Dive Deep or Spread Wide? The Social Media Strategy That Might Surprise You
Should you ignore other platforms entirely?
No. Like we said earlier, just because you choose to focus on a single platform, that doesn’t mean you can’t repurpose content you create for that platform on other platforms.
Let’s say you choose to focus on YouTube. You can break up a single YouTube video into clips, which you can crop and post to TikTok, Instagram Reels and Facebook Reels.
You can even capture images while you create a YouTube video, and upload them to Instagram.
You can even daily vlog while you film a YouTube video by posting short, vlog-like content to Instagram Stories.
