Why do we humans make small talk? We spend a lot of time worrying about how to chit-chat amusingly, or captivatingly. We complain when it seems trivial or a waste of time. And we bemoan the stress of a classic cocktail party where such talk is the order of the day, because we may be …
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Author: Nick Morgan
On April 24, 2024, Stagwell took a daring leap at Cannes, creating a sports-centered environment aimed at facilitating engagement. Through sports-themed discussions and workshops, they transformed the usual formal networking scene into something unique and exciting. The core motive was to harness the power of sports—an influence that cuts across cultures and demographics. Beth Sidhu,…
In today’s competitive job market, personal branding has become increasingly important for students. Developing a strong personal brand not only helps you stand out from the crowd but also positions you for success in your future career. In this comprehensive guide, we will explore personal branding examples for students and provide practical strategies to help…
As Hollywood’s screen actors and writers find themselves at odds with major studios in an ongoing strike, a new group of professionals has found themselves caught in the crossfire – influencers. With the rise of social media platforms and the lucrative influencer industry, questions have arisen regarding how the strike will impact these popular internet…
Meet Esther Tang, a New York City based illustrator with a talent for bringing stories to life through her emotionally charged, color-infused artwork. A recent graduate from the School of Visual Arts, Tang’s ability to weave complex concepts into stunning visual narratives has garnered her recognition from esteemed organizations like the Society of Illustrators and…
Swedish heritage firm, Lindex, is breaking barriers with its latest campaign aimed at promoting female empowerment. The initiative thrives on powerful stories drawn from women’s lives, emphasizing their strength, resilience, and diversity. Straying from typical, product-focused advertisements, this campaign endorses a broad range of real-life experiences, reminding us that every woman is an embodiment of…
In today’s digital landscape, brands are constantly seeking innovative ways to engage with their target audience. Augmented Reality (AR) has emerged as a powerful tool for marketers, allowing them to create immersive and interactive experiences that captivate consumers. One platform that has revolutionized the use of AR in advertising is Snapchat. With its massive user…
