’re looking for some great finance podcasts to listen to in 2022, you’ve come to the right place. In this article, we will share with you a list of the best finance podcasts available. Whether you’re just getting started in your financial journey or you’re looking for some new tips and tricks, these podcasts… Read more »The 5 Best Cities for Black Entrepreneurs
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. White-owned businesses receive… Read more »Inflation-Based Price Changes? Here’s How & How Not to Address it in Your Messaging
Inflation has been a big topic of conversation in recent months, with the cost of just about everything going up. From gas to groceries to household goods. As a result, many companies are notifying customers of price increases. If that sounds like your company, keep reading to learn how to address price changes and key… Read more »Personalized Experiences: Why We Love Them + Brand Examples
According to a 2021 McKinsey report, 76% of consumers get frustrated when they can’t find a personalized experience with a brand. With personalization becoming more valuable to stand out from the competition, a look at some great examples can serve as inspiration for your own strategy. Discover brands that are killing it at personalization and… Read more »A 3-Step Blueprint for a Brilliant Blog Launch
A blog launch is exciting, but it can also be awfully lonely for up to a year as you build… Continue Reading The post A 3-Step Blueprint for a Brilliant Blog Launch appeared first on Copyblogger. Go to Source Author: Brian Clark10 Common Copywriting Templates to Use in Marketing
Ask any marketer responsible for copywriting about their writing process. You’ll quickly find out there’s no specific process to follow and little to no copywriting templates to guide you. Additionally, copywriting varies depending on your audience, purpose, and format. Copywriting for an Instagram post, for instance, is entirely different from copywriting for a blog post…. Read more »The Ultimate Guide to Content Marketing in 2022
Your customers, leads, and audience members want valuable content from your business. And that content needs to reach audience members in a way that feels natural and organic versus being disruptive. Content marketing helps businesses do this, and it describes the process of attracting, engaging with, and delighting your target markets. By honing in on… Read more »Types of Interviews to Prepare For
Over the past 12 months, 21% of American employees have changed jobs. Everyone has a different experience. If you are looking to gain employment, it is important that you know the types of interviews they conduct. Your interview is based on your industry, type of job, and the company asking you the questions. You must know… Read more »How to Answer ‘Tell Me About Yourself’ Using 9 Tried-and-True Tips
The first time I was prompted with “Tell me about yourself” in an interview, I reeled off a canned spiel about how I love helping people – I was positive it would impress my interviewer. But after my cliched answer triggered a disappointed look on her face, I panicked. I ended up rambling about how… Read more »How to Change All Margins in Google Docs [FAQ]
When working on a project with Google Docs, you may be required to change the default margins, and if you’ve never done it before, learning how to change all margins in Google Docs can seem complicated. If you need to change only the left and right margin space, simply click and hold the small blue… Read more »How to Start Writing: Zap Your Reaction to Criticism and Grow from ‘Good Enough’
You might have mixed feelings about learning how to start writing. On one hand, tips for beginner writers get you… Continue Reading The post How to Start Writing: Zap Your Reaction to Criticism and Grow from ‘Good Enough’ appeared first on Copyblogger. Go to Source Author: Stefanie FlaxmanHow to Change Your Blogger Title and Tagline
The blog name is one of the most important elements of your site. You want it to be easy to remember and match your content. Sometimes your first choice may not be perfect, and you do not need to be stuck with it. In this post, I will show you how to change your Blogger… Read more »
Being a Digital Creator: Everything You Need to Know [+ Tips to Get Started]
More businesses and social media platforms are relying on digital creators to boost brand awareness, revenue, and engagement — making digital content creation popular among marketers and creatives. But what exactly is a digital creator and how can you become one? In this blog, we’re going to explore what a digital creator is, the difference… Read more »What is YouTube Shorts & How to Make One [+7 Brand Examples]
Did you know that the first video published on YouTube was only 18-seconds long? While short-form content on YouTube isn’t new, it does have a new name: Shorts. Launched in 2021, Shorts is YouTube’s answer to TikTok, Instagram Reels, and other viral video platforms. But is it worth your time? Let’s talk about what YouTube… Read more »How To Promote Your Blog With Automation
Do you struggle with finding the time to promote your blog? There are plenty of ways to promote your blog manually, but it’s hard to find the time to implement… Go to Source Author: Lyn Wildwood13 Website Page Load Time Statistics (2022 Data)
