“Are You Hiding Insecurity Behind Big Words? Discover What Science Reveals!”
In a world where communication often feels like a tangled web of jargon and buzzwords, have you ever found yourself nodding along, pretending to understand a conversation while internally questioning what on earth is being said? I sure have! It’s like being caught in a corporate Twilight Zone, where phrases like “Please add your BAUs to the RACI” fly around as if they were part of a secret language. In this article, we delve into how these meaningless buzzwords are not just frustrating—they’re actively killing effective communication and, worse yet, undermining your credibility in professional circles. Join me as we tackle the absurdity of corporate speak and explore how reclaiming clear language can empower us all. Ready to make a change? Let’s dive in! LEARN MORE.
How meaningless buzzwords are killing communication and your credibility
I’m fortunate to be able to say that I like my job. I write for a living, and although I work in a corporate environment, I get to cover topics that I enjoy and that are (hopefully) informative and entertaining.
However, being a creative in a corporate world has some downsides and chief among them is the incessant use of jargon.
“Please add your BAUs to the RACI”
Here are some things that have recently been said to me, a poor, innocent copywriter:
- “Please add your BAUs to the RACI”
- “We need you to surface some info”
- “Just focus on the MVP”
- “Have you been read-in on this project?”
In case you were wondering, BAU = Business As Usual and RACI stands for Responsible, Accountable, Consulted, Informed, although what that means in practice and how it works in the context of that sentence is something I’m still trying to figure out.
Some back and forth revealed that ‘surfacing some info’ meant ‘adding it to the website’. I bet you thought MVP was Most Valuable Player right…
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