Are AI-Powered Marketing Tools Putting Agents on a Collision Course with Copyright Lawsuits?
Hollywood weighs in
The entertainment industry has also entered the fray. Tarika Carrington of the Motion Picture Association cited recent lawsuits filed by Disney, Warner Bros. Discovery and Universal against Midjourney, an AI image and video generator.
“These are essentially piracy lawsuits,” Carrington said. “Studios argue that their copyrighted characters are being replicated without authorization, undermining the licensing ecosystem that protects creative work.”
For insurance professionals, the implications are clear: if a tool can create recognizable corporate mascots or movie characters, it could just as easily generate infringing outputs tied to a brand—outputs that might accidentally end up in a social media post or marketing brochure.
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