We all know page load times are important. But how important are they exactly? What does the data tell us about how much page load times can affect bounce rate,… Go to Source Author: Lyn Wildwood12 Essential YouTube Advertising Statistics for 2022
YouTube is the internet’s second largest search engine, meaning that advertisers have significant potential when it comes to reaching audiences and driving conversions. In this post, discover essential YouTube advertising statistics you need to know in 2022. YouTube Advertising Reach Statistics YouTube advertising revenues reached 7.34 Billion USD in Q2 of 2022, a 5% YoY… Read more »5 Myths Marketers Got Wrong About Gen Z, According to Data & Our Gen Z Intern
To be honest, Gen Z can feel like foreign territory to all. Even myself, born in 2001. Although I’m smack in the middle of the TikTok, middle-part wearing generation, I don’t always fully understand the trends we start, stop, or totally cancel. Even though I’m no genius when it comes to how to market to… Read more »
How to Promote Your YouTube Channel [+ Tips from HubSpot’s YouTube Team]
In the early days of YouTube, there weren’t a whole lot of YouTubers or brands creating content on the platform, so it was much easier for content creators to stand out. Fast forward to 2022, and there are now roughly 15 million active content creators on YouTube pumping out 500 hundred hours of content every… Read more »Twitter Topics: How to Use It & What Marketers Need to Know
Twitter Topics makes it easier for Twitter users to sift through the roughly half billion tweets published daily and find content related to their interests. As a marketer, Twitter Topics can help you stay focused on audiences in your industry that fit your customer profile and join in on conversations that make the most sense… Read more »The Complete Guide to Choosing Web Design Firms for Businesses
With the advent of online shopping and services, a website has become a vital component of any business. After all, there are at least 1.8 billion websites on the world wide web today. If they weren’t important to business, that number would not have ballooned as big. Then again, many find themselves at a loss… Read more »Writing Voice 101: Add Color and Richness … Without Making Us Want to Barf
Your writing voice makes your subjects clear and interesting. Assuming you aren’t working on the next Waiting for Godot, you’ll… Continue Reading The post Writing Voice 101: Add Color and Richness … Without Making Us Want to Barf appeared first on Copyblogger. Go to Source Author: Sonia SimoneHere’s a Look at Our Favorite New Patterns
Since we launched Patterns in 2020, we’ve been steadily adding to our library of prebuilt Block templates for you to easily make your site stand out even more. There are now over 260 Patterns that can be inserted into your pages and posts in just seconds. If you’ve never used Patterns before, you can access… Read more »The 15 Best Free Portfolio Websites for Creating an Impressive Digital Portfolio
Whether you’re a UX designer, freelance writer, or photographer, an impressive online portfolio is critical for impressing potential clients and landing future jobs. But crafting a good digital portfolio can feel like a daunting task, especially when you aren’t even sure which website you should use to create one. Here, we’ve created a list of… Read more »
21 Examples of Successful Co-Branding Partnerships (And Why They’re So Effective)
Everyone has loyalties to their favorite brands, but there’s a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey’s to include chocolate syrup in its signature brownie recipe. There’s something brilliant about that co-branded product:… Read more »16 Educational Podcasts for Minority Entrepreneurs
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Podcasts are… Read more »16 Educational Podcasts for BIPOC Entrepreneurs
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Podcasts are… Read more »What Marketing Myopia Is & Why Every Brand Should Avoid It [+Examples]
Most businesses want to grow and be successful, but what they often don’t realize is that success doesn’t happen overnight. It takes hard work, dedication, and a clear vision of what you want your business to become. One of the biggest dangers that can prevent a business from achieving its goals is marketing myopia. In… Read more »In Search of Better Writing Introductions
One of my favorite lessons about writing introductions brings me back to a distinct moment in a cramped airplane seat… Continue Reading The post In Search of Better Writing Introductions appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman
TikTok Ads Guide: How They Work + Cost and Review Process [+ Examples]
In 2018, Musical.ly, music sharing app, was purchased by Chinese tech firm Bytedance and merged with the firm’s new app, TikTok. It started out as a video-sharing social network where users shared short clips of themselves lip-synching and dancing to trending music. It has since expanded to house more diverse videos and become a creative… Read more »How to Add a Text Box in Google Docs [FAQ]
Google Docs offers many helpful features for marketers. One of those valuable features is adding a text box to your Google Doc. If you’re sharing your document with colleagues, inserting a text box will help make your document look more professional while also drawing your reader’s attention to important information. If you’re a visual learner,… Read more »43 TikTok Stats to Know in 2022
