How Small Publishers Could Cash In Big on the AI Royalty Revolution: The Untold Power of Collective Licensing
Smaller publishers can tap this demand through aggregators or vertical partnerships, while larger groups can strike direct, data-rich deals. It’s not flashy, but it’s durable — and it turns editorial back catalogs into recurring, enterprise revenue.
West said that there is no way to calculate currently how much meaningful revenue publishers can make this way, given how early it is and how it hasn’t yet completed a licensing template for all content. But currently, it pays out over £50 million ($66.5 million) a year to publishers from collective licensing and half of that comes from corporate licensing. “I’m really excited by the potential for us to curate content sets for those smaller organizations, package that together and then license it to start-ups [creating SLMs]. That’s a completely untapped market,” he said.
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