“Is AI the New Gold Rush? Discover How Copyright Licensing is Transforming the Creative Landscape!”
Some AI licensing deals include provisions that extend beyond content rights, including online traffic referrals and joint product development initiatives. These can also be valuable. As Nick Thompson, CEO of The Atlantic, has explained, the company’s deal with OpenAI “provides a way for us to help shape the future of AI.”
AI developers have strategic reasons to enter into licensing deals that may protect them from future litigation. It is a lesson learned from history. Starting in the 1970s, the photocopier disrupted publishing by making content dramatically easy and cheap to reproduce without permission. The US was preparing a major revision to its copyright law at the time, which resulted in the Copyright Act of 1976. While Congress declined to include provisions covering large-scale photocopying in the Act, it did recommend that publishers “work out means by which permissions for uses beyond fair use can be obtained easily, quickly, and at reasonable fees.”
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