Google’s AI in Hot Water: Could Your Name Disappear Without Warning?
Every technological leap has forced creators to adapt. The printing press shifted power from scribes to publishers. Search engines shifted it from editors to algorithms. Generative AI is shifting it again — from websites to summaries. Each shift rewards those who move early to claim their space.
Digital identity will soon carry as much weight as intellectual property. The ability to be recognised by readers, by machines, and by markets will define credibility. Brands and individuals who treat identity as a measurable asset will have an edge over those who rely solely on reach.
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