Author: Writers Depot

https://neilpatel.com/blog/seo-visitors/

Yo Readers, this just might be time killing.

As you can see from the screenshot above, I’ve driven 30 million visitors to my website from SEO.

Technically it’s more, but who’s counting.

What’s funny, though, is I barely look at my traffic, even as Google continually rolls out algorithm updates.

I know that sounds contradictory because if you are an SEO, why wouldn’t you obsess about traffic, right?

Well, it’s because I’ve learned some hard lessons over the years… mainly because I’ve made a lot of mistakes.

So today, I wanted to share them with you so that you can learn from my mistakes… so here goes:

Lesson #1: Don’t obsess over rankings, obsess over conversions

I used to check my rankings every single day. Literally.

On top of that, I would log into Google Analytics 4 to 5 times a day and continually check my traffic.

That’s all I cared about back in the day… boosting my organic traffic.

But here is the thing: As my rankings and traffic went up over the years, my revenue didn’t go up proportionally.

For example, during one quarter in 2017, my SEO traffic went up 39.52%, but my revenue from SEO went up only 4.29%.

I quickly learned that traffic isn’t everything. If you can’t convert the traffic into revenue it doesn’t matter.

That taught me that you need to focus on the right keywords that drive conversions and continually optimize your site for conversions.

An easy first step for you to take is to install Crazy Egg and run a heatmap to see where people click so you adjust your design and copy to get more sales.

Lesson #2: The easiest way to grow your SEO traffic is international expansion

You already know that I get a lot of SEO traffic, but do you know what country drives most of my traffic?

If you guessed United States, you are wrong.

Brazil is my most popular region, followed by India.

International SEO is the easiest way to expand and grow your traffic. Here are a few posts that you should read before you expand your SEO globally:

• How to create a global SEO strategy
• Fundamentals of international SEO
• How to correctly setup your site for international SEO
• How to profitably expand your SEO globally

Lesson #3: Keywords are very, very, very, very important

When I used to write my content, I didn’t obsess about the keywords when I should have.

My team actually proved me wrong on this.

I used to focus on writing content for humans and didn’t worry about search engines. My team, on the other hand, obsesses about keywords.

Just look at the growth of our traffic in Brazil because of our obsession with the right keywords.

One simple thing I do before writing that has really helped is I head over to Ubersuggest and type in a few of the keywords that I want to go after.

Once it loads, you’ll see a report like the one above. I want you to then click on “Keyword Ideas” in the left-hand navigation.

You’ll see a report that contains a list of keywords that you could potentially be targeting.

Make sure you click on the “Related” tab, as well as “Questions” and “Comparisons” … scroll through the list. You’ll see hundreds of keywords. Pick all of the ones that are relevant and ideally have a high cost per click (CPC). These are the keywords that’ll not only drive traffic but revenue as well.

Whenever I write a blog post, I go through this step. Every single time.

Lesson #4: AMP pages can drive more SEO traffic

AMP pages load faster on mobile devices than non-AMP pages.

If you aren’t familiar with the AMP framework, read this.

What most people won’t tell you about AMP pages is that:

• In regions like the United States, Canada, and the United Kingdom, countries with decent Internet infrastructure, you won’t see much of an increase in traffic.
• In regions with poor Internet infrastructure, like Brazil, you’ll see a 10 to 15% lift in mobile SEO traffic by having AMP pages.
• AMP pages don’t convert visitors into customers as well as normal responsive web design. So, you’ll have to work on testing your AMP pages so you can boost your conversion rates.

Lesson #5: SEO will never convert as well as paid ads

When I started off with SEO, I would run projections on how much the traffic would make me.

But the numbers were always off, even if I was able to get the rankings.

Here’s the main reason: If you are bidding on terms like auto insurance through ads, you can drive people to a landing page that looks like this:

But if you want to rank organically, you’ll have to do it through content. So, your page that ranks well will look more like this and convert less…

It doesn’t mean SEO is bad. In reality, it’s much cheaper in the long run than paid ads and will produce a better ROI. But don’t just assume that if you get 100 visitors from paid ads and 3 purchases that you’ll have the same conversion rate with your SEO traffic.

Chances are it will be significantly lower by maybe 2 or 3x, but because SEO is cheaper, it will be much more profitable.

