How to Seize Control of Your Google Results Before AI Takes Over the Spotlight
Visibility improves when your online footprint evolves with how people search. Treat this as an ongoing part of your brand maintenance, the same way you’d update a résumé or portfolio.
Adapting for the future of search
The rise of AI Overviews is part of a larger move toward conversational search. People are starting to ask questions instead of typing keywords, and Google responds with summaries instead of lists.
That means content strategy is moving closer to answer strategy. The best-performing content now answers questions clearly, cites credible data, and reads naturally. Keyword stuffing or repetitive phrasing won’t help here. Google’s systems prefer genuine insight written in human language.
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