Discover the Surprising Traits That Prove Your Brand Is Unstoppable
Vincenzo Villamena, Online Taxman
13. Your Brand Is Timeless
“A good brand is timeless. It can survive from generation to generation without having to change the core message too much. If you look at Coca Cola, one of the top brands in the world, their name, colors and taglines are as relevant today as they were in the early 1900s. A good brand can always stand the test of time. Avoid trendy words or phrases that are in today, but might be gone tomorrow.”
Andy Karuza, FenSens
