Dive Deep or Spread Wide? The Social Media Strategy That Might Surprise You
Especially at the beginning.
First, make sure you’ve got accounts on all major platforms first. Then focus on the one where your audience is most active.
Then repurpose the content you create for that platform and publish it across all the others.
Once you start to do well on one platform, you may want to consider focusing on a second.
So, start deep and then go a bit wider with your strategy as your audience starts to grow.
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