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PayPal Holdings, Inc., the Palo Alto-based company, has recently announced Geoff Seeley as their new Chief Marketing Officer (CMO). Reporting directly to Diego Scotti, the EVP and GM of the Consumer Group and Global Marketing & Communications, Seeley will be responsible for steering PayPal’s global marketing strategy. A seasoned professional in the tech sector, Seeley…
From personal branding pioneer, William Arruda. The first step in the personal branding process is all about self-awareness. Being self-reflective helps you get clear about your personal brand. There are six personal brand drivers on which to focus: values, passions, superpowers, differentiators, purpose, and goals. Together, these drivers help you define your unique promise of…
In the phrases, the door creaked open, and the door slammed shut; the words open and shut are resultative adjectives. Perhaps it’s not a grammatical term you are familiar with, but you probably use it quite often. In the examples above, you can see that the adjectives, open and shut, are derived from infinitive verbs. However, there are…
Georgia Beattie of iCrossing UK, accentuates the importance of a deep understanding of online language nuances for effective SEO strategies in 2024. The digital field expert points to the rising significance of mastering keywords, SEO-optimized content, and customer engagement, largely propelled by changes in search algorithms, consumer behaviour, and AI advances. Beattie urges businesses to…
In today’s competitive business landscape, every brand strives to stand out and make a lasting impression on consumers. One way that some companies attempt to achieve this is by adopting unique spellings for their brand names. However, recent studies have shown that this offbeat spelling might not always be beneficial for business. In this article,…