Dive Deep or Spread Wide? The Social Media Strategy That Might Surprise You
Many influencers start off creating a lot of different content for different social media platforms, content that’s fairly generic and doesn’t earn much engagement.
When you go deep, you’re able to create high-quality content on a platform that’s popular among your target audience while still repurposing that content for other platforms.
Pros of focusing on a single social media platform
Cheaper
Creating content for multiple platforms is expensive, both in time and money.
It’s time consuming, and you either need to hire artists to create content for you, pay for tools that can help you create content and spend a lot of time coming up with new ideas.
