Are AI-Powered Marketing Tools Putting Agents on a Collision Course with Copyright Lawsuits?

Are AI-Powered Marketing Tools Putting Agents on a Collision Course with Copyright Lawsuits?

For financial professionals, the lesson is that AI tools may be built on content whose legal status is unsettled. Using outputs directly in advertising or client-facing materials could expose firms to claims if the generated text or images resemble copyrighted works.

International disputes

Across the Atlantic, the U.K. and European Union are also wrestling with AI and copyright. British attorney Hayleigh Bosher pointed to Getty Images’ lawsuit against Stability AI, alleging that millions of photos were scraped without permission to train the popular image generator Stable Diffusion.

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