Lesson #6: Remarketing is one of the best ways to generate an ROI from SEO

If you get a ton of traffic from SEO, there is a simple strategy you can implement to boost your conversions.

Remarket everyone on Facebook, Google, and YouTube.

That way people come to your site, read your content, and build trust with you and your brand.

Then you remarket them throughout the web with ads that prompt your products or services and send them to a landing page that will drive sales.

I’ve been doing this for years, just look at my old remarketing ad…

For the regions I use remarketing in, it is responsible for 46% of my leads.

Lesson #7: Don’t forget to update your old content

I publish one new blog post a week. I’m working on increasing this as I get more time, but for now, it is one a week.

Can you guess how many blog posts I update on a daily basis? Technically it is 0 (me at least), but my team focuses on updating at least 3 old blog posts per day. That’s roughly 90 a month.

Once you have a few hundred pages, make sure you focus on updating your old content or else your traffic will quickly drop.

You can use this content decay tool to see which posts you should update first.

This will help you continually grow your SEO traffic instead of hitting plateaus or seeing your traffic take massive drops.

Lesson #8: Don’t forget to optimize your title tags

One of the easiest ways to grow your rankings is to optimize your title tags.

If you can write persuasive copy and get more clicks, you’ll quickly move up on Google.

In Brazil, we spend more time doing this than we do in the United States.

We get a similar amount of impressions in Brazil, but we have more people focusing on improving our title tags and testing. Hence, we get 95% more SEO traffic in Brazil.

If you want tips on boosting your clicks, check out this article.

Another simple hack is to use the “Content Ideas” report in Ubersuggest.

On the right side of that report, you can see social share counts from Facebook and Pinterest. And on the left side, you see titles of articles.

Typically, if people like a title they share it more. So, look for titles that have a lot of shares as it will give you ideas on what you can use on your website to get more clicks and boost your rankings.

Lesson #9: Don’t put dates in your URL

I used to put dates in my URLs like:

Neilpatel.com/2017/12/title-of-post/

This causes search engines to assume that your content is related to a specific date. And after that date gets old, search engines assume your content is irrelevant and outdated.

The moment I removed the date from my URLs, I grew my SEO traffic by 58% in 30 days.

If you have dates in your URL, make sure you 301 redirect your old URLs to your new ones once you make that change, or else your rankings will drop.

Lesson #10: Don’t be afraid to use popups

Don’t you hate popups? Well, who doesn’t?

But people use them because they work.

The majority of your pages that will rank are blog-related content. And blog posts tend to drive fewer direct conversions because people are on your site to read the content.

In order to maximize your conversions from SEO, you should consider using exit popups so you can convert more of those visitors into customers as they leave.

When you leave this site in most cases, you’ll see a popup that looks like:

And it drives you to this quiz, which allows me to convert SEO visitors into customers.

You can easily copy me by using Hello Bar. It works for all industries including B2B and ecommerce and even lead generation sites.

Lesson #11: Brand queries affect rankings

Everyone talks about how you need links to boost rankings.

But very few people talk about brand queries.

As Google’s ex-CEO and ex-head of web spam both emphasized how brands are important.

One of the big reasons for my growth in SEO traffic is the growth in my brand. I’ve seen a direct correlation in which the more people who find me from my name, the more SEO traffic I get.

Just look at my brand growth over time:

I’ve received over 1.9 million visitors over the last 16 months from people typing in variations of my name in Google.

Lesson #12: Don’t waste your money on paid links

I’ve been doing SEO since I was 16 years old. That’s a long time…

When I started off as a kid, I dabbled in paid links and I used to dominate Google for terms like online casino, online poker, web hosting, auto insurance, and even credit cards.

And I was making a killing off of affiliate income from these sites.

But it was all short lived.

Why?

Because I bought links. And eventually Google penalized all of those sites.

If I never purchased links, those sites would have taken longer to rank, but they would have been around today, and I would have generated more income overall.

Don’t buy links, it’s bad and shortsighted.

Lesson #13: Guest post to build a brand, not to build links

I already covered the importance of branding above.

A great way to build your brand and indirectly boost your SEO traffic is through guest posting.

But don’t use guest posting to build links.

