Google’s AI in Hot Water: Could Your Name Disappear Without Warning?
Google maintains that AI Overviews benefit users and drive traffic back to publishers by including citations. It also says the technology is still in testing and adjustments will follow based on feedback. Regulators want concrete data to back those claims.
Whatever happens in Italy could set an EU-wide precedent. The Digital Markets Act and AI Act already give regulators tools to demand transparency and accountability from large tech platforms.
If attribution or compensation becomes mandatory, every major search engine using AI-generated answers will need to adapt. That could redefine how digital content is valued and shared.
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