Dive Deep or Spread Wide? The Social Media Strategy That Might Surprise You
Not as competitive
Find out who your competitors are, and see which social media platforms they publish to.
If you don’t publish high-quality content to the same social media platforms they publish to, you lose out on the ability to remain competitive.
On the plus side, going deep with your social media strategy may be the key to outpacing your competition, at least on the platform you choose to focus on.
How to choose a single social media platform to focus on
There are two primary factors to consider when choosing a single social media platform to focus on:
