Exposed: The Shocking Facebook Ad Scam That Nearly Ruined My Publishing Dreams

If asked, “What is your favorite hobby?” and I were to be honest, which is not a natural state for human beings, I would say, “Clicking X on Facebook ads targeting writers and authors.”

But, there’s an exception to every rule, including that one, and one ad caught my interest for some unknown and ephemeral reason. Maybe because the ad creator was actually responding to comments. Maybe it was that eternal spring of hope that the Mudville spectators had (and which turned out to be just as doomed). I tossed in my own witty and profound comment that probably boiled down to, “Yeah, right…” and was quickly rewarded with a response. Then an exchange. Then a conversation on private messenger showing interest, enthusiasm, and the promise of a badly needed marketing proposal. (I self-publish but I don’t market, so I get no sales. Then, I write the next book, lather, rinse, repeat, so the system is really working for me!)

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