Dive Deep or Spread Wide? The Social Media Strategy That Might Surprise You
When you focus on a single platform, you lose out on reaching your audience on those other platforms.
Even if you publish content to those other platforms, you may not be able to obtain the same amount of reach as you do on the platform you’re choosing to focus on.
Less chance of going viral on other social media platforms
If your lack of a presence on a social media platform decreases your reach on that platform, you’re also going to have less of a chance of going viral on that platform.
This is another unfortunate drawback of choosing to focus on a single platform.
