Dive Deep or Spread Wide? The Social Media Strategy That Might Surprise You
- Which platform you receive the most engagement from
- Which platform your audience uses most
If you choose a platform you already receive a decent number of engagements from, you’re starting with a built-in audience.
Your new efforts to create better content will be well received, and the initial engagements your built-in audience provides will increase your chances of non-followers discovering your content.
However, if you choose a platform your audience already has a presence on and you know your new content strategy is capable of producing high-quality content, you’ll have a much easier time finding your audience.
