AI Copyright Law 2025: Surprising Global Policy Shifts That Could Change Everything
Licensing Deals
Some of the biggest AI players have started buying peace through licensing. OpenAI signed with the Associated Press, pulling decades of reporting into its training vaults. Shutterstock now treats its photo archive like jet fuel for machine learning, cutting deals with developers who once scraped images for free. These contracts feel less like experiments and more like prototypes for an entire licensing economy.
Provenance Standards
Others are trying to win the trust game with provenance. Adobe attaches “content credentials” to AI outputs, essentially a digital receipt that says who made what and how. Startups market “clean” datasets scrubbed of copyrighted work, betting that courts will favor AI models built on sanctioned material rather than pirated archives. Provenance becomes both a legal hedge and a sales pitch.
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