How Small Publishers Could Cash In Big on the AI Royalty Revolution: The Untold Power of Collective Licensing
Eye to the future: Factiva’s role as negotiator with consumer LLMs
With thousands of publishers under license and direct relationships across its network, Factiva is uniquely positioned to act as a collective licensor — aggregating rights at scale to negotiate B2C deals with major LLM platforms. That has the potential to turn scattered archives into royalty streams for publishers who’d never land those talks solo. That is an avenue they intend to actively explore, stressed O’Brian.
To be clear, it’s in kicking-the-tires mode today — the real action today is still squarely on B2B: prying open usage-based royalties for publishers via enterprise clients’ private LLMs. But it’s not blind to the potential negotiating power it could yield if it got the go-ahead from its network to negotiate with the consumer-facing LLMs.
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