How to Seize Control of Your Google Results Before AI Takes Over the Spotlight
Create a mix of content types:
- Written pieces that explain your ideas clearly.
- Videos that show your expertise or personality.
- Podcasts or interviews that allow for depth and storytelling.
Each of these gives Google another lens to understand who you are. The more connected and authentic your material, the more control you gain over how you appear in search.
Measuring and adjusting your digital footprint
You can’t manage what you never measure. Start by searching your name or your business name regularly in an incognito window. Take note of what appears above the fold and whether an AI Overview shows up.
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