“Discover the Surprising Values From the ’60s and ’70s That Still Influence Your Perspective Today!”

Ever sat down with a family member from the ’60s or ’70s and felt like you were listening to a vintage record spinning tales of discipline, hard work, and joyous gatherings? I sure have! Those stories are not just throwbacks to a bygone era; they’re packed with values that still resonate today. I’ve noticed, time and again, that the principles ingrained in those who navigated the shifting cultural landscapes of those decades are alive and well in the lives of my clients. It’s like a fascinating tapestry—woven together with threads of social justice, personal freedom, and a solid work ethic. In this article, I’m diving into seven enduring values that emerged from that fascinating era. If you were one of those children of the ’60s or ’70s, you might find a spark of recognition here. And if you weren’t? Well, it might just give you a peek at why your parents or grandparents approach life the way they do. Ready to explore? LEARN MORE.

I can’t help but smile when I think about some of the stories my older relatives have shared with me—especially those who grew up in the ’60s or ’70s. Everything from the music they listened to, to the way they approached relationships and built their careers, seems to reflect a very distinct set of values.

Over time, I’ve also noticed these values in many of the clients I work with who were raised during that era. It’s fascinating how certain beliefs and priorities become woven into the core of who we are, and how they influence our day-to-day interactions.

The cultural backdrop of those decades was absolutely pivotal. There was so much happening: social movements, shifts in traditional norms, and an explosion of new ideas about personal freedom. Yet despite the turbulence, a lot of people who grew up in that period absorbed deep-rooted values that endure to this day.

Here are seven of those values I’ve observed again and again. If you happened to be born around that time, you may find some of these resonate with you—and if not, it might help you understand why your parents or grandparents behave the way they do.

1. A solid work ethic

I’ve noticed that many individuals who grew up in the ’60s and ’70s tend to carry a strong sense of discipline when it comes to their careers.

There was a shared belief that if you kept your head down, worked hard, and showed commitment, you’d be rewarded. Think of the people you know who practically define themselves by their profession. They get up early, go to bed late, and believe deeply in the power of perseverance.

I’ve had clients who, despite nearing retirement age, still can’t imagine life without some structure in their day. Many of them tell me it’s because their parents—who lived through World War II or its aftermath—taught them that good opportunities don’t come easily.

This ingrained mindset often carries over into their relationships, as well. Sticking things out through tough times can feel like second nature when you believe unwavering dedication is the key to success.

One of my favorite quotes from Michelle Obama sums up the spirit of determination so well: “Success isn’t about how much money you make; it’s about the difference you make in people’s lives.”

Sure, many from the ’60s and ’70s were (and still are) hustling for a comfortable life, but that strong work ethic often goes hand in hand with wanting to contribute something meaningful to others.

2. Family first mentality

Family dinners, game nights, and the classic road trip—these were rites of passage for many kids who grew up decades ago. People from that time often talk about how families spent real, quality time together. It wasn’t unusual for several generations to live under the same roof, or at least nearby, which created close-knit units.

Sometimes, the sense of loyalty was so strong that it became synonymous with duty or obligation. It was what you did—no questions asked. The folks at Psychology Today stand behind this, noting that certain formative events in adolescence shape values that persist well into adulthood.

It makes sense to me: if you grew up in a household where everyone looked out for one another—whether in times of crisis or celebration—you’d likely pass that on to your children (and even your grandchildren).

I saw this with one of my recent clients, who was struggling with balancing his desire for independence with his sense of family responsibility.

Having grown up in the ’70s, he felt an almost unbreakable duty toward his elderly parents. We worked on finding a middle path that respected his need for personal space while honoring his core family-first value.

3. Respect for authority

People who grew up in the ’60s and ’70s likely witnessed massive protests against certain forms of authority.

Yet, interestingly, they also learned (from their parents and schools of the time) that respecting elders, community leaders, and bosses was non-negotiable. This can feel contradictory, but it’s a dual reality many folks have navigated.