Dive Deep or Spread Wide? The Social Media Strategy That Might Surprise You
As a bonus consideration, think of the type of content that thrives on each platform.
If you’re a photographer, you may be better off focusing on Instagram, even if TikTok allows you to create carousel posts filled with images.
If you’re a novice to content creation, you may want to stick to creating short-form videos for TikTok, Instagram Reels, YouTube Shorts and Facebook Reels.
Lastly, choose a platform that’s easy for you to manage, one you know the ins and outs of and can create content for at the drop of a hat.
