How Sneaky Book Titles Are Tricking Algorithms—and Killing Your Sales
Take Away Points:
- Only use the standard 26 letters of the English alphabet in your book title.
- Don’t use words in your book’s title that people have difficulty spelling or saying.
- If your book is non-fiction, use the major keyword phrase under which you want to be found in the title or subtitle. (See my anecdote about “Weed” above.)
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Why Should I Listen to Richard? That’s a darn good question. Why should you listen to Richard?
Richard is the rarely-heard-from co-founder of BookLocker.com. He’s been in the self-publishing industry since 1999. Four years before that, he started his career in online marketing (just as it was becoming a formal profession). You can read the whole story of Richard’s career at JoeGrape.com. When he isn’t shelling out online marketing help, he is planning off-road motorcycle trips.
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