Are AI-Powered Marketing Tools Putting Agents on a Collision Course with Copyright Lawsuits?

Are AI-Powered Marketing Tools Putting Agents on a Collision Course with Copyright Lawsuits?

Dozens of U.S. lawsuits

Nancy Wolff, a veteran copyright attorney, noted that more than 50 lawsuits are pending in U.S. courts, largely in California and New York, with publishers and authors challenging AI developers such as OpenAI and Anthropic.

“These cases will take years to resolve, but the central questions involve whether AI training is a substitute for original works and whether licensing is required,” Wolff said. She emphasized that under U.S. law, copyright protection is territorial, and fair use—the doctrine allowing limited use of copyrighted material without permission—is highly fact-specific.

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