Dive Deep or Spread Wide? The Social Media Strategy That Might Surprise You
Are we really making a splash on social media when we scatter our efforts like seeds in the wind, only to watch them barely take root? It’s laughable to think we’re masters of the universe when our engagement levels barely move the needle, despite our valiant efforts to be everywhere at once.
Simulating this strategy can feel like an olympic sport – exhausting and underappreciated. However, this approach has its merits in theory – recycling content across multiple platforms. Still, there’s a fine line between filling quotas and creating content that truly resonates, that solves dilemmas or entertains to the applause of your audience.
In this post, I’ll share my canty wisdom on why a laser-focused social media strategy is often your best bet over a scattershot approach. Join me as I dive in, alluding to this intriguing path of going deep on one platform to make that long coveted, genuine impact. LEARN MORE over at The Wizard's Blog.Have you been publishing content to a variety of different social media platforms for a while now but barely feel like you’re making an impact on any of them?
