“Are You Unknowingly Violating Copyright with AI? Discover the Shocking Truth!”
In an age where creativity and technology intertwine like never before, we face a pressing question: how familiar are we with the rules of the digital playground we inhabit? A recent study from the Copyright Clearance Center shines a light on this vital issue, revealing a startling disconnect between the explosive adoption of AI tools in the workplace—boasting a whopping 97% in some sectors—and the fundamental understanding of copyright policies that govern their use. It’s almost like having a thrilling new toy while forgetting to read the safety instructions! With just 77% of respondents aware of their organization’s copyright guidelines, and an alarming 62% seeing the relevance to AI applications involving third-party data, the need for comprehensive copyright education couldn’t be clearer. Missteps in this arena could lead to costly legal battles, jeopardizing not only finances but also brand integrity. Dive into the latest findings that signal an urgent call to action for businesses everywhere, ensuring they strike a balance between innovation and compliance. So, are we ready to navigate this complex landscape?
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The need to raise awareness of copyright compliance and AI tools is more important than ever to avoid risks like copyright infringement, according to a new study published by Copyright Clearance Center.
The Copyrighted Content Usage Trends Report, published in conjunction with Outsell, analyses insights from executive-level respondents – revealing that while AI adoption has reached as high as 97% in some industries, just 77% of respondents know their organisation’s copyright policy, and only 62% realise it applies to AI when using third-party data.
The companies say the data also shows a gradual shift away from traditional communication channels, with preference for collaboration tools such as Teams, Slack, and Google rising from 33% in 2022 to 38% in 2024.
The report says that sharing third-party, published information, and using it with AI tools without obtaining necessary permissions carries enormous potential copyright risks – with a rising number of AI-related lawsuits this past year.
The latest content usage trends reaffirm the importance of having a solid copyright policy in place, taking steps to support employee education and communication about copyright, and deploying appropriate compliance solutions such as an Annual Copyright License to support a streamlined content workflow.
The report states: “Many companies are discussing their copyright policy more frequently with employees. This has resulted in heightened awareness of copyright considerations, yet employees of organisations of all types and sizes continue to report they’re sharing copyrighted content in ways that may put their organisations at risk. Ordinary content exchanges that come so naturally in the digital world may increase the risk of copyright infringement, leading to costly lawsuits or settlements, and they may also affect brand reputation.
“Responses to the survey indicate that executives have the highest level of copyright policy awareness compared to other job roles, but their actual behaviour is not always aligned with their companies’ policies, underscoring the elevated compliance risks associated with senior decision-makers.”
Read the full report at: https://www.copyright.com/resource-library/insights/outsell/
