“Are You a Christmas Grinch? Discover the 6 Personality Traits Behind Your Holiday Jitters!”
No, it’s in retail environments. And if you’re like me, you probably can’t help but feel that these songs blaring so early are just another tactic to manipulate us into spending more.
Seasonal music in stores is often paired with decorations and other cues to put shoppers in a festive, feel-good mood—essentially encouraging us to buy things we might not otherwise consider.
For those of us who value our autonomy, this can feel less like holiday cheer and more like an intrusion.
Experts would seem to agree. As Ron Friedman, a motivational psychologist noted in a Forbes post research suggests that “when we feel pressured by others to think or act a certain way—as we might when stores pressure us to get in the holiday spirit—we become motivated to reassert our freedom by doing the exact opposite.”