Most sites that offer guest posts, nofollow them (which they should), and Google is smart enough to know what a guest post is, hence they ignore guest post links from sites like Forbes.

It’s pretty easy to spot a guest post for both a human and algorithm…

But if you are using it to build a brand, great. Focus on the content quality and not links.

Lesson #14: Don’t forget to interlink

Do you know what some of my highest ranked pages are?

The ones that are interlinked.

It takes anywhere from 6 months to a year for many of the interlinks to kick in, but it is still effective none-the-less.

Every time I wrote content, I used to make sure I link out to my older pieces of content when it made sense. But I made a big mistake… I wasn’t going into my older pieces of content and then adding links to my newer pieces of content.

That one change was game-changing for me. It took time to see the results but it worked exceptionally well.

It’s how I rank high for terms like “email marketing”.

Lesson #15: Google isn’t the only game in town

Although Google is the most popular search engine, it isn’t the only one you need to focus on.

Did you know that YouTube is the second most popular search engine?

Even Bing gets a lot of traffic.

If you want to rank high on Bing, follow this.

Or if you prefer video, watch this:

As for YouTube, this guide will teach you YouTube SEO. It works really well, just look at my YouTube SEO traffic:

Over the last 28 days, I received 429,501 video views through YouTube SEO.

Lesson #16: Speed is everything

The faster your server and the more optimized your site, the more traffic you’ll get.

Years ago, my friend Otis added more servers to his site GoodReads.

Within a month, his SEO traffic went up over 20%.

Speed is part of Google’s algorithm, so optimize it for both web and mobile.

A quick way to see your site’s speed is to enter your URL here.

You’ll see a report that breaks down your mobile and desktop load times as well as what you can do to improve them.

Lesson #17: Quality over quantity

SEO used to be a game of quantity over quality.

That isn’t the case anymore. With over a billion blogs, Google has its fair share of sites to choose from.

Just look at About.com. Eventually they renamed it Dotdash and changed their strategy.

They took all of their About.com content and moved it over to 6 vertical based sites and deleted 900,000 pages of junk content.

This grew their traffic and revenue by a whopping 140%.

Focus on writing high-quality content. It’s why I blog less and try to make my content amazing.

Lesson #18: Tools are better than content marketing

I used to focus all of my energy on content marketing because it drove a lot of links and SEO traffic.

But over time, I realized that creating free tools builds more natural links than anything else I have ever tested.

Just look at Ubersuggest. I spent years creating it and look at how many links it has generated…

30,603 backlinks! That’s a lot of links.

If you don’t have the resources to build a custom tool like me, you can always start with buying a white label tool from Code Canyon for $10 or $20. They literally have tools for almost all industries.

Lesson #19: Don’t rely only on SEO

When I first got started in SEO, all I could think about was SEO.

To me, it was the best marketing channel out there because it allowed me to compete with large companies.

Even to this day, I still love SEO more than any other channel.

But it doesn’t stop me from leveraging other marketing channels.

See, years ago you could build a business off of one marketing channel.

Yelp was built through SEO. Dropbox through social media referrals. Facebook through email invites…

Those days don’t exist anymore. You can’t just build your traffic from one channel.

Although you should do SEO, you should also try paid ads, social media marketing, email marketing, push notifications, and anything else that comes out.

Diversify your traffic sources and don’t just rely solely on SEO.

Lesson #20: People love linking to data

Spending money and time to gather your own unique data is an easy way to build links.

Check out my posts on content marketing trends and social media trends.

I’ve added tons of unique data, stats, and charts to each of those posts.

The end result? Extra backlinks. 🙂

The content marketing trends post received 447 backlinks.

If you don’t have the time to gather custom data you can always find someone on Upwork to help you out.

Lesson #21: Don’t forget about Infographics

One of my favorite SEO strategies that still works well today is infographics.

I have tons of them on the NeilPatel.com blog.

I didn’t start off with infographics here… I used to do them on my old blog Quick Sprout and KISSmetrics.

Here’s an interesting stat for you when I used to crank out infographics on KISSmetrics.

Within a two-year period, from 2010 to 2012, 47 infographics generated 2,512,596 visitors and 41,142 backlinks from 3,741 unique domains. They also generated 41,359 tweets and 20,859 likes.

If you don’t have money to hire a designer, you can use Infogram or Canva to create one on your own.

Lesson #22: Google doesn’t penalize for duplicate content

You don’t want to post tons of duplicate content on your site as it’s not the best user experience, but keep in mind that Google doesn’t penalize you for duplication.

They may not just rank the duplicate content as well.

So, if you spend all of this time producing amazing, unique content, why not publish it FIRST on your own website.

Then after a few hours or days if you want to be safe, take that exact content and publish it on Facebook, LinkedIn, and anywhere else that will accept your content.

Literally, take all of the words and paste them onto those social channels.

It will get you extra awareness and branding. Plus, the content should already be indexed on your site, so Google knows it came from your first… and I doubt you care if the duplicated version on LinkedIn ranks. That’s still great branding.

In other words, don’t be afraid to repurpose your content even if it causes duplication.

Just look at this post, for example. I’m also repurposing it into a 4-part podcast series.

Lesson #23: Don’t recreate the wheel

I used to spend hours a week doing keyword research trying to figure out what new terms to rank for.

Eventually, I figured out an easier and better way to find new content topics and keywords to go after.

Go to Ubersuggest, type in your competitor’s domain name and hit search.

In the left-hand navigation click on Top Pages.

You’ll see a report that shows you all of the popular pages on your competition’s website. This will give you ideas for the type of pages you should create on your website.

Then I want you to click “View All” under Est. Visits (estimated visits). This will show you all of the keywords that drive traffic to that page.

You now have a list of topics and keywords for each topic to go after.

Lesson #24: Don’t pick a generic domain name

Remember how in Lesson 11 I talked about brand queries and how they helped rankings?

After I learned that, I decided to go buy exact match domain names where the domain name was the keyword.

That way I would get lots of brand queries without trying.

Well, there’s an issue… even if you rank high, what you’ll find is you will have a low click-through rate in most cases.

If you have a low click-through rate, it tells Google your brand isn’t strong and people don’t prefer it, which can hurt your ranking.

So instead of focusing on exact match domains, unless you have millions to spend on branding like Hotels.com, focus on building a memorable brand.

Pick something that is unique, easy to spell, and easy to remember.

Lesson #25: Learn from blackhat SEOs, but don’t go over to the dark side

Blackhat SEOs come up with some interesting data and experiments.

Many of them don’t work for long, but they are interesting none-the-less.

Although I don’t recommend practicing blackhat SEO, I do recommend following them.

The easiest way you can learn from them is by reading Blackhat World.

People there share some interesting insights, especially every time there is a major Google algorithm update.

Again, I don’t recommend practicing blackhat SEO, but following them may help you uncover “white hat” techniques that can increase your rankings. Not everything they do is bad… many of them use legitimate tactics as well.

Lesson #26: Short URLs rank better than long ones

My URLs used to be the title of my blog post.

For example, with this post I would have used this URL in the past…

Neilpatel.com/blog/30-lessons-after-30-million-seo-visitors/

Eventually I switched to short URLs.

Google just prefers them. And I’ve seen it firsthand. That’s why I use short ones now.

URLs at position #1 are on average 9.2 characters shorter than URLs that rank in position #10. So, keep them short.

Lesson #27: The power’s in the list

If you want your content to rank high on Google, you need more people to see it.

Whether it is from social shares, or from push notifications or email blasts… the more people that see your content, the more engagement it will get, and the more people that will link to it.

I used to do a ton of manual outreach every time I published a new blog post and I would email people asking them to link to me.

And it works, it’s just time consuming and a pain.

These days, I have a better strategy… send out an email blast every time I publish a new post.

I can now get anywhere from 20,000 to 50,000 clicks per email I send out.

Now of course you won’t get that from day one as it took me years to build up my email list.

But you can start today by collecting emails. You can easily do that through Hello Bar.

And as your list grows, so will the clicks to your blog and the number of links you get, which in turn will increase your rankings.

Lesson #28: Don’t let your foot off the peddle

This was one of the hardest lessons I learned.

It’s exhausting to continually blog and do your own SEO. Sometimes you just want a break.

With my old blog, Quick Sprout, I used to publish 12 blog posts a month and I did that consistently for 3 years.

One day I decided that I wanted to stop for a month. So, I took a 30-day break.

Guess what happened to my traffic?

It tanked by 32%.

So, then I started blogging again. And guessed what happened to my traffic after I started blogging?

It didn’t come right back.

It took me 3 months to get back to where I was.

When things are working for you, don’t slow down. Keep pushing harder, even if you are exhausted. Because the moment you stop, you’ll drop, and it is a lot of work to get back to where you were.

Lesson #29: The best SEO advice comes from conferences

The best SEO advice I have ever learned over the years has come from conferences.

And no, I don’t mean by sitting in on the sessions, although you can learn from those too.

The best SEO secrets and advice I learned came from networking. When you go to these conferences, hundreds if not thousands of other SEOs are there. And when you go to the bar after hours and mingle with people, you’ll quickly pick stuff up.

You’ll be shocked at what people tell you. It’s how I learned a lot of the good tactics that I still use today.

Lesson #30: Never stop learning

This one may sound obvious but when things are going well, people get complacent.

Google makes on average 3,234 updates per year and that count has been increasing over time.

Just think about that for a bit… that’s roughly 9 algorithm updates per day.

Because they are changing so quickly, you won’t survive if you don’t stay up to date.

Yes, the ideal strategy is to do what’s best for your users or visitors as in the long run, Google wants to promote those sites, but it doesn’t mean that you can ignore the changes happening in the industry.

Read all of the SEO blogs out there, attend conferences as I mentioned above… experiment on test sites… push yourself to be better.

That drive of always improving and always wanting to learn more has helped me tremendously. It’s one of the reasons for my growth in rankings over the years.

Conclusion

There are a lot of lessons that you will learn as your rankings grow and as you spend more time on SEO.

But hopefully, you don’t have to waste time and go through the same mistakes I made. You don’t want to learn these lessons the hard way.

That’s why I decided to share them. I want to save you the time and help you achieve your traffic goals faster.

Which SEO lessons have you learned?

The post 30 Lessons After 30 Million SEO Visitors appeared first on Neil Patel.

Was I right?
You can thank me later.

https://neilpatel.com/blog/google-may-2020-core-update/

How are you Authors, this might really be acceptable.

On May 4th, Google started to roll out a major update to its algorithm. They call it a “core” update because it’s a large change to their algorithm, which means it impacts a lot of sites.

To give you an idea of how big the update is, just look at the image above. It’s from SEMrush Sensor, which monitors the movement of results on Google.

The chart tracks Google on a daily basis and when it shows green or blue for the day, it means there isn’t much movement going on. But when things turn red, it means there is volatility in the rankings.

Now the real question is, what happened to your traffic?

If you already haven’t, you should go and check your rankings to see if they have gone up or down. If you aren’t tracking your rankings, you can set up a project on Ubersuggest for free and track up to 25 keywords.

You should also log into your Google Analytics account and check to see what’s happening to your traffic.

Hopefully, your traffic has gone up. If it hasn’t, don’t panic. I have some information that will help you out.

Let’s first start off by going over the industries that have been most impacted…

So what industries were affected?

Here are the industries that got affected.

As you can see, travel, real estate, health, pets & animals, and people & society saw the biggest fluctuations with rankings.

Other industries were also affected… the ones at the bottom of the list were the least affected, such as “news.”

There was also a shakeup in local SEO results, but that started before the core update.

One big misconception that I hear from people new to SEO is that if you have a high domain authority or domain score (if you aren’t sure what yours is, go here and put in your URL), you’ll continually get more traffic and won’t be affected by updates. That is false.

To give you an idea, here are some well-known sites that saw their rankings dip according to our index at Ubersuggest:

• Spotify.com
• Creditkarma.com
• LinkedIn.com
• Legoland.com
• Nypost.com
• Ny.gov
• Burlington.com

More importantly, we saw some trends on sites that got affected versus ones that didn’t.

Update your content frequently

I publish 4 articles a month on this blog. Pretty early every Tuesday like clockwork, I publish a new post.

But do you know how often I update my old content?

Take a guess?

Technically, I don’t update my own content, but I have 3 people who work for me and all they do is go through old blog posts and update them.

On any given month, my team updates at least 90 articles. And when I say update, I am not talking about just adjusting a sentence or adding an image. I am talking about adding a handful of new paragraphs, deleting irrelevant information, and sometimes even re-writing entire articles.

They do whatever it takes to keep articles up to date and valuable for the readers. Just like how Wikipedia is constantly updating its content.

Here’s an interesting stat for you: We know for certain that 641 sites that we are tracking are updating old content on a daily basis.

Can you guess how many of them saw a search traffic dip of 10% or more?

Only 38! That’s 5.92%, which is extremely low.

What’s crazy, though, is that 187 sites saw an increase in their search traffic of 10% or more.

One thing to note is when we are calculating organic search traffic estimates, we look at the average monthly volume of a keyword as well as click-through rates based on ranking. So holidays such as May 1, which is Labor Day for most of the world, didn’t skew the results.

Now, to clarify, I am not talking about producing new content on a daily or even weekly basis. These sites are doing what I do on NeilPatel.com… they are constantly updating their old content.

Again, there is no “rubric” on how to update your old content as it varies per article, but the key is to do whatever it takes to keep it relevant for your readers and ensure that it is better than the competition.

If you still want some guidance on updating old content, here is what I tell my team:

1. If the content is no longer relevant to a reader, either delete the page and 301 redirect it to the most relevant URL on the site or update it to make it relevant.
2. Are there ways to make the content more actionable and useful? Such as, would adding infographics, step-by-step instructions, or videos to the article make it more useful? If so, add them.
3. Check to see if there are any dead links and fix them. Dead links create a poor user experience.
4. If the article is a translated article (I have a big global audience), make sure the images and videos make sense to anyone reading the content in that language.
5. Look to see the 5 main terms each article ranks for and then Google those terms. What do the pages ranking in the top 10 do really well that we aren’t?
6. Can you make the article simpler? Remove fluff and avoid using complex words that very few people can understand.
7. Does the article discuss a specific year or time frame? If possible, make the article evergreen by avoiding the usage of dates or specific time ranges.
8. If the article covers a specific problem people are facing, make sure you look at Quora first before updating the article. Look to see popular answers on Quora as it will give you a sense of what people are ideally looking for.
9. Is this article a duplicate? Not from a wording perspective, but are you pretty much covering the exact same concept as another article on your site. If so, consider merging them and 301 redirect one URL to the other.

Fix your thin content

Here’s another interesting stat for you. On average, Ubersuggest crawls 71 websites every minute. And when I mean crawl, users are putting in URLs to check for SEO errors.

One error that our system looks at is thin content (pages with low-word counts).

On average, 46% of the websites we analyze have at least one page that is thin in content. Can you guess how many of those sites got impacted by the latest algorithm update?

We don’t have enough data on all of the URLs as the majority of those sites get very little to no search traffic as they are either new sites or haven’t done much SEO.

But when we look at the last 400 sites in our system that were flagged with thin content warnings for pages other than their contact page, about page, or home page, and had at least 1,000 visitors a month from Google, they saw a massive shift in rankings.

127 of the sites saw a decrease in search traffic by at least 10% while 41 saw an increase in search traffic by at least 10%.

Sites with thin content saw a roughly 3 times higher likelihood of being affected in a negative way than a positive one. Of course, the majority of the sites with thin content saw little to no change at all, but still, a whopping 31.75% saw a decrease.

If you don’t know if you have thin content, go here and put in your URL.

You’ll see a report that looks something like this:

I want you to click on the “Critical Errors” box.

You’ll now see a report that looks like:

Look to see if there are any “low word count” errors. If there is, click on the number and it will take you to a page that shows you all of the pages with a low word count.

You won’t be able to fix them all, as some pages like your contact page or category pages, which may not need thousands of words.

And in other cases, you may be able to get the point across to a website visitor in a few hundred words or even through images. An example would be if you have an article on how to tie a tie, you may not have too many words because it’s easier to show people how to do so through a video or a series of images.

But for the pages that should be more in-depth, you should fix them. Here are the three main questions to consider when fixing thin content pages:

1. Do you really need to add more words – if you can get the message across in a few hundred words or through images or videos, it may be enough. Don’t add words when it isn’t needed. Think of the user experience instead. People would rather have the answer to their question in a few seconds than to wait minutes.
2. How does your page compare to the competition – look at similar pages that are ranking on page 1. Do they have more content than you or less? This will give you an idea if you need to expand your page, especially if everyone who ranks on page 1 has at least a few thousand words on their page.
3. Does it even make sense to keep the page – if it provides little to no value to a reader and you can’t make it better by updating it, you may want to consider deleting it and 301 redirect the URL to another similar page on your site.

Fix your SEO errors

Another interesting finding that we noticed when digging through our Ubersuggest data is that sites with more SEO errors got impacted greatly.

Now, this doesn’t mean that if you have a ton of SEO errors you can’t rank or you are going to get hit by an algorithm update.

More so it was one type of error that hurt sites more than others. It was sites with duplicate title tags and meta descriptions.

One thing to note was that many sites have duplicate meta tags, but when a large portion of your pages have duplicate meta tags, it usually creates problems.

So we dug up sites that contained duplicate meta tags and title tags for 20% or more of their pages.

Most of these sites didn’t get much traffic in general, but for the 363 that we could dig up that generated at least 1,000 visits a month from Google, 151 saw a decrease in traffic by at least 10%.

89 of them also saw increases in traffic by 10% or more, but still, 41.59% of sites with duplicate meta tags saw a huge dip. If you have duplicate meta tags you should get this fix.

To double check if you do, put your URL in here again. It will load this report again:

And then click on the critical errors again. You’ll see a report that looks like this:

Look for any errors that say duplicate meta description or title tag. If you see it, click on the number and it will take you to a page that breaks down the duplicates.

Again, your site doesn’t have to be perfect and you’ll find in some cases that you have duplicates that don’t need to be fixed, such as category pages with pagination.

But in most cases, you should fix and avoid having duplicate meta description and title tags.

Conclusion

Even if you do everything I discussed above, there is no guarantee that you will be impacted by an algorithm update. Each one is different, and Google’s goal is to create the best experience for searchers.

If you look at the above issues, you’ll notice that fixing them should create a better user experience and that should always be your goal.

It isn’t about winning on Google. SEO is about providing a better experience than your competition. If that’s your core focus, in the long run, you’ll find that you’ll do better than your competition when it comes to algorithm updates.

So how was your traffic during the last update? Did it go up or down, or just stay flat?

The post Google’s May 2020 Core Update: What You Need to Know appeared first on Neil Patel.

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https://blog.alexa.com/why-do-seo-in-house/

Good Day Writers, this is going to be good.

5 minute read

It can be a never-ending debate: Who does what on the team? What roles do we need to do in-house and what can we outsource?

In reality, to be successful with content and SEO, you have certain tasks that need to be done. Those tasks are then translated into roles that do them.

At the end of the day we need somebody doing at least the following:

Content Strategy And Project Strategy

What are we trying to do and why? What’s our unique differentiation or a topic that can help us stand apart? This also includes analysis for where there are gaps in content and opportunity for our sites and in the market. In my Alexa.com article on how content creators and SEO strategists can work together, I shared the example of going after Keywords 2-5 versus Keyword No. 1.

Somebody has to do that analysis and then interpret it.

Content Creation

Companies have to decide what content will work best for their specific projects. That could be podcasts, landing pages, blog posts, white papers, and the list goes on. It will likely be a mix.

Distribution

Content might be king but distribution runs the day-to-day. That’s where distribution – sometimes called syndication or promotion – comes in. Distribution can include:

• Social sharing
• SEO rankings
• Email marketing
• Paid campaigns
• Repurposing of content on other channels

Repurposing of content also involves determining what the next best channels are. For example, let’s say I’m writing an article on a topic. It might be worth considering doing a podcast on that same topic. While podcasts are certainly taking off, there are still a smaller number out there than blogs, and now podcasts are being indexed by search engines as well.

Before doing a podcast on the exact same topic, consider the keywords again. Should the podcast target another keyword phrase? Or the same? If the answer is to go after a different phrase, just make sure that the podcast host and guest use the term that you’re trying to rank for.

An In-House SEO Strategist – The Advantage

One person can do multiple jobs, but adding the slash isn’t always a good solution. You know what I’m talking about right:

Christoph Trappe
Writer/SEO Strategist/Social Media Manager/Digital Marketing Liaison/Etc.

Certainly, there’s something to be said about the digital marketers who can dabble in a variety of strategies. If you have to combine roles you might end up with an SEO strategist who can also create content (i.e. write) or a writer who can also do SEO research and strategy. Just keep in mind that all those tasks take time.

Writing takes time.
SEO strategy takes time.
Distribution takes time.
Analysis takes time.
Most things take more time than we thought they would.

On a well-rounded team, we have at least one person focus on the SEO strategy and another on the content creation and so on.

Undivided Attention

The biggest advantage of an in-house SEO strategist that I see is that your project can have their undivided attention. Even with multiple projects, the in-house person focuses on only the company’s projects. Their attention isn’t divided between many clients.

Let’s look at it this way: the in-house SEO strategist comes in and plans to work an eight-hour day, solely committed to SEO strategies for the company.

Especially for co-located teams, the hallway collaboration opportunities can be huge and help with projects as well. Hallway collaborations for distributed teams can still happen via Slack or other messaging tools.

The Finances

Let’s say you pay your SEO strategist $70,000 a year.

2,080 hours a year
Minus 3 weeks – or 120 hours – of vacation
Minus 10 holidays – 80 hours
Minus time where nothing got done or general admin work – 100

That leaves us at 1,780 hours

Effective hourly rate for SEO tasks: $39.30 (That’s $70,000/1,780)

What agency do you know that charges $39/hour?

The Knowledge

When people work on a team – for a company – for any consistent amount of time, they have more historical knowledge. They know why something was or wasn’t done.

All the documentation in the world can’t solve this problem: 1) The documentation may not be complete anyway. 2) We don’t know where it was filed – think folders deep on some lettered drive. 3) People aren’t reading it.

There’s value in having somebody in-house on the team that works on the projects and gathers that institutional knowledge. This is also the reason why it sometimes works to move other in-house employees into a new SEO role.

For example, an in-house writer that has dabbled in SEO – and writers certainly should dabble in SEO – can make the move with training. The institutional knowledge can be helpful.

The Productivity

In-house teams have schedules. For the next eight hours, they focus on these projects. There’s no going back and forth between different companies. There’s no checking of deliverables, which is what agencies often do.

The deliverables might be:

• SEO research for 2 articles/products/etc.
• SEO optimization for 2 articles
• 2 calls

That’s very specific as it should be in the agency model. But if you decide to throw your content a parade and want to turn it into a podcast, that’s out of scope and will cost you more.

With an in-house team, you just add it to the day’s tasks and maybe re-prioritize some things. But there’s no extra hard cost.

You Know The Team

Some outsourced services go to companies that outsource as well or use unnamed freelancers – aka non-client facing contractors. Certainly, you can write it into your contract with the outsourced partner that they can’t outsource themselves.

Even when the non-client facing workers are internal to the vendor, knowing who you work with can have collaboration advantages.

The Case For Outsourced SEO Services

Now there are also advantages to getting outsourced help as well. If you just need help here and there, buying a few, though expensive agency hours, might be cheaper than hiring somebody full time.

Working with a good agency can also get you access to information that is hard to come by when everything is self-contained to an in-house team.

Good agencies accumulate knowledge from their vast landscape of projects and different clients. They apply what they learned on Project 1,322 with Client 222 to other clients. That is knowledge that cannot be easily duplicated by 100 percent in-house teams. In-house teams learn from their own projects, but there are no other clients so to speak.

Certainly in-house teams can read industry experts and literature, but sometimes they are high-level and hard to duplicate. The best teacher really is trying campaigns and learning from the implementation. On the flip side, the more campaigns they run as a team the more they learn together as well.

Wrap

I have seen real advantages of having in-house teams, but I also have seen value in bringing in true expert agencies for parts of a project. I’ve also worked on both sides of this equation. There are certainly advantages and disadvantages to all scenarios and setups.

To create a true Content Performance Culture in my opinion, it is helpful to have as many tasks done internally as possible. Moving content from happening to performing is a full-time job and really, multiple full-time jobs. When done well, we probably need to have full-time qualified people in those roles to make that work.

The post Why Do SEO In-House appeared first on Alexa Blog.

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