Dive Deep or Spread Wide? The Social Media Strategy That Might Surprise You
This includes more followers, which means there’s a direct correlation between going deep on social media and how quickly you’re able to grow your following.
Better chance at going viral
Unfortunately, we cannot predict which content will go viral or when it’ll go viral.
However, if you create better content, you have a higher likelihood of going viral than you would if you created content for multiple platforms.
Cons of focusing on a single social media platform
Less reach
Your target audience is likely spread out across a variety of different social media platforms.
