The Surprising Truth About Instagram Reels Length That Everyone Missed
Ever found yourself staring at the Instagram reels timer wondering, “Do I really need to max out all three minutes, or is there a sweet spot that actually hooks viewers?” It turns out, while Instagram allows reels up to 180 seconds, that doesn’t mean longer is always better. After digging into some intriguing data — from accounts across different follower sizes and insights straight from Meta — it seems the magic number hovers around the one-minute mark for maximizing views and engagement. Intrigued? Let’s unravel why the length of your reel might matter less than you think, and how striking that perfect balance can skyrocket your content’s performance. LEARN MORE
