“Unlock the Secret Formula: 5 Surprising Strategies Freelancers Use to Skyrocket Their Brand Equity!”
Have you ever typed your name into a search engine just to see where you stand in this vast digital landscape? I recently did, and to my surprise, I found a treasure trove of my own work right on the first page—author profiles, articles, and even my website! It got me thinking about brand equity and how it’s not just a buzzword for corporations; it’s something every freelancer should aspire to build.
Brand equity, a term usually tossed around in boardrooms, is essentially the value linked to how consumers perceive a brand. It’s what leads someone to choose an Apple product over a generic one. So, how do we, as freelancers, harness this power in our own careers? Building brand equity can be your golden ticket to becoming a recognizable force in your industry—an expert that clients actively seek out!
In this article, I’ll walk you through practical steps to start creating your brand equity, helping you elevate your freelance career from the shadows into the spotlight. Whether you’re a seasoned freelancer or just dipping your toes in, there are manageable ways to make your name buzzworthy in your niche. Ready to take that leap? Let’s dive in! [LEARN MORE](https://contently.net)Have you ever googled yourself to see how high you rank on the search engine results page? Out of curiosity, I recently searched for myself and was pleasantly surprised at the results. Many of the first-page results were my assets—author pages on blogs, social media profiles, featured articles, and my website; it’s the culmination of everything I’ve done to build my brand equity.
