Starting your own brand requires careful planning, and one of the first things to consider is designing a logo. Whether you’re building a large business or creating a personal blog, a well-designed logo can help your brand stand out and establish its unique identity. However, with so many options available, it can be challenging to determine the right style for your logo. In this post, I will present the four most popular logo styles to help you narrow down your preferred option.
If you would like me to help you pick the correct style and create a logo of your dreams – check out our custom logo service!
There are different ways to sort out logo styles, and the classification I’m sharing is just my own, based on over 10 years of practice. While trends may change, I’ve found that these four groups consistently remain the most popular among clients.
#1 Modern & Minimalistic
Starting with the most basic option, which is often the most challenging to create, modern and minimalistic logos are typically composed of plain fonts, one or two colors, and simple shapes. However, this doesn’t mean they have to be dull. The most exceptional logos in these categories will be simple yet distinctive and remarkably attention-grabbing.
Here are three examples of those styles from well-known companies:
It is acceptable for a minimalistic logo to solely use the logo symbol, but professionally made logos generally include alternative options that showcase the full brand name.
Which brands would be the most compatible with this type of logo?
Everyone can use modern and minimalistic style, but it’s best suited for premium or modern products or content.
#2 Feminine & Signature
It’s important to note that the category name “Feminine Logos” doesn’t necessarily mean that they are only for women-owned businesses. These types of logo designs are often less formal and make use of script or handwritten fonts. This is especially true for Signature logos, which typically feature a brand name (or even a personal name and surname) written in black handwritten font to emulate the individual’s own handwriting.
Here are three examples of signature logos from well-known companies:
If you add more details and colors, the signature logo can become one of the most popular styles among bloggers. It is perfect for any content related to beauty, fashion, lifestyle or travel, and I completely understand why you love it so much.
Here are three examples of feminine logos I created for you:
Which brands would be the most compatible with this type of logo?
It is best for small businesses, especially beauty services and hand-crafted goods. With a handwritten logo, your company will be seen as more personal and friendly.
#3 Graphic & Playfull
If you are seeking for a design that is more colorful and distinctive, then this category is perfect for you. Here, there are almost no boundaries to what you can achieve, so you can let your creativity run wild and choose a font that is as crazy as you want. Although it is not currently a super popular trend, this style still has a devoted following. Many graphic logos of popular brands have been simplified to be something between graphic, modern, and minimalistic. However, if you are someone who loves to stand out and be bold with your design choices, this category is definitely worth exploring.
Here are three examples of graphic logos from well-known companies:
Which brands would be the most compatible with this type of logo?
I think it will work great for food or fashion-related companies. You can also create great graphic logos that will be perfect for all kid stuff and family blogs.
#4 Classic & Formal
If you’re having trouble finding a logo style that suits your preferences, you can always try the classic style. This style is similar to modern logos, but instead of using simple shapes, it often incorporates more realistic images. Classic logos also tend to use serif fonts that have a vintage look, instead of plain and simple fonts.
Here are three examples of classic logos from well-known companies:
Which brands would be the most compatible with this type of logo?
For premium brands targeting older, wealthy customers or those who appreciate a vintage aesthetic. It suggests the company’s large heritage and gives a feeling of premium quality goods.
Which popular logo style is for you?
If you are unsure, it’s okay to mix styles, as many companies do.
Here are three examples of mixed styles:
In addition, logo design is also built using colors. The same logo may look completely different and target two completely different groups of people, depending on the colors you will use.
>> Learn about the power of colors in design
So the perfect logo style depends mostly on your preferences and goals you want to achieve.
If you would like me to help you pick the correct style and create a logo of your dreams – check out our custom logo service!
Which of those popular logo styles is your favorite? Let me know in the comments!
The post Looking for a new logo? Check the Most Popular Logo Styles appeared first on Designer Blogs.
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Author: Kate
