“Unlocking the Secret: Why Traditional Ads Fail to Propel Book Sales and What Really Works”
Navigating the world of self-publishing can feel like trying to steer a ship through uncharted waters—exciting yet intimidating! With traditional publishing options becoming scarce, many aspiring authors are taking the plunge into self-publishing. However, diving into the marketing side often leaves writers feeling like they’ve just signed up for a triathlon when they were only gearing up for a leisurely swim. As someone who’s recently crossed the self-publishing finish line with my novel, “The World Happiness Organisation,” I’ve uncovered a treasure trove of insights and strategies that might just help dispel some of those marketing fears. After three months of trial and error, I’m eager to share what’s been working for me and hopefully help fellow writers map their own successful journeys. So, grab your flippers, and let’s wade through the murky waters of book marketing together! If you’re in the same boat—or should I say, your own vessel of creativity—make sure to drop your thoughts and experiences in the comments. I’d love to hear what’s floating your boat! LEARN MORE.
Three months in, what’s working for me
A lack of marketing experience, coupled with fear of the time and cost it might demand, scares many writers away from self-publishing. With traditional publishing deals difficult to access, this means a lot of great books never find their audience.
As you may now, I’m a writer and marketeer. Just two months ago, I self-published my first novel, The World Happiness Organisation. I felt comfortable having some marketing acumen. That said, I suspected selling locations as attractive for business investment (that’s my background) and selling books were two very different beasts.
Three months in, turns out I was right! That’s why I’m here to explore common book marketing strategies, reveal what they cost and share where I’m currently feeling the most traction. This isn’t a blueprint for every author or every book — different strokes for different folks — but should be helpful to anyone on the same journey. If that’s you, drop what is and isn’t working for you in the comments. Let’s share the love!
Branding
Not a standalone marketing strategy per say, but let’s start with what I call the ‘marketing package’. It’s the book title, the cover and the blurb. I won’t labour this point. I have written lots of other articles. Just a…
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