Google’s AI in Hot Water: Could Your Name Disappear Without Warning?
SEO specialists have already noticed declines in organic visits for informational content. Some early analyses show drops of up to 34.5% in heavily affected categories.
But traffic loss tells only part of the story. The deeper impact lies in brand erosion — when people absorb your ideas without associating them with you.
The branding angle: visibility versus convenience
For publishers, reduced clicks translate directly into lost revenue and weaker audience relationships.
For independent creators, consultants, and educators, the risk is more personal: your insights might appear in AI-generated text without your name attached.
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