Inside WordCamp Europe 2025: Unveiling Surprising Innovations and Secrets from Basel’s Biggest WordPress Event
Using web AI agents
In the future, you will be able to talk to a website naturally through an AI running in your browser in order to achieve your objectives. You don’t have to learn a new user interface of each site, it all happens through an agent. Here’s a video of the example travel site from the presentation:
This may become the new SEO. Websites will likely contain a file that tells agents exactly what users can do there so they can achieve it faster. Websites that aren’t AI compatible may have a hard time competing on the web.
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