Since launching in early 2018, TikTok’s been covered by seemingly every major news publication and racked up millions of downloads globally. Despite its popularity, the app can still feel like a bit of a mystery to marketers, especially since TikTok doesn’t always disclose key app metrics. As someone who’s gotten sucked into the app, blogged… Read more »Grow Your Audience with Microsoft Start
We’re all looking for ways to grow our audiences for our sites. Sometimes, we change our content to optimize it for search engines (here’s a shameless plug for our new SEO course). Other times, we find ways to reach new people, such as using tags so our blog posts show up in the Reader. Now,… Read more »Instagram Launches DM-Based Shopping Tools For Businesses: Why We Saw It Coming [New Data]
Remember when social media was all about keeping up with your friends and family? For better or worse, those days are gone as more social platforms are now focused on keeping you connected with an endless stream of products you can buy without even leaving the app. In other words, social media is the next… Read more »How Video Consumption is Changing in 2022 [New Research]
In 2022, video is more important to consumers than ever before. Each day, we stream our favorite shows, watch YouTube videos to learn something new, or follow events, Q&As, and interviews via live video. While video isn’t going anywhere, it’s always expanding, changing, and evolving to fit consumer preferences and new platforms — and marketers… Read more »How to Add a Custom Favicon to Your Blog or Website
A favicon on your blog or website is essential to creating brand identity. Favicons are small icons (usually 16×16 pixels) that appear next to your blog title in the browser tab. They help readers identify your blog and are super easy to add. Learn how to add a custom favicon to your blog in less… Read more »The Best Print-On-Demand Companies In Canada (2022 Comparison)
Looking for the best print-on-demand companies in Canada? You’re in the right place. There are tons of print-on-demand companies, but not all have fulfillment centers in Canada. This matters because… Go to Source Author: Adam ConnellHow to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]
The line between marketing and digital marketing has blurred. Offline marketing was once considered “traditional” compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Traditional marketing, which ranges from radio ads to billboards and magazine spreads, simply adjusted to the new era…. Read more »YouTube Challenges To Boost Subscribers in 2022
With roughly 15 million active content creators on YouTube, it feels like almost everyone has a YouTube channel these days — so how can you make your channel stand out from the rest Fortunately, there are always new viral challenges that can help you find your audience, boost your engagement, and showcase your unique personality… Read more »How to Write a Blog Post Introduction That Grabs and Holds Attention
Now that you’ve studied headline writing, it’s time to learn how to write a blog post introduction. Your blog post… Continue Reading The post How to Write a Blog Post Introduction That Grabs and Holds Attention appeared first on Copyblogger. Go to Source Author: Brian ClarkYour Guide to Summer Web Traffic, Conversion & Lead Performance Across Industries [Data from 150,000+ Businesses]
Last summer, as physical businesses began to reopen, analysts predicted one of the largest summer slumps we’d ever seen. And, when analyzing over 130,000 businesses, we certainly saw dips in engagement and conversion that affected some industries more than others. This year, we’ve seen a lot more of the economy open back up. But, unfortunately, businesses… Read more »How to Build a Robust Direct Marketing Strategy [+ Examples]
Every day, we’re on the receiving end of a direct marketing campaign. We just might not know it. In this article, you’ll learn the benefits of a direct marketing strategy, how it works, and the benefits of leveraging it. The Benefits of Direct Marketing There are several key benefits to implementing a direct marketing strategy:… Read more »How to Remove Duplicates in Excel (5 Steps With Pictures)
Duplicate data is costly, it skews reports and leads to wasted marketing resources. Here’s how to remove duplicates in Excel spreadsheets: Let’s run through it with an example! Note: If you want to see duplicate data before removing them, scroll down to learn how to find and highlight duplicates in Excel. Also, make a copy… Read more »3 Critical Tips for Beginner Writers Who Don’t Have an Audience Yet
I could share my top tips for beginner writers all day long. It’s one of my favorite things to do… Continue Reading The post 3 Critical Tips for Beginner Writers Who Don’t Have an Audience Yet appeared first on Copyblogger. Go to Source Author: Stefanie FlaxmanColor Love | Red & Neutrals
Red is a really bold and statement color. Even though I love it, red is usually too strong to be the main hero of any design. The solution for that is neutral shades like beige, grey, or soft brown. Paired with coral or dark red, they can create a stunning red & neutrals color palette…. Read more »What Is Twitch? How Do Brands Use It?
Like many people, I discovered Twitch through my love for video games,watching YouTubers play and review some of my favorites. Most of the YouTubers I watched promoted their Twitch accounts where they would broadcast live play-throughs, and I eventually started to wonder — what is Twitch? Ultimately, Twitch is a streaming platform, but is there… Read more »Facebook Business Manager: How to Use Meta Business Suite in 2022
You’ve likely heard of Meta Business Manager, formerly known as Facebook Business Manager. Meta describes this as their tool to “manage ad accounts, Pages, and the people who work on them — all in one place.” If you haven’t heard of it, or if you don’t know much about it, Meta Business Manager is a… Read more »Back to the Office? Remote and Hybrid Employees Would Rather Quit [Data from 1000 Consumers]
Remember when we used to wake up bright and early and commute to the office five days a week? Thinking back, it feels like a distant memory of a time before Covid-19. But for some workers, the days of rolling out of bed and hopping on a computer from the comfort of home could be… Read more »New Design Superpowers for You to Leverage
One of the most exciting things about WordPress is that it’s constantly improving. In fact, did you know that Gutenberg releases new functionality and improvements every two weeks?! There have been a number of really cool and powerful capabilities rolled out over the last few months that give you even more control over the design… Read more »The Best Video Marketing Channels to Grow Your Brand in 2022
Video marketing isn’t “quick.” On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it’s essential to pick the best video marketing channels to leverage. However, since most social media channels are pivoting to video, it’s hard to know which ones are… Read more »Developing a Niche Marketing Strategy that Drives Growth [+ Examples]
With a fiercely competitive market, marketers everywhere are wondering how to make their brands stand out? Niche marketing strategy might be the answer they’re looking for. Discover what a niche marketing strategy is, how to develop one, and examples of these strategies in action from popular brands. Developing a Niche Marketing Strategy 1. Know your… Read more »38 Podcast Stats That Advertisers Need to Know in 2022
If you’re interested in pursuing a podcast advertising strategy to connect with millennial or Gen Z customers but aren’t sure if the right opportunities exist for your company, check out this list of podcast advertising stats. With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand…. Read more »The Writing Habits That Impress Content Managers and Editors
Writing habits often baffle non-writers. They imagine aloof, bespectacled introverts pounding away at their keyboards, detached from social settings and… Continue Reading The post The Writing Habits That Impress Content Managers and Editors appeared first on Copyblogger. Go to Source Author: Stefanie Flaxman98 Important SEO Statistics For 2022 (Market Share, Trends, And More)
Looking for SEO statistics to inform your SEO strategy? We’ve got you covered! The Search Engine Optimization (SEO) landscape is constantly evolving. If you want to keep ranking and driving… Go to Source Author: Adam Connell
20 Effective Ways to Automate and Grow Your Business
There’s more scope for automation in your business than ever before. With automation, you can schedule emails to be sent at the perfect time, follow up with leads that have abandoned their cart, sync data between apps, and notify team members of new tasks. However, these options can be overwhelming, especially if your business isn’t… Read more »How to Humanize a Brand: 15 Best Tips for Humanizing Your Voice
What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human. So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? Perhaps some people don’t want to show any biases that might deter any… Read more »15 Best Online Course Platforms For 2022 (Comparison)
Looking for the best online course platforms to power your eLearning business? You’re in the right place! We trawled the market to find the very best online platforms that help… Go to Source Author: Adam ConnellFuture of Automation: 9 Predictions to Look Out For in 2022
As a blend of robotics, machine learning, and artificial intelligence (AI), automation takes care of the mundane tasks we’d rather not spend time on, the work we don’t want to mess up with human error, customer interactions that require instant responses – and so much more. While automation has been evolving at lightning speed over… Read more »29 of the Best Form Builder Tools for 2022
You’ve heard it before – forms are the gold standard when it comes to capturing leads, learning about industry trends, doing market research, and even just getting some customer feedback. If you’re looking for the best online form builders, we’ve compiled a list of the top 30 currently available. Plus, discover the steps to create… Read more »20 Call to Action Examples that Create Instant Leads
What are some winning call to action examples? Creating a strong call to action (CTA) is essential to turn visitors… Continue Reading The post 20 Call to Action Examples that Create Instant Leads appeared first on Copyblogger. Go to Source Author: Tim StoddartNew Tools for More Successful Editing Adventures
Spacing in Galleries Lock Those Blocks Did You Notice the Table of Contents on This Post? Spacing in Galleries You now have the power to control how much space lives between your images at the horizontal and vertical level. This allows you to create a variety ways to present a collection of photos. You can… Read more »How to Use TikTok: A Step-by-Step Guide
Did you know TikTok is the most engaging social media app with an average user session of almost 11 minutes? Now add to the mix a staggering 1.2 billion monthly users. To state the obvious, TikTok is dominating the social media landscape, becoming a gold mine of short, snackable content. While that sounds exciting –… Read more »18 Core Company Values That Will Shape Your Culture & Inspire Your Employees
Having core company values can help you ensure each of your employees, from top leadership to entry-level, are working towards the same common goal, and share a bigger purpose. Take a look at one of Google’s values — “Focus on the user and all else will follow.” Any Google search will show you they stand… Read more »The Best Print-On-Demand UK Companies (2022 Comparison)
Looking for the best affordable print-on-demand UK companies? You’re in the right place! If you plan on selling your artwork to customers primarily based in the UK, it’s important to… Go to Source Author: Adam ConnellTop 7 Ecommerce Podcasts You Should Listen to in 2022
Are you thinking of launching an ecommerce business? Before you start, learn everything you need about ecommerce with these 8 podcasts. This list of ecommerce podcasts offers it all – education, inspiration, and entertainment. Check them out below. Shopify Masters If you’re getting into ecommerce, what better way to learn than from one of the… Read more »Free August 2022 Wallpaper & Instagram quote
Free August 2022 wallpaper is here! Celebrate summer days with bright and cooling shades of blue. The main inspiration for this month’s wallpaper was azure ocean waves on the beach full of golden sand. I hope this calming view with help you relax during hot summer days. Each wallpaper download from August 2022 includes: Desktop… Read more »How Do I Choose the Best Cleaning Company in My Local Area?
Are you looking for a professional cleaning service for your home? Cleaning professionals can make your life easier by dusting and vacuuming everything. They can also wash your clothes, do gutter cleaning, and handle seasonal cleaning. Dedicated companies also have specialized cleaning products. They only use supplies that won’t irritate your asthma, allergies, or children… Read more »2022 Email Marketing Benchmarks [HubSpot Data]
Email marketing is an important strategy for marketers looking to reach new leads, stay top-of-mind with existing customers, and keep them aware of new products and services — but the practice isn’t always straightforward. Technology and consumers change, and keeping up can be challenging. However, the challenge is worth it. 47.5% of marketers said their… Read more »Hot Off the Press: New WordPress.com Themes for August 2022
The WordPress.com team is always working on new design ideas to bring your website to life. Below you’ll find the six newest themes that we’ve added to our library, giving you beautiful options for a product showcase, photography portfolio, travel blog, or whatever else you can dream up. To install any of the below themes,… Read more »