We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it and what we learned along the way. Key Outcomes: 43% increase in chat conversion rates >50% improvement in the value per chat CSAT scores matched human-led interactions I like to joke that one of my…
Social media is one of the most powerful channels I’ve used in my marketing career. In fact, it’s one of the channels with the highest ROI this year. I’ve found that creating a social media report template is a great place to start when deciding on what you want to include in your social media…
“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. Need convincing? Just search for videos about Celsius on TikTok. While the…
From the earliest days of WordPress.com, the bottom of every site on our platform has featured a default phrase in the footer credit area. Today, we’re handing the reigns over to you: every website using a block theme, on every plan, can customize the footer credit to say anything at all. That footer space offers…
Wondering how to use Medium and how to make money on Medium? You’ve landed at the right place. I started writing on Medium in 2016 when blogging was my hobby. A few months later, I realized the monetary potential of this blogging platform, and it’s proven to be a great start for my writing career….
Wondering how to use Medium and how to make money on Medium? You’ve landed at the right place. I started writing on Medium in 2016 when blogging was my hobby. A few months later, I realized the monetary potential of this blogging platform, and it’s proven to be a great start for my writing career….
In 2022, I did the impossible — I had an Instagram Reel go viral. So far, it’s generated over 5.5 million views, 173K shares, 99.5k likes, and 14.6 bookmarks, but the number of new followers? Minimal. Though it wasn’t my goal, the experience got me thinking about how to get more followers on Instagram. (I…
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Back in 2015, I worked for a medium-sized British software company. My job was to increase the number of leads we generated from our Facebook, Twitter, and LinkedIn accounts. To help, I was handed…
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Back in 2015, I worked for a medium-sized British software company. My job was to increase the number of leads we generated from our Facebook, Twitter, and LinkedIn accounts. To help, I was handed…
Graza. Fishwife. Brightland. If you’ve never heard of them, just walk into a local specialty store — you’re guaranteed to spot some of these brands, with packaging so aesthetically pleasing they make you feel like walking inside an Instagram feed. Gander helped build the Graza brand from scratch, an olive oil that comes in a…
