The credit sequences that open a movie constitute an under-appreciated art form, as you will conclude if you watch an hour of Saul Bass’s film title sequences on youtube.com [https://youtu.be/qqM3McG4-LE ]. Distinctive and recognizable, Bass’s style relies on all manner of graphic images: cut paper, printed ephemera, close-ups of objects, signs and symbols. Some of the most notable directors of the 1950s up through the ‘90s chose Saul Bass to do the credits for their films, and his creative output tells you why.
Bass, who was born in 1920, was of the same generation as Milton Glaser and Herb Lubalin: a trio of tremendously talented Jewish boys from New York City. At Brooklyn College, Bass studied with Gyorgy Kepes, the influential Hungarian emigré designer and film maker, and was influenced by the Bauhaus and its American version, the New Bauhaus in Chicago. Running through his work, as through that of Glaser and Lubalin, is the idea of combining word and image, and presenting it boldly, either with color or strong direction, or jagged type, or any other number of graphic techniques.
Of the three designers, Bass’s work has the most immediacy. It is as if he ripped the lettering right out of paper. (In fact, the title sequence for Bunny Lake is Missing shows a hand ripping paper.) In contrast, Glaser and Lubalin seem to me to have a more literary and historical style, although both were immensely innovative in their use of color, imagery, and typography. Bass’s work, both his animation and graphic design, feels much more raw.
Bass was a master of logo design as well as animation. The sales pitch film for his ATT logo redesign in the mid 60s [https://youtu.be/xKu2de0yCJI ] is a beautiful example of the post-war ideal of mass communication. I noticed, also, that his ATT bell logo is used in the titles of Ocean’s 11 (Sinatra version). The bell shows up as one of the slot machine figures.
In what follows, links are embedded in the movies’ titles.
Bass loved using the human body in abstract form. In this case, he was lucky that the film’s title included “Golden Arm.” The arm and hand in the poster are jagged, and with the rectangles that surround the actors’ photos, that edginess expresses the drug-induced state and its withdrawal. The mock handwriting typeface also has that jagged quality.
A closeup of a woman’s lips, then her eyes. The music has a clock-like beat, and suggests hypnosis. The image then dissolves into a turning eye, and then a spiral getting larger and smaller. The optics prepare the viewer for the feeling of vertigo to which James Stewart is susceptible.
The movie’s score was written and performed by Duke Ellington and his orchestra. The film itself is a courtroom drama, but the music signs that you’re in for something unexpected. The case involves not only a murder but also a rape, and the couple involved, as played by Lee Remick and Ben Gazzara, are not quite believable. The score, along with Jimmy Stewart’s jazz piano hobby, set you up for a cool noir story. In the title sequence — and in the poster — Bass returns to the graphic of body parts made from ripped paper. As strong as the graphic is, it misses the mark for me, because the story doesn’t analyze the murder so much as the emotions that lead to it. Still, it’s one of his most memorable images. I remember it from the time the movie first opened.
The opening credits, with Bernard Hermann’s pulsing, atonal score, is all angles and lines going in vertical and diagonal directions. Again, the typeface is a bold sans serif—not Helvetica, the European typeface, but something resembling Franklin Gothic Condensed, which US newspapers used before Helvetica became the symbol of modern design. “Bass had experimented with graphic animation techniques as far back as The Seven Year Itch in 1955, but the title cards themselves had always remained static. North by Northwest is often credited as being the first sequence to use kinetic type — or simply, type in motion.” (www.artofthetitle.com/title/north-by-northwest/) The credits beautifully convey the movie’s urbane finish and comic undertow as we move from animation to street scenes, crowds walking, people descending subway stairs, and the city bus slamming its door in Alfred Hitchcock’s face, arguably Hitch’s greatest cameo.
As in Vertigo, Bernard Hermann’s score and Bass’s animation work together beautifully. This time the lines are vertical and horizontal, moving in and out of the frame with the same pulsing movement in the ear and the eye. There are several different versions of the print poster but they all use the same lettering for the title: the word “psycho” — all caps and split through the middle.
The sequence opens with hands bound, dissolving into ancient artifacts, more hands from statues, busts of Roman generals and leaders, then close-up images of Roman inscriptions. All these images fill the screen and move in and out of each other. The images are simple but multiple and immediately recognizable as ancient. It’s like a visit to the Metropolitan Museum of Art.
A burning flame suggests the memory of the Holocaust and the struggle for Israel’s independence. Ernest Gold’s soundtrack is sweeping and heroic. The poster incorporates a hand raised, holding a rifle. The addition of that graphic creates movement and a powerful emotional response in the viewer.
Digital numbers, one to eleven, fill the screen like a Times Square flashing headline. Then playing cards, slot machines, dice. Wow.
Here the end credits are amazing: graffiti on city walls. The soft background music from Leonard Bernstein’s score contrasts sharply with the rawness of the scrawled lettering.
Cape Fear, Casino, The Age of Innocence
These three Martin Scorcese films have beautifully-crafted title sequences. Cape Fear opens with a screen full of dark, gently rippling water from which a pair of dark menacing eyes appears. The Casino titles are a shocking surprise, and the background music of the Saint Matthew Passion by Bach, plus the floating body in flames, really set you up for an epic story. Finally, The Age of Innocence sequence is a lush time-lapse of sensuous flowers opening in slow motion. It’s a perfect use of imagery. You can tell Scorcese must have worked closely on the design of the titles. It’s a perfect collaboration.
— Stefanie Green was the art director of Cornell Alumni Magazine and Weill Cornell Medicine from 1987 to 2015.
from the archive; first posted July 24, 2020
Go to Source
Author: The Best American Poetry
