Are AI-Powered Marketing Tools Putting Agents on a Collision Course with Copyright Lawsuits?
The licensing path
Despite the litigation, panelists stressed that licensing offers a path forward. Major publishers, stock image houses and news organizations are already licensing their content to AI firms. Clean, licensed datasets help reduce bias, improve reliability, and minimize legal risk.
“Many of the same companies suing today are also actively licensing,” Wolff said. “Professional, curated content has value that scraped material does not.”
What it means for agents and advisors
Independent agents and advisors experimenting with AI for newsletters, ad copy, or client education should be cautious